The properties inherent in Advanced Manufacturing Technology (AMT) create new opportunities for firms, and in particular small firms. The capability of this technology to modify production specifications quickly and accurately means that firms can customize their products and attain economies of scope based on low volume and low cost production. While traditionally technology has been perceived merely as a tool in implementing business strategy, this paper suggests that AMT has the potential to directly affect a firm's innovation strategy. To date, however, empirical analysis to examine the technology-strategy relationship has not been forthcoming. Through empirical analysis this paper focuses on the relationship between the adoption of AMT and one element of firm's strategy choice, that is, their innovation strategy. This relationship is examined in the context of firm's market and industry structure and internal non-technological resource capabilities.
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