Abstract
The adoption of green initiatives in supply chains is fundamental in the relationship among companies that have the obligation to assume the principles of environmental management. Packages take part in this scenario and they are fundamental in guaranteeing the quality of the products and their commercialization, bringing about the concern with their final destination and impacts caused to the environment. The aim of this research was to verify if the adoption of green initiatives in the packaging supply chain affects the environmental, economic and operational outcomes of companies participating in this chain, according to the perception of professionals who work in these companies. The study was conducted by means of a survey directed to professionals of various hierarchical levels working in Brazilian industries of the packaging supply chain. It is a quantitative study, and responses were analyzed through statistical techniques. The results have pointed out that only the environmental outcomes of companies in this supply chain were influenced by the adoption of green initiatives.
Highlights
Stimulated by marketing strategies and capitalism, the world’s exponential growth of industrial production is aimed at meeting market demands, bringing serious challenges to avoid impacts to the environment and quality of life of future generations
This study proposes the following research question: Can the environmental, operational and economic outcome of companies included in the Brazilian packaging supply chain be influenced by the adoption of green practices?
In Latin America and in Brazil, which is the geographical scope of this study, companies seek competitiveness to participate in the Global Market [27]
Summary
Stimulated by marketing strategies and capitalism, the world’s exponential growth of industrial production is aimed at meeting market demands, bringing serious challenges to avoid impacts to the environment and quality of life of future generations. It is essential to reduce the generation of waste from economic activities, seeking new forms of use through either reuse or recycling [1]. In this context, the management of supply chain and operations has evolved from a model concerned only with operational and economic aspects to a model that takes into account the social and environmental aspects of today’s organizations [2]. Environmental issues are increasingly present in the daily life of stakeholders, and companies have been pressured to present sustainable management of their economic, social and environmental structures. In order to achieve environmental suitability, companies have adopted the green supply chain management (GSCM), which practice has expanded in several countries [3]
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