Affect Consumer Loyalty Research Articles

Analysis of Technical Service Quality in Increasing Customer Loyalty and Satisfaction: Study Broadband Internet Service in Indonesia

This paper investigates the effect of service quality on consumer loyalty of Telkomsel Flash broadband internet access services. Furthermore, the variables of trust and customer satisfaction are also tested as mediating variables. Samples were taken as many as 200 respondents were carried out using convenience sampling techniques by selecting a non-random sample. A convenience sampling technique was chosen to avoid perceived bias in filling out the questionnaire. Data were analyzed with AMOS 18, Structural Equation Model Analysis was conducted to estimate several separate regression equations, but each has a simultaneous or concurrent relationship. The variable technical quality and customer satisfaction directly and partially affect consumer loyalty on Telkomsel Flash broadband internet access services. Mediation testing results indicate that the research model best represents the data in this study as partially mediated models. The results show that there is a positive and significant relationship between variables in 4 relationship interactions. The relationship of the variables referred to is (1) service quality with customer satisfaction, (2) service quality with trust, (3) service quality with customer loyalty, (4) customer satisfaction with customer loyalty. Nevertheless, two relationships between variables show insignificant relationships: customer satisfaction with trust and (2) trust with customer loyalty.

Pemodelan Loyalitas Konsumen Berdasarkan Kepuasan Terhadap Atribut Produk Madu Suhita

The purpose of this study is to analyze what factors affect consumer satisfaction with Suhita honey, analyze what factors affect consumer loyalty Suhita honey, analyze the effect of satisfaction on consumer loyalty Suhita honey, describe a model of consumer loyalty on product attributes of Suhita honey. This research was conducted by survey method and direct observation. The sampling method in this study will be carried out using the accidental sampling method. The analytical techniques used are descriptive analysis and Structural Equation Modeling (SEM) analysis. The results showed that only two variables had a significant effect, namely the product quality variable with P-values ​​of 0.033 (<0.05) and the service quality variable with P-values ​​of 0.031 (<0.05). Meanwhile, the price variable has no significant effect on consumer satisfaction, seen from the P-values ​​of 0.815 (> 0.05). Furthermore, for the test results whether there is an influence between consumer satisfaction on consumer loyalty shows a significant influence seen from the value with P-values ​​of 0.000 (<0.05), meaning that satisfaction has an effect on consumer loyalty.

B2B Strategy Model in Increasing Consumer Loyalty in Indonesia

The aim of the research is to determine whether consumer loyalty is directly affected by the variables of HR competence, product innovation, and service quality and also to determine the paradigm or model of consumer loyalty to the variables of HR competence, product innovation, and service quality, including the most dominant indicator for each variable. This study was conducted qualitatively, whereas the approach was phenomenological, in which phenomenological studies described people's wisdom in their life experiences. Phenomenologists must pay attention to the existing picture that is owned by all participants when they observe a phenomenon. The sample was taken from five informants who had extensive experience and were currently in the highest positions in a company. The procedure or method used in data processing, assisted by Nvivo12 tools, a special analytical tool in qualitative research that has been recognized worldwide, includes conducting data validation, collecting descriptive data, and forming paradigms. To help answer B2B problems, research instruments draw on previous research and theoretical studies. The results stated that the cluster analysis revealed a strong relationship between statements of opinion from informants regarding B2B policies and consumer loyalty. For map analysis, it was found that all variables affect consumer loyalty and have different indicators, the most dominant of which have a range of 1 to 3 indicators. while simultaneously giving rise to a new variable, namely, a corporate image that supports consumer responsibility. Finally, the B2B model for increasing customer loyalty or consumer loyalty is more prone to service quality and customer loyalty variables.

Design is More Than Looks: Research on the Affordance of Review Components on Consumer Loyalty.

Online review system contains multiple components, such as ratings, review text, product pictures, and video uploads, that could affect consumer loyalty. However, how the affordance of such components influences perceptions and behaviors of consumers remains unclear. We extend stimulus-organism-response (S-O-R) theory to the online review system. Specifically, we combine affordance theory and the technology acceptance model (TAM) to investigate the relations among the affordance of review systems, consumers' perceived beliefs, and their loyalty. We surveyed 320 customers on their online shopping experiences in China. We tested our hypotheses using the partial least squares path structural equation modeling (PLS-SEM) method. We report the direct effect of affordances of review components on consumer loyalty and its indirect effects on consumer loyalty through perceived beliefs. Our results show that integrity and social interaction affordance of review components have significant relations with perceived ease of use, perceived usefulness, and perceived enjoyment. Intelligent topic mining reveals a positive relation on perceived enjoyment. Operability has a positive relation with perceived ease of use and perceived usefulness. These three consumer-perceived beliefs can mediate, to different degrees, the relationship between affordance of review components and consumer loyalty. This research takes an innovative approach to offer insights into the relationships between IT affordances and consumer perceptions. We examine S-O-R theory through the lens of information technology and extend S-O-R theory by integrating IT affordances. Our research findings pave the way for businesses to design and implement more effective online review systems.

PENGARUH HARGA, KETEPATAN WAKTU PENGIRIMAN, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN PADA JASA PENGIRIMAN BARANG SHOPEE EXPRESS DI KOTA SERANG

The purpose of this study is that the price is expected to have a considerable influence on consumer loyalty, timeliness of delivery is expected to increase consumer loyalty, service quality is expected to increase consumer loyalty, and to determine consumer loyalty from price, timeliness of delivery, and quality of service. The research method used is a survey research method. The survey method is a quantitative method. The results of the t-test study, the price has a significant effect with the tcount > ttable (4.698 > 1.66071), delivery time has a significant effect with the tcount > ttable (2.885 > 1.66071), and service quality has a significant effect on the tcount < ttable (-0.199 < 1.66071). Price, timeliness of delivery and quality of service together affect consumer loyalty with a value of Fcount > Ftable (106.888 > 2.31).

Loyalitas Dan Kepuasan Konsumen Terhadap Kualitas Produk Suatu Merek Barang

The quality of an item able to have a positive impact on increased the selling value of an item or product. The product will be sold if consumers are satisfied with the goods purchased so that they are more loyal in spended their money to get the desired item. The purpose of this study was to determine the effect on product quality of an item and the brand of an item on consumer satisfaction and consumer loyalty. The method used in this research is a qualitative method in the form of a literature study in the field of marketing management of a product. The method of wroted scientific articles is by used qualitative methods and literature studies or Library Research. The product quality of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the quality of an item affects consumer loyalty, the brand of an item affects consumer loyalty, and consumer satisfaction affects consumer loyalty.
 
 Keywords : Consumer Satisfaction, Consumer Loyalty, Product Quality, Product Brand Image.

PENGARUH KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS MAHASISWA PROGRAM STUDI MANAJEMEN

This study aims to determine the effect of product quality and costumer satisfaction on student loyalty. This type of research is quantitative research sample of 78 students majoring in management on the campus of STIE "KBP" Padang using non probability samping by selecting research objects that are selective with determining several criteria. Analysis of the data used is multiple linear regression analysis, classic assumption test, and hypothesis testing. The results showed that product quality variables and costumer satisfaction affect consumer loyalty. The conclusion is that the better quality of the product and also if the costumer satisfaction level is high, it will increase student loyalty on using Xiaomi Smartphone products

TÜKETİCİ YENİLİKÇİLİĞİNİN TÜKETİCİ SADAKATİ ÜZERİNDEKİ ETKİSİNDE TÜKETİCİ GÜVENİNİN ARACI ROLÜ

It is important to determine the factors affecting consumer loyalty for every business that wants to be sustainable. One of the biggest factors that creates consumer loyalty is the element of trust. Consumer confidence is a concept associated with the capacity of a business to fulfill its obligations and commitments in terms of consumers' expectations. It is expected to contribute to the literature on deepening the understanding of the relationship between consumer innovativeness, consumer loyalty and trust. In this context, the aim of this study is to examine the mediating role of consumer trust in the effect of consumer innovativeness on consumer loyalty. In this context, the data obtained from 389 consumers were analyzed with the snowball sampling method. As a result of the analysis, it was found that there is a relationship between consumer innovativeness, consumer trust and consumer loyalty and that consumer trust partially mediates the effect of consumer innovativeness on consumer loyalty.

Pengaruh Promosi dan Harga terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening (Studi Pada Konsumen Sepeda Motor Honda di Temanggung)

The purpose of this study was to determine the effect of promotion and price on consumer satisfaction as an intervening variable, and the effect of promotion, price, and customer satisfaction on consumer loyalty. The research method used in this research is path analysis. The research population is Honda motorcycle consumers. The sample of this study was 120 people with a non-probability sampling technique with a purposive sampling approach, namely the researcher chose a purposive sample subjectively. The method of collecting data is by using a questionnaire distributed through the gppgle form. The type of data used is primary data. The results of this study indicate that promotion has an effect on consumer satisfaction and price has an effect on consumer satisfaction. Promotions and prices affect consumer loyalty, consumer satisfaction affects consumer loyalty. Promotion and price affect consumer loyalty with consumer satisfaction as an intervening variable.Keywords: Promotion, price, consumer satisfaction, and consumer loyalty

Customer Loyalty Analysis Affected by Location and Promotion through Purchase Decisions and Customer Satisfaction

ABSTRACT: This study aims to analyze customer loyalty which is influenced by location and promotion through purchasing decisions and customer satisfaction made by visitors to Indomaret Cipinnag Indah. Data obtained in April 2022 as many as 130 respondents. Thirty respondents for validity and reliability testing and 100 respondents were used for path analysis testing to know the direct and indirect effects of the dependent variable on the independent variable. Sampling using the Roscoe technique, all of whom are visitors to Indomaret Cipinang Indah. This study's results indicate that location significantly affects purchasing decisions, customer satisfaction, and customer loyalty. The promotion affects purchasing decisions but does not affect customer satisfaction and loyalty. Purchase decisions affect consumer loyalty. Consumer Satisfaction does not affect consumer loyalty. Indirectly location and promotion affect consumer loyalty through purchasing decisions and do not affect customer satisfaction.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN (Studi Kasus Peacockoffie Gombel Semarang)

Abstract: A lot of coffee shop in Semarang makes shop owners compete to win the competition. One way is to have a high level of consumer loyalty. High consumer loyalty can be influenced by the good product quality and low prices. In fact, not all coffee shops have high loyalty, including Peacockoffie Gombel. This study aims to determine the effect of product quality and price on consumer loyalty Peacockoffie Gombel. This type of research is explanatory research with a purposive sampling method. Data collection techniques were used by distributing questionnaires and interviewing 100 respondents who have made purchases at Peacockoffie Gombel at least 3 times. The data analysis method used is regression analysis using the SPSS 26.0 application. The results of this study indicate that product quality affects consumer loyalty and prices that affect consumer loyalty, and there is an influence between product quality and price on consumer loyalty. The suggestions given to Peacockoffie Gombel on product quality aspects need to be improved, especially in terms of menu diversity, appearance in the presentation of drinks and food, as well as the distinctive taste and aroma of drinks and food to be able to satisfy consumer desires with an appetizing taste and appearance. In terms of price, it is necessary to vary the price to be able to compete with other coffee shops. Meanwhile, from the aspect of consumer loyalty, there needs to be a promotion in the form of a bundling package so that consumers can try other product variants without having to spend more money, or by presenting a unique name on the menu variant to attract consumers.

The Influence of Service Quality and Product Quality on Consumer Loyalty with Consumer Satisfaction as Moderating Variable at PT. Mabar Feed Indonesia

PT. Mabar Feed Indonesia is one of the companies engaged in the poultry feed industry for laying hens and meat. Other products produced by PT. Mabar Feed Indonesia in the form of shrimp and other animal feed. This study uses a quantitative approach with SPSS tools. This study found that service quality has a significant effect on consumer loyalty at PT. Mabar Feed Indonesia. Product quality has a significant effect on consumer loyalty at PT. Mabar Feed Indonesia. Service quality has an effect on consumer loyalty with consumer satisfaction as a moderating variable at PT. Mabar Feed Indonesia. Product quality affects consumer loyalty with consumer satisfaction as a moderating variable at PT. Mabar Feed Indonesia.

What Influences Fashion Consumers’ Loyalty On Social Media in Indonesia?

This research examines the determining factors which can affect consumer loyalty for fashion products on social media mediated by purchase intention. This research focuses on both locally produced and imported fashion products sought after by Batam City residents. Collected data is pooled from 352 respondents using Google Forms. The questionnaires were taken from the works of Abou Ali et al., (2021) dan Prasad et al., (2019). The causal-comparative quantitative approach is used in this research, while linear regression is used to prove the relationship between each hypothesis. This research shows that the relationship between country of origin, customer engagement, influencer marketing, purchase intention, and trust can explain about 53% of customer loyalty. Meanwhile, perceived value does not significantly affect customer loyalty directly. To examine the mediating relationship of purchase intention, this research uses the aforementioned variables to be compared. The result shows that there is a mediating relationship between purchase intention and independent perceived value and trust. Altogether this research is conducted in a relatively short time. Additionally, the lack of supporting journals and sources that can reinforce the mediating relationship of purchase intention toward perceived value and trust makes this study not thoroughly discussed.

ANALYSIS OF CONSUMER PERCEPTION AND BRAND IMAGE TO CONSUMER LOYALTY BY ONLINE-BASED TRAVEL APP

This research aims to find out and analyze consumer perception and brand image towards consumer loyalty simultaneously in online travel application customers. The type of research used is a quantitative approach. The study results show that consumer perception partially affects consumer loyalty in online-based travel applications. Brand image partially affects consumer loyalty in online-based travel applications. Consumer perception and brand image simultaneously affect consumer loyalty in online-based travel applications. The ability of price variables and brand image can explain the variation of consumer loyalty by 64.2%. Other variables explain the remaining 35.8% outside of research that other researchers can develop later.

Peran Kepuasan Konsumen Sebagai Mediator Pengaruh Persepsi Kualitas Layanan Dan Persepsi Harga Terhadap Loyalitas Konsumen

This study aims to find out if the Role of Consumer Satisfaction as a Mediator Between The Perception of Service Quality and Price Perception positively and significantly affects Consumer Loyalty. The population in this study is GOJEK Online Transportation Service Users In Bogor City with a sample number of 210 people. This research was conducted using SEM (Structural Equation Modelling) analysis using SPSS 23 and LISREL 8.8 Software. The results of this study are as follows: (1) Service Quality Perception has a positive influence and significantly on Consumer Satisfaction as a mediator with a t-Value value of 4.55 > Critical Ratio (CR) value of 1.96. (2) Price Perception has a positive influence and significantly on Consumer Satisfaction as a mediator with a t-Value value of 7.69 > Critical Ratio (CR) value of 1.96. (3) Service Quality Perception has a positive and significant influence on Consumer Loyalty with a t-Value of 2.64 > Critical Ratio (CR) value of 1.96. (4) Price Perception has a positive and significant influence on Consumer Loyalty with a t-Value of 2.13 > a Critical Ratio (CR) value of 1.96. (5) Customer Satisfaction as a mediator has a positive and significant influence on Consumer Loyalty with a t-Value of 4.09 > a Critical Ratio (CR) value of 1.96. (6) Service Quality Perception has a positive and significant influence on Consumer Loyalty through Consumer Satisfaction as a mediator with a t-Value value of 3.33 > Critical Ratio (CR) value of 1.96. (7) Price Perception has a positive and significant influence on Consumer Loyalty through Consumer Satisfaction as a mediator with a t-Value value of 3.93 > a Critical Ratio (CR) value of 1.96.

Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Produk Jims Honey

This research aims to analyze the factors that influence consumer loyalty for Jims Honey products at the Jimshoney_Klaten09 Online Shop. Data collection through questionnaires. The number of samples used is 125 consumers by using purposive sampling method. The data analysis technique used multiple linear regression analysis. The test results show that product quality does not affect consumer loyalty, while service quality, price and brand image have a significant effect on consumer loyalty.

The Effect of Cafe Atmosphere on Loyalty through Customer Satisfaction

The lifestyle of people who like to go out for coffee has made many people open businesses. With the products or prices offered not much different, this makes it difficult for business owners to get loyal customers because of the many competitors. The atmosphere can be an alternative to distinguish one cafe from another. This study aims to determine the effect of atmosphere on consumer satisfaction and loyalty, and to determine the effect of cafe atmosphere on loyalty through customer satisfaction. This study uses a quantitative approach, where research focuses on measuring and analyzing cause-and-effect relationships between several variables. The research sample used was 100 cafe customers and data were obtained through distributing questionnaires. Data analysis using PLS obtained the results that the atmosphere has an effect on consumer satisfaction. Atmosphere also affects consumer loyalty. The unique finding of this research is that the cafe atmosphere affects loyalty through customer satisfaction.

PENGARUH KUALITAS PELAYANAN, KERAGAMAN PRODUK, DAN HARGA, TERHADAP LOYALITAS KONSUMEN PADA CAFÉ KIDY DI KECAMATAN PANJI KABUPATEN SITUBONDO

This study aims (1) to determine the effect of service quality, product diversity, price partially affect the consumer loyalty variable (2) to determine the effect of service quality, product diversity, and price have a simultaneous effect on the variable of consumer loyalty (3) to determine the dominant influence among the variables of service quality, product variety, price, which is the most dominant on the variable of consumer loyalty. The method used in this research is quantitative method. The results showed the results of multiple linear regression analysis, namely Y = 1.488E -16+ 0.380X1 + 0.248X2 + 0.263X3 + e. The t-count value for the service quality variable is 3.718. Meanwhile, the value in the 5% distribution table is 1.985, then t-count is 3.718 > t-table is 1.985. Means Ho is accepted or Ha is rejected. This is also reinforced by a significant value of 0.000 > 0.05, meaning that the service quality variable has a partial effect on consumer loyalty. valueT for the variable diversity of products amounted to 3,150. Meanwhile, the value in the 5% distribution table is 1.985, so tcount is 3.150 > ttable is 1.985. means Ho is rejected or Ha is accepted. This is also reinforced by a significant value of 0.002 <0.05, meaning that the product diversity variable has a partial effect on consumer loyalty. The valuecalculated for the price variable is 2.747. The value in the 5% distribution table is 1.985, so tcount is 2.747 > ttable is 1.985. It means that Ho is accepted, Ha is rejected. This is also reinforced by a significant value of 0.007 > 0.05, meaning that the price variable has a partial effect on consumer satisfaction. Simultaneous statistical test or f test shows where the value of farithmetic > ftable 32.554 > 2.47 based on statistical testing using the f test method, where the significant level obtained is 0.000 < 0.05, it can be concluded that the research hypothesis (H2) which states that the quality of service, product diversity, price simultaneously affect consumer loyalty is acceptable.

Understanding the Concept of Social Media Marketing: The Role of Marketing Dimensions Influencing Consumer Brand Loyalty

Marketing through social media has become one of the largest platforms for human interaction in the past decade. The total number of social media users in Pakistan has crossed 35 million, which is 16% of the population. This research focuses on empirically testing a theoretical model having social networking, community engagement, and brand use as main antecedents impacting brand loyalty with brand trust as mediator. This research used a comprehensive model of brand loyalty for the development of social media strategy to influence consumer's brand perceptions along with brand trust. The population of the study consists of those 500 consumers belonging from public sector platforms who use social media channels to purchase the products. Moreover, a non-probability convenience sampling technique is applied to gather the data via the electronic survey method. Furthermore, Structural Equation Modeling (SEM) technique, Reliability analysis, Confirmatory factor analysis techniques are applied to test the proposed hypothesis as proposed by Heir et al., (2013). The results show a significantly affirmative and direct effect of social networking on consumer brand loyalty. Community Engagement and Brand usage also substantially affects consumer loyalty with the mediating role of brand trust. The findings validate a significant role of community engagement and social networking in developing brand loyalty. Thus, the research findings are expected to be helpful for marketing firms in managing their social media communication tools.

EFFECT OF TRUST, QUALITY OF SERVICE AND PRODUCT QUALITY ON CONSUMER LOYALTY IN CV. NAISHA MADU NUSANTARA

This study aims to determine the effect of trust, service quality and product quality on consumer loyalty at CV. Naisha Madu Nusantara in Pekanbaru. The analysis used in this study is multiple linear analysis using SPSS Version 25 with a total sample of 96 respondents. Hypothesis testing was carried out using a simultaneous test (f test) and a partial test (t test). Based on the results of the study, it can be concluded that simultaneously and partially trust, service quality and product quality affect consumer loyalty at CV. Naisha Madu Nusantara Pakanbaru. The close relationship between the independent variable and the dependent variable is very strong with the contribution of the independent variable to the dependent variable of 78.40%. While the remaining 21.60% is determined by other variables not included in this study.