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Ancient Hunger, Modern World

This paper explores historical evidence of restrictive eating, as well as binging and purging in the ancient world from 3100 BC to around 476 AD in order to draw comparisons with contemporary restrictive and binge eating disorders — namely, anorexia nervosa and bulimia nervosa. It aims to analyze the causes of disordered eating over time with regard to societal norms and attitudes, examining the ways in which these disorders diverge between the ancient and modern worlds. Principally, this paper asserts that differences in the significance of body image on a societal level account for distinctions in the motivations of disordered eating within the ancient and modern worlds. There are, however, key parallels to behaviors that women exhibit with regard to disordered eating that can be attributed to the continuity of patriarchal structures between these two time periods.

Kadına Şiddet Konusunda Yapılan Kamu Spotlarının İncelenmesi Üzerine Alımlama Analizi

There are many studies of ministries, public institutions and non-governmental organizations due to the serious increase of the violence against women. One of these studies is to prepare public service ads in order to raise awareness of people, to help them empathize, to explain the actions that can be taken on the perpetrator, and to guide those who are exposed to violence. In this study, it is aimed to analyse the importance of details on the suitability of the public service ads prepared for the violence against women and the way they are prepared in terms of conveying the message. For this purpose, reception studies were carried out on 3 public spots for the violence against women prepared. Twelve participants who are in the age cycle called Generation Y, participated in the reception study with an equal distribution of gender and marital status. Participants, who were provided an environment where they could express their opinions freely, contributed to the study through individual interviews and focus group discussions, in the form of a total of 9 questions, two questions on each of the public service ads and 3 questions in general. Although different unique ideas show up as a result of the study, it is suggested that public service ads contribute to raising awareness of the society and in terms of education however, it certainly does not suffice alone to prevent the violence. The different inadequacies and competencies of public service ads have emerged as a result of the study from every point of view.

Alzheimer Caregiving Problems According to ADLs: Evidence from Facebook Support Groups.

Background and study goal: Social media are a societal phenomenon today, including the oldest generation, yet they are seldom used in current health research to identify the needs of persons with Alzheimer’s disease (PADs) and their carers. There is an even bigger research gap in the analysis of caregivers’ communication in online support groups and its classification according to activities of daily living (ADLs). For this, the goal of this study is to identify real-life practices of informal caregivers who care for PADs based on the analysis of their communication in Facebook groups. Methods: A sample of 1603 contributions was obtained from support groups by keyword search, manual coding, and verification; thus, the contributions in the sample are relevant for the individual basic ADLs of PADs. Next, five main conversation topics were identified for each ADL. This was done using the topic extractor based on simple parallel threaded implementation of LDA with a sparse sampling scheme and data structure. Results: The qualitative dimension of research identified discussion topics as well as specific caregiver behavior patterns for each ADL. The quantitative dimension determining the level of engagement of group members in individual ADLs was also measured. The highest engagement was found in activities of feeding and drinking, followed by bathing. In contrast, the activities of dressing, continence, and toileting attract the lowest interest. Moreover, the causal links between the topics discussed within the areas of ADLs were identified. Conclusions: The acquired knowledge can help further research focus on the most problematic areas relevant for people with AD in order to increase their quality of life and at the same time reduce the caregiver burden. The study expands the information of the demands posed by the individual caregiver activities, specifically in the context of activity-based costing or time-based activity costing.

PERSEPSI PENDAMPINGAN PERAN ANGGOTA KOPKAR TNI AD DALAM MELAKUKAN MANAJEMEN PENINGKATAN KESEJAHTERAAN DI MASA PANDEMI

The decline in income for Employee Cooperative (Kopkar) members, especially within the scope of the Indonesian Army (TNI), is a result of the Covid-19 pandemic's impact. As a direct consequence, it is not unavoidable for members to use cooperatives as a means for economic preservation. This study aims to gain a better understanding of the economy's happiness and prosperity and to strengthen the management function of TNI members during the Covid-19 pandemic. This research method is qualitative in nature and is primarily focused on data analysis by data reduction, data presentation, and results. The technique employed reveals that the presence of the Employee Cooperative of Indonesian Army during the Covid-19 pandemic contributed significantly in addressing the daily necessities of Indonesian military troops in the form of food and other necessities. The cooperative operates a savings and lending unit system to assist personnel of the Indonesian Army and their families with everyday necessities throughout the pandemic. Savings and loan units are monies borrowed for the following month and paid back by a monthly salary deduction for each member. Therefore, it can be concluded that the establishment of cooperatives to address the basic and daily needs of the community and members of the TNI AD in order to stabilize the business through the administration of the Employee Cooperative (Kopkar) Kodam 1/Bukit Barisan program.

Characteristics, mechanism, and management of pain in atopic dermatitis: A literature review.

BackgroundAtopic dermatitis (AD) is a chronic, pruritic, immune‐mediated inflammatory disease. Developments in basic science and clinical research have increased our understanding of AD. Although pain as a symptom of AD is underemphasized in previous studies, multiple researchers address pain as a frequent burden of AD. However, the exact role of pain in AD is not fully understood.AimsOur review aimed to summarize the current evidence focusing on characteristics, mechanism, and management of pain in AD.Materials & MethodsWe conducted a thorough literature review in the PubMed database to figure out different aspects discussing pain in AD, including pain symptoms, burden, the relationship between pain and itch, mechanism, and pain management in AD.Results and ConclusionAD patients affected by skin pain vary from 42.7%‐92.2% with remarkable intensity and heavy burden. Skin pain and itch interacted both in symptoms and mechanisms. Atopic skin with the impaired barrier, neurogenic inflammation mediators, peripheral and central sensitization of pain may possibly explain pain mechanism in AD. Future research is needed to clarify the commonality and disparity of pain and itch in AD in order to seek efficacious medications and treatment.

Get Them Laughing to Get Them Drinking: An Analysis of Alcohol Advertising Themes Across Multiple Media in Australia

Efforts to develop and implement effective advertising regulations require a comprehensive understanding of alcohol promotion techniques used across a rapidly growing range of media platforms. The aim of this study was to analyze themes commonly used in alcohol ads in order to identify commonalities and differences by media type and the implications for existing regulatory frameworks. In total, 628 Australian alcohol advertisements were coded according to media used for dissemination and themes known to be attractive to children and young people or problematic in other ways (humor, sport, mateship/friendship, manliness, value for money, buying in bulk, partying, sexual attraction, and adrenaline activities). The largest proportion of analyzed ads belonged to the out-of-home category (41%), followed by the online category (27%), indicating the importance of ensuring that these media are appropriately covered by regulations. Overall, humor was the most common theme (present in 18% of ads), followed by value for money (14%), sports (14%), and bulk purchases (10%). Humor often co-occurred with other themes: 59% of ads with a sexual attraction theme, 40% of ads depicting mateship/friendship, 31% of ads depicting manliness, and 27% of ads with a partying theme also featured humor. Trends were evident in the types of themes most commonly used in ads disseminated via specific media, indicating that alcohol marketers are strategically selecting media platforms for particular themes. The results of this study demonstrate that alcohol advertising controls need to cover all media, be clear in delineating inappropriate themes, and be adequately authorized to ensure compliance.

Building a soft skill taxonomy from job openings

Soft skills are crucial for candidates in the job market, and analyzing these skills listed in job ads can help in identifying the most important soft skills required by recruiters. This analysis can benefit from building a taxonomy to extract soft skills. However, most prior work is primarily focused on building hard skill taxonomies. Unfortunately, methodologies for building hard skill taxonomies do not work well for soft skills, due to the wide variety of terminologies used to list soft skills in job ads. Moreover, prior work has mainly focused on extracting soft skills from job ads using a simple keyword search, which can fail to detect the different forms in which soft skills are listed in job ads. In this paper, we develop TaxoSoft, a methodology for building a soft skill taxonomy that uses DBpedia and Word2Vec in order to find terms related to different soft skills. TaxoSoft also uses social network analysis to build a hierarchy of terms. We use this method to build soft skill taxonomies in both English and French. We evaluate TaxoSoft on a sample of job ads and find that it achieves an F-score of 0.84, while taxonomies developed in prior work achieve an F-score of only 0.54. We then use the proposed methodology to analyze soft skills listed in job ads in order to find the skills most required in the American and Moroccan job markets. Our findings can offer insights to universities about the top soft skills requested in the job market.

NoMoAds: Effective and Efficient Cross-App Mobile Ad-Blocking

Abstract Although advertising is a popular strategy for mobile app monetization, it is often desirable to block ads in order to improve usability, performance, privacy, and security. In this paper, we propose NoMoAds to block ads served by any app on a mobile device. NoMoAds leverages the network interface as a universal vantage point: it can intercept, inspect, and block outgoing packets from all apps on a mobile device. NoMoAds extracts features from packet headers and/or payload to train machine learning classifiers for detecting ad requests. To evaluate NoMoAds, we collect and label a new dataset using both EasyList and manually created rules. We show that NoMoAds is effective: it achieves an F-score of up to 97.8% and performs well when deployed in the wild. Furthermore, NoMoAds is able to detect mobile ads that are missed by EasyList (more than one-third of ads in our dataset). We also show that NoMoAds is efficient: it performs ad classification on a per-packet basis in real-time. To the best of our knowledge, NoMoAds is the first mobile ad-blocker to effectively and efficiently block ads served across all apps using a machine learning approach.

Viral video ads: Emotional triggers and social media virality

AbstractPrevious studies have found that emotional arousal and emotional valence are important for video ads to be shared. As marketers are exploring new strategies to increase their viral effectiveness in social media, there is a need to provide guidelines on how to elicit emotional engagement that can trigger advertising virality. Drawing on recent findings on the effects of discrete positive emotions, this research examines how specific positive emotions may influence viral sharing. An online experiment was conducted with millennial participants, employing real viral video ads, in order to observe the viral effects of two positive emotions, awe and affection. Awe and affection emotions experienced in relation to online ads may prompt viral sharing by activating specific types of sharing expressions that relate to expressing emotional connection and emotional generosity in social media. Managerial implications for applying positive emotions as triggers to the content of video ads in order to elicit virality in social media are included.

LIVING BY THE COINS ON THE ROMAN FRONTIER. THE HOARDS AND SINGLE FINDS EVIDENCE AT THE AUXILIARY FORTS IN ROMAN DACIA

The present paper is presenting the reader the basic information on the Roman imperial monetary system of the 1 st -3 rd centuries AD in order to allow him to compare the theory with the field reality. The state of research and the publication of material of the auxiliary forts on the Roman frontier in Dacia are, in fact, key elements when we have to discuss the coin circulation at certain moment and place(s). At the same time, the analysis of numismatic evidence, both hoards and single finds, may offer some hints on the daily life episodes of the Roman soldiers when it was about transactions, coin supply, and moments of turmoil.

A Vaccine Kit for Prevention and Therapy of Alzheimer’s Disease in a Transgenic Mouse Model

Background and objectiveAlzheimer’s disease (AD) is a major health problem in developed countries. The absence of specific biomarkers for diagnosis and the multiple limitations of available screening methods have slowed down the efficient implementation of AD population-based screening programs. Based on recent developments, we have designed and tested a new AD vaccine tool kit as an effective framework for large-scale animal model screening. The AD vaccine tool kit was developed for transgenic animal models of AD in order to evaluate their neuropathological characteristics via multiple screening strategies.

Private and Secure Distribution of Targeted Advertisements to Mobile Phones

Online Behavioural Advertising (OBA) enables promotion companies to effectively target users with ads that best satisfy their purchasing needs. This is highly beneficial for both vendors and publishers who are the owners of the advertising platforms, such as websites and app developers, but at the same time creates a serious privacy threat for users who expose their consumer interests. In this paper, we categorize the available ad-distribution methods and identify their limitations in terms of security, privacy, targeting effectiveness and practicality. We contribute our own system, which utilizes opportunistic networking in order to distribute targeted adverts within a social network. We improve upon previous work by eliminating the need for trust among the users (network nodes) while at the same time achieving low memory and bandwidth overhead, which are inherent problems of many opportunistic networks. Our protocol accomplishes this by identifying similarities between the consumer interests of users and then allows them to share access to the same adverts, which need to be downloaded only once. Although the same ads may be viewed by multiple users, privacy is preserved as the users do not learn each other’s advertising interests. An additional contribution is that malicious users cannot alter the ads in order to spread malicious content, and also, they cannot launch impersonation attacks.

O ETHOS DISCURSIVO DE JESUS CRISTO EM PARÁBOLAS DO NOVO TESTAMENTO NA PERSPECTIVA DA ANÁLISE DE DISCURSO FRANCESA

Este artigo é resultado de atividades práticas na disciplina de Análise de Discurso no decorrer das aulas no curso de Letras da Fafidam / UECE. Ao longo desta disciplina, procuramos analisar a construção do ethos de Jesus Cristo nos Evangelhos do Novo Testamento, sob a égide da AD francesa, visando a examinar discursivamente os evangelhos canônicos a fim de construir a materialidade da imagem de Cristo pelos evangelistas: Mateus, Marcos, Lucas e João. Entende-se, a priori, que os evangelhos são de fundamental importância como fonte de conhecimento sobre o nascimento, ministério, morte e ressurreição de Jesus Cristo (HÖRSTER, 1996). Nesta pesquisa, adotamos a perspectiva teórica da análise do discurso e da semiótica, levando em conta o contexto da construção do ethos discursivo de Jesus Cristo nos relatos dos evangelistas, baseado em parâmetros teológicos e discursivos, percebendo quais os aspectos analisados ​​e as hipóteses que apresentamos puderam contribuir para a escolha da pesquisa qualitativa, uma vez que o foco desta tipologia de pesquisa nos oferece um corpus obtido por meio do contato direto e interativo do pesquisador com o objeto de estudo na perspectiva da revisão da literatura. Por último, entendemos que a análise discursiva e teológica adotada culminou no entendimento de que as parábolas de Jesus são breves narrativas, margeadas de um conteúdo alegórico, usadas na pregação e nos sermões de Jesus com o propósito de transmitir seus ensinamentos aos gentios, e para todos que têm contato com os textos sagrados.

High Specific Li-ion cells based on high voltage materials

This paper presents the results obtain in the frame of the ESA TRP: High specific Li-ion cells based on high voltage materials.As there is a need of high energy cells for Space application, a low TRL study was performed by Saft, CEA and ADS in order to developed high energy cells prototypes with a space proven cell mechanical design. The program was divided into 3 main parts.1) Bibliographic study on the most promising active materials, 2 nd a laboratory2) Laboratory scale study of the selected active materials3) Realization and electrochemical evaluation of format D prototype cells

Post Hoc Evidence for an Additive Effect of Memantine and Donepezil: Consistent Findings from DOMINO-AD Study and Memantine Clinical Trial Program.

Several randomized trials have demonstrated superiority of memantine-cholinesterase inhibitor combination therapy in patients with moderate to severe Alzheimer's disease, yet a recent publication reported no additional benefit of add-on memantine therapy compared to donepezil alone. In this post hoc analysis, we sought to re-evaluate the results from the DOMINO study using common statistical tools and to apply the statistical models used in the DOMINO study to a pooled data set of 24- to 28-week randomized trials of memantine in patients with moderate to severe AD in order to explore the robustness of the primary findings from the DOMINO study. DOMINO study: Randomized, double-blind, placebo-controlled trial (Current Controlled Trial number, ISRCTN49545035); Memantine Clinical Trial Program: Pooled analysis from four randomized, double-blind, placebo-controlled trials. DOMINO study: United Kingdom; Memantine Clinical Trial Program: Multinational. DOMINO study: 295 participants enrolled during the period of February 2008 to March 2010; Memantine Clinical Trial Program: 1417 participants enrolled between August 1998 and January 2008. In the DOMINO study, the co-primary outcome measures were scores on the Standardized Mini-Mental State Examination and the Bristol Activities of Daily Living Scale; Neuropsychiatric Inventory was a secondary measure. In the Memantine Clinical Trial Program, outcome measures included the Severe Impairment Battery, the 19-item Alzheimer's Disease Cooperative Study - Activities of Daily Living scale, Neuropsychiatric Inventory, and a 4-Domain Composite Index (Z-score; a post hoc assessment). Both the pooled analysis of the Memantine Clinical Trial Program and the re-assessment of the DOMINO study with common statistical tools showed that adding memantine to donepezil therapy is associated with benefits across multiple clinical domains. The current analyses suggest that the results of the DOMINO study do not contradict previous studies which investigated the combined effects of memantine-cholinesterase inhibitor treatment.

Message appeal and presentation order of public service advertisement: an experimental study of egg enriched with omega-3 promotion

Functional food is known in Indonesia since early 2000s in line with the change in health lifestyle. High market growth does not occur on all functional foods. Some manufacturers have strengthened promotion by including third party reviews on leaflets in the product packaging to gain a better market response. Third Party Organization (TPO) endorsers issues are arising since TPO endorsers in rational appeal ads did not perform well compare to typical endorsers in emotional appeal ads in order to influence consumers. The purpose of this study was to examine emotional and rational appeals ads effect to perceived persuasion and presentation order identity of third party organization endorser and message content in advertising on perceived persuasion. Experimental laboratory was conducted with factorial design 2×2 ads type (rational vs emotional) and presentation order of identification source and message (recency vs primacy). Undergraduate students enrolled in the Faculty of Animal Science, Gadjah Mada University, were used as subjects. Random assignment was used to put subjects to the experimental group in order to reduce bias from subject variance. The result has shown that rational and emotional appeals had no significant effect in perceived persuasion where the perceived persuasion average of rational ads effect was 5.6453 compared to 5.6247 on emotional ads effect. Furthermore, in rational appeal advertisement the recency presentation order affect higher perceived persuasion (p<0.01) with 6.0000 than primacy presentation order which was 5.2907. However, in emotional type public service, presentation order has no effect to the perceived persuasion which was 5.5275 in recency presentation order compare to 5.6822 in primacy presentation order.

Seen to Be Heard? Gender, Voice, and Body in Television Advertisements

A quantitative content analysis of 1,055 television ads reveals that male voiceovers outnumber female voiceovers 4:1. As has been the case for decades in television, a man is much more likely to serve as the disembodied and objective voice of authority, expertise, and reason. However, a woman's voice is twice as likely to be heard if her body is also represented on screen. Based on that finding, the authors argue that scopocentric sexism influences when and how gendered voices are presented. A woman's relative agency, her recourse to “voice” in both the literal and metaphoric sense, is conditioned by her visual presence. After completing the quantitative content analysis, a qualitative textual analysis was conducted on a subsample of ads in order to explore relationships between voice and body at a finer-grained level. The study provides an important update for critical ad research concerning voiceovers and is the first that systematically compares voice and body data. The authors conclude by presenting ideas for integrating critical sound research into media literacy curricula.

Novi nalaz rimskog međašnog zida u Golubiću kod Obrovca

U radu je predstavljen rijedak nalaz rimskoga međašnog zida nedavno otkriven u selu Golubiću kod Obrovca. Ostaci širokoga suhozida sačuvani su u dužini od oko 900 m. Protežu se u ravnoj liniji od kanjona rijeke Krnjeze na istoku do južne padine brda Gradina na zapadu. Zid je izgradila rimska vlast tijekom 1. stoljeća poslije Krista u svrhu teritorijalnog razgraničenja dviju liburnskih peregrinskih zajednica. Najvjerojatnije je riječ o Hadri (Smokovac u Krupi) i jednoj od zajednica sa središtem na lijevoj strani rijeke Zrmanje. Izgradnjom međašnih zidova rimska je uprava razrješavala teritorijalne sporove i moguće sukobe između pripadnika susjednih zajednica, najčešće uzrokovane ispašom stoke i stočarskim kretanjima na međašnim područjima.

Book Review: Ad Critique: How to Deconstruct Ads In Order to Build Better Advertising, by Nancy R. Tag

Nancy R. Tag Ad Critique: How to Deconstruct Ads In Order to Build Better Advertising. Thousand Oaks, CA: SAGE, 2012. 189 pp.Critiquing is a very individual, confusing and somewhat daunting task. Who is the audience? What is the message being communicated? What are we ultimately trying to accomplish? These are questions we may ask ourselves, others, and students.Nancy Tag builds a strong case for why we need constructive criticism to make great ads (p. 3) in her textbook, Ad Critique. Many take the very familiar approach of examining ad elements, while Tag suggests deconstructing to determine what makes them successful.I wholeheartedly agree with her thought that the critique process begins with print advertising. I am a self-admitted ad geek who loves the rush of meeting deadlines, coming up with that great big idea, and making the pitch. We must first take a step back and develop our critique skills with print before we move on to other mediums.The book is rather short but packs a great deal of thought and discussion into the pages. Tag believes the book is a dialogue about advertising in a meaningful and skill- ful way through critique. It allows us to determine, on our own, what is meaningful and successful rather than relying on others to tell us. This is a different approach than many other textbooks, and I give Tag credit for taking the risk.She further builds a case for Ad Critique by discussing the importance of logic. For advertising to be successful, we must understand the verbal and visual communication in it. Tag introduces this in the opening of the text by discussing that when creative minds and business minds have a skill and language known as critique, they will be able to believe in their product (advertising) and ultimately reach their shared goals.Critique allows communication and sharing through discussion. The purpose of the text is to encourage this discussion in a classroom or professional setting. By dissect- ing an ad, we are able to see how each part may or may not contribute to the whole. This approach is very valuable and needed in group and professional settings.Tag opens the second half of the book saying:The ultimate goal of Ad Critique is to help create a more collaborative and productive work environment where the creative product is not just respected and understood. Where agency executives and brand managers not only look forward to meetings with creative professionals but engage in meaningful dialogue. …

Effects of Political Ads on Television on the Choice of Presidential Candidates among First-Time Voters of Liceo De Cagayan University

The study determined the effects of political advertisements on television on the choice of presidential candidates among first-time voters of Liceo de Cagayan University. In context, the study sought to answer the following aspects of the problem: (1) the frequency of political advertisement exposure of the respondents on television; (2) the political ad components which influence the most and the least the respondents in their voting decisions; (3) the extent of influence of political advertising components among first time voters in Liceo de Cagayan University; (4) the candidate’s political advertisement which influence the most and the least the respondents’ choice of president; and (5) the significant relationship between the political ads components and the decision making of the respondents when they are grouped according to age, gender, course, and religion. In the treatment and analysis of data, frequency counts, percentage distribution, weighted mean and Pearson Correlation were used. The result of the study showed that majority (87%) of the respondents watch political ads on television in the evening. Moreover, majority (59%) of the respondents sometimes watch political ads. It was also found out that campaign platform influenced the most (59.2%) the respondents while campaign endorsers (32.8%) fell on the last spot of the survey. The findings showed that political ad components, namely: campaign platform, jingles, endorsers, and campaign themes moderately influenced the first-time voters. It was also revealed that Noynoy’s political ad influenced the most the voters in their choice of presidential candidate as he won in the past election and got the highest votes. Lastly, the statistical tests showed that there is no significant relationship between the components of political ads and the decision making of the respondents when they are grouped according to age, gender, course, and religion. The significant relationship only exists between the campaign platform and its influential effects in terms of gender. The results suggest that political advertisements should focus more on their campaign platforms rather than on campaign jingles and endorsers which have lesser influence on audiences. The voters should also choose their political candidates based on his background, capacity, experience as well as his campaign platforms. Moreover, political advertisers should always take into consideration the gender of their audiences. In relation to this, a political candidate may propose programs or projects intended for a particular gender and political advertisers should introduce effective and realistic platforms through their political ads in order to influence the voters. Keywords - political advertisements, politics, voters, presidential candidates, political platforms