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Innovations in Marketing Strategies of News Paper Industry in India — A Case Study of Times of India Group

Newspapers have become products like any other consumer, industrial or service products. They have unique features which other products do not have. The newspaper industry in India is witnessing intense competition from within and from outside like electronic and internet media. This has tremendous bearing on circulation and advertisement revenues. The industry has responded proactively to these challenges. There is more and more focus on marketing and innovations in marketing strategies. Reviews of some of these strategies are focused in the paper. The authors have presented a case study of TIMES OF INDIA GROUP for innovations in marketing strategies, which are product, price, promotion and distribution related. A survey has been conducted by the authors on a recent innovation in marketing strategy of TRIMMING and SLIMMING the size of the newspaper. The data collected from 357 readers of Bangalore are analysed. The readers in general are not only positive to these changes but also have observed them keenly. Such understanding of sensitivity of readers is crucial for the success of marketing strategies.

U. S. Newspaper Ad Revenue Shows Consistent Growth

U.S. newspaper advertising grew in real terms across the 50 years, and newspapers received two and a half times more advertising revenue in 2000 than they did in 1950.

Publication Report of the Asian-Australasian Journal of Animal Sciences over its History of 15 Years - A Review

Publication Report of the Asian-Australasian Journal of Animal Sciences over its History of 15 Years - A Review

Managing cable TV commercial inventories via program promotion

Advertising revenues are the primary source of income for cable television networks and the survival of a network strongly depends on the efficient management of its commercial inventory. Networks enter into advertising contracts that promise delivery of a certain number of impressions with specified demographic characteristics. However, the actual delivery of impressions is stochastic, and there is currently no systematic process to dynamically monitor and administer these contracts. This paper presents a model framework to manage this process through the efficient use of program promotions. Elements of the model are illustrated with data abstracted from an actual cable television network.

Making History: Marxism, Queer Theory, and Contradiction in the Future of American Studies

The entanglement of capital with a range of marginalized sexualities is today more widespread, entrenched, and complex than ever. Village Voice writer Guy Trebay remarked a few years ago, for example, on the palpable homoeroticism and unprecedented visibility of a well-known series of underwear ads by speculating that America is being outed by Calvin Klein (18). Whatever one thinks of Trebay's hyperbolic suggestion in the editorial Marky's Mark that the commodification of the homoerotic can have certain kinds of positive fallout, few would deny that the radicalized sexual minority of liberation has tended in the intervening years to have its identity all but subsumed by the dynamics of a post-Fordist market. Even AIDS, which has done much in the last ten to fifteen years to radicalize again the lesbian and gay community, also generates advertising revenue for the glossy, trendily entitled magazine Poz. As the disparity between rich and poor increases in the United States and worldwide, and as AIDS funding, the economics of same-sex partnerships, and other financial issues facing this community become ever more visible and contentious,

Television Advertising Revenue in the UK: Market Shares and Consumer Spending

This article examines the distribution of net advertising revenue between main operators in the UK and shows that the distribution of revenue between regions can be explained by regional shares of consumer spending. Moreover, the nature of the spending/market share relationships is a substantial advantage to larger operators. However, while variations in regional spending shares largely explain market share variation between operators, consumer spending fails to explain variations in operators' shares over time.

Targeting of cigarette advertising in US magazines, 1959-86

Correspondence to : Dr Warner. Abstract Objective To examine whether and to what extent targeting of cigarette ad vertising has occurred in magazines in the United States from 1959 to 1986. Design Analysis of data on advertising revenues and readership demographics for 92 magazines categorized by type of magazine (women's, sports, news, high brow) and by the occupational class of the readership (crafts and trade and professional). Main outcome measures Relative share of cigarette advertising revenue for each category (the category's percentage of cigarette advertising revenues in the sample of 92 magazines divided by its percentage of total advertising revenues). Results Over the 28 years studied the relative share of cigarette advertising increased significantly in women's maga zines (0-14 to 1 11), sports magazines (1 23 to 1*76), and magazines with predomi nantly blue collar readerships (104 to 1-78). The relative share of high brow maga zines (those focusing on political and intellectual commentary and scientific matters) fell (1 36 to 0 63). By 1986 blue collar and sports magazines had shares of cigarette advertising revenue that were three quarters larger than their share of advertising revenue in general. Over the entire period relative shares of cigarette advertising revenue grew more rapidly for women's magazines than for any of the other categories studied, in part reflecting the fact that women's maga zines had the lowest relative share of cigarette advertising at the beginning of the period. Conclusion In general, our findings are consistent with commonly held beliefs about the nature of targeting in cigarette advertising.

Television Coverage of State Government

Television Coverage of State Government

Guilt by Association: Newspaper Exposés and Advertising Revenue

Hastings Center ReportVolume 6, Issue 2 p. 3-12 Guilt by Association: Newspaper Exposés and Advertising Revenue First published: April 1976 https://doi.org/10.2307/3561482AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat No abstract is available for this article. Volume6, Issue2April 1976Pages 3-12 RelatedInformation

Some applications of operational research in advertising

Examines the use of media scheduling in the field of advertising. Looks at newspaper publishers, in particular, investigating forecasting of advertisement space and revenue; the pricing problem of advertisement rates; and some specific applications of operational research in planning for a newspaper colour supplement. Stresses the use of relatively simple models in this area.

The Impact of Television On Advertising Revenues and Circulations of Newspapers

The Impact of Television On Advertising Revenues and Circulations of Newspapers

A CHANGE OF FORMAT

READERS will notice an alteration in the appearance of this page. The change is due to the need for conservation of paper which the times necessitate. As was announced last month, the two pages of summaries of British patent specifications disappear in this issue and are replaced by one page only of summaries of recent German patents, which cannot fail to be interesting and informative. We are taking this opportunity of saving another page in each issue by re‐arranging our leader pages and cutting these two pages down to one. In order to attain this, while retaining approximately the same space for the expression of our editorial views, we are dropping the Diary of Events—which in war time has inevitably shrunk to very small proportions—and transferring the Table of Contents to an advertisement page. This will in future, therefore, appear on the penultimate right‐hand advertisement page in the front of the paper—in this issue, on p. xxxv—where it will, we hope, be easy to find. The position will be invariable, though the page number will change from month to month. This will involve some small sacrifice in advertisement revenue, which is a price we are prepared to pay in order to be able to continue providing for our readers as nearly as possible the same amount of reading matter as heretofore.

Newspaper Production as an Industry

A BROADSHEET recently issued by P.E.P. (Political and Economic Planning) gives a summary of elementary facts about the Press of Great Britain collected as a preliminary to a constructive investigation of the possibilities of improvements in the Press to meet modern needs. Including for this purpose the entire preparation and publication of newspapers and periodicals, although attention is concentrated mainly on the London daily newspapers, the survey emphasises the extent to which the Press has become an important industry, ranking in size with electricity supply and the manufacture of bricks and tiles and considerably above the brewing or the silk and rayon industry. In the decade 1921-32, its personnel in England and Wales rose from 56,488 to 79,558, and it is characterised by a high proportion of males to females, a low proportion of juvenile workers (less than 9 per cent) and an extremely high proportion of administrative staff (30 per cent), about one sixth of the total being professional workers, a figure four times the average for all industries. Unemployment is low, the net output in terms of money value very high and employment is largely concentrated in large units in a few of the great towns. The two most important points in a newspaper's finances are its. advertisement revenue and the price of newsprint, cost of ink being negligible. Production costs (largely wages) come third and editorial services fourth, being equalled for the larger newspapers by the cost of physical distribution. Industrially, the Press is thus healthier and more flourishing than other British industries, but on industrial grounds as well as on the ground of social responsibilities, there is a case for considering whether the financial structure cannot be simplified and made sounder.