Affect Consumer Attitudes Research Articles

Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam

This study investigates the impact of ethical marketing practices and health consciousness on consumer attitudes and purchase intention for cosmetic products in Vietnam. A self-administered survey was conducted in August 2023 to collect data for our study. We received 250 valid responses after four months. SPSS software version 20 was employed for data analysis. Results showed that among three factors that affect consumer attitude, health consciousness played the most critical role, followed by product fairness and price fairness. Moreover, the attitude was confirmed in our study to affect the purchase intention of Vietnamese cosmetics consumers significantly. Our findings implied that cosmetic companies should tailor ethical marketing strategies to meet the preferences of Vietnamese consumers and boost their purchase intention.

Navigating the green beauty boom: Unveiling the influence of social media on consumer behavior in the organic cosmetics industry

It has been evident in the recent years that the natural and organic segment particularly in the beauty industry is steadily growing with people’s awareness of the health effects of using natural products. Today, social networks are the main driving force affecting consumer attitude and their behavior concerning this sector. This paper will seek to evaluate the utility of social media and the purchase pattern in the organic cosmetics sector. The ‘literature review outlines several that have led to what is commonly referred to as the ‘green beauty boom’ The theoretical framework entails theories from the marketing channel that regards consumer behavior within the social media and eWOM contexts. The research designed consisted of a written self- administered survey and face- to face interviews with fifteen consumers of organic beauty products within the age range of 18-35 years whereby data was gathered and analyzed qualitatively by the use of thematic analysis. Stylized facts also establish how the content on social media platforms and reviews influence distinct stages in the consumer decision process of organic cosmetics. Of all the mentioned evaluative resources, those commonly used by consumers include resources accessed from social media sites. Moreover, as to the communities of people, who are interested in organic lifestyles or natural products influencing the degree of positive attitudes in the usage of natural ingredients and environmental sources. Consequently, the author discusses the subsequent marketing implications for the brands based on the paper and provides ideas for the subsequent brand development, the opportunities, and the possible ethical issues that should be considered by brands in the context of this area. From this study further research can be made to contribute to the mass pool of data that helps in understanding new media that constitutes consumer culture today.

폐도자기 업사이클 디자인의 가치요소가 소비자 태도 및 구매행동에 미치는 영향 - VAB 모델을 기반으로

In the modern society, it is evolving from the stage of eco-friendly manufacturing and ethical consumption to the stage of upcycle in terms of eco-friendly manufacturing and ethical consumption beyond the stage of reducing and recycling waste such as waste ceramics to raw materials. Based on the VAB model, this study analyzed how a total of six value factors of abandoned ceramic upcycle design affect consumer attitudes and purchasing behaviors. According to the results of the study, it was confirmed that the value factors (historical, eco-friendliness, scarcity, sustainability, artistry, and variability) of the waste ceramic upcycle design all have a significant effect on consumer attitude. It was confirmed that the eco-friendliness, scarcity, artistry, and variability of the waste ceramic upcycle design had a significant effect on purchasing behavior, and the historical and sustainability did not have a significant effect on purchasing behavior. Based on the value factors of the waste ceramic upcycle design, it was confirmed that consumer attitude had a significant effect on purchasing behavior. In addition, it was confirmed that artistry has the greatest influence on consumer attitude and purchasing behavior. Therefore, in order to increase the sales volume of the waste ceramic upcycle design, the artistry of the waste ceramic upcycle products should be more emphasized, and the historical, eco-friendliness, scarcity, sustainability, and variability should be continuously developed to attract consumers' attention, and the history and sustainability of the product should be more clearly expressed. This study is meant to provide useful data for future research on waste ceramic upcycle design.

The Influence Of Consumer Ethnocentrism, Attitudes And Consumer Intentions On Actual Purchasing Behavior On Instant Noodle Products

Consumer ethnocentrism is very important because it affects consumer purchasing decisions. This study aims to reveal how demographic factors such as age, gender, education, and income affect consumers' views on domestically made instant noodles and foreign-made instant noodles which affect attitudes, intentions, and purchasing behavior. This study uses a purposive sampling method involving 200 consumers who consume domestically made instant noodle products and foreign-made instant noodle products in the JABODETABEK area. The results of primary data analysis were carried out using the Structural Equation Modeling (SEM) method. The sample criteria are consumers who consume domestically made instant noodle products and instant noodle products made abroad at least 2 times. The results showed that consumer demographics affect consumer ethnocentrism, consumer ethnocentrism affects consumer attitudes, consumer attitudes affect consumer intentions, consumer ethnocentrism has no effect on consumer intentions, consumer intentions affect actual purchasing behavior. This study contributes that age, income and ethnocentrism significantly influence consumer attitudes and intentions towards local products and it is recommended that the sample be expanded and additional factors that may influence the relationship between ethnocentrism, consumer attitudes and purchase intentions be taken into account. Further research could also examine the long-term impact of ethnocentrism on actual purchase behavior as well as other factors that could potentially influence consumer decisions in greater depth. Keywords: Consumer demographics, Consumer ethnocentrism, Attitudes, Consumer intentions and Actual purchase behavior

Exploring Halal Awareness and Its Effects on Brand Image, Consumer Attitudes, and Purchase Decisions: A Study of Mixue in Malang

Understanding the impact of Halal awareness on consumer behavior is crucial in markets with high sensitivity to Halal standards, as it can significantly influence brand perception and purchasing decisions. Despite the increasing importance of Halal certification, there is limited research on how Halal awareness specifically affects brand image, consumer attitudes, and purchase decisions in the context of the Indonesian market. This study aims to explore these relationships for Mixue in Malang. Utilizing an explanatory research design and quantitative methods, data were collected from a sample of 175 respondents through a non-probability sampling technique, specifically purposive sampling. Data analysis was conducted using descriptive techniques to interpret the relationships among the variables. The study finds a strong brand image positively impacts consumer attitudes toward the brand and encourages purchasing behavior. However, Halal awareness does not significantly affect consumer attitudes toward the brand or brand image directly. These insights underscore the complex interplay between Halal awareness, brand perception, and consumer behavior, highlighting the need for brands to enhance both Halal principles promotion and overall brand image to effectively drive consumer attitudes and purchase decisions.

How the use of animated versus static emojis in online post‐purchase communication affects consumer attitude

AbstractThe communication style between seller and consumer is an important component of post‐purchase communication, yet little research has examined the role of nonverbal language in online post‐purchase communication. Given the prevalence of emojis, which convey a sender's emotion, in both social and business communication online, this article aims to examine how the use of animated emojis in online post‐purchase communication differs from the use of static emojis. Through three laboratory experiments, this research shows that consumers' attitudes are more positive when they communicate with sellers who use animated emojis than with sellers who use static emojis in online post‐purchase communications (Studies 1 and 2). We also demonstrate that sellers' use of animated emojis, rather than static emojis, increases consumers' perceived emotional support, which subsequently boosts consumers' positive attitudes (Study 2). Notably, when consumers discuss embarrassing products in online post‐purchase communications, sellers' use of static emojis is more effective than that of animated emojis (Study 3). These findings therefore provide insights into why and when consumers prefer animated emojis and how sellers can use them appropriately in online post‐purchase communications.

Driving green purchasing: how knowledge and consciousness shape attitudes and intentions to use plastic bottles in East Java

As a country contributing 1.4 tons of plastic waste to the world's waters, Indonesia requires a mature green concept implementation from various stakeholders. However, it is regrettable that no FMCG company has a comprehensive strategy to commit to switching from single-use plastics. This concept enables companies to play in an underutilized niche market. This study fills the knowledge gap by investigating the complex relationship between environmental knowledge, environmental concern, consumer attitudes, and purchase intentions for plastic-bottled beverages. Data were obtained through an online questionnaire distributed to 297 respondents in the East Java. Data were processed using path analysis, revealing that environmental knowledge and concern, as well as consumer attitudes, have a positive and significant relationship with green purchase intention. Environmental knowledge and concern also positively and significantly affect consumer attitudes. Moreover, positive consumer attitudes can reduce the influence of environmental knowledge and concern on purchasing environmentally friendly products. This confirms that positive consumer attitudes towards environmentally friendly products are not the only factor influencing their purchase intentions.

Exploring the determinants of fashion clothing rental consumption among young Indians using the extended theory of reasoned action

Purpose This study aims to explore the influence of external factors and the characteristics of young Indian consumers on their behavioral intention toward fashion clothing rental (FCR), using the theory of reasoned action (TRA) as a theoretical framework. Design/methodology/approach This study used quantitative research methods, collecting data from 396 Indian participants, and tested the proposed hypotheses using PLS-structural equation modeling. Findings The results indicated that young Indian consumers' favorable attitudes toward FCR are mainly driven by perceived usefulness, novelty-seeking, fashion orientation, narcissism and environmental consciousness. These drivers, together with subjective norms, further lead to their intention to rent fashion clothing. This study also found that perceived risk has a negative impact on consumers' attitudes toward FCR, but minimalism does not significantly affect consumer attitudes. Originality/value By integrating additional constructs into traditional TRA, this study contributes to existing literature and provides insight for fashion retailers on the role of consumer characteristics in the adoption of FCR in emerging markets.

Factors Affecting Consumer Attitude towards Mobile Advertising in Indian Context

Factors Affecting Consumer Attitude towards Mobile Advertising in Indian Context

Determinants of intention buying local foods: a conceptual framework

Consuming food from the area has grown in popularity. Local foods have positive effects on the environment, economy, society, and health. In particular, we investigate how consumer beliefs about locavorism is predicted by antecedent factors (i.e., values of collectivistic and individualistic). We also investigate how locavorism is predicted by consumer travel behavior and city branding. We also look at how these sets of beliefs affect consumer attitudes toward and intentions to buy local foods in Special Region of Yogyakarta. By addressing the antecedents of locavorism and placing the constructs of locavorism within an integrated network of antecedents and effects, this study closes a research gap in the field of local food research. We use 9-point scales for questionnaire, which is a novelty in this study, where previous studies used 7 scales. The 9-point scales are used to rate as closely as possible the respondent's response to what is described. This study's conclusions have ramifications for regional food marketers.

Bad practice versus good intentions: the interdependencies of perceived governance practice and the success of corporate social responsibility activities

ABSTRACT Rationale The dual, complementary relationship between organisational governance and corporate social responsibility (CSR) has been widely neglected in both academia and the field. This research aims to empirically test how the congruence (vs. incongruence) of CSR activities and perceived organisational governance practice affects consumer attitudes towards organisations. Methodology For this purpose, an experimental study with a one factor between-subjects design was employed using the factor of congruence vs. incongruence between perceived organisational governance practice and CSR. Respondents (N = 264) were randomly assigned to one of the two stimuli. Findings The results indicate that perceived (in)congruence between an organisation’s governance practices and CSR has a significant direct impact on the brand attitude towards the organisation. The findings also reveal that the higher the incongruence is, the greater is the perceived hypocrisy and the more negative is the brand attitude towards the organisation. Practical implications Organisations should first review and potentially optimise their governance practices before initiating CSR programmes; otherwise, they risk a negative backlash in terms of brand damage. Research contribution This study extends existing knowledge by introducing the organisational governance-CSR (in)congruence dimension and by providing empirical evidence that perceived governance practices influence CSR outcomes.

Going cashless in Japan: Using exchange benefit and cost approach to study continuance intention of mobile wallet

Japan has been a leading country introducing mobile wallet technologies. The Japanese government and related industries have tried to widely diffuse the mobile wallet among Japanese consumers. This paper addresses the issue of “Cashless Japan” by asking what factors will enable Japanese consumers to use the mobile wallet to a greater extent in society. We used the Dual Factor Model framework to explore the causal relationships between exchange benefits (including perceived value and perceived enjoyment) and exchange costs (including security concerns and privacy) with related factors (consumer attitudes and perceived risks) on the continuance intention to use mobile wallet apps. Based on our empirical study in Japan, we found that perceived value and enjoyment affect a consumer's continuance intention through consumer attitudes. Perceived enjoyment has a direct effect on consumer's continuance intention. Privacy and security concerns affect consumer's continuance intention through perceived risk, while privacy concerns also affects consumer attitudes. We found that perceived risk mediates the path from security concerns to continuance intention while consumer attitudes mediates the path from perceived enjoyment to continuance intention.

사찰음식의 매력속성이 소비자태도와 장기지향성, 구전의도에 미치는 영향

This study presented the structural relationship between the attractive attributes, consumer attitude, long-term orientation, and word-of-mouth intention of temple food and presented analysis results and implications. The statistics of the collected data were analyzed using SPSS25.0 and Amos22.0 statistical packages. As a result of the verification, intimacy, and external attractiveness among the attractive attributes of temple food formed a significant positive (+) relationship with attitude. Similarity formed an insignificant influence relationship on attitude. Attitude, long-term orientation, and word-of-mouth intention formed a significant positive relationship, and the relationship between long-term orientation and word-of-mouth intention formed an insignificant positive (+) influence relationship. In order to popularize and globalize temple food, it was possible to confirm the positive role of familiarity and external attractiveness among the attractive attributes of temple food that affect consumer attitude and to reaffirm the corresponding influence on long-term orientation and word-of-mouth intention. It is positive that empirical research was conducted based on theoretical research.

Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings

PurposeEngaging in webcare, i.e. responding to online reviews, can positively affect consumer attitudes, intentions and behavior. Research is often scarce or inconsistent regarding the effects of specific webcare strategies on business performance. Therefore, this study tests whether and how several webcare strategies affect hotel bookings.Design/methodology/approachWe apply machine learning classifiers to secondary data (webcare messages) to classify webcare variables to be included in a regression analysis looking at the effect of these strategies on hotel bookings while controlling for possible confounds such as seasonality and hotel-specific effects.FindingsThe strategies that have a positive effect on bookings are directing reviewers to a private channel, being defensive, offering compensation and having managers sign the response. Webcare strategies to be avoided are apologies, merely asking for more information, inviting customers for another visit and adding informal non-verbal cues. Strategies that do not appear to affect future bookings are expressing gratitude, personalizing and having staff members (rather than managers) sign webcare.Practical implicationsThese findings help managers optimize their webcare strategy for better business results and develop automated webcare.Originality/valueWe look into several commonly used and studied webcare strategies that affect actual business outcomes, being that most previous research studies are experimental or look into a very limited set of strategies.

Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values

PurposeBuying directly from farmers online has become increasingly popular in recent years. This study aims to investigate the effect of the interaction between various consumption values that drive consumers to buy directly from farmers online. The proposed conceptual framework suggests that consumers who buy online directly from farmers are driven by an interaction of weighted individualistic consumption value (i.e. an integration of values such as saving money, getting quality and fresh produce) and collectivistic values (pro-environmental behaviour and ethnocentric perception).Design/methodology/approachData were collected using a representative sample of 576 consumers via an online access panel and analysed using AMOS SEM.FindingsA weighted individualistic consumption value affects consumer attitudes and, consequently, consumers' intention to buy agri-food products directly from farmers. Nonetheless, individualistic consumption value is more effective in enhancing attitudes among consumers with high pro-environmental behaviour. Moreover, ethnocentric perception lowers the effect of individualistic consumption value on attitudes and enhances the positive effect of attitudes on buying intention.Originality/valueThis study contributes to the literature on consumer online behaviour when buying food products directly from farmers. Its originality lies in the effect of interacting individualistic and collectivistic consumption values to explain consumer motivation for this behaviour.

Exploring the evolution of consumer attitude from followers to brand enthusiasts: an experiential learning perspective on social media

PurposeSocial media marketers are keen to understand how viewers perceive their brands on a platform and how the learning experiences from content can impact their attitudes toward a brand. This study aims to focus on examining the effect of firm-generated content (FGC) on X (formerly known as Twitter), using Kolb’s experiential learning theory to analyze the viewers’ learning process. In addition, the study investigates how the length of time a viewer follows a brand and the type of brand can influence their attitudes toward it.Design/methodology/approachThis study involved three qualitative studies on X to investigate how content learning affects consumer attitudes toward two brands, namely, Nike and Subway. The study also examined the impact of the duration of following the brands, with participants following the brands for 4, 8 and 12 weeks, respectively, to assess changes in their attitudes.FindingsThe results demonstrate that content learning significantly impacts consumer attitudes. By following brands and engaging with their FGC over time, viewers can transition from being occasional or intermittent followers to becoming devoted brand enthusiasts. Through the four-stage experiential learning process, followers undergo cognitive, emotional and behavioral transformations that collectively shape their brand attitudes. The impact of content learning varies according to the brand type, and the duration of following has a positive effect on brand attitudes.Research limitations/implicationsThe study’s findings have significant marketing implications for social media marketers, suggesting that they should restructure their social media platforms as learning platforms to effectively engage followers. Companies should adjust their content marketing strategies from a learner’s perspective, providing followers with content that resonates with them, enhances their learning outcomes and helps shift their beliefs and brand attitudes, ultimately converting them into loyal consumers.Originality/valueTo the best of the author’s knowledge, this qualitative research is the first of its kind to apply experiential learning theories to investigate how users learn from FGC by following brands on social media and how this learning ultimately changes their brand attitude. The study provides a unique perspective on social media marketing, enriching the understanding of content marketing and consumer experiences on social media platforms.

The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption

Aim: Due to the environmental crises threatening natural balance and the future of humanity, new approaches are observed in consumption preferences. Consumers who are sensitive to environmental issues consider future generations and nature in their purchasing decisions. They strive to reduce the overconsumption of resources. The antecedents of this environmental approach, which is called sustainable consumption, consist of variables such as environmental awareness, social awareness, food safety, and fair-trade principles. This study examines whether halal principles, among the increasing Muslim population's fundamental values, are an antecedent of sustainable consumption. Method: A descriptive research design was conducted to gather the data required to test the hypotheses of the research model. Required data was collected from the members of the Facebook group, which consists of members who share their consumption experiences within the framework of halal principles, through an online survey. Findings: The findings of this study indicate that halal values affect the tendency to consume sustainably, like other consumptionrelated sustainable values. Within the framework of sustainable understanding for Muslim consumers, halal-oriented values are found to be an influential variable in the consumption process. Results: It is possible that considering halal values while developing marketing strategies to promote sustainable consumption in countries with a large Muslim population will positively affect consumer attitudes.

Electrifying Consumer Choices: Unveiling the Road to Green Intentions and EV Adoption

Electric vehicles (EVs) are considered to combat environmental issues globally, including Indonesia, where transportation is believed to contribute to air pollution and greenhouse gas emissions. This study analyzed consumers’ attitudes and intentions to purchase electric vehicles in Jakarta by focusing on environmental concerns, perceived usefulness, and incentives. Descriptive quantitative data were used in this study. Data were collected from 156 respondents using a questionnaire with a purposive sampling technique and analyzed using structural equation modeling with SmartPLS. The study found that environmental concerns, perceived usefulness, and incentives positively and significantly affected consumer attitudes. Consumer attitudes mediate the relationship among perceived usefulness, incentives, and purchase intention, indicating that information about electric vehicles and incentives can shape positive consumer attitudes and lead to positive purchase intentions. However, environmental concerns only affect consumer attitudes and do not directly affect purchases. Therefore, it is recommended to better explain the benefits of electric vehicles in terms of environmental protection and cost efficiency, as well as incentive policies for purchasing electric vehicles, to influence consumer behavior and purchase intentions.

The influence of cultural factors on interactive outdoor advertising in Shanghai: an analysis of consumer attitudes, behaviors and socio-economic environment

Due to the development of interactive technologies, outdoor advertising has undergone a substantial evolution recently. However, depending on the cultural environment, interactive outdoor advertising may or may not be beneficial. Shanghai offers an intriguing location for investigating the effects of cultural elements on consumer reactions to interactive outdoor advertising because it is a vibrant and culturally varied metropolis. The scope of this study is limited to Shanghai's interactive outdoor advertising. It explores how cultural influences affect consumer attitudes and behaviors, taking into account both city residents and tourists. The purpose of the study is to shed light on the efficacy of interactive outdoor advertising and the influence of cultural factors on customer behaviors. Based on it, this study aims to investigate the impact of cultural factors, consumer attitudes and behaviors, and the socio-economic environment on outdoor advertising in Shanghai, as well as the moderating role of perceived consumer effectiveness. This study adopts a quantitative research method with a cross-sectional approach. A longitudinal research design is utilized, collecting data in five phases from a sample of 375 respondents. The respondents comprise a mix of local residents and visitors to Shanghai. The data collection process includes surveys and interviews to gather information on consumer attitudes, behaviors, and the socio-economic environment. Smart PLS is employed for data analysis, enabling the examination of relationships between variables. The study found that cultural factors such as individualism, uncertainty avoidance, and long-term orientation have a significant impact on consumer attitudes towards outdoor advertising. Moreover, the study revealed that consumer effectiveness plays a moderating role in the relationship between cultural factors and consumer attitudes. Overall, this study contributes to the existing literature by providing a comprehensive understanding of the factors that influence consumer attitudes towards outdoor advertising.

Signaling sustainability and regionality in the electricity market: An eye-tracking study on visual labels

A prevailing hurdle to the rollout of renewable energy is resistance on local levels. Aiming to address this issue, the German government introduced a classification for regional green electricity in 2019. A recent survey indicates that consumers appreciate this classification but also raises concerns of lacking transparency and credibility of its current communication. This study analyzes whether visual labels for regional green electricity can address this issue. Drawing on Signaling Theory, this paper studies how the label affects consumer attitudes and behavior and how familiarizing experiment participants with the label moderates its effects. We test the model by means of a multi-method lab experiment comprising eye-tracking and survey data. We find positive effects of the label with both objective (visual attention, time to decision) and subjective (stated trust) measures. Further, giving participants a briefing on the labels prior to the experiment moderates the labels' effects on visual attention and trust. These findings suggest that a regional green electricity label could provide a potent tool for policymakers to accelerate the transition towards a carbon neutral energy sector.