Adoption Of Green Initiatives Research Articles

Predicting Consumers' Attitudes and Behaviors Toward Green Practices and Perceived Ecological Image of a Green Restaurant

The increasing awareness of environmental concerns and the demand for sustainable practices have sparked the adoption of green initiatives across various industries, including the restaurant sector. As consumers become more conscious of their ecological impact, there is a growing interest in comprehending how these green practices influence customers’ ecological behavior. This study focuses on investigating the relationship between green practices implemented by restaurants, perceived ecological image, and customers’ ecological behavior, with a particular emphasis on the case of KFC Malang Town Square. By examining the potential mediating role of attitude, the research sheds light on the underlying mechanisms driving pro-environmental behavior. Through the distribution of questionnaires to 100 KFC Malang Town Square consumers and subsequent analysis using structural equation modeling, the study confirms that green practices positively impact perceived ecological image, which affects customers’ attitudes and behavioral intentions toward the environment. These findings hold practical implications for promoting sustainability in the restaurant industry and offer valuable insights for future research in fostering pro-environmental practices. Moreover, this research contributes to the literature by exploring the interplay between green practices, perceived ecological image, attitude, and ecological behavioral intention within the unique context of the restaurant industry, with a focus on the specific setting of KFC Malang Town Square and the examination of attitude as a mediating factor.
 Keywords: theory of green purchasing behavior, recycling, energy-saving, organic menus, eco-friendly cutlery and packaging

Sustainability in the Banking Sector Pakistan; Leader’s Role and Green Employee Engagement

In the contemporary banking sector, green employee engagement has ascended as a critical driver of sustainability, drawing significant attention from business researchers worldwide. This research delves into the influential role of green leader emotional intelligence on green employee engagement, particularly within Karachi's banking milieu. Furthermore, it explores the mediating effects of green employee behavior and green organizational citizenship behavior in this dynamic relationship. Employing a convenience sampling strategy, data were amassed from 387 banking professionals in Karachi, Pakistan, providing a comprehensive insight into the sector's eco-conscious practices. Analytical procedures were conducted using SmartPLS 3.0, ensuring rigorous data interpretation and hypothesis testing. The findings underscore the pivotal role of leaders' emotional intelligence in fostering an environment conducive to green work engagement. Notably, the results reveal that green employee behavior and green organizational citizenship behavior significantly mediate the relationship between green leader emotional intelligence and green work engagement. These mediators bridge the gap, highlighting the importance of individual and collective actions in promoting an eco-friendly work ethos. This study contributes to the burgeoning literature on green human resource management, emphasizing the necessity of emotionally intelligent leadership in catalyzing sustainable employee practices. It advocates for a paradigm shift in leadership strategies, urging the adoption of green initiatives that resonate on an emotional level, thereby enhancing employee engagement and propelling the banking sector toward sustainable horizons.

Exploring environmental sustainability and green management practices: evidence from logistics service providers

PurposeThis study aims to examine management attitude and awareness towards green logistics, explores the external conditions that drive and restrict its positive behaviour, investigates the level of its adoption amongst logistics service providers (LSPs) and determines the major barriers affecting its application in the industry.Design/methodology/approachThis research investigates the key decision-making process on green logistics attitude and behaviour through in-depth interviews and thematic analysis.FindingsThis study explores both institutional and individual-level attitudes/awareness. Then, the driving and restraining forces and the challenges that influence the industry’s adoption of green initiatives are determined. Finally, this study constructs a framework following a behavioural driving route with interactions among green “attitude”, sustainable “subjective norms”, “behavioural control” and “external context” factors.Practical implicationsFindings can enlighten the practitioners who are struggling to adopt the green or low-carbon practice and provide valuable insights and constructive advice to LSPs and their stakeholders.Social implicationsFindings can draw the government and policy-makers’ attention to provide necessary financial or non-financial support for the practitioners to improve their green operations.Originality/valueTo the best of the authors’ knowledge, this study is one of the first attempts to adopt the hybrid theoretical lens on the green behaviour of the logistics industry. New insights are added to existing environmental management literature with a wider understanding and deeper investigation of the decision-making on green logistics in the industry. The theoretical framework in this study can offer future applications to a relevant large-scale study.

The Emergence of Green Libraries in Kenya: Insights From Academic Libraries

Environmental protection is an increasingly pressing issue all over the world. Ozone depletion, the greenhouse effect, global climate changes, and global warming are among rising environmental concerns. During a recent climate change conference, i.e., COP 26 in Glasgow, UK, in November 2021, the Glasgow climate pact was unveiled to drive action across the globe on mitigation- reducing emissions; adaptation – helping those already affected by climate change, finance – enabling countries to deliver on their climate goals and collaboration- working together to deliver even more significant action.Libraries have not been left behind and are engaging in green initiatives to lessen global warming and safeguard the environment through the green library initiative (Singh & Mishra, 2019). Librarians are slowly becoming eco-conscious and developing the sense of creating libraries that minimize power consumption and become energy efficient and environmentally friendly to attain sustainable libraries or green libraries.There is limited research on green initiatives in libraries in Africa, although a lot is being done in some libraries to ensure environmental sustainability. A case study of academic libraries in Kenya was done to establish the perspectives of librarians on going green and levels of adoption while also exploring the motivations and barriers to environmental sustainability championed by libraries.Through purposive sampling, the study looked at ten academic libraries in Kenya that are perceived to be either partially or fully green. Head librarians of these institutions were taken through interviews to explore the adoption of green initiatives. Observation and document review were also used in the mixed methods case study.

Determinants of willingness to pay to stay at a green lodging facility

• Green initiatives are attracting increasing attention among tourism stakeholders. • This study focused on willingness to pay (WTP) a higher rate to stay at a green hotel. • A survey of 388 travellers in Michigan, USA, was conducted. • A positive relationship between environmental concern and WTP was found. • Marketing and management implications are considered. The adoption of green initiatives is attracting increasing attention among tourism providers and researchers. One important dimension of travellers’ environmental concern is their willingness to pay higher rates for green travel products. This study determines the association between pro-environmental attitudes and beliefs, and willingness to pay a higher room rate at a green lodging facility. A survey of 388 travellers in Michigan, USA, revealed a positive relationship between environmental concern (measured using the New Environmental Paradigm scale) and willingness to pay for a green hotel room. Income was the only one of a series of socioeconomic, demographic and travel pattern variables to reach statistical significance. Additional evidence regarding consumer attitudes towards and concomitant behaviours with respect to travel and the environment is vital to the broader consideration of the sustainability of the tourism and hospitality sectors. Understanding of willingness to pay for green practices has important marketing and management implications.

Evaluating environmental sustainability strategies in freight transport and logistics industry

AbstractThis paper provides a conceptual framework on green initiatives adoption in companies operating in freight transport and logistics industry and presents an overview on the emerging green practices and information systems adopted. On the basis of a literature review on the topic, a research question was identified and addressed through an analysis conducted in a sample of freight transport and logistics companies. This research question regards the behaviours of freight transporters in adopting green practices and information systems. As for the adoption of both green practices and information systems, the paper shows that freight transporters are not a homogeneous industry, but different types of behaviour emerge. As for the relationship between the degree of adoption of green practices and information systems, the paper proposes a taxonomy bringing together sustainable strategies for adopting green initiatives. Specifically, four strategies are identified: sustainability leaders, green practice adopters, information system adopters, and sustainability followers. These sustainable strategies highlight the different phases of the process of adoption of green initiatives.

Corporate Green Initiatives and Financial Performance in Malaysian Plantation Sector

Adoption of green initiatives by companies is important to create healthier environment. Added with the demand from wider stakeholders, companies realise the importance of disclosing information in their corporate report. The purpose of this study is to examine the effect of green initiatives on companies’ performance of plantation sector in Malaysia. Twenty-one public listed companies were selected. Content analysis was used to collect data from annual reports and sustainability reports related to information on green product, wastewater treatment technologies and energy efficiency. Data for dependent variables which are return on asset and return on equity also were obtained from annual reports. Descriptive analysis, correlation analysis and multiple regressions using SPSS were adopted to analyse the data. The results of this study reveal that energy efficiency have significant relationship with companies’ financial performances whereas green product and wastewater treatment technologies show in contrary.

Influence of Green Initiatives on Environmental, Economic and Operational Outcomes: The Case of the Brazilian Packaging Supply Chain

The adoption of green initiatives in supply chains is fundamental in the relationship among companies that have the obligation to assume the principles of environmental management. Packages take part in this scenario and they are fundamental in guaranteeing the quality of the products and their commercialization, bringing about the concern with their final destination and impacts caused to the environment. The aim of this research was to verify if the adoption of green initiatives in the packaging supply chain affects the environmental, economic and operational outcomes of companies participating in this chain, according to the perception of professionals who work in these companies. The study was conducted by means of a survey directed to professionals of various hierarchical levels working in Brazilian industries of the packaging supply chain. It is a quantitative study, and responses were analyzed through statistical techniques. The results have pointed out that only the environmental outcomes of companies in this supply chain were influenced by the adoption of green initiatives.

GREENING LOGISTICS OUTSOURCING: REASONS, ACTIONS AND INFLUENCING FACTORS

This paper explores the environmental practices carried out in the transport and logistics industry. The study assumes the third-party logistics (3PLs) provides perspective and it examines reasons, green initiatives and factors affecting such initiatives. The research involved a case study analysis conducted on 31 Italian 3PLs. The approach used assumes that green initiatives implemented by 3PLs depend from different reasons. Accordingly, three clusters of companies characterised by different environmental sensitivity were identified. The results indicate that each of the three clusters is characterised by different environmental sensitivity, significant differences about the adoption of green initiatives and different influencing factors. The study findings allow to draw a number of managerial recommendations for improving the environmental sustainability of logistics outsourcing and potential future research avenues.

Assessing the challenging factors towards green initiatives in Indian electronic industries: a framework and evaluation

Globally industries are under pressure to incorporate environmental consideration in traditional activities based on demand from customers and government regulations. But industries are facing a lot of problems in analysing and identifying the influential challenging factors for adopting eco-friendly and green practices in traditional activities. This paper reviews the scenario of green supply chain management (GSCM) in India as well as the electronics industry perspective based on extensive literature review. Also, this study focuses on identifying the most influential challenging factors for adoption of green initiatives in traditional practices with the help of decision making trial and evaluation laboratory (DEMATEL) approach. A total of 35 challenging factors were identified based on literature and discussion with industry experts, then 20 challenging factors were considered for further analysis. This study involved 30 electronics SMEs in and around the Delhi - National Capital Region (NCR) of India, and more than 15 academicians were also consulted.

Intensity of market competition, strategic orientation and adoption of green initiatives in Malaysian public listed companies

PurposeThe purpose of this paper is to examine the influence of intensity of market competition and strategic orientation on the adoption of green initiatives among public listed companies (PLCs) in Malaysia.Design/methodology/approachA questionnaire survey was distributed to all 921 PLCs, and 120 samples were analysed. This study used a statistical tool named partial least squares – structural equation modelling (PLS–SEM) for data analysis. Interviews were also conducted with a few selected companies to obtain in-depth information on green practices.FindingsThe findings of this paper reveal that strategic orientation significantly influences the adoption of green initiatives in Malaysian PLCs while the intensity of market competition does not. Competition on green products or services is not prevalent yet in Malaysia; hence, PLCs are reluctant to make huge investment in green activities. The extent of green initiatives adoption in Malaysian PLCs is just at a moderate level, suggesting that Malaysian PLCs are not so proactive but in the progressing stage of practicing green. PLCs still need some incentives to adopt more green initiatives.Research limitations/implicationsThe present study only focussed on the green initiatives adoption in Malaysian PLCs; hence, the research findings may not be generalizable to other countries. This study only considered the contingency theory and stakeholder theory. Due to the time and cost constraints, the data were collected at only one single point of time; thus, it may inherit the usual limitations of cross-sectional data.Practical implicationsThe findings of this study also give empirical evidence to the practitioners that their decisions to adopt green initiatives are significantly influenced by certain factors. Companies need to understand the key drivers of their green initiatives in order for them to meet the green challenges and to ultimately derive performance from their implementations. Regulatory authorities and financial institutions could facilitate and encourage for the effective implementation of green initiatives by providing more incentives and facilities.Social implicationsThe findings of this study that provide the forces of green initiatives would arouse more environmental concerns among individuals, organizations, and society. The findings of this study also open an eye to the society that commitment of everyone, including upper and lower level of position, is needed in order to create the culture of green for the benefit of society as a whole.Originality/valueThis study contributes to the environmental management literature in the context of green and sustainable development, and to nurture green practices among industries and society for the aims to achieve the sustainability agenda. This study is conducted to explain the motivation behind the proactive decisions on sustainability practices. The current literature on green issues and sustainability provides limited evidence on what really drives companies to practice green.

The relationship between the economic development of nations and the adoption of green initiatives by companies: a statistical study on 105 countries

The paper reports the results of a study whose purpose was to determine the correlations and potential directions of inter-dependence between economic development and green initiatives within national economies. The pilot study has included 105 countries with different levels of economic development, located in different continents and belonging to different integration groupings. The study was carried out by means of correlation coefficients computed between the indexes of the green initiatives implementation, and (a) the Gross Domestic Product (GDP) per capita and (b) the GDP growth rate. The main result of the study is that the intensity of enterprises to implement green initiatives increases the levels of the internal economic development.

The adoption of green initiatives in logistics service providers - a strategic perspective

Logistics service providers (LSPs) have started to transform their operations and strategy to be more effective from a green perspective. One concern that is of particular interest of LSPs is how to create organisational green awareness and translate this into practice in their operations. The purpose of this paper is to investigate the roles of green strategic commitment and organisation in LSPs’ adoption of green initiatives. The data for this study were collected through a questionnaire survey, investigating a sample of LSPs operating in the Swedish, Finnish and Italian markets. From the literature analysis, a set of testable hypotheses was developed. The results indicate that there are relationships between the nature, as well as the scope, of functional involvement and the green strategic priority. The results further suggest that the inclusion of environmental consideration in the overall business strategy is positively related to the involvement and coordination of multiple functions as well as existence of a separate environmental function.

The adoption of green initiatives in logistics service providers - a strategic perspective

The adoption of green initiatives in logistics service providers - a strategic perspective

Green initiatives: a step towards sustainable development and firm's performance in the automobile industry

The automobile sector is rapidly increasing its market share worldwide in recent years. It is because of various business strategies by automobile manufacturer such as more focus on small cars and fuel-efficient cars having a low market price that are targeted to capture the maximum market. But due to increasing market share of the automobile sector there are several environmental issues are also arising such as carbon emission, global warming, etc. In such a scenario, automobile manufacturers are facing dual pressure one, to save the environment and another is to maintain the performance of the firm in the long run. The performance of the firm can be judged on the basis of financial, operational and marketing capability of the firm. This paper develops an approach towards the adoption of the green initiatives at the firm, and also tries to build a relationship between the performance of the firm and sustainable development through the adoption of green initiatives. The paper would discuss various green initiatives such as green marketing, green supply chain management, green innovation, etc. which firms are adopting. The study would focus on the facts and opportunities of green initiatives for the success of the firm as well as sustainable development. The paper is based on the exploratory research, and extensive literature survey has been done to bring the findings of the study.

Does lean mean green?

Abstract This Special Volume of the Journal of Cleaner Production is dedicated to examining the interrelationships among lean, green, and sustainability. With the overarching goal of accelerating progress towards sustainability, the articles contained in this volume focus on various aspects of the connections between the application of lean methods and tools, and the adoption of green initiatives. In that context, are there synergistic benefits of simultaneously adopting both, or does adoption of one lead to rapid adoption of the other? Some authors proposed new frameworks and methodologies that will facilitate further studies and assessments in the swiftly developing field of lean and green integration, while others focused upon conducting literature reviews and drawing interpretations. Additionally, several authors dealt with the application of lean and green tools and methodologies. Covering a diverse array of topics, ranging from airline mergers, eco-design, nuclear waste management, and aged care, to the demand for e-bikes, the articles included in this Special Volume offer stimulating and thought-provoking material for practitioners, managers and researchers in actual and potential applications of Lean and Green to help society make the transition to more sustainable societal patterns.

Environmental sustainability practices in the transport and logistics service industry: An exploratory case study investigation

As demand for advanced logistics services grows, third-party logistics providers (3PLs) are being requested to provide more environmentally sustainable services. This development presents 3PLs with opportunities but also challenges and concerns about how to translate green efforts into practice. The purpose of this paper is to analyse environmental sustainability initiatives undertaken by 3PLs and the factors influencing them, both positively and negatively. The research methodology used in this paper is based on two-phase approach. In the first phase, a systematic literature review on the adoption of green initiatives by 3PLs has been carried out and two research questions have been identified. In the second phase, the research questions have been addressed by a case study analysis conducted on 13 Italian transport and logistics service providers. The research has distinguished three groups of companies with slightly different environmental profiles in terms of the green initiatives implemented and the main drivers and inhibitors. The surveyed companies show a differing degree of involvement in green initiatives due to variations in the breadth of service offered and the importance attributed to environmental issues. The paper concludes with a discussion of the managerial implications of the research, particularly for the development of 3PL's green strategies.

Home rule and environmentalism: the adoption of green initiatives in US municipalities

This article examines the adoption of green initiatives among US municipalities. The author posits that home rule municipalities are more likely to embrace green initiatives than their non-home rule counterparts. Through analysis of an original data set of 50 municipalities, the author finds that the adoption of a home rule charter increases the likelihood of green initiative adoption within a municipality. In conclusion, this research proposes that the consideration of home rule status as an accurate environmental policy predictor needs further scholarly attention and may be a missing link regarding environmental policy adoption at the local government level.