Ashwagandha, often known as Indian ginseng, is a popular therapeutic plant in ancient Ayurvedic medicine. Its roots and leaves have adaptogenic, anti-inflammatory, and immunomodulatory properties. Traditional medicine mainly relies on ashwagandha, a powerful medicinal plant with alkaloids and withanolides. This study investigates the genetic diversity and qualitative characteristics of 29 Withania somnifera L. genotypes, using RAPD markers to guide breeding strategies. Plant components from several Indian locations were grown in a randomized block design. Genomic DNA was isolated using a modified C-TAB technique and analyzed with 33 RAPD markers, revealing high variability (PIC values ranging from 0.154 to 0.985). Growth habit, leaf shape and color, flower color, berry color, and root color were among the qualitative qualities found, with intermediate and erect growth styles, mostly ovate leaf forms, and a wide range of leaf and flower colors. Genetic analysis revealed substantial polymorphism, with a UPGMA dendrogram clustering the genotypes into eight distinct groups, indicating diverse genetic backgrounds. The qualitative and molecular characterization of genetic variation in ashwagandha sheds light on the variability and adaptability of this essential therapeutic plant. Understanding and utilizing this variability allows researchers and breeders to improve the conservation, breeding, and long-term usage of ashwagandha, assuring its continued value in traditional medicine and modern pharmacology. This genetic diversity plays an essential role in breeding initiatives aiming to improve production, quality, and stress resilience. The study emphasizes the necessity of leveraging this variety through advanced breeding and biotechnology technologies to create superior Ashwagandha cultivars, maximize their therapeutic value, and assure long-term cultivation.