Mobile Internet Adoption Research Articles

The Development of Short Plays in China

Short plays have rapidly risen in popularity due to their novel format and flexible business models, yet they face challenges such as content homogeneity, vulgar material, and profitability issues. This paper analyzes the current development, challenges, and solutions for short plays in China. It proposes measures including content innovation, copyright protection, technology enhancement, policy support, and business model innovation to promote sustainable development in the short play industry. In the future, with the widespread adoption of mobile internet and technological advancements, short plays are expected to expand their market share, improve production quality, and enhance viewing experiences, becoming a vital component of the entertainment industry.

Constructing and Disseminating Urban Cultural Tourism Media Image through Short Videos

With the widespread adoption of mobile internet and the rise of short video platforms, the modes of information dissemination are undergoing profound changes. As an emerging content format, short videos, characterized by their intuitiveness, vividness, and fragmented nature, have rapidly occupied a significant amount of user time. This is particularly true for the construction and dissemination of urban cultural tourism media images, where short videos have become an indispensable tool. Urban cultural tourism media images refer to the representation of a city’s culture and tourism through various media means, playing a crucial role in the city’s development and reputation. However, traditional methods of disseminating cultural tourism images have evident shortcomings. With the emergence of short videos, new opportunities have arisen for the construction and dissemination of urban cultural tourism media images. The relatively low production threshold of short videos allows cities to showcase their cultural and tourism resources through various creative means, attracting more visitors and gradually enhancing the city’s competitiveness and local economic development.

Digital Agriculture Policies and Strategies for Innovations in the Agri-Food Systems—Cases of Five West African Countries

The digital transformation of agriculture can support economic growth and food and nutrition security in Africa. The objectives of this study were to provide an overview of the status of digital agriculture in five West African countries, analyze their efforts in developing the enabling environment and innovations, and formulate recommendations based on the identified gaps for the effective transformation of the sector. For this purpose, a literature search was performed using various sources, including web pages and databases of national agricultural and digital transformation institutions and start-ups of the five target countries (Benin, Burkina Faso, Côte d’Ivoire, Ghana, and Nigeria) and regional/international institutions. The information retrieved was used for individual country and cross-country comparative analysis of the progress and propositions of feasible actions for improvements. The results showed increasing agri-digital initiatives in the five countries, which were grouped into seven categories based on their objectives. Steady progress was also observed in mobile internet adoption, despite the differences in deploying crucial infrastructure to promote digital agriculture. The mobile connectivity index (MCI) in all five countries is below 60. Nonetheless, Ghana and Côte d’Ivoire demonstrated more efforts in internet and electricity access, especially in rural areas. Benin and Nigeria have developed separate documents depicting the roadmap for digital agriculture, while the other countries are working to create one or have it embedded in their national development plans. Similarities and specificities exist among countries for laws and processes protecting agri-digital innovators. To be competitive and self-reliant in the global e-economy, these countries must reposition themselves to accelerate changes in digital agriculture through effective governance and synergy of actions in different sectors and across nations.

Adoption of Mobile Internet and the Implication on Palm Oil Productivity: Case Study in Siak Regency

Adoption of Mobile Internet and the Implication on Palm Oil Productivity: Case Study in Siak Regency

Digital Dispossession and Gendered Discrimination in Use of Smartphone by Women in Marginal Settings in India

Women are becoming avid user of mobile phones and are increasingly turning to technology to up-skill themselves which offers scope to reduce gender inequalities even in marginal settings. Technology has ushered in a development offering which holds tangible promise to reduce social barriers by providing training that boosts proficiency. Digital media offers scope and opportunities of reshaping systemic gendered imbalances of social structure. Women, in marginalized settings, hemmed in by deeply rooted patriarchal structures may find emancipation by use of the digital technologies in their everyday routine which may accelerate restructuring of their social and cultural realities. The role of digital media in struggle for women’s inclusion in the civil society and gender equality has been considered as emancipatory. This is particularly so because technology provides an avenue for women’s engagement where their physical mobility is restricted and voices deliberately muted. However, patterns of social attitudes may underpin internet cultures if viewed through a gendered prism. There is a persistent gender gap in mobile phone ownership and usage in the low income setting areas and women tend to experience certain barriers more acutely than men. This deprivation in terms of being unconnected widens the gap of marginalization. The present study is an attempt to explore entry of digital technologies in a given culture of slum area in urban settings and subsequent negotiations for the concomitant changes in the discriminatory roles and responses. Two research objectives that have been explored are- factors that engender marginalisation of women and their gendered aspects constraining their digital literacy and competency; the second objective is to describe disruptive impact of digital devices on traditional gender roles and responsibilities that determine the relationships and status in the family. A sizeable percentage of the slum dwellings have electricity, television and smartphones even though lacking toilets. The paper uses qualitative method and tools of observation, focus group discussions and interviews to study mobile and smartphone usage of women living in slums to capture their everyday mobile experience and internet adoption in the context of existing gender inequalities. The study finds that power dynamics within the household play roles that mark digital in/exclusion and (dis) empowerment. It is obvious that digital divide exists even among marginalised as do categorical differences because women are conditioned to accept and continue male dominance in subtle ways. Augmenting the efforts to provide digital literacy and competency to marginalised women may turn out to be real game changer in bringing about social change.

International Perspectives on the Evolving Telehealth and Virtual Care Competitive Landscape

From LATAM, to Pakistan, to Nigeria to China, panelists tackle issues including barriers and solutions for mobile internet adoption, impact investing, partnership, social enterprise and national policies for eHealth. Speakers offer guidance on how to scale technology for end users, solve for manpower issues, connection flexibilities and offer uniform thinking for local successes.

Mobile Internet Adoption and Inclusive Structural Change: Evidence from Nigerian Non-Farming Enterprises

Mobile Internet Adoption and Inclusive Structural Change: Evidence from Nigerian Non-Farming Enterprises

Purposeful Mobile Internet Adoption and Use in the United States: A Geodemographic and Socioeconomic Analysis

Purposeful Mobile Internet Adoption and Use in the United States: A Geodemographic and Socioeconomic Analysis

Mobile internet adoption in West Africa

Mobile broadband internet is the main technology through which individuals access the internet in developing countries. Understanding the barriers to broadband adoption is thus a priority in designing policies aiming to expand access and close the digital divide across socioeconomic groups and territories. This paper exploits data from harmonized household expenditure surveys in seven countries in West Africa in 2018/19—a subregion with one of the lowest levels of mobile internet penetration in the world—to identify the main factors that limit mobile broadband internet adoption. Results show that low levels of household consumption and the price of mobile services are two key constraints. A one standard deviation increase in household expenditure, about US$65 per capita per month, is associated with a 6.5% point rise in the probability of adoption, while a one standard deviation drop in the price of mobile internet services (as a share of per capita household expenditure), about 5.5% points, raises the probability of adoption by 2.4% points. Other determinants include demographic characteristics (sex, age, language, urban location), socioeconomic features (educational attainment, sector of employment), and other factors linked to policy (access to electricity, ownership of assets, alternative means of internet access). Results are robust to specifications focusing only on areas with mobile internet coverage (3G).

Mobile Internet adoption and technology adoption extensity: evidence from litchi growers in southern China

PurposeThe purpose of this study is to examine the effects of mobile Internet adoption on technology adoption extensity.Design/methodology/approachThis study uses cross-sectional data collected in 2018 from 932 smallholder litchi farmers in Guangdong Province and Guangxi Province in southern China. A Poisson regression with endogenous treatment effects (ETPR) model is applied to estimate the effects of mobile Internet adoption on technology adoption extensity.FindingsThe ETPR model results indicate that mobile Internet adoption can significantly enhance technology adoption extensity. In addition, the extensity of technology adoption is also determined by education level, training, share of litchi farming income, guidebook use and cooperative membership. Disaggregated analyses further confirm the positive impact of mobile Internet adoption on the number of capital- and labor-intensive technologies adopted.Originality/valueThis study contributes to the literature on agricultural technology adoption. The findings highlight the need to facilitate modern agricultural technology penetration by promoting the use of mobile Internet technologies.

Mobile communication (2G, 3G & 4G) and future interest of 5G in Pakistan: a review

<span style="font-size: 9pt; font-family: 'Times New Roman', serif;">The use of mobile communication is growing radically with every passing year. The new reality is the fifth generation (5G) of mobile communication technology. 5G requires expensive infrastructural adjustment and upgradation. Currently, Pakistan has one of the most significant numbers of biometrically verified mobile users. However, at the same time, the country lags incredibly in the field of mobile internet adoption, with just half of the mobile device owners avail broadband subscription. It is a viable market with a large segment yet to be tapped. With the advancing progression in Pakistan towards the internet of things (IoT) connectivity, i.e., solar-powered home solutions, smart city projects, and on-board diagnostics (OBD), the urgency for speed, bandwidth and reliability are on the rise. In this paper, Pakistan's prevalent mobile communication networks, i.e., second, third and fourth generation (2G, 3G and 4G), were analyzed and examined in light of the country's demographics and challenges. The future of 5G in Pakistan was also discussed. The study revealed that non-infrastructural barriers influence the low adoption rate, which is the main reason behind the spectrum utilization gap, i.e., the use of 3G, and the 4G spectrum is minimal.</span>

Déterminants de l'adoption de l'Internet mobile par les consommateurs Maliens

Le présent article vise à déterminer les facteurs pouvant expliquer l'adoption de l'Internet mobile au Mali. Pour cela, nous avons utilisé le modèle binaire Logit. Ce modèle a été estimé par la méthode du maximum de vraisemblance. Les données utilisées sont issues de l'enquête menée en 2020 par le Groupe de Recherche en Économie Solidaire et Industrielle (GRESI). Les résultats issus de l'estimation économétrique montrent que l'adoption de l'Internet mobile au Mali est expliquée par l'âge, le genre, le statut matrimo- nial, le statut professionnel, le revenu, le tarif et le niveau de formation en informatique.

Mobile Internet Adoption in West Africa

Mobile broadband internet is the main technology through which individuals access the internet in developing countries. Understanding the barriers to broadband adoption is thus a priority in designing policies aiming to expand access and close the digital divide across socioeconomic groups and territories. This paper exploits data from harmonized household expenditure surveys in seven countries in West Africa in 2018/19 — a subregion with one of the lowest levels of mobile internet penetration in the world — to identify the main factors that limit mobile broadband internet adoption. Results show that low levels of household consumption and prices of services are two key constraints. One standard deviation increase in household expenditure, about US$65 per capita per month, is associated with a 6.5 percentage point rise in the probability of adoption, while one standard deviation drop in the price of mobile internet services, about US$3.60, increases the probability of adoption by 2.4 percentage points. Other determinants include demographic characteristics (sex, age, language, urban location), socioeconomic features (educational attainment, sector of employment), and other factors linked to policy (access to electricity, ownership of assets, alternative means of internet access). Results are robust to specifications focusing only in areas with mobile internet coverage (3G).

“Anytime, anyplace, anywhere”—A sample selection model of mobile internet adoption in german agriculture

AbstractMobile internet is considered one of the most important developments in information and communication technology due to its considerable effect on both the economy and our daily lives. Furthermore, mobile internet is an essential tool for overcoming the rural–urban digital divide. With respect to agriculture, mobile internet can play a central role in information gathering as well as the implementation of precision and smart farming technologies. Yet, no study has identified the determinants of mobile internet adoption in agriculture. Using a bivariate probit model with a sample selection and a representative data set from 815 German farmers, this study showed that, among other characteristics, the age of the farmer, farm size and location, as well as familiarity with internet risks is associated with mobile internet adoption in agriculture. These results may be of interest to policy makers, who deal with internet infrastructure, and providers of farm equipment that rely on mobile internet connection. [EconLit citations: Q16].

Mobile Internet Adoption in Malaysian Suburbs: The Moderating Effect of Gender

Mobile Internet Adoption in Malaysian Suburbs: The Moderating Effect of Gender

Impact of Internet Adoption and Mobile Phone Penetration on Corruption: Evidence from Selected Asia-Pacific Countries

This study uses the mobile phone penetration as a tool of accountability against corruption and promotes transparency and good governance among selected Asia-Pacific countries. The consensus regarding fast internet speed plays a vital role to eliminate the corruption through modern informational and communication technology system. This study empirically investigates the causal relationship between internet adoption and mobile phone penetration to overcome the issue of corruption. This study adopted the Granger causality approach to analyse the panel data (2006–2016) for 12 countries. The results of Granger causality test did not find any evidence for bidirectional causality from corruption to mobile phone penetration and internet adoption. This shows that an increase in mobile phone penetration and internet adoption leads to decrease in corruption. The good governance and rule of law also found the powerful instruments to reduce the perceived corruption. This study is the first ever attempt to examine this issue for Asian Pacific countries, while other studies include only developing and advanced economies in their sample.

Battle of the Internet Channels: How Do Mobile and Fixed-Line Quality Drive Internet Use?

We study whether and under what conditions mobile Internet networks compete with traditional fixed-line Internet networks by examining how the quality of local fixed-line Internet service influences mobile Internet adoption and use. Empirical analysis shows that a 1 megabits per second (Mbps) increase in local fixed-line Internet speed leads to a 14.9% decline in the likelihood of purchasing a mobile data plan. However, we show there are substantial differences in the extent to which users view these channels as competitors based on individual- and location-specific characteristics and the nature of the application. Fixed-line Internet speed has no effect on the use of mobile offline services, such as taking photos or videos, that do not require a real-time Internet connection. Younger users and those who live in areas with lower fixed-line Internet speeds find the channels to be closer competitors. The online appendix is available at https://doi.org/10.1287/isre.2018.0776 .

Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust

Mobile internet represents a breakthrough technology that has derived much attention from mobile organizations and services providers in the Kingdom of Saudi Arabia (KSA).1 However, the level of acceptance of mobile internet in the KSA is still below the level of ambition. This is in addition to the fact that there is a considerable need to discover the main factors shaping Saudi customers' intention and adoption of such a mobile system. For this reason, this study is conducted in the hope of providing further understanding about the adoption of mobile internet in the KSA. The extension version of Technology Acceptance Model TAM2 with perceived enjoyment was adopted as a theoretical foundation of the current study model. This was expanded by considering two additional factors: innovativeness and trust. The main empirical data collected through questionnaires was analysed using structural equation modelling (SEM).3 Perceived usefulness, perceived enjoyment, trust, and innovativeness are statistically supported to have a significant impact on the Saudi customer intention to adopt mobile internet. Further discussion regarding the main contribution as well as research limitations and future directions are presented at the end of this paper.

Opportunistic Mobile Sensing in the Fog

The increasing adoption of mobile personal devices and Internet of Things devices is leveraging the emergence of a wide variety of opportunistic sensing applications. However, the designers of this type of applications face a set of technical challenges related to the limitations and heterogeneity of the hardware and software platforms and to the dynamics of the scenarios where they are deployed. In this paper, we introduce a Semantic‐Centric Fog‐based framework aimed at effectively and efficiently supporting this type of applications. The proposed framework is composed of local and distributed algorithms that support the establishment and coordination of sensing tasks in the Fog. First, it performs ontology‐driven in‐network processing to locate the most adequate devices to carry out a given sensing task and then, it establishes efficient multihop routes that are used to coordinate relevant devices and to transport the collected sensory data to Fog sinks. We present a set of theorems that prove that the proposed algorithms are correct and the results of a series of detailed simulation‐based experiments in NS3 that characterize the performance of the proposed platform. The results show that the proposed framework outperforms traditional sensing platforms that are based on centralized services.

What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain

Generational theory presumes that generational cohorts develop similar attitudes and beliefs with regard to their market behaviors. This study examined the attitudes and beliefs of the Gen Y members towards mobile Internet service providers (MISPs). Gen Yers have the highest adoption of mobile Internet. They are also the most value-conscious, least satisfied and loyal customers compared with all other generations. This study therefore proposed a research model to elucidate the relationship between perceived value, satisfaction, switching costs (SC), alternative attractiveness (AA) and loyalty, and tested it using empirical data collected from 417 Gen Y mobile Internet subscribers. The results indicated that perceived value significantly influenced the satisfaction of Gen Y customers and, in turn, their loyalty towards MISPs. The results also confirmed the existence of mediators and moderators in the relationship between customer satisfaction and loyalty. Both SC and AA proved to be partial mediators, whereas AA was a moderator. Further, it was found that the moderating effect of AA on the association between customer satisfaction and loyalty was contingent upon the mediating effect of SC. Finally, the implications of these findings are delineated.