Aesthetic Design Research Articles

Assessment of the association between aesthetic products and perceived product quality: an analysis of customer attitudes

PurposeThis paper aims to high vs. low aesthetic designed products, investigating how perceived quality acts as a mediator between aesthetic design and product attitude. The authors test how different individuals, such as minimalists vs. maximalists, hedonists vs. utilitarians and self-esteem levels, modify this relationship.Design/methodology/approachSeven hypotheses and a research framework model were developed. Three studies were conducted using the PROCESS Macro V4.3 for analysis, with the results subsequently discussed. A finalized research framework is presented.FindingsThe authors observed that aesthetically pleasing designs positively influence consumer attitudes towards products. Hedonism versus utilitarianism and self-esteem are essential components within the indirect pathway, connecting aesthetic design to perceived quality and subsequently to product attitude, while minimalism directly affects the relationship between aesthetic design and product attitude.Practical implicationsMarketers must comprehend diverse consumer preferences and traits for business success. Perceived quality, distinct from actual quality, strongly shapes pre-purchase product attitudes. Therefore, aligning design with perceived quality is crucial.Originality/valueThis study provides valuable insights into how individual factors influence the choice of products with different aesthetic designs.

Aversion to Human Intervention: Why Food in Complex Packaging Design Is Perceived as Less Healthy

ABSTRACTPackaging plays a crucial role in shaping individuals’ food choices. This research introduces the “visual complexity‐intervention inference effect” through five primary studies and two supplemental studies spanning diverse food categories. We demonstrate that complex packaging designs, characterized by more decorative elements, signal increased human intervention, which diminishes the perceived healthiness of the packaged food. This perception subsequently leads to decreased consumption, particularly among consumers with heightened health consciousness. The study advances the research on food packaging and design aesthetics, offering insights and recommendations for leveraging packaging design complexity to promote healthier food choices.

Design Aesthetics and Visual Metaphor in Theworks of Tasim Sing Take Falling In, as an Example

Falling In reveals the director's bold and avant-garde style in many ways.Tasim Sing has etched his personal mark on the film in an extremely thorough manner. As per the formula, the imaginary world constructed by the human brain overlaps with the real world to create the most bizarre and uninhibited imaginative space. Bright images also continue in the film. The film features a visual masterpiece, but the visual feast it presents is still different from the so-called commercial blockbuster scenes, and it is as different as one is a realistic oil painting with thick colour, and the other is a colourful surrealist watercolour.

How does contextual information affect aesthetic appreciation and gaze behavior in figurative and abstract artwork?

Numerous studies have investigated how providing contextual information with artwork influences gaze behavior, yet the evidence that contextually triggered changes in oculomotor behavior when exploring artworks may be linked to changes in aesthetic experience remains mixed. The aim of this study was to investigate how three levels of contextual information influenced people's aesthetic appreciation and visual exploration of both abstract and figurative art. Participants were presented with an artwork and one of three contextual information levels: a title, title plus information on the aesthetic design of the piece, or title plus information about the semantic meaning of the piece. We measured participants liking, interest and understanding of artworks and recorded exploration duration, fixation count and fixation duration on regions of interest for each piece. Contextual information produced greater aesthetic appreciation and more visual exploration in abstract artworks. In contrast, figurative artworks were highly dependent on liking preferences and less affected by contextual information. Our results suggest that the effect of contextual information on aesthetic ratings arises from an elaboration effect, such that the viewer aesthetic experience is enhanced by additional information, but only when the meaning of an artwork is not obvious.

Research on artistry and practicability of album design in visual communication

In the field of visual communication, album design, as a unique art form, not only carries the core spirit of music, but also conveys deep emotions and ideas to the audience through its unique visual language. As the intersection of music and art, album design's artistry and practicability have always been the dual goals pursued by designers. Artistry makes album design unique charm and attracts people's attention; Practicality ensures that the design works can effectively convey the musical message and meet the needs of the market. Therefore, to explore the artistry and practicability of album design in visual communication is not only an in-depth study of design aesthetics, but also an accurate grasp of market demand.

Facial Rejuvenation Strategy in Asian Women with Autologous Fat Transplantation.

To explore the clinical strategy of autologous fat transplantation in facial rejuvenation. From September 2016 to May 2023, 2715 female patients with facial filling by autologous fat were retrospectively analysed. After treatment, they were followed up for 3-6 months to summarize the relationship between aesthetic design and treatment outcomes. In total, 2306 patients were followed up and completed the questionnaires of satisfactory. Most patients (97%, 2237 cases) achieved satisfactory results after one operation, and about 3% (69 cases) achieved satisfactory results after secondary filling. Autologous fat granule transplantation in the treatment of facial rejuvenation can achieve an excellent therapeutic outcome. Customized design according to the different lineaments, age, and other factors, and extensive use of various treatment methods can achieve better results. This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .

A study between aesthetic and functional design with respect to restaurant with Wabi Sabi style

Wabi-sabi is a Japanese aesthetic that finds beauty in imperfection, transience, and simplicity. In restaurant design, it involves balancing aesthetics with functionality to create a unique and memorable dining experience. This research focuses on the combination of aesthetics and functionality in wabi-sabi inspired restaurants. Wabi-sabi, a Japanese aesthetic emphasizing imperfection, simplicity, and transience, is increasingly popular in modern interior design. Wabi-sabi is a Japanese aesthetic that celebrates the beauty of imperfection, transience, and simplicity. It finds beauty in the natural world, aging, and the inevitable passage of time. Embracing flaws, irregularities, and asymmetries, wabi-sabi acknowledges the temporary nature of things and appreciates the understated and unadorned. This philosophy encourages us to slow down, Savor the moment, and find joy in the simple things. The study explores how wabi-sabi principles can be applied to create visually appealing and practical restaurant spaces. The research begins by defining wabi-sabi and its key characteristics. It then examines the aesthetic aspects of wabi-sabi restaurant design, including the use of natural materials, imperfect textures, minimalist colour palettes, organic shapes, and negative space. Additionally, the functional aspects of wabi-sabi design, such as comfort, efficiency, accessibility, and sustainability, are discussed. The study explores how wabi-sabi principles can be integrated into restaurant design to create a harmonious and authentic environment. It also examines the impact of wabi-sabi design on the customer experience and the restaurant's brand identity. To illustrate the application of wabi-sabi principles in restaurant design, the study presents case studies of successful wabi-sabi inspired restaurants. These case studies provide concrete examples of how designers have effectively combined aesthetic and functional elements to create unique and memorable dining experiences.

Nature redux: interrogating biomorphism and soft robot aesthetics through generative AI.

Artificial Intelligence (AI) has rapidly become a widespread design aid through the recent proliferation of generative AI tools. In this work we use generative AI to explore soft robotics designs, specifically Soft Biomorphism, an aesthetic design paradigm emphasizing the inherent biomorphic qualities of soft robots to leverage them as affordances for interactions with humans. The work comprises two experiments aimed at uncovering how generative AI can articulate and expand the design space of soft biomorphic robotics using text-to-image (TTI) and image-to-image (ITI) generation techniques. Through TTI generation, Experiment 1 uncovered alternative interpretations of soft biomorphism, emphasizing the novel incorporation of, e.g., fur, which adds a new dimension to the material aesthetics of soft robotics. In Experiment 2, TTI and ITI generation were combined and a category of hybrid techno-organic robot designs discovered, which combined rigid and pliable materials. The work thus demonstrates in practice the specific ways in which AI image generation can contribute towards expanding the design space of soft robotics.

The influence of visual aesthetic design and cross-cultural regions on virtual item purchase intentions in the genshin impact game

The influence of visual aesthetic design and cross-cultural regions on virtual item purchase intentions in the genshin impact game

Art design interventions as a catalyst for sustainable development and infrastructure enhancement in intangible cultural heritage

This study explores the transformative role of art design interventions in the sustainable development and infrastructure enhancement of intangible cultural heritage, with a particular focus on honored brands. The research develops a framework that positions aesthetic and interactive art design interventions as pivotal components in revitalizing these brands. Aesthetic interventions translate the brand’s core philosophy, spirit, and values into compelling visual symbols, harmonizing cultural heritage with modern image design to elevate brand reputation and consumer preference. Interactive interventions enhance user experience, particularly among younger demographics, by integrating technological and entertainment-based engagement, thereby strengthening consumer loyalty and brand influence. The study further investigates how these art design interventions serve as catalysts for broader social development, contributing to the modern relevance and societal impact of time-honored brands. Additionally, it examines the impact of these interventions on sustainable development, societal support, and policy alignment. By weaving together these elements, the research underscores the critical importance of aligning brand strategies with societal goals, fostering environments where brands actively contribute to social welfare and sustainable growth. The findings offer valuable theoretical insights and practical strategies for the sustainable development of time-honored brands, providing clear directions for future research and practice.

Med blick, hand och penna

Abstract The aim of this article is to explore the relationship between aesthetics and pedagogy by focusing on the aesthetic design of reading books. The idea that multiple senses and activities interact when children learn to read is not new in educational studies. Research shows that children’s aesthetic experiences can contribute to increased learning outcome. In this article, we discuss the application of such considerations by examining two reading books in the Swedish series Vill du läsa? (1935–1936) and Nu ska vi läsa (1948–1949), thus taking a historical perspective on the topic. The books were illustrated by two of Sweden’s most famous artists, Elsa Beskow and Ingrid Vang Nyman. We examine how the books appeal to the reader’s creativity and playfulness. Our theoretical starting point is Walter Benjamin’s reflections on the reading and writing child where the gaze is also important. Benjamin’s thoughts were important for Swedish reform pedagogy, which in turn influenced the work of Elsa Beskow and Ingrid Vang Nyman. With the reform pedagogy’s celebration of the creative child, the focus shifts from the book as a product to the actual learning process for which the aesthetic is a prerequisite.

Research on Urban Expressway Design Based on New Transportation Concepts

This article is based on the Suzhou Central Expressway project, adhering to the principles of "safety, comfort, ecology, wisdom, and harmony", adhering to the comprehensive, coordinated, and sustainable development concept, guided by the new concept of transportation construction of the Ministry of Transport, integrating the design concept of traffic safety first, resource conservation, environmental friendliness, technological innovation, and intelligent collaboration, and organically combining nature, culture, and roads. The design strives to achieve road aesthetic design, tolerant design, humanistic design, flexible design, and creative design, which is of great significance for the research of ecological smart road design, transportation industry, and sustainable development of nature and culture.

Textile-based 3D printing and traditional Chinese geometric patterns for fashion textile development

Here, textile-based 3D printing technology is combined with traditional Chinese patterns to create new effects. Traditional Chinese patterns are the main carrier of cultural heritage and have been widely applied as creative design elements to develop unique fashion and textile products. Two geometric patterns inspired by traditional Chinese patterns are developed through the direct deposition of polylactic acid onto polyester fabric. Then the physical and mechanical performances of the printed patterns are examined under a microscope, along with tensile, tear, and joint motion tests. After that, two garment prototypes are created to explore the design aesthetics of the 3D printed geometric patterns. This research work reports on a comprehensive and practical design process for the creation of 3D printed fashion textiles. The work is expected to provide insights for designers and researchers when reviving traditional elements through modern technology. More applications can be explored based on the results reported in this paper.

Understanding User Satisfaction and Engagement with an Online Historical and Cultural Game from a User Experience Perspective

ABSTRACTThis poster explores the impact of design in historical and cultural games, focusing specifically on JX3 Online, a Chinese 3D massively multiplayer online role‐playing game. It investigates how these designs influence players' perceived value, engagement, and satisfaction. The study uses data from an online survey of 300 respondents. It finds that both aesthetic and functional design elements, along with accurate historical representation, significantly enhance players' perceived value. Additionally, a positive relationship exists between players' perceived value and their satisfaction and engagement levels. This research underscores the potential of historical and cultural games for cultural education and dissemination. It emphasizes the need to blend engaging design with educational content effectively.

How Does Aesthetic Design Affect Continuance Intention in In-Vehicle Infotainment Systems? An Exploratory Study

With the digitalization of automobile cabins, in-vehicle infotainment systems play an increasingly pivotal role in vehicles. This study aims to understand how the interface aesthetics of the in-vehicle infotainment system affect users’ continuance intention in in-vehicle infotainment systems. Based on a literature review, a theoretical model was constructed, encompassing seven latent variables: simplicity, colorfulness, diversity, craftsmanship, functional value, emotional value, and continuance intention. Analysis of 243 valid questionnaires revealed that both functional and emotional values serve as crucial mediators in encouraging users to continue using the in-vehicle infotainment system, with functional quality being the core element. Moreover, simplicity, diversity, and craftsmanship indirectly affect continuance intention by influencing both functional and emotional values. These findings underscore the need for future designers of in-vehicle infotainment systems to focus on interface functionality and emotional needs, and to ensure that content is concise, engaging, user-friendly, and visually polished, thereby enhancing the user experience and fostering the intention to continue usage.

Design and water-saving capacity of planting roof with compound irrigation and stab-resistant function

With the continuous development of urban construction, the contradiction between human settlement and the natural environment is becoming increasingly prominent. Increasing the green area and improving the local environment and microclimate through roof planting can effectively alleviate this contradiction. On the basis of the research on the current situation and challenging problems of planting roofs, a comprehensive study of construction, stab-resistance, waterproofing, irrigation and plant landscape is combined with a designed roof case. Research results show that the planting roof is simple in construction, has high resistance to plant root thorns, can take into account the function and aesthetics of plant landscape design, and saves irrigation water by more than 60%, which will help the popularization and promotion of urban planting roofs.

Public’s Visual Preferences Survey Facilitates Community-Based Design and Color Standards Creation

According to research, there is a disparity in the aesthetic design preferences of the public and architects. This is especially noticeable in urban areas environments, where there is a wide range of demographic variables and a lack of active public involvement in decision-making. The study included a visual preference survey to evaluate the perception and ranking of two dominant color schemes in local development projects in Stockholm across different age, ethnicity, and gender groups from Sweden. Over 400 people participated in the survey, which used photo-elicitation and a literature review. The objective was to determine the extent of divergence and disparities in the ranking of color schemes. The first dominant color schemes are a group of four analogous colors related to the Natural Color System’s (NSC’s) basic colors. The second is a group of four neutral colors that are related to grayscale colors. The study demonstrates that one could also measure building color schemes using visual preference ranking. Moreover, the research introduced a unique method for city planners to understand diverse ethnic, gender, and age group perceptions of color schemes in current projects, promoting active participation in decision-making and providing valuable insights. These insights can enhance people’s sense of belonging, a prerequisite for social sustainability, and improve the quality and profitability of future projects.

Exploring digital art's role in cultural product innovation in northeast China’s industrial base

This research investigates the impact of digital art on the innovation of cultural and creative products, particularly in Northeast China's historical industrial regions. It explores how digital art enhances product design and functionality, ultimately improving market competitiveness. Data was collected via a questionnaire survey targeting employees in these regions, with SEM used to analyze the relationships between digital art, product innovation, and market competitiveness, focusing on the mediating role of product innovation. The results reveal that integrating digital art significantly enhances market competitiveness by advancing technology, enriching design aesthetics, and aligning products with market demands. Product innovation is identified as a key mediator in this process, underscoring digital art's essential role in the development of cultural and creative products. The study concludes that digital art not only boosts the artistic quality and market appeal of these products but also drives continuous innovation, positioning it as a vital force in the cultural industry's growth. As technology advances, digital art is expected to become increasingly influential in shaping the future of cultural and creative sectors.

Bridging perspectives: a foundational dataset for the empirical aesthetics of bridge design

Bridging perspectives: a foundational dataset for the empirical aesthetics of bridge design

Why do players spend money on mobile massively multiplayer online role-playing games? A Wixom and Todd framework

Mobile massively multiplayer online role-playing games (MMORPGs) effectively motivate players to purchase in-game items, but the factors underlying purchase behavior in mobile MMORPGs remain inadequately understood. Utilizing the Wixom and Todd framework, our study explores how technological characteristics, gameplay experience, and attitudes drive players’ purchase behavior. Through online surveys and interviews, we found that advancement motivation and immersion significantly influence purchase intentions, with immersion being impacted by aesthetic design, customization, and sociability. This research expands the application of the Wixom and Todd framework into the realm of gaming and refines the immersion concept in the mobile MMORPG context.