Two classic adverse selection theories, dividend signaling and the pecking order of capital structure, face significant empirical difficulties: the market underreacts to dividend increases, and firms issue large amounts of equity, contradicting the pecking order theory. This paper argues that “style investing” can explain these apparent anomalies. When investors allocate their portfolios purely on the basis of broad “styles” (e.g. value/growth), they make the stock price less sensitive to information about the individual firm. Thus the firm gains less from signaling, and bears a smaller dilution cost when issuing equity — and signaling and the pecking order break down. Using mutual fund flows to proxy for style investing and identify “hot” styles, this paper provides evidence supporting this argument. In a “hot” style, the firm is less likely to increase dividends, and the market reaction to the dividend increase is smaller. When in the long run style investing fades, the stock price gradually incorporates the full information contained in the dividend increase announcement: dividend–increasing stocks that at the announcement date belong to a “hot” style earn a significantly positive long–run abnormal return. On the other hand, in a “hot” investment style the firm issues more equity and less debt, and as style investing induces “good” firms to pool with the “bad” ones and issue equity, issuers driven by style investing are more profitable. A number of robustness checks distinguish these results from alternative explanations based on market timing or growth opportunities.