Aesthetic Theory Research Articles

A Study on Chinese-English Translation of Henan Tourism Texts from the Perspective of Reception Aesthetics Theory

With the vigorous development of tourism industry in China, studies on tourism translation have received much attention. Henan is the province with abundant tourism resources in the Central Plains and attracts many tourists every year. As a direct means of international promotion of tourism resources, tourism texts translation is of the great importance. Based on the data of Henan tourism texts, this study analyzes the existing problems in translation of Henan tourism texts with the intention to improve translation quality from the perspective of reception aesthetics theory. It is found that spelling errors and translation errors can be found in the translated texts and that there is a lack of attention to the reader-oriented principle in the translated texts. Various translation techniques should be adopted by the translator to meet the reader’s expectations. This study can provide valuable insights to Chinese-English translation practice of tourism texts and is of importance to the study of tourism texts.

Developing a Prime Aesthetic Theory: Imprinting of Aesthetic Dress Preferences During Sensitive Developmental Phases

This study advances the Prime Aesthetic Theory for Dress by examining the role of imprinting processes during sensitive developmental phases, particularly emerging adulthood, in shaping Aesthetic Dress Preferences (ADP). Through semi-structured interviews with thirty female participants born before 1992, data were analyzed using constant comparison to explore the relationship between past and present ADP. Findings support the concept of a “Prime Aesthetic,” illustrating how early-life experiences, especially during emerging adulthood, create lasting preferences that persist into adulthood. The study highlights the importance of considering social, psychological, neurological, and physical dimensions in understanding how ADP form and evolve. The proposed Prime Aesthetic model demonstrates the lasting impact of sensitive developmental phases on ADP. This research contributes to theory development in apparel and textile scholarship and offers valuable insights for designers, merchandisers, and marketers, emphasizing the need to understand not only current trends but also the Prime Aesthetic of their target consumers.

Beautiful or Agreeable? Humour and Wit in The Origins of Kant’s Aesthetics

Abstract In this paper, I explore what Robert Clewis, in The Origins of Kant’s Aesthetics, suggests is an ‘analogy’ between humour and beauty. I do this by focusing on Kant’s concept of wit (Witz), which is central to both reflective judgement and humour. By exploring the concept of Witz as a distinctive kind of cognitive activity, I believe a case can be made that the origin of Kant’s mature aesthetic theory in the Critique of the Power of Judgement and his discovery of the principle of taste were, in part, a result of Kant’s thinking about Witz. I therefore share Clewis’s puzzlement about why, in the third Critique, humour, arguably the art of Witz, is not considered to be a beautiful art. I conclude by suggesting a possible reason why Kant thought that a judgement of humour is different from a judgement of beauty.

Trans Memori Imajinasi Dalam Pewarisan Nilai Monumental Pertunjukan Wayang Kulit Bagi Masyarakat Hindu di Bali

Memory transfer (memory trance) conceptually involves actively remembering, realizing, and inheriting values of greatness, survival, and stability in performing arts. Imagination, used to affirm memory transfer, creates mental images that emphasize large, impressive objects, ideas, or concepts, significantly influencing the inheritance of the monumental value of Balinese traditional wayang kulit performances. This research aims to first identify memory trance based on imagination in inheriting Balinese wayang kulit's monumental value; second, analyze the significance of memory trances in this inheritance. A phenomenological approach (psychology-imagination) and instrumental aesthetic theory support the qualitative research. Findings include: first, imagination memory trance reveals action phases based on imagination behavior, such as 'imagination' (transmutation of objects by the subject), ‘creativity and mental imagery’ (transformation through metacognition), ‘cultural context’ (value clarification and internalization), and 'monumental value' (understanding the majestic value). Second, the significance of imaginary memory transience impacts active behavior in inheriting Balinese wayang kulit's monumental value. It examines the audience's aesthetic experience from imaginary images presented by the puppeteer and transforms artistic sources into aesthetic elements involving socio-cultural trends, creating 'dialectics' and 'catharsis' for audience appreciation. Additionally, it involves internalizing socio-religious values, building involvement, and vertical-horizontal existence, and forming the image of wayang as monumental art.

Hypnosis, Aesthetics, and Sociality: On How Images Can Create Experiences

Abstract In this article, I use Object Oriented Ontology’s (OOO) account of metaphor as a perspective on the topic of hypnosis and some related phenomena. This analysis shows the potential of OOO’s theory of aesthetics to be informative outside of the usual realm of aesthetics, while simultaneously highlighting some of its shortcomings. Understanding hypnosis from this aesthetic point of view can be illustrative of the ways in which our experience is more generally mediated by factors outside of our conscious awareness. In particular, I will take advantage of this understanding to convey a message of caution regarding how we carry out psychological experiments and scientific research at large. At the same time, the connections drawn in this work highlight the central role played by social dimensions in aesthetic situations and should serve to highlight the need to bring forth such dimensions when thinking about aesthetics in OOO.

Strategi Pengemasan Pesan Fotografi dalam Visual Branding oleh CV Hagamo Mahakarya Indonesia

Currently, the development of the fashion industry is very rapid, as evidenced by the many varied products. Many people prefer global brands over local brands. However, this is no longer the case because currently local brands are able to compete with other global brands. One local brand that has good quality is CV Hagamo Mahakarya Indonesia, which is located in Tangerang Regency. The aim of this research is to find out how photography packaging strategies can improve visual branding by CV Hagamo Indonesian Masterpiece. This research uses qualitative methods with the aesthetic theory of visual communication. Data collection techniques were carried out using interviews, observation and documentation. The research results show that CV Hagamo Mahakarya Indonesia applies the concept of visual communication in the form of videos, photos and attractive designs to support its sales in the marketplace. With this strategy, Hagamo can build a positive image in the eyes of consumers, expand the reach of brand recognition, and increase interest and interest in Hagamo Official products.

Reka Cipta Brand UI/UX Program Studi Desain Komunikasi Visual menggunakan Metode Design Thinking

The Visual Communication Design Study Program at Universitas Bumigora currently utilizes various digital platforms such as the website, Instagram, YouTube, and Facebook. However, branding across these platforms shows inconsistencies and insufficient interactivity between users and the system. This research aims to design a cohesive UI/UX solution for the Visual Communication Design Study Program by applying a design thinking approach, which includes stages of empathy, definition, ideation, prototyping, and testing. The study is grounded in interaction aesthetics theory, used to identify user needs and develop innovative, responsive design solutions. The results indicate that the new UI/UX design significantly improves user satisfaction and visual communication effectiveness. The resulting interface concept is more intuitive, with additional interactive features that support a more integrated user experience and more accurately reflect the institution's identity. This study makes a significant contribution to user-centered design approaches in academic environments and offers a model that can be applied to branding development in other educational institutions. The novelty of this research lies in the deep integration of UI/UX design principles within a specific academic context, providing more effective and representative solutions for institutional branding needs.

THEORY OF "ATMOSPHERIC AESTHETICS" IN THE ENVIRONMENTAL DESIGN OF TRADITIONAL CHINESE VILLAGES

Purpose of this study is to identify ways to apply the theory of atmospheric aesthetics in the design of traditional rural landscapes to enhance the visual and experiential appeal of rural areas. Today, the theory of "atmospheric aesthetics" is recognized as a foundation for revitalizing rural environments within the ecological design framework and is widely discussed in academic circles in China and around the World. Methodology. The research utilized literature analysis, inductive reasoning, case studies, and factor analysis of environmental design. Results. Based on the analysis of the practical application of the theory of "atmospheric aesthetics" in rural design, techniques to improve the aesthetic perception of traditional villages are demonstrated. The main advantages of using this theory in the design of traditional villages have been identified, such as: enhanced aesthetic experience; promotion of cultural heritage; improved quality of life; resolution of environmental crises. The practical application of the theory of "atmospheric aesthetics" helps create a unique artistic atmosphere and emotional resonance, making rural landscapes more attractive and strengthening the sense of identity and belonging among residents. Emphasis on preserving traditional cultural elements, such as ancient architecture and streets, contributes to the continuity of cultural heritage and the sustainable development of rural areas. Scientific novelty. Theoretical and practical approaches to rural environment design based on the theory of "atmospheric aesthetics" have been further developed. Extensive evaluations of the effectiveness of using this theory in rural design were conducted during field studies and surveys in various locations. This innovative theory enriched methods of studying environmental aesthetics, offering scientific support for rural revitalization strategies and innovative designs. Practical significance. The practical significance of the obtained results lies in their potential application by designers in the design of traditional Chinese village environments, where an aesthetically comfortable and attractive environment for both local residents and tourists is created based on the identification of emotional and sensory qualities of the surroundings.

Religious Inflection in the Economy of Experience: The Concept of Atmosphere in Aesthetic and Phenomenological Thought of Hermann Schmitz and Gernot Böhme

The article offers a brief genealogy of the concept of atmosphere in the thought of Hermann Schmitz (New Phenomenology) and Gernot Böhme (Aesthetic Theory) to show that the concept takes on a quasi-religious appearance, especially in its design and economic applications. It is shown how a phenomenological concept of religious origin could become a pseudo-psychological marketing strategy. The article argues that the concept of atmosphere should not be applied too exclusively to the design of (interior) spaces, but that the sociality of atmospheres should also be taken into account. In this way, attention can be drawn to the manipulative power of the atmospheric.

“O CABOCLO É HOJE O MESMO NEGRO OU MESMO INDÍGENA MARGINALIZADO DE ONTEM”: MATRIZES ESTÉTICAS E CULTURAIS DA DANÇA AFRO

Cultural property is not preserved only for their aesthetic value, architectural or historical, but have significance for the environment in which it appears. Thus, the objects and cultural expressions are observable references that provide answers to obtain the past, to the extent that previous experiments and are attest to understand the present traces. In order to maintain the aesthetic and cultural headquarters of African dance, understand the group as a place of observation in the realization of the workshop, exaggerate the body and ethnicity, as a place of experimentation and awareness, through techniques related to a new linguaguem of teaching. With the demand of the law 10639/03 contemplate the history of black people in schools, also meets, education of ethnic and race relations. In conclusion we intend to materialize in a didactic way the playful practicing expressive and dynamic forms these aesthetic representations, manufacturing and significant for all levels and types of education.

A Content Analysis Study of Distortion's Influence on Drum and Bass Music Production

This study uses content analysis and draws upon aesthetic theory and technological determinism as theoretical frameworks to explore contemporary approaches to the use of distortion within drum and bass production. To achieve this, it investigates online video tutorials created by professional drum and bass producers and online content creators in order to extract insights into their common working practice when using distortion in their work. The analysis highlights a prevalent use of aggressive distortion to transform bass timbres, which is a trend originating in the 1990s that continues to shape the genre's evolving aesthetic. This research provides unique insights into the evolution. and impact of distortion and shows how established techniques persist while subtly evolving within the ever-changing production ecosystem.

Communicative consciousness and principles of environmental design in the experimental project "Stone. Inversion. Vessel"

The article is based on the analysis and summary of the design process of the work of the Chinese author "Stone. Inversion. Vessel". It examines three key aspects of the development of environmental design. Firstly, it is a combination of modern technologies with aesthetic representations of traditional Chinese culture. Through the study of the project, it is demonstrated how traditional Chinese art can be combined with modern technologies when creating a design object. Secondly, the project highlights the features of the development of design in the modern era. It is characterized by problems of volatility, uncertainty, complexity and ambiguity, which can be mitigated through interdisciplinary integration with the use of the latest technologies. Environmental design, thanks to the multifaceted concept of "environment", meets the conditions of development of the modern era. Thirdly, the article focuses on the fact that the communication of the subjects of the creative process is based on the images embodied in a specific project. Environmental design as an interdisciplinary field is based on the methods of different scientific fields, since the environment that changes under the influence of human activity is not the same. In the proposed article, the author uses the art criticism method when describing blue-and-green landscape painting, and also assigns a large role to the communicative method of sociology developed by the American scientist Harold Dwight Lasswell. The novelty of the research lies in the fact that the author was able to show the possibility of a harmonious combination of modern 3D modeling technologies with the traditional Chinese art of blue-and-green landscape painting (青绿山水 qīng lǜ shān shuǐ). In other words, a planar image turns into a design object, with the help of which can be realized various spatial combinations. Through artistic thinking, one can enjoy not only the functional, but also the aesthetic possibilities of the design object. So, in the described project, the author focuses on the imagination of the observer, forcing him to climb a mountain peak, but inside the building. This is how communication takes place between the author, the "viewer" and the project itself. The image is the basis of communication between various objects of the environment involved in the design process. The creative process combines the material (functional) and spiritual (image-induced) needs of a person. Environmental design, through the synthesis of spiritual and material, establishing communication between design objects and integrating disciplines through the prism of an image, explores how design affects human activity.

Chinese Art’s Influence on Roger Fry’s Aesthetics Formalism

Roger Fry was one of the greatest art critics of the 20th century, who promoted the rise and development of the Western modern art movement and constructed a set of modern aesthetics formalism and art criticism theories, exerting a huge influence on modern art. Despite the formation of Fry’s aesthetics formalism cannot be separated from the background of the transformation of Western cultural traditions, the influx of Chinese art into the West at that time also had an impact on Fry’s aesthetics formalism. Fry extracted and reinterpreted from Chinese art, forming a distinctive formalist aesthetic theory. In Fry’s various works, the influence of Chinese classical aesthetics can be seen, such as blank space, rhythm, and emotional expression. The research will explore the correlation between Roger Fry’s aesthetic formalism theory and Chinese art. The study will analyze how Chinese art was introduced into the West and how Roger Fry was influenced by Chinese art. It will focus some particular elements like rhythm and blank space, explore how Fry reinterpreted them and applied to modern art criticism theory, using his work “Cézanne: A Study of His Development” as an example.

Critical Aesthetics Between American Pragmatism and the Frankfurt School

Abstract The publication of Art as Experience in 1934 marked a theoretical turning point away from the disinterested spectatorship of Kant towards an aesthetics of everyday life. Dewey’s major claim therein is that “aesthetic experience” is privileged and ought to be taken as paradigmatic for all experience because it is controlled by an affective unity that he calls “pervasive quality” which harmonizes thought and action with its social and environmental context. In 1935 Walter Benjamin argued that pre-industrial works of art have an “aura” that exerts an affective lure on consciousness, and that the remnants of this aura in the post-industrial age may lead to the abandonment of critical thought and seduce the masses into the sway of fascism. This paper considers John Dewey’s aesthetic theory in light of the critical perspective developed by his contemporaries in the Frankfurt School. I will consider whether Dewey’s reliance on the qualitative dimension of experience undermines the critical reflection that, theoretically, prevents the “aestheticization of politics” that leads to the spread of fascism, and propose that pragmatist aesthetics would benefit from greater tolerance for the “negativity” exemplified by the critical theorists.

Ellen Key och klimatfrågan: drömmen om en ny natur

Abstract Swedish feminist and aesthetic thinker Ellen Key (1849–1926) continually returned to questions of freedom and determinism, a tension actualized with special poignancy in her discussions on climate. While Key adheres to a time-honored tradition of climatological determinism, she also theorizes the need to transcend the given conditions of life through art. Importantly, she sees the spiritual evolution of mankind as dependent on the aesthetic improvement – and manipulation – of our surrounding environments. In the context of modernity and urbanization, art is also considered a necessary supplement to nature. As I suggest, Key’s reflections on climate and environmental aesthetics provide the conceptual impetus for her more famous work on the beautification of everyday life. By exploring these connections, Key’s aesthetic theories gain new meaning and relevance.

PEMENTASAN TARI REJANG DI PURA DESA, DESA ADAT SIDETAPA KECAMATAN BANJAR KABUPATEN BULELENG

This study aims to determine the educational values contained in the Rejang Dance Performance at Pura Desa Sidetapa Village, Banjar District, from the perspective of Hindu Religious Education. The Rejang Dance Performance, part of the Galungan and Kuningan holiday series, is routinely held three days after these holidays and is a form of the Dewa Yadnya ceremony. The issues examined in this study are: (1) the procession of the Rejang Dance performance at Pura Desa Sidetapa Village, Banjar District; (2) the didactic function of the Rejang Dance performance at Pura Desa Sidetapa Village, Banjar District; and (3) the Hindu religious education values contained in the Rejang Dance performance at Pura Desa Sidetapa Village, Banjar District, Buleleng Regency. This research was conducted qualitatively by selecting informants through purposive sampling. The theories applied in this study are Religious Theory, Structural Functionalism, Aesthetic Theory, and Ethno-Pedagogy. Data collection methods included interviews and document studies. The research findings revealed that: (1) the Rejang Dance performance at Pura Desa Sidetapa Village, Banjar District, Buleleng Regency, begins with the preparation of ceremonial offerings (banten), followed by a communal prayer ceremony, and then the performance of the Rejang dance—a sacred dance performed by young men and women wearing traditional sacred costumes. This sacred dance complements the Dewa Yadnya ceremony at Pura Desa Sidetapa Village, which is believed to bring blessings to the local community; (2) the didactic functions of the Rejang Dance performance include religious, aesthetic, psychological, sociological, and cultural preservation functions; and (3) the educational values identified are religious, aesthetic, psychological, sociological, and cultural preservation values.

Strategi Komunikasi Visual Dalam Animasi Iklan Sasa Tepung Bumbu

Effective visual communication in advertising plays a key role in attracting audience attention and shaping brand image. A well-known kitchen spice brand in Indonesia, advertising animation is used as the main tool to convey the brand message creatively and attractively. However, how effective is animation in increasing brand appeal and strengthening emotional connections with the audience. This research aims to analyze the visual communication strategies implemented in Sasa advertising animations and evaluate their impact on consumer perceptions. Through a qualitative approach and descriptive analysis, this research is based on visual aesthetic theory. The results of this research show that Sasa advertising animations use effective visual communication strategies to convey product messages in an interesting and memorable way. Playful and creative visual elements in animation help simplify information, create positive associations with the brand, and increase consumer engagement. This research provides valuable insight into how visual communication can be optimally utilized in advertising to achieve marketing objectives and strengthen a brand's position in the market.

Comparative Study on Aesthetic Representation in the Translations of The Peach Blossom Fan (Excerpt) from the Perspective of Translation Aesthetics: With Xu Yuanchong s and Stephen Owen s Translations as Case Studies

From the perspective of translation aesthetics, this paper compares the differences in aesthetic representation between the translations of The Peach Blossom Fan (excerpt) by Stephen Owen and Xu Yuanchong so as to provide constructive insights to the study of the English translation of the drama. The findings indicate the disparities between these two translations in dealing with language forms and also reveal Owen s and Xu s different interpretations of the imagery and emotions.

Feminist aesthetics: then and now – reflections on thirty-five years of inquiry in the US tradition

Marking the thirty-fifth anniversary since its emergence in the United States, feminist aesthetics commemorates its significant contributions to feminist philosophical inquiry. This anniversary provides an opportunity to reflect on the field's current status and its potential to further enrich philosophical discourse. This article sets out to (a) synthesise the existing theoretical frameworks within feminist aesthetics, (b) delineate its subject matter and (c) chart the dominant trends and interventions marking feminist engagements with aesthetics. In contemporary feminist debates, aesthetics often occupies a peripheral position, a phenomenon attributed to its perceived detachment from the socio-political core of feminism (Plonowska-Ziarek) and its dismissal as a ‘feminine’ or ‘girly’ discipline (Brand Weiser). This marginalisation is further compounded by critiques of the field's allegedly slow response to the ideas, problems and methodologies present in related domains and broader philosophical inquiry (Eaton). So, despite acknowledging the vital role of aesthetics within feminist philosophy, the articulation of a systematic and coherent feminist aesthetic theory remains elusive. The purpose of this article is to provide an overview of the most significant and representative positions within feminist aesthetics in the US tradition. The first section introduces the topic of feminist aesthetics. The second section examines feminist interventions in aesthetics, including their evolution towards intersectional and transnational approaches. The challenges of establishing autonomy within and defining feminist aesthetics are discussed in the third, fourth and fifth sections. The sixth section explores the main currents of feminist aesthetics: (a) historical-critical, (b) essentialist (revisionism vs perspectivism), (c) gynocentric and (d) anti-theoretical.

A Critical Exploration of Cultural and Aesthetic Representation of Shandong Dialect Translation in Red Sorghum

The translation of the Shandong dialect, specifically in the novel Red Sorghum authored by Mo Yan and translated by Howard Goldblatt, posed significant challenges to both translators and readers due to its local Chinese cultural richness. Previous researches mainly focused on its traditional translation strategies including foreignization and domestication. Exploration of the aesthetic value of dialect and its cultural representations in modern literature is a relatively new area of research yet to be developed. This paper revealed that translation operates in a complicated three-dimensional structure of translator (aesthetic subject), translated text (aesthetic object), and culture (social environment). In the process of translating dialect, the aesthetic experience and the Aesthetic Regulation Devices (ARD) adopted by the translator, as well as the beauty of characterization and symbolization come into play. Therefore, aesthetic values and cultural uniqueness are represented not only on the linguistic, but also on the spiritual level by contrasting the purity of the villagers in rural China and the brutality of the social turbulence that surrounds them. The paper demonstrated that dialect translation involves a multifaceted and dynamic equivalence between source and target language. The research findings indicated that translation techniques of domestication and foreignization are utilized significantly more often (82%) than the strategy of ARD (18%) during the translation process. This imbalance in strategy usage may result in a deficient representation of aesthetic and cultural values. The significance of this study lies mainly in its intention to reconstruct a more effective theoretical paradigm for dialectal translation procedures.