Adoption Of Mobile Technology Research Articles

Technology acceptance model for mobile payment adoption in urban India

Digital economy is driven by 02 key factors – First is the mobile payment ecosystem driven by banks, commercial institutions, NBFCs. Second one is the ability of the user to adopt and use the mobile payment systems offered by the above. This paper examines the mobile payment technology adoption levels amongst urban users in India with specific focus on Chennai. The authors focuses on user-centric factors and evaluated the adoption based on UTAUT model to understand the user acceptance of mobile payment systems in urban India. UTAUT provides a useful tool for mobile payment companies to assess the likelihood of success of innovations, feature additions in their applications and helps them understand the drivers of acceptance to proactively design their marketing and design interventions. Our study will support managers is improving the adoption rate of mobile payments amongst late adopters amongst urban users.

Determinants of perceived information need for emerging ICT adoption

PurposeMost studies in information behaviour have focussed on information behaviour aspects such as environmental uncertainty, scanning behaviour of top management executives, student and women information behaviour, information source and credibility, while little is known about the information behaviour of small- and medium-sized enterprises (SMEs) when the need for emerging information and communication technology (EICT) adoption decision-making arises. This paper, therefore, aims to explore the major determinants of perceived information need for EICT adoption by UK small service-oriented businesses.Design/methodology/approachThe study adopted qualitative method to explore 13 key determinants of SME managers’ information behaviour for EICT adoption decision-making by using both unstructured and semi-structured interviews at two different stages with 20 participants drawn purposeful from Luton directories.FindingsThe study developed an extended technology, organisation and environment (TOE) framework by identifying and incorporating the information context which helped to unveil 13 key determinants of perceived information need and their impact on EICT adoption decision-making in SMEs. This further provided insight into understanding SMEs’ information behaviour. While the determinants associated with TOE and information contexts influence SMEs’ perceived information need for EICT adoption, the extent at which these four constructs shape SMEs’ perceived information need for EICT adoption decision-making differs.Research limitations/implicationsThe limitation of this study emerged because of the use of qualitative methodologies in relation to the research design, rigour in the collection and management of the large volume of the raw data, the data analysis and the credibility of the findings. This may lead to unforeseen respondent – and research – bias in the data analysis, which may lead to limited understanding of alternatives and insights into the key determinants of perceived information need for EICT adoption decision. Hence, other measures and approaches such as case study and mix-method could be deployed to further validate the findings. Also, one of the limitations of qualitative study has been the issue of theoretical generalizability of the framework. The generalizability of the formwork needs to be established across a wider range of population. Future studies may apply a confirmatory statistical techniques to test and ascertain the validity and reliability of the framework across a wider population. Such studies may be used as a benchmark for the theoretical constructs and the factors that may lead to success or failure of mobile marketing technology adoption.Originality/valueThe study has further enriched TOE framework and provided an analytical dimension for exploring key determinants of SMEs’ perceived information need for EICT adoption decision-making. It also demonstrates the capacity to provide a reliable explanation of the determinants and serves as a tool for evaluating the benefits or challenges of SMEs’ information behaviours when the need for EICT adoption arises.

Exploring the unknown: The effect of resistance to change and attachment on mobile adoption among secondary pre‐service teachers

AbstractThis research work intends to make an innovative contribution to the existing literature by studying the predictive effect of two relatively unexplored constructs on the adoption of an emerging technology, such as mobile devices, among a seldom‐studied population in the European context (secondary education preservice teachers). To achieve this goal, a technology acceptance model (TAM)‐based model was designed including the constructs: behavioural intention, perceived usefulness, perceived ease of use, attitude towards use, subjective norm, attachment and resistance to change and it was tested using a sample of 222 Spanish secondary education preservice teachers. The results of the factor analysis evidence the significant effect of resistance to change on the four TAM variables, especially on perceived usefulness and attitude, while the attachment only has a small effect on perceived ease of use. Additionally, the analysis confirms attitude towards the use as the main predictor of the behavioural intention, as well as the influence of the subjective norm on both perceived usefulness and behavioural intention. These findings have important ramifications for the design of teacher training programmes, which are addressed in the discussion, and they also suggest the need to continue studying the effect of new factors on the technology adoption process. Practitioner NotesWhat is already known about this topic The TAM model is a widespread theory for the study of the technology adoption with unexplored areas in the educational field. Despite the didactic potential of mobile devices, they are underused by the teachers which suggest the existence of an adoption problem. Attachment and resistance to change are two constructs from the second‐order barriers little studied in TAM‐based models applied in the educational field that can provide important information for the development of teacher training initiatives. What this paper adds The TAM‐based model developed in this research evidences the influence of the second‐order barriers in the adoption of mobile technologies among secondary preservice teachers. Resistance to change has an important effect on the intention to use mobile devices in the future teaching practice of secondary preservice teachers. The effect of the emotional attachment on the adoption of mobile technologies is smaller in utilitarian contexts. Implications for practice and/or policy Technology adoption models should pay more attention to unexplored second‐order barriers, especially resistance to change. The higher education institutions must develop teachers’ training programme more focused on the teaching model built by their students and transmit a new model more positive towards changes emphasizing the possible advantages of incorporating new tools to their future practice.

Mobile marketing technology adoption in service SMEs: a multi-perspective framework

PurposeThe popularity and use of mobile marketing technologies or devices have led to significant interest from researchers and practitioners, particularly in small- and medium-sized enterprises (SMEs), where these technologies offer significant benefits to SMEs given the poor human capital and financial constraints encountered. The use of mobile marketing devices assists SMEs to boost their sales promotion strategies which aim at increasing the sales of their products and services. However, there has been limited focus on developing a suitable framework that enables the evaluation and shared an understanding of the factors influencing the adoption of mobile marketing technology by service SMEs in Nigeria. Therefore, this paper aims to develop a theoretically grounded framework for exploring these factors and explaining their impact on mobile marketing technology adoption in SMEs in Nigeria.Design/methodology/approachThe study is qualitative and used both unstructured and semi-structured interviews with a total of 26 participants drawn purposively from NIJA database in Nigeria. Thematic analysis was deployed in analysing the data.FindingsThe study developed an extended technology organisation environment (TOE) framework by incorporating the value anticipation context which helped to unveil 16 key factors influencing mobile marketing technology adoption in service SMEs in Nigeria. The finding revealed that factors associated with the extended TOE framework have an impact on SMEs mobile le marketing technology adoption but at different levels.Research limitations/implicationsThe limitation of this study emerged because of the use of qualitative methodologies about the research design, rigour in the collection and management of the large volume of the raw data, the data analysis and the credibility of the findings. This may lead to unforeseen respondent and research bias in the data analysis, which may lead to a limited understanding of alternatives and insights into the factors influencing the adoption of mobile marketing. Hence, other measures and approaches such as case study and mix-method could be deployed to validate the findings further. Also, one of the limitations of qualitative study has been the issue of theoretical generalizability of the framework. The generalizability of the formwork needs to be established across a broader range of the population. Future studies may apply confirmatory statistical techniques to test and ascertain the validity and reliability of the framework across a broader population of mobile marketing technology adopters in Nigeria. Such studies may be used as a benchmark for the theoretical constructs and the factors that may lead to the success or failure of mobile marketing technology adoption.Originality/valueThe study had further enriched TOE framework and provided an analytical dimension for exploring the adoption of mobile marketing technology. It also demonstrates the capacity to provide a reliable explanation of the factors and serves as a tool for evaluating the benefits or challenges of mobile marketing technology adoption in SMEs in Nigeria.

End to end light weight mutual authentication scheme in IoT-based healthcare environment

In a modern healthcare environment, the adoption of mobile health care technology is promising to enhance the quality of patient monitoring of chronically ill as well as elderly and healthy individuals for quick intervention at any critical situation. The patient’s vital signs and physiological parameters can be monitored by the sensor nodes attached to the patient’s body sensor network which is then transmitted to the appropriate medical professional for further action through wireless communication media such as Bluetooth, WiFi, 3G/4G. At the same time, the security and privacy of the patient data are to be protected against the inherent threats and vulnerabilities in an unprotected environment. In this aspect, we have proposed an end to end mutual authentication scheme to ensure the security and privacy of the patient balancing security and performance. The proposed authentication scheme also makes use of PDA or a smartphone as a gateway node enabling continuous monitoring of the patient even in a nonclinical environment. In addition, the scheme includes the protocol steps for an emergency scenario, by which the quality of patient care is sustained in a critical situation. The security analysis shows that the proposed scheme is more efficient compared with other related schemes.

Mobile Wallets in India

Adoption of technology by the Indians is setting an example for the others. Considering the penetration of mobile phones and its usage success stories all over the world, a good number of companies are exploring new uses of mobile technology. Many companies have come up with a new use of mobile technology, mobile wallets. This research article has been undertaken to understand the previous research work on the adoption of mobile technology in the developed countries and the factors that are influential to understand the reasons for such adoption. The Unified Theory of Acceptance and Use of Technology (UTAUT) Model has been taken as a base for understanding the adoption by Indian consumers and two factors namely – Trust in mobile wallet services and trust in mobile wallet service providers have been examined for their impact on its adoption. A survey was conducted across Delhi NCR to examine attitude of Indian consumers for mobile wallets adoption.

Stakeholders perspectives and deployment strategies of health information exchange illustrated through an in-depth case study of Pakistan

ABSTRACTBackground: Ready access to reliable data is essential to support decision-making in patient care planning and delivery. Health information exchange (HIE), which is fundamental to achieve this, is currently limited in many low- and middle-income countries (LMICs), reflecting the lack of prioritization of this issue and the many barriers to its successful implementation.Objective: We sought to explore and understand stakeholders’ perspectives on the context of and deployment strategies for HIE in Pakistan.Method: Data collection comprised interviews with purposefully selected groups of stakeholders across Pakistan, field notes, and a critical review of key national and international policy documents.Results: We identified reports of small pockets of effective HIE existing mainly in private hospitals, but in a patchy and fragmented form overall. Many problems were attributed to the absence of effective HIE, these ranging from ‘delays in retrieving records’ to contributing to ‘the increase in antibiotic resistance’. The mindset of policymakers, poor infrastructure, lack of finance, training and data interoperability, and health-care providers’ resistance to recording consultations due to poor documentation skills and concerns about liability considerations were highlighted as major barriers to HIE. Sharing regional health information with international organizations was perceived by some participants to increase the risk of regional espionage. A clear government policy directive for evidence-based decision-making, constant supply of electricity, training, widespread adoption of common data standards and public pressure to adopt mobile technology frameworks were identified as potential facilitators of HIE.Conclusion: HIE can be achieved with the support of the federal and provincial governments coupled with financial and technical backing from international donor organizations. The transition to HIE is likely to be very dependent on improving governance capabilities and bolstering the informatics skill-base in Pakistan and indeed many other LMICs.

A roadmap for implementation of patient-centered digital outcome measures in Parkinson's disease obtained using mobile health technologies.

Obtaining reliable longitudinal information about everyday functioning from individuals with Parkinson's disease (PD) in natural environments is critical for clinical care and research. Despite advances in mobile health technologies, the implementation of digital outcome measures is hindered by a lack of consensus on the type and scope of measures, the most appropriate approach for data capture (eg, in clinic or at home), and the extraction of timely information that meets the needs of patients, clinicians, caregivers, and health care regulators. The Movement Disorder Society Task Force on Technology proposes the following objectives to facilitate the adoption of mobile health technologies: (1) identification of patient-centered and clinically relevant digital outcomes; (2) selection criteria for device combinations that offer an acceptable benefit-to-burden ratio to patients and that deliver reliable, clinically relevant insights; (3) development of an accessible, scalable, and secure platform for data integration and data analytics; and (4) agreement on a pathway for approval by regulators, adoption into e-health systems and implementation by health care organizations. We have developed a tentative roadmap that addresses these needs by providing the following deliverables: (1) results and interpretation of an online survey to define patient-relevant endpoints, (2) agreement on the selection criteria for use of device combinations, (3) an example of an open-source platform for integrating mobile health technology output, and (4) recommendations for assessing readiness for deployment of promising devices and algorithms suitable for regulatory approval. This concrete implementation guidance, harmonizing the collaborative endeavor among stakeholders, can improve assessments of individuals with PD, tailor symptomatic therapy, and enhance health care outcomes. © 2019 International Parkinson and Movement Disorder Society.

Virtual reality presence as a preamble of tourism experience: The role of mental imagery

While the dominant research stream on tourism technologies has investigated the adoption of self-service, mobile, and web-based technologies, the potential of destination marketing through virtual technologies is yet to be fully investigated. Because of limited empirical knowledge about the application of virtual reality (VR) in tourism, this research investigates how VR can be used to deliver integrated tourist experiences prior to their stay at the hotel. Through a lab-coordinated experiment, the current study contrasts three hotel previews that differ in their level of interactivity (images vs. 360° tour vs. VR). The findings demonstrate that a VR preview induces higher elaboration of mental imagery about the experience and a stronger sense of presence compared to both the 360° preview and images preview, thereby translating into enhanced brand experience. Such findings suggest that VR is substantial in prompting tourists to “daydream” about lodging offers prior to experiencing them at the destination's premises.

Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications

ABSTRACTGiven the accelerating adoption of apps and mobile technology in the hospitality and tourism industry, it is critical to understand customer experience of mobile apps as emerging marketing platforms to promote services and products. The objective of this research is to develop an integrative model that extends the Technology Acceptance Model (TAM) with the experience construct and to examine the antecedents that influence hotel consumer behavioral intentions toward mobile app usage. The findings of this study show that perceived ease of use and perceived usefulness have positive impacts on hotel consumers’ experiences of mobile apps, and perceived usefulness and user experience influence hotel apps acceptance by customers. The findings of this study can be used as valuable input for the development of constructive future smartphone applications within the hospitality industry and for design of strategies for hotel mobile commerce marketing programs to enhance engaging and interactive hotel consumer experiences.

Improving Physical Activity mHealth Interventions: Development of a Computational Model of Self-Efficacy Theory to Define Adaptive Goals for Exercise Promotion

The practice of regular physical exercise is a protective factor against noncommunicable diseases and premature mortality. In spite of that, large part of the population does not meet physical activity guidelines and many individuals live a sedentary life. Recent technological progresses and the widespread adoption of mobile technology, such as smartphone and wearables, have opened the way to the development of digital behaviour change interventions targeting physical activity promotion. Such interventions would greatly benefit from the inclusion of computational models framed on behaviour change theories and model-based reasoning. However, research on these topics is still at its infancy. The current paper presents a smartphone application and wearable device system called Muoviti! that targets physical activity promotion among adults not meeting the recommended physical activity guidelines. Specifically, we propose a computational model of behaviour change, grounded on the social cognitive theory of self-efficacy. The purpose of the computational model is to dynamically integrate information referring to individuals’ self-efficacy beliefs and physical activity behaviour in order to define exercising goals that adapt to individuals’ changes over time. The paper presents (i) the theoretical constructs that informed the development of the computational model, (ii) an overview of Muoviti! describing the system dynamics, the graphical user interface, the adopted measures and the intervention design, and (iii) the computational model based on Dynamic Decision Network. We conclude by presenting early results from an experimental study.

Examining Mobile Marketing Technology Adoption from an Evolutionary Process Perspective: The Study of UK Service SMEs

This paper attempts to examine mobile marketing technology adoption research and practice in small and medium enterprises (SMEs) from an evolutionary and dynamic process perspective using the concept of dynamic capabilities (CDCs). This study adopted a qualitative method to explore how small services oriented SMEs regularly engage in mobile marketing technology adoption. Two stages of interviews (unstructured and semi-structured) were carried out with a total of 26 interviewees. The data collected from the interviews were analysed using a thematic approach to understand the evolutionary and dynamic nature of the mobile marketing technology adoption process, entities involved and how they interact. The findings revealed the reiterative and the evolutionary nature of mobile marketing technology adoption and the continuous interactions and negotiations of numerous entities in the process, underpinned by the concept of dynamic capabilities and validated by the empirical data. The study developed a framework depicting the process of mobile marketing technology adoption, significant activities and entities involved in the process. The study advances mobile marketing technology adoption research and practice by developing a framework that describes the interactive, dynamic and evolutionary nature of mobile marketing technology adoption, entities associated with the framework and their interactions in the process.

Break the walls! Second-Order barriers and the acceptance of mLearning by first-year pre-service teachers

Despite their many advantages, teachers' adoption of mobile technologies as didactic tools is still limited. Their adoption is conditioned by first-order and second-order barriers. The former are associated with the availability of resources, and the latter refer to internal barriers as a consequence of the reflection of instructors about their own teaching practice, which are harder to overcome. Teacher training plays an important role on the formation of these barriers, but prior research mainly focuses on pre-service teachers in their last years of training, where some of those barriers have already been formed, and it mostly investigates computer-based learning. This research aims to fill that gap by analyzing the influence of second-order barriers on first-year pre-service teachers' intention to use mobile devices in their future teaching practice. The study identifies the most relevant second-order barriers and tests the proposed model using a sample of 160 first-year primary education pre-service teachers. The results of the partial least squares structural equation modeling analysis offer relevant practical, theoretical and methodological implications for mobile learning adoption: first, they provide evidence of the key role of second-order barriers, accounting for 70.8% of the variance of the intention to use these technologies; second, the importance of compatibility and enjoyment, higher than that of traditional key variables as perceived ease of use and perceived usefulness, points out tothe need to reconsider pre-service teacher training programs; third, the study compares traditional reflective modeling of subjective norm and formative modeling, suggesting the adequacy of formative formulations in technology adoption studies.

Trends in digital game-based learning in the mobile era: a systematic review of journal publications from 2007 to 2016

The application of mobile learning and the use of game-based instructional strategies have been demonstrated as promoting students' learning performances and motivation. Over the past decade, many researchers and educators have integrated mobile technology and the features of gaming into their instructional designs; however, there has been little systematic review of the applications and trends in mobile technology-supported gaming. In the present study, related international journal publications from 2007 to 2016 were reviewed by searching the WOS database. The aim of this literature review was to highlight the research domain and issues of promoting game-based learning in future mobile technology. Based on this review, trends in mobile game-based learning are proposed from various aspects, such as the adoption of mobile technologies, gaming types, application domains, learning strategies, research issues, research methods, and participants. Accordingly, several suggestions are given for future studies.

Customization in mobile health apps: explaining effects on physical activity intentions by the need for autonomy.

Given the widespread adoption and technical possibilities of mobile technology, mobile health apps could be potentially effective tools to intervene in people’s daily routines and stimulate physical activity. Self-determination theory and the motivational technology model both suggest that mobile technology can promote health behaviour change by allowing users to customize their online experience when using mobile health apps. However, we know very little about why and for whom customization is most effective. Using a between-subjects experimental design, we tested the effects of customization in mobile health apps among a convenience sample (N = 203). We assessed the effects of customization on perceived active control over mobile health apps, autonomous motivation to use mobile health apps, and intention to engage in physical activity, and tested the moderating role of need for autonomy. Structural equation modelling showed that customization in mobile health apps does not increase perceived active control, autonomous motivation, or the intention to engage in physical activity. However, an interaction effect between customization and need for autonomy showed that customization in mobile health apps leads to higher intentions to engage in physical activity for those with a greater need for autonomy, but not for those with a lesser need for autonomy. The implications for theory and practice are discussed.

The Changing Paradigm of Health and Mobile Phones

This article describes how widespread adoption of mobile technology in healthcare is an innovation that is inevitable today in both developed and emerging markets around the world. Mobile health services (m-Health) act as an effective, accessible and affordable means of providing healthcare knowledge to users directly from providers. Despite such benefits of m-Health services, rapid adoption is not yet occurring, particularly in emerging markets. The main barrier is mostly the cynical behavior of users regarding this medium of healthcare services. The aim of this article is to examine underlying factors that can influence future use intentions of m-Health services. Conceptual model of the study identifies service qualities like reliability, privacy, responsiveness, empathy and information quality along with facilitating conditions, trust, effort expectancy and performance expectancy as significant constructs that influences users' overall perceptions of m-Health services, along with moderating effects of age and gender. Limitations and implications for practice and research are also discussed.

Microfinance institutions and the provision of mobile financial services: First empirical evidence

This study empirically investigates the factors driving the provision of mobile financial services (MFS) by microfinance institutions (MFIs). Using a worldwide data set on 999 MFIs and employing a probit regression, we find a positive relationship between the financial expenses of an institution and MFS adoption. Our results also show that the share of deposits is positively related to the probability of offering MFS. Moreover, larger institutions and MFIs of the bank type are more likely to adopt mobile technology in providing financial services. Furthermore, the depth of outreach is weakly positively related to the provision of MFS, suggesting that the social mission of MFIs is not impaired by the provision of MFS.

A Study on Usage and Awareness of Social Media and Digital Wallets in Banking Sector with special reference to Gen Y and Gen Z

This paper presents the position of social media as a marketing tool for financial service sector especially in the banking sector and indicates the role of social media in building relationships between financial institutions and customers through new channels of communication. It highlights the opportunities that social media platform can provide the bank to enhance their customer engagement and loyalty. The paper initially talks about growth of social media across the globe as a marketing tool in financial service industry. It also highlights the way banking system has changed by the advent of social media and adoption of mobile technologies from transactional banking to relationship banking. Later the paper emphasises on how the social media has evolved into Indian banking industry and the impact of the same on customers. A primary research is conducted to know level of awareness and perception of social media in the banking sector, its main advantages and challenges, providing solutions for managing weaknesses and building on strengths. The paper ends with conclusions related to the challenges existing in the banking sector and to the manner in which digital and social realm shape current banking practices and future opportunities for the banking sector, preventing banking business models become obsolete.

Why hotel guests go mobile? Examining motives of business and leisure travelers

ABSTRACTEmploying the extended Technology Acceptance Model (TAM), this paper aims to examine two groups of hotel guests—business travelers and leisure travelers’ different motives of using mobile technology in facilitating hotel services during their stay at a hotel. The survey sample is 683 consumers who had the experience of a hotel stay in the last three months, and structural equation modeling was performed. Traditional TAM factors—perceived usefulness and perceived ease of use are identified as effective factors in influencing both business and leisure travelers to adopt mobile technology in their hotel stays. However, business travelers are more influenced by reliability and privacy factors of the technology than are the leisure counterparts when deciding to use mobile hotel apps. Leisure travelers are more influenced by “fun” features of the mobile technology and if they are innovative in the nature, they tend to use mobile apps for hotel services.

Adoption of mobile self-service retail banking technologies

PurposeThe purpose of this paper is to identify the factors influencing the adoption of mobile self-service retail banking technologies, and the degree of influence of each factors leading their usage. Having mobile banking (MB) as the reference service and drawing on previous studies in the field, an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model is proposed and empirically validated to investigate the impact of technology, social, channel and personal factors on potential customers’ usage intentions.Design/methodology/approachOn evidence drawn, through a dedicated research instrument, from 513 non-users in Greece, the effects of the extended UTAUT’s drivers on MB adoption intentions are assessed using partial least squares path methodology.FindingsThe results indicated that technology-related factors, expressing innovation expected performance, and social influence are the leading determinants of MB adoption intentions, followed by the two channel-related factors, expressing perceived risk and trust toward MB usage, and potential users’ inherent innovativeness. Furthermore, the consideration of service experience as a moderating variable has shown that there is a significant difference in the effects of social influence and perceived trust on adoption intention between potential users with high and limited service experience.Research limitations/implicationsThe sample is country specific and this may affect generalizability of findings. Also, the cross-sectional design adopted does not reflect the temporal changes.Practical implicationsFrom a practical point of view, the findings suggest that banks should consider, except of the technology-related factors of MB, the way that potential users perceive the channel-related factors as well as the individual differences in order to improve the MB acceptance level.Originality/valueAlthough there are a few studies that use UTAUT to predict MB adoption, the proposed model is the first that combines four groups of MB adoption driving factors into a causal model in order to explain MB adoption intentions in a country which is facing severe financial crisis for the last eight years, Greece.