Aesthetic Clinic Research Articles

How aesthetic practitioners can learn from a blockbuster director

Film production has many commonalities between starting and running a business. In this article, Jason Ratcliffe discusses some of the techniques used by film director James Cameron to produce blockbuster hits that can be applied to our thinking when growing an aesthetic clinic's brand

Hear, hear for ultrasound

Ultrasound technology is finally being used outside of the hospital setting. The simple, non-invasive and radiation-free imaging modality is now a reality in the medical aesthetic clinic. Ultrasound has been recognised as a suitable investigation in aesthetic complications since 2008 and recommended in practice since 2013. Technological advances have enabled professionals to deliver imaging in any environment. In treatment planning, delivery and aftercare, patient outcomes can be optimised. Ultrasound imaging allows reliable dermal filler identification, vascular mapping, management of vascular compromise and nodules, real-time rheology and measurement in relation to treatment outcomes. The challenges that remain relate to underpinning availability and enthusiasm with education and support. At the time of writing, there are no such mechanisms or educational programmes.

ANALISIS PENGARUH BRAND IMAGE, VANITY SEEKING DAN MATERIALISM TERHADAP MINAT BELI ULANG JASA KECANTIKAN (STUDI KASUS PADA KIMLY AESTHETIC CLINIC DI PANGKALPINANG)

This research was entitled: “Analisis Pengaruh Brand Image, Vanity Seeking Dan Materialisme Terhadap Minat Beli Ulang Jasa Klinik Kecantikan (Studi Kasus Pada Kimly Aesthetic Clinic di Pangkalpinang)”.
 The background of this research is based on existing phenomena showing that the competition among face and beauty clinic during the pandemic. The purpose of this study was to determine and examine the effect of brand image, vanity seeking, materialism on repurchase intention, both simultaneously and partially.
 The method of research is a descriptive quantitative study with a sample size of 51 respondents. This study has three independent variables; brand image, vanity seeking, and materialism. The dependent variable was labeled as a repurchase intention. 
 Testing instruments are using validity and reliability tests. The data analysis method used in this study is Multiple Linear Regression Analysis using the F-test along with Simple Linear Regression with T-test. Also the researcher use an analysis of the Coefficient of Determination (R2) in order to provide empirically the ability to explaining the dependent by three independence variables simultaneously. 
 The results of the research on the independent variable brand image (X1) obtained t-count 1,485 < t-table 1.677, vanity seeking variable (X2) with t-count 2,672 > t-table 1.677 and materialism variable (X3) with t-count 3,904 > t-table 1.677. Therefore, a brand image does not have a partial effect towards a repurchase intention,, a vanity seeking has a partial effect towards repurchased intention. Also, the study stated if digital materialsim also has a partial a partial effect towards repurchase order.
 The results of the F-test show that F-count 52.758 > F-table 2.80. This means that the independent variables (brand image, vanity seeking and materialism) simultaneously have an affect towards the dependent variable (repurchase intention). The test results of the Coefficient of Determination (R2) show Adjusted R-Square 0.756 or in other word, that repurchase intention variable can be explained by variables brand image, vanity seeking and materialism by 75.6%. While the remaining 0.244 or 24.4% can be explained by other variables outside the research variables.

Pengaruh Terapi Akupunktur dan Meditasi pada Wanita Kelebihan Berat Badan dan Obesitas: Studi Kasus

Introduction: Overweight and obesity not only affect an individual’s health physically but also psychologically. So, it is imperative for a clinician to take care both aspects of the individuals. Methods: This study is to report the effects of acupuncture and meditation therapy on the slimming indices of the overweight and obese women visiting our aesthetic clinic. They were voluntarily segregated into two groups, ie. one group consisted of women who selected acupuncture therapy (AT) only, the other group consisted of women who selected acupuncture and meditation therapy (AMT). Both groups’ body mass index (BMI) and waist circumference (WC) were measured at the first visit and after eight and sixteen sessions of therapy, respectively. The differences between pre-therapy and post-therapy indices and between AT and AMT groups were analysed using two tailed t-test at 95% confidence interval (alpha at 0.05). Results: Subjects were seventeen women with overweight and obesity visiting aesthetic clinic for slimming treatment. Ten women chose AT and seven women chose AMT. After eight and sixteenth sessions of therapy, both AT and AMT groups show very significant reduction in the BMI and WC (P<0.01). The AMT subjects reported that they felt more relaxed and refreshed, and continued meditation practice at home. Discussion: The subjects that chose AMT have significantly lower BMI at the first visit compared to the subjects that chose AT, ie. BMI at 24,33±0,97 kg/m2 and 28,00±2,08 kg/m2(P<0.01), respectively. The age of AMT subjects is in average significantly older than AT subjects, ie. 34,42±5,99 years and 29,2±4,9 years respectively (P<0.01). This may indicate that at the initial or milder state of gaining overweight or obesity, as well as the older women were more aware of the need to seek tranquillity or to overcome the stressful mind through meditation practice.

Light-emitting diode treatments and indications for treatment

Light-emitting diode treatments are an established therapy in many medical aesthetic clinics. Most machines are designed for facial treatment and work by non-thermal photobiomodulation-stimulating fibroblast proliferation, collagen synthesis and growth factors. They use mainly blue, red and near infrared light and are efficacious in treating acne, psoriasis, photorejuvenation and wound healing. The treatment has relatively few side effects and has a short downtime. They tend to be used in combination with other treatment modalities, such as radiofrequency, skin-tightening and lasers, but can be used as a standalone treatment. Treatment protocols vary but usually require several treatments over a few weeks, with the effects taking 3 to 6 months to become evident. Recently, light-emitting diode masks have become popular, but their evidence base for effectiveness is currently weak.

New to entrepreneurship? Part 3: building your brand's culture

In the third part of this series, Jason Ratcliffe details the role of the team in building an aesthetic clinic's brand and how important it is to have a culture within the business

Financial Analysis of Operating a Resident Aesthetic Clinic.

Recent changes to the plastic surgery residency training requirements along with a general call for expanded education in cosmetic surgery have encouraged many institutions to incorporate resident aesthetic clinics into their curricula. Although the safety and satisfaction rates of resident aesthetic clinics have been well-studied, their financial viability has not. This study reviews the financial viability of the resident aesthetic clinic at the authors' institution through a cost analysis. Billing data were analyzed for all patient visits to the resident aesthetic clinic of the authors' institution during calendar year 2018. Data were extracted, including type and anatomical location of each procedure, charges collected, and supplies used. A financial analysis was performed based on fixed and variable costs and gross revenue. A total of 100 unique patients were seen in the clinic over a 1-year period, resulting in 53 operations. This included 15 face, four breast, and 34 body contouring procedures. In addition, 160 cosmetic injections were performed. The gross revenue was $69,955 and the net revenue was $36,600. The resident aesthetic clinic at the authors' institution proved to be financially viable. The authors encourage other institutions to more closely examine the financial state of their resident aesthetic clinics as well. Furthermore, the authors hope that this analysis demonstrates to other programs that, with certain practice models, cost should not be a barrier to initiating and maintaining this valuable training tool.

A multicenter prospective randomized controlled clinical study of 5-fluorouracil in different mass concentrations combined with triamcinolone in the treatment of keloids

Objective: To evaluate the clinical effects of 5-fluorouracil in different mass concentrations combined with triamcinolone in the treatment of keloids. Methods: From March 2018 to March 2019, 29 patients with 31 keloids receipted in the Department of Plastic Surgery of Fujian Medical University Union Hospital, 11 patients with 20 keloids receipted in the Department of Dermatology of Pingtan Comprehensive Experimental Area Hospital, and 9 patients with 9 keloids receipted in the Fuzhou Heisey-Dea Aesthetic Clinic were included in this prospectively randomized control study, with 27 males and 22 females, aged (30±9) years. According to the random number table, the keloids were divided into low mass concentration group (19 keloids, 17 patients), medium mass concentration group (21 keloids, 19 patients), and high mass concentration group (20 keloids, 17 patients). Then 5-fluorouracil at mass concentrations of 0.5, 5.0, and 12.5 mg/mL combined with triamcinolone acetonide were injected respectively, once every 4 weeks, for a total of 3 times. Before the first treatment and in 3 months after the last treatment, the appearance of keloids was evaluated by Vancouver Scar Scale (VSS) and pain and pruritus of keloids were evaluated by Visual Analogue Scale (VAS). Then the score differences before and after the treatment were calculated. In 6 months after the last treatment, the patients' efficacy satisfaction was evaluated by efficacy satisfaction rating scale. Adverse reactions during the treatment were recorded. In the follow-up of one year after the last treatment, the recurrence rates of keloids were counted. Data were statistically analyzed with chi-square test, one-way analysis of variance, paired sample t test, least significant difference t test, Wilcoxon rank sum test, Kruskal-Wallis rank sum test, or Fisher's exact probability test. Results: Before the first treatment, the appearance VSS scores of appearance of keloids in the three groups were similar (F=0.039, P>0.05). In 3 months after the last treatment, the appearance VSS scores of keloids in low mass concentration group were significantly higher than those in medium mass concentration group and high mass concentration group (t=2.267, 4.086, P 0.05). In 3 months after the last treatment, the pain and pruritus VAS scores of keloids in low mass concentration group were significantly higher than those in medium mass concentration group and high mass concentration group (Z=2.191, 4.386, P 0.05). Conclusions: After treating keloids with high mass concentration of 5-fluorouracil combined with triamcinolone acetonide, the symptoms were significantly improved, the efficacy satisfaction of patients was increased, with no obvious adverse reactions but long lasting efficacy. Their overall effects are better than treatment using medium and low mass concentrations of 5-fluorouracil, which is worthy of clinical promotion.

The impact of wasted products during lockdown on medical aesthetic clinics

Journal of Aesthetic NursingVol. 10, No. 4 EditorialThe impact of wasted products during lockdown on medical aesthetic clinicsClaudia McgloinClaudia McgloinClinical Director, The New You Clinic, SligoSearch for more papers by this authorClaudia McgloinPublished Online:4 May 2021https://doi.org/10.12968/joan.2021.10.4.137AboutSectionsView articleView Full TextPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack CitationsPermissions ShareShare onFacebookTwitterLinked InEmail View article References Hamilton Fraser. What is the impact of COVID-19 on the aesthetics industry? 2020. https://hamiltonfraser.co.uk/knowledge/covid-19-aesthetics-industry (accessed 21 April 2021) Google ScholarKing M. The impact of SARS-CoV-2 vaccination and infection on soft tissue fillers. 2021. https://tinyurl.com/4xj2z9a2 (accessed 21 April 2021) Google Scholar FiguresReferencesRelatedDetails 2 May 2021Volume 10Issue 4ISSN (print): 2050-3717ISSN (online): 2052-2878 Metrics History Published online 4 May 2021 Published in print 2 May 2021 Information© MA Healthcare LimitedPDF download

Periorbital rejuvenation and tear trough filler

In this article, the author will explore the fundamental principles in delivering safe and effective tear trough treatment with a soft-tissue, hyaluronic acid filler. The article will explain what the tear trough is and why this area of the face becomes more apparent with ageing, as well as the reasons behind patients seeking tear trough filler and how they can present in aesthetic clinics. Furthermore, information will be detailed on enuring correct patient selection for tear trough treatments, contraindications for tear trough filler and possible side effects and which filler types and treatment tools are recommended.

No-Charge Nonsurgical Facial Aesthetic Clinic in a Residency Program: A Single-Center Experience.

In 2014, the Accreditation Council for Graduate Medical Education set minimum case requirements for injectable procedures as a surrogate for procedural competency. Despite the implementation of resident-run aesthetic surgery clinics, evidence suggests that many feel inadequately prepared as they go into practice even after meeting this requirement. To address this issue, our institution has implemented a separate resident clinic dedicated to neurotoxin and filler injections. The authors discussed the logistics and benefits of how residents, faculty, clinic staff, and industry representatives together have created a no-cost, volunteer patient-based resident injectable clinic. Two half-day, no-cost clinics per week were established, with 1 clinic day coinciding with the chief resident aesthetic clinic. Designated staff coordinate patient visits and allocate specific rooms for this clinic. Industry representatives have provided injectable products at no cost through resident injectable education programs. Residents in postgraduation years 4 to 6 provide their own patients and perform procedures under direct faculty supervision. All encounters are documented in the electronic health record. To assess the utility of this clinic, a survey was sent to all recent graduates, some of whom participated in this program. Since its inception in May 2018, this injectable clinic has been running successfully with overwhelmingly positive feedback from all eligible residents who participated. To date, there have been no adverse events from these injections. At our institution, the no-cost, volunteer patient-based resident injectable clinic has provided regular educational opportunities for plastic surgery residents to increase their experience with injectable procedures.

The Value of Resident Aesthetic Clinics in Aesthetic Surgery Training.

The Value of Resident Aesthetic Clinics in Aesthetic Surgery Training.

Reconstruction of Legal Protection for Aesthetic Clinic Patients

The protection of aesthetic beauty clinic patients is important because of the increasing number and development of beauty clinic businesses, and the emergence of many problems and cases related to its implementation, as a result of implementing actions that are not in accordance with the relevant laws and regulations. This raises the need for protection against health risks arising from losses for services in beauty clinics that are not in accordance with statutory regulations in the field of health law and consumer protection law. The state is obliged to provide protection related to the implementation of constitutional rights to legal protection and the right to health, so that beauty clinic business actors obey all applicable regulations related to its implementation, increasing the responsibility as a business actor towards its consumers. In reality, the phenomenon of this beauty clinic case is like an iceberg, large but not visible on the surface, because the majority of patients from the middle to upper economic class feel ashamed and do not want to bother reporting it, ideally organizing aesthetic beauty clinics is based on applicable laws and regulations. The state must be able to provide legal certainty and protection to aesthetic beauty clinic patients with good regulatory and institutional and risk litigation.
 Keywords: aesthetics; protection; law; patients; clinics

Determinants of purchasing decisions of innovative aesthetic medicine services in Poland

The market of innovative aesthetic medicine services has been in recent years, one of the broadest segments of the medical services. Therefore, we state that the identification of the choice determinants of aesthetic medicine services is a promising yet still under-researched area of study. In this article, we present the results of an empirical study on the determinants of the purchase of innovative aesthetic medicine services in major cities in Poland. Our respondents included patients of aesthetic medicine clinics, whose sample was selected in a purposive sampling (N = 745). To analyse data, the factor analysis was performed that helped to identify key determinants of the purchase of aesthetic medicine services by patients in Poland. The key determinants of the selection and purchase of aesthetic medicine services include, the reputation of the clinic, the competence and skills of a specialist, providing comprehensive care, and the infrastructure of the clinic.

Особенности гериатрического статуса, определяющие направления геронтологической профилактики пациентов разного возраста в клиниках эстетической медицины

Особенности гериатрического статуса, определяющие направления геронтологической профилактики пациентов разного возраста в клиниках эстетической медицины

Development of a multiphasic, cryptic screening protocol for body dysmorphic disorder in cosmetic dermatology

BackgroundThe incidence of body dysmorphic disorder in cosmetic dermatology is high. Even though treating patients with this disorder may worsen symptoms and is fraught with potential complications, screening is low, due in part to lack of knowledge of the disorder, as well as inadequate screening tools.ObjectivesTo verify the probability of body dysmorphic disorder in a nonsurgical esthetic setting and determine the effect of a multiphasic screening protocol on mitigating poor outcomes in high‐risk patients.MethodsA multiphasic screening protocol for body dysmorphic disorder was distributed to a total of eight esthetic clinics in the United States. Practitioners administered an anonymous, cryptic prescreening form to all new, incoming patients aged ≥ 18 to ≤ 65 years from June 1, 2019, through September 1, 2019, followed by a second, more extensive screening questionnaire. Patients with suspected or subclinical body dysmorphic disorder could be refused treatment.ResultsA total of 734 initial screenings were recorded over 16 weeks. Of these, 4.2% (31/734) proceeded to the secondary screening phase; 29% (9/31) subsequently screened positive for body dysmorphic disorder. Practitioners refused to treat 77.8% (7/9) of positive screenings. Two patients out of seven who tested positive underwent a third screening and were subsequently treated with positive outcomes.ConclusionsUse of a cryptic screening protocol enables identification of individuals at risk for BDD and encourages open and continuous communication between patient and provider.

Evaluation of plastic surgery resident aesthetic clinic websites

BackgroundThe purpose of the present study was to evaluate the website pages of integrated plastic and reconstructive surgery resident aesthetic clinics in the United States. MethodsWebsite pages dedicated to resident aesthetic clinics in all integrated plastic and reconstructive surgery residency programs (n = 79) were accessed between October and November 2019 and evaluated across several criteria, including: number of pages, procedures offered, faculty participation, respective prices, patient photographs, patient testimonials, contact information, and specific recruitment incentives. ResultsSeventy-nine integrated and 54 independent residency programs were identified, 31 of which had both an integrated and an independent residency program for a total of 102 distinct programs. Out of these, only 11 programs (10.8%) had a webpage dedicated to their resident aesthetic clinic (Figure 1). Twelve other programs (13.7%) that did not have a dedicated webpage mentioned a resident aesthetic clinic elsewhere on their residency program website. For each of the eleven programs with space for the resident aesthetic clinic, there was exactly one dedicated webpage. None of the programs with dedicated webpages included photographs of before and after cases, nor procedures performed, nor a listing of resident aesthetic clinic prices. Three of the dedicated webpages included information about faculty participation. Out of the 24 ASAPS endorsed aesthetic fellowship programs, 6 (25%) had a webpage dedicated to the fellow aesthetic clinic. Four of these webpages were comprised of a single webpage, while one program had 6 webpages and one program had 8 webpages. Only one program's webpage included before and after pictures. Four programs (16.7%) included information about faculty participation on the webpage. Five out of the 6 programs had a procedure list on the webpage. DiscussionResident aesthetic clinic websites are an important tool in recruiting patients as well as medical students. Addressing the lack and quality of such websites may improve recruitment of patients and students to plastic and reconstructive surgery residency programs. As a primary source of information for potential future residents and patients, plastic and reconstructive surgery programs need to maximize the content and utility of their websites.

What to consider when reopening clinics following the COVID-19 pandemic

Journal of Aesthetic NursingVol. 9, No. 10 Practice ManagementWhat to consider when reopening clinics following the COVID-19 pandemicManav BawaManav BawaE: E-mail Address: [email protected]Medical director, Time Clinic, LondonSearch for more papers by this authorManav BawaPublished Online:9 Dec 2020https://doi.org/10.12968/joan.2020.9.10.457AboutSectionsView articleView Full TextPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack CitationsPermissions ShareShare onFacebookTwitterLinked InEmail View article References Adams JG, Walls RM. Supporting the health care workforce during the COVID-19 global epidemic. 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Building your business: aesthetic clinics and professional associations

Being a member of a professional association can make a difference to the success of any business. Adam Bernstein, in association with Linda Cavender, Hannah Essex and Euan Holmes, details how aesthetic clinic owners must put time into finding what is right for them

How to create intimacy with your patients through marketing

As a result of the COVID-19 pandemic, the warm, inviting environment of aesthetic clinics has been replaced with feelings of anxiety and intimidation. Danny Bermant details how a sense of intimacy can be recreated through marketing