Advertising Council Research Articles

New anti‐pollution advertising campaign

An advertising campaign to fight pollution is being conducted by the Advertising Council, Inc., for Keep America Beautiful, Inc. At a press conference in May, William D. Ruckelshaus, Administrator for the Environmental Protection Agency, endorsed the new campaign, which focuses on the theme ‘People start pollution. People can stop it.’ The advertisements stress that pollution is not only an institutional problem, but also a personal problem, and that individuals can act in many ways to stop the spread of pollution. Suggestions are given in the pamphlet published by the Advertising Council, ‘71 Things You Can Do to Stop Pollution.’ The campaign will encompass transit boards, billboards, magazine advertisements, and radio and television commercials.

Using TV to Recruit Family Planning Patients

Beginning in the mid-1960s Planned Parenthood Affiliates have occasionally used local television for fund-raising promotions and patient recruitment. A very few Affiliates like New York and Pittsburgh have found funds to produce their own filmed spot announcements. Planned Parenthood Federation of American began in 1965 to produce fund-raising spots for use by its Affiliates in local communities. By 1967 about 170 television stations in Affiliate cities were suing these fund-faising ammouncements. In 1968 the Advertising Council agreed finally to list Planned Parenthood in its television-radio bulletin. Following the success of this effort (some 300 local stations and all of the television networks aired the spots) Planned Prenthood considered that this was the time to launch a concentrated across-the-country effort to recruit patients using television spots. Attention is given to the evolution of this 1st national effort in order to save others time and trouble. The Planned Parenthood Center of Buffalo was uniquely involved from the time the spots were actually filmed to the time they were finally aired on a saturation basis to foolow-up studies of their effectiveness. In genral the national campaign was considered successful form the following points of view: 1) it was demonstrated conclusively that television station managers and the general public found family planning program material completely acceptable 2) a limited analysis of 23 Affiliates who used the spots during the test period (late July-October 1968) clearly indicates a significant impact on patient recruitment and 3) costs for production of the 2 spots was less than $20000.

Treasury Department and The Advertising Council

Treasury Department and The Advertising Council

BREAK THE SPIRAL OF FAILURE

Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsJohn A McConeThe author, former Director of the Central Intelligence Agency, received the 1966 Public Service Award of The Advertising Council on December 14, 1966. Following is the text of an address he delivered on that occasion.

The Growth Outlook for Petroleum

The Growth Outlook for Petroleum

Public Service Advertising: The Advertising Council

IN THE FALL of 1945 Theodore S. Repplier, Executive Director of the War Advertising Council, contributed an article to this journal in which he described the advent of public service advertising, and suggested that it was here to stay. In the present article, an observer from outside the United States takes a bird'seye view of the Advertising Council's transition from wartime to peacetime, describes its current activities, and weighs its prospects for success and permanent endurance. The author, who is on leave from the British Civil Service, is at present making a study of public relations in the United States under a Commonwealth Fund Fellowship, and is author of several social and historical works.

War Advertising Council and OWI in Nursing Campaigns

War Advertising Council and OWI in Nursing Campaigns

War Advertising Council and OWI in Nursing Campaigns

War Advertising Council and OWI in Nursing Campaigns

Should the Government Advertise?

Simple as this question may seem, it has proved perplexing to public officials, advertisers, editors, and publishers alike. The nature and effectiveness of the informational and propaganda efforts of the government, the financial future of the advertising profession and of publishing enterprises, to say nothing of the editorial freedom of the press, all are to an extent affected by the answer. To focus public attention on the issues involved and to further the cause of clear thinking on the subject, the editors of the Public Opinion Quarterly invited a number of persons directly concerned to state their views. Not all of those invited to participate in the symposium were able to do so, and the array of statements herein presented, taken together, undoubtedly fails to give a carefully balanced and properly weighed perspective of the considerations involved. These are the views, not of the editors of the Quarterly,, nor of a representative cross-section of the American people. These are the statements of five men who have opinions which are eminently worth reading. Mr. La Roche is chairman of the Advertising Council and chairman of the board of Young & Rubicam, Inc.; Mr. Price is mail order sales manager of Sears, Roebuck and Co.; Mr. Robb is editor of Editor & Publisher; Mr. Coghlan is editorial page editor of the St. Louis PostDispatch; and Mr. Dreyfuss, in addition to his position as president of United Advertising Corporation of New York, is civilian defense director for the state of New Jersey. The opinions they express are their own, and not necessarily those of the organizations they represent.