Social networking sites (SNS) are popular; adolescents and young adults can display sexual content. The purpose of this study was to explore female college students' perception of sexual reference posts on Facebook. Female students aged 18-24 years were recruited at two large state universities. The study and analysis took place from September 2012 to March 2016. Focus group questions were directed to discussion of sexual reference displays, discussions recorded and qualitative analysis performed. In total, 23 women participated in 5 focus groups. Three major themes emerged: (1) Perceived reasons for posting a sexual references (2) Participant's initial reaction or interpretation when reading sexual reference posts. (3) Perceived consequences of posting sexual references. Findings provide insight into females' perceived link between online and offline sexual behavior. Key Words: 1. Adolescence 2. College student 3. Social Media 4. Adolescent Sexuality Social Networking Sites (SNS) have become increasingly popular among adolescents and young adults as an avenue for socialization and identity exploration. Over 80% of college students use a SNS and college students are more likely to disclose personal information online then in their offline life. (Christofides, Muise, & Desmarais, 2009; Moreno, Brockman, Wasserheit, & Christakis, 2012; Moreno, Swanson, Royer, & Roberts, 2011; Smith, Rainie, & Zickuhr, 2011) Information shared on SNS can shape social norms and have potential offline consequences. A previous study among college students found that participants believed that displayed alcohol references on Facebook were believable, (Moreno, Christakis, Egan, Brockman, & Becker, 2012; Moreno, Grant, Kacvinsky, Egan, & Fleming, 2012) while another study illustrated that participants who displayed alcohol references on Facebook related to intoxication were more likely to meet problem drinking criteria. (Moreno, Christakis, et al., 2012; Westgate, Neighbors, Heppner, Jahn, & Lindgren, 2014) Timely exploration of SNS content among young people may provide insight into normative beliefs and behaviors of this population not captured by traditional surveillance methods and have important implications for adolescent health care providers and researchers. SNS are commonly used to initiate and maintain friendships and romantic relationships as they can display a variety of personal information by users. (Moreno, Brockman, et al., 2012) Such sites provide a venue for adolescents and emerging adults to express their identities which can include references to sexuality and sexual behaviors. (Moreno, Brockman, et al., 2012) Prior research has found that teenage SNS displayers of sexual and romantic references were predominately older and more sexually experienced compared to non-displayers. (Doornwaard, Moreno, van den Eijnden, Vanwesenbeeck, & Ter Bogt, 2014) In addition, those who displayed sexual references perceived that more of their peers approved of sex, supporting that SNS can influence behavioral norms. (Doornwaard et al., 2014) Other studies have linked sexual reference displays with sexual intention and even heightened sexual expectations of the displayer. (Moreno, Brockman, et al., 2012; Moreno, Parks, Zimmerman, Brito, & Christakis, 2009; Moreno et al., 2011) Adolescents and young adults are at risk for adverse sexual and reproductive health outcomes, such as sexual assault, sexually transmitted infections and unplanned pregnancy,(Murray, 2014; Cuffe, Newton-Levinson, Gift, McFarlane, & Leichliter, 2016) thus their sex related behavior on social media may elucidate important opportunities for preventive interventions. Previous research has studied male perceptions of sexual reference displays on Facebook, (Moreno et al., 2011) however female perceptions are less well understood. As young women are disproportionately affected by consequences of sexual risk taking, their viewpoint is very important. …
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