Program Admission Research Articles

Impact of United States refugee ban and discrimination on the mental health of hypertensive Arabic-speaking refugees.

Hypertension is a global leading cause of death which disproportionately affects refugees. This chronic disease increases the risk of heart disease, stroke, brain, and other end-organ disease, if left uncontrolled. The 2017 United States travel or "Muslim" ban prevented immigrants and refugees from seven Muslim-majority countries from entering the United States, including Syria and Iraq; two major contributors to the global refugee population. As of 2020, the United States has admitted more than 133,000 and 22,000 Iraqi and Syrian refugees, respectively. Studies on the health effects of this policy on refugees are lacking. This study qualitatively explores the impact of the refugee ban on United States resettled Syrian and Iraqi refugees with hypertension. Participants were recruited through a federally qualified health center system that is the largest healthcare provider for refugees in San Diego, CA. All participants were Arabic-speaking refugees diagnosed with hypertension from Syria and Iraq. In-depth interviews took place between April 2021 and April 2022. Inductive thematic analysis was used to analyze data from semi-structured interviews. Participants (N = 109) include 53 women and 56 men (23 Syrian, 86 Iraqi). The average age was 61.3 years (SD: 9.7) and stay in the United States was 9.5 years (SD 5.92). Four themes emerged linking the travel ban's impact on health, in line with the society to cells framework: (1) family factors: the refugee ban resulted in family separation; (2) physiological factors: the refugee ban worsened participants' mental health, exacerbating hypertension and perceived health outcomes; (3) community factors: perpetuation of Islamophobia, xenophobia, and perceived discrimination were structural barriers with links to poorer health; and (4) individual factors: trickle down consequences led to worsened participant self-image and self-perception within their host community. The refugee ban negatively impacted the mental and physical health of United States resettled Arabic-speaking refugees through perceived discrimination, stress, and poor social integration. It continues to have long-lasting effects years after the ban was instated. Centering family reunification within the United States Refugee Admissions Program and tailoring interventions through the healthcare and public health systems are warranted to reduce hypertension disparities in this growing and overlooked population.

A content analysis study exploring the marketing messages communicated to prospective female law school and MBA students

American law schools (JD) and Master of Business (MBA) programmes have made strides to recruit female students over the last two decades. As these schools begin to see an equal number of female and male students applying to their programmes, will these graduate programmes continue to market to prospective female students? This paper aims to understand how American JD and MBA programmes market to prospective female graduate students through the graduate programme admission webpages. To understand gendered marketing messages for JD and MBA graduate programmes, the researchers provide a review of the literature regarding the female, graduate school-choice model, perceived influence of the graduate admissions webpage and gendered marketing education messages. Next, using a content analysis study, the researchers examine 25 American JD and MBA programmes for frequency and type of gendered, graduate, school-choice marketing messages. The researchers offer conclusions, implications and ideas for education stakeholders.

A Description of School Refusal Behavior in Adolescents Prior to Acute Care Admission

This study uses a novel measure to describe school refusal (SR) behavior among 91 adolescents ages 13 to 18 years old in the month leading up to a partial hospitalization program (PHP) admission. Youth exhibit a range of SR behaviors. Three fourths (77%) reported missing at least two full days of school and nearly one third (29%) reported being absent from school the entire month before PHP admission. Among youth who reported attending school, 36% reported leaving school early, 55% reported leaving the classroom, and 59% reported arriving late to school at least “a little” or 2 days in the month prior to PHP admission. Youth rarely shared that they spend time with friends or doing homework while absent from school. In addition, agreement between caregivers and youth on the extent to which youth are struggling with school attendance and how youth spend their time while out of school was low to moderate ( r = .14–.52). Results suggest that the School Interference Questionnaire (SIQ) can complement existing SR instruments to offer descriptive information about the frequency and type of SR behavior, perceived impact, and targets of intervention by identifying potential positive and negative reinforcers.

Implicit Association Test Alone Is Not Sufficient to Increase Underrepresented Minority Representation in Physician Assistant Programs.

Physician assistant (PA) program matriculants are consistently less diverse than the US population. This study evaluates whether administration of an Implicit Association Test (IAT) to PA program admission committees is associated with changes in the likelihood of (1) receiving an admission interview, (2) receiving an offer of admission, and (3) matriculation of individuals underrepresented in medicine (URiM). Admission committees from 4 PA programs participated in an IAT before the 2019/2020 admissions cycle. Applicant outcome data (n = 5796) were compared with 2018/2019 cycle (n = 6346). Likelihood of URiM students receiving offers to interview, offers of admission, and matriculation were evaluated using random effects multiple logistic regression models. Fully adjusted random effects models included URiM status, year (control vs. intervention), multiplicative interaction terms between URiM and year, applicant age, and undergraduate grade point average (GPA) Secondary analyses examined associations of each race/ethnicity individually. Underrepresented in medicine status, age, and GPA were significantly associated with all admission outcomes ( P < .05). The intervention effect was not statistically significant. In sensitivity analyses examining each individual race rather than URiM status, our results did not importantly differ. Findings suggest admission committee member participation in IAT before admissions had no significant impact on the likelihood of admission of URiM students. This may suggest that making individuals aware of their implicit biases is not, in and of itself, sufficient to meaningfully affect the diversity of PA program admission metrics.

Peer-feedback of an occluded genre in the Spanish language classroom: A case study

Learning how to write occluded genres is an elusive task (Swales, 1996) – even more so in the case of students writing in a second or additional language. To achieve discourse competence in the use of one of these genres, in this case the ‘statement of purpose’ typical of post-graduate programme admission forms, it is first necessary to fully understand its features at both the macrotextual and microlinguistic levels (Gillaerts, 2003; Bhatia, 2004). This qualitative study focuses on the writing of learners of Spanish as an additional language to analyse whether feedback provided by peers impacts the quality of the statements of purpose they write. Through a dual discourse analysis of their written work and in-class interactions during peer- feedback sessions, our study finds that, when properly trained and using tailored assessment tools, students can use peer-assessment profitably to improve the quality of their statements of purpose, as well as to acquire appropriate metalanguage to guide others. Our results thus reconfirm the beneficial effects of helping students to achieve feedback literacy.

Dynamic Multi-Criteria Decision Making of Graduate Admission Recommender System: AHP and Fuzzy AHP Approaches

The optimal management of personal resources impacts everyone’s quality of life. An investment in graduate education is a sustainable opportunity for improved outcomes in human life, including cognition, behavior, life opportunities, salary, and career. Advanced technology dramatically reduces the risk of personal resources in graduate program admission recommendations that depend on multiple individual needs and preferences. In the digital age, a dynamic recommender system enhances the suitably effective solution for students’ university selections. This study focused on designing, developing, and testing a recommender system for graduate admission using a dynamic multi-criteria AHP and fuzzy AHP approach. The explicit multi-criteria recommender system was a platform as a service (PaaS) web application created to aid in graduate admissions management and decision-making. The design proposed that the bit representation store a dynamic explicit multi-criteria data structure. The recommendations adopting dynamic multi-criteria were validated by comparing them to the programs to which the students were actually admitted and enrolled. They individually ranked the evaluation outcomes of dynamic explicit multi-criteria and alternative preferences to provide graduate admission recommendations. Eighty graduate students in information technology evaluated the recommender system. Using top-1, top-2, and F1-score accuracy, the effective system accuracy performance on the dynamic multi-criteria recommender system was evaluated using AHP and fuzzy AHP approaches. The fuzzy AHP demonstrated marginally greater practical accuracy than the AHP method.

What is affirmative action in tertiary education? An overview of affirmative action policies in health professional programmes, drawing on experience from Aotearoa and overseas.

Both the universities of Auckland and Otago have had affirmative selection policies for entry into health profession programmes for a number of decades. These policies have been created and strengthened as a result of the leadership and advocacy of Māori leaders, academics and communities. The aims of this paper are to: 1) define affirmative action and outline the rationale for affirmative policies, 2) give examples of how affirmative action policies have been implemented in Aotearoa, and 3) give examples of legal challenges to affirmative action drawing on international experience. Affirmative action policies for health professional programmes are a strategy for improving equity in health through raising the participation of members of population groups that have been historically excluded or under-represented. There are a range of arguments in favour of affirmative policies: constitutional obligations related to Te Tiriti o Waitangi; health professionals from under-represented communities are more likely to serve their communities; they help address biases in healthcare delivery, thereby improving the quality of care; they contribute to health equity through the impact their careers have on the education of others; they are more likely to focus their research on communities they serve and engage with; and their leadership has the potential to benefit the entire system. Legal challenges to affirmative action have been common in some overseas jurisdictions and have resulted in some instances in weaker, or absent, affirmative action policies. We conclude that strong affirmative action policies in tertiary health profession programme admissions contribute to achieving health equity. While much of the literature focusses on admissions to medical programmes, the principles of affirmative action apply equally to all health profession (and other) programmes in Aotearoa.

A baseline comparison of three diagnostic groups using the Progress Monitoring Tool for Eating Disorders.

Utilisation of intensive inpatient treatment for eating disorders (EDs) has climbed in the last decade, illuminating a need for better consensus on what constitutes effective treatment and context-appropriate progress/outcome monitoring during residential stays. The novel Progress Monitoring Tool for Eating Disorders (PMED) measure is specifically designed for inpatient settings. Previous research supports the factorial validity and internal consistency of the PMED; however, additional work is needed to determine its appropriateness for complex patient populations. This study used measurement invariance (MI) testing to determine if the PMED administered at programme admission measures the same items in similar ways across patients with anorexia nervosa restricting- and binge-purge subtypes (AN-R; AN-BP) and bulimia nervosa (BN, N=1121; Mage =24.33years, SD=10.20; 100% female). Progressively constrained models were used to determine the level of invariance upheld between the three groups. Results indicated that, while the PMED meets configural and metric MI, it does not display scalar invariance. Said otherwise, the PMED similarly assesses constructs and items across AN-R, AN-BP, and BN, however the same score overall may reflect different levels of psychopathology for patients in one diagnostic category versus another. Comparisons of severity between different EDs should be made with caution, however the PMED appears to be a sound tool for understanding the baseline functioning of patients with EDs in an inpatient setting.

Moving from EDID Words to Policy Action: A Case Study of a Teacher Education Program’s Admissions Policy Reform

Regardless of the commitments that universities and teacher education programs (TEPs) have publicly stated regarding equity, diversity, inclusion, or decolonization (EDID), rarely do these commitments impact their admission policies or practices. Through examining a small program’s efforts at implementing EDID change over a three-year period, this article provides critical reflections, questions, and action steps for TEPs looking to move beyond talking about the importance of EDID, to actually altering policies and procedures to address systemic change. Utilizing the concepts of “equity in” and “equity through” admissions, intake variables (Multiple Mini Interview [MMI], Program Preparation, GPA) were analyzed quantitatively and used in this beginning participatory action research project. Results illustrate the benefits of the MMI, the need for program admissions to account for capacities in relation to anti-racism directly, rather than just generally referring to equity, and the need for admission practices to reflect an appreciation of the complexities around identity and ethics.

Challenges in the Nursing Admission Program among Senior High School Students

Challenges in the Nursing Admission Program among Senior High School Students

The Impact of Parent Torture and Family Functioning on Youth Adjustment in War-Affected Families: A Path Analysis Describing Intergenerational Trauma and the Family System.

The direct exposure to physical or psychological trauma from torture or war leads to well-documented individual health consequences. Less understood are the inclusive and intergenerational effects of war trauma on family systems and youth adjustment. The purpose was to examine mechanisms in war-affected families that explained the significant emotional and behavioral consequences of intergenerational trauma in youth through the use of multiple methods. Quantitative assessments of maternal and paternal caregivers and youth characterized associations between parent torture, parent mental health distress, parent physical health problems, family functioning, and youth adjustment. Narrative statements further contextualized processes through which the trauma of a parent impacted youth and family systems. The research was conducted in partnership with local, refugee-serving community-based organizations. The study sample included parents and youth in 96 Karen families, originating from Burma in Southeast Asia, who had been resettled to the United States through the U.S. Refugee Admissions Program. Path analysis results indicated that parent torture (β = -0.173) had statistically significant negative direct effects on youth adjustment. Parent torture had a negative indirect effect on youth adjustment through the mental health (β = -0.345) and physical health problems of parents (β = -0.305), and youth gender (β = 0.126) and trauma exposure of youth (β = -0.048). Family functioning type demonstrated a positive direct effect on youth adjustment (β = 0.449). Family type had an indirect effect on youth adjustment through youth gender (β = 0.142), youth trauma exposure (β = -0.165), parent physical health problems (β = -0.202), and parent mental health (β = 0.509). The current study developed and tested the first model of intergenerational trauma's effects on the adjustment of Karen refugee youth. Results emphasize that individual recovery from torture must be accompanied by adjunct interventions focused on family systems and youth adjustment, to holistically address intergenerational sequala of trauma.

Saved by the biodata: Meta-analytic relationships between biodata scores and student success

Biodata inventories are standardized questionnaires about a person's history (past behaviors and events in one's life). They are among the most predictive pre-employment assessment methods to hire job applicants, and their use extends beyond just in work settings. Biodata inventories have also been used for high stakes school admissions, and if strongly related to school success, may be useful measures to supplement other assessment methods within larger admissions programs. However, there are limits to knowledge regarding the criterion-related validity of biodata scores. This study examined the validity of biodata inventory scores in the prediction of school success according to two major moderators: scoring method (e.g., rational, or empirical) and construct domain. Isolating to studies that met strict requirements for inclusion, there were a total of 38 independent effects of the relationship between biodata scores and school success (grade point average or teaching ratings). Results showed that the relationship between biodata inventory scores and academic success was strong, with an average validity coefficient of 0.45 for academic achievement scales. Furthermore, validity varied as a function of scoring method. Empirical biodata scores correlated 0.50 with school success, whereas validity was .26 when rationally scored. These results make empirically scored biodata one of the most predictive admissions tools available, exceeding even the validity of grade point average and standardized test scores. Given these findings, biodata inventories should be more frequently considered for use as supplementary additions to existing admissions procedures, though as we discuss, there may be challenges to implementation in applicant settings.

Barriers in applying to genetic counseling Master's degree programs: Perceptions of prospective applicants when compared with Canadian admissions committee members.

The goal of this study was to identify potential barriers in applying to a genetic counseling (GC) Master's degree program to inform strategies for increasing diversity and inclusiveness in the GC student recruitment process. Participants included prospective GC program applicants and admissions committee members from the four Canadian accredited programs. The study was conducted using a quantitative survey-based approach. Twenty-five prospective applicants who previously applied to a GC Master's degree program, 26 who had not applied, and 48 admissions committee members completed the survey. The small number of positions in GC programs was perceived by all groups as highly likely to impact an applicant's ability to gain acceptance to a program as was the limited number of GC training programs. Prospective applicants perceived additional barriers as significantly more likely to impact an individual's ability to apply to/attend a program when compared with admissions committee members including: cost of the application process, the applicant being a visible minority and the applicant having a physical disability. These findings highlight a number of perceived barriers related to applying to a GC Master's degree program. To our knowledge, this is the first study surveying prospective applicants and admissions committee members on barriers faced during the application process. The data from this study can also be used to inform the application process for other health professions.

Evaluation of Students Admission Program at Indonesia Defense University

Evaluation of Students Admission Program at Indonesia Defense University

Characterizing the Influence of Exposure to Military Sexual Trauma and Intimate Partner Violence on Mental Health Outcomes among Female Veterans.

Military sexual trauma (MST) has deleterious long-term psychological consequences. Among female U.S. military members, MST is associated with increased risk for future interpersonal victimization, such as experiencing intimate partner violence (IPV). Few studies have investigated the implications of the cumulative effects of IPV and MST on psychological functioning. This study examined rates of co-exposure to MST, IPV, and their cumulative impact on psychological symptoms. Data were collected from 308 female Veterans (FVets; age: M = 42, SD = 10.4) enrolled in an inpatient trauma-focused treatment program in a Veterans Administration (VA) hospital. Data were collected at program admission on symptoms of posttraumatic stress disorder (PTSD), depression, and current suicidal ideation. Lifetime trauma exposure was assessed using semi-structured interviews that identified adverse childhood events (ACEs) and combat theater deployment as well as MST and IPV. Group differences on psychological symptoms were examined among those exposed to MST, IPV, MST + IPV, and compared to FVets with ACEs or combat exposure, but no other adulthood interpersonal trauma (NAIT). Half of the sample (51%) reported experiencing both MST and IPV, approximately 29% reported MST, 10% reported IPV, and 10% reported NAIT. FVets in the MST + IPV group had worse PTSD and depression symptoms than either the MST or IPV groups. The NAIT group had the lowest scores on these measures. There were no group differences in current suicidal ideation; however, 53.5% reported at least one previous suicide attempt. FVets in this sample reported significant lifetime exposure to MST and IPV, with the majority having experienced MST + IPV. Exposure to MST + IPV was associated with greater PTSD and depression symptom severity, yet an overwhelming proportion reported current and past suicidal ideation regardless of trauma exposure history. These results demonstrate the importance of assessing for lifetime interpersonal trauma history when developing and providing mental and medical health interventions for FVets.

Strategy for Accepting New Students Post-COVID-19: A Case Study

Purpose – The impact of COVID-19 has created new problems in the world of education. In addition to the decreasing number of students, the community prefers to provide education to children at home. It makes the education reflection worse because of the minimum number of students. For this reason, in the new normal or post-COVID-19 era, a strategy is needed to increase the number of students. In addition, the purpose of this study was to find out the strategies used in accepting new students after COVID-19. Then, find out the management of new student admissions at PAUD IT ADAR.Design/methods/approach – The method used was a qualitative methods, the research describes a descriptive narrative and is strengthened by data in the field obtained through interviews, filling out questionnaires, and direct observation.Findings – The results of this study showed that the new student acceptance strategy was carried out by distributing brochures, repairing facilities and infrastructure or modernizing facilities and infrastructure, enriching relationships, teaching creativity, and providing good service. The management function is carried out by planning related to the new student admissions program, then organizing to form several work groups and teams, for implementing initiatives referring to the initial planning following the strategy carried out, then for evaluating the activities of institutional personnel who conduct evaluation meetings.Research implications/limitations – The limitation of this study is the lack of quantitative data (numbers), which improves the theoretical findings. The strategy for accepting new students indeed post-COVID 19 in PAUD IT ADAR. Practical implications – The research suggests that adequately utilizing of the management function can effectively run the post-COVID-19 student acceptance strategy in early childhood institutions. It requires cooperation from various parties and a mature process, including planning, implementation, and evaluation. Good planning and cooperation are necessary to achieve the goal, and the implemented strategy can serve as a best practice for other early childhood education institutions.Originality/value – The management of implementing the new student admissions program post-COVID-19 can help teachers increase the number of students.&#x0D; Paper type Case study

Changes in the Rate of Emergency Presentation in Patients with Functional Neurological Disorder Attending a Long-term Community Care Program for FND

IntroductionPatients with Functional Neurological Disorder have a high return rate to Emergency Rooms.ObjectivesTo assess possible changes in Emergency Room presentation rates in patients with Functional Neurological Disorder following their attendance of specialized long-term multidisciplinary treatment and rehabilitation program.MethodsSeventy-two adult patients with Functional Neurological Disorder were included. These patients were consecutive referrals accepted for ongoing specialist FND treatment.The total number of Emergency Room presentations in the year prior to program admission was obtained from central health records. Patients were provided ongoing treatment for one year, during which the number of ER presentations was monitored. Patients received one or more of the following treatment modalities: psychoeducation, psychological therapy, psychologically informed physical and occupational rehabilitation and psychopharmacological treatments.We subsequently compared high and low emergency service users. Low ER users are those with pre-treatment Emergency Room presentations of less than 3 per year. High emergency service users are those who presented to the emergency room 3 or more times per year before the start of their treatment.ResultsThe mean emergency room presentation per year in the year leading to patients referral was 2.6 per patient, SD 9.4; dropped to 1.2 emergency room presentations per year, with a standard deviation of 4.4 in the year following the start of treatment. The difference was statistically significant (p= 0.02).There was a strong positive correlation between the pre and post-treatment number of presentations with a Pearson Correlation Coefficient of 0.976 (95% Confidence Interval 0.962 to 0.985).The reduction in emergency room presentations in both high and low-emergency service user groups was significant, with a mean difference of 12 ER visits a year in high-frequency emergency service users (p= 0.04) and a mean difference of 0.5 visits a year in low-frequency emergency service users (p &lt; 0.001).ConclusionsOngoing specialist treatment and rehabilitation of patients with Functional Neurological Disorder significantly reduce their need for emergency room presentation, regardless of the treatment modality.Disclosure of InterestNone Declared

Pengaruh Pelaksanaan Kebijakan Penerimaan Siswa Baru Terhadap Manajemen Program Penerimaan Siswa Untuk Mewujudkan Efektivitas Penerimaan Siswa (Penelitian di MTs Al-Mu’awanah dan MTs Nurul Hidayatul Iman Kecamatan Singajaya)

The low motivation of parents to send their children to madrasas is directly related to the current issue of education there. One of the reasons for this condition is that the acceptance of new students has not gone as expected. This is because the new student admissions policy is not implemented properly and the management of the student admissions program is not managed properly. In order to maximize the effectiveness of admissions, this study examines and analyzes the impact of implementing new admissions policies on admissions program management. Census and descriptive methods are combined in this research. At MTs Al-Mu'awanah and MTs Nurul Hidayatul Iman, a sample of 51 teachers was taken from the general population. The data analysis method is a statistical path analysis model. Field studies and documentation studies are used to collect data. The value of tcount &gt; ttable, namely = tcount 2.2190 &gt; ttable = 2.0117 obtained from the results of hypothesis testing with path analysis. This shows that H0 is rejected and H1 is accepted. This shows that the management of the new student admissions program has a positive and significant effect on the implementation variable of the new student admissions policy in order to realize the effectiveness of student admissions. Important research findings have been revealed, so it is recommended to find a solution to this problem by following steps: 1) Arranging a student admission program earlier each academic year. This is done to adjust the program to government policies through the ministry of religion. 2) Carry out more mature planning starting from determining which students will be accepted, class targets, strategies in recruiting prospective students. 3) Gathering with community leaders, religious leaders, SD/MI heads who are targeted by madrasas by going around or by holding meetings at the madrasa.

Staying Motivated: The Study Protocol for a Life-Course Analysis of the Career Paths of Canadian Public Servants

All Canadians benefit from a high quality of public service delivery, which is directly related to the motivation of public servants. A top priority for governments is to attract and retain a public sector workforce that is motivated and enthusiastic to serve the public good. The Public Service Motivation (PSM) theory offers a framework for the analysis of motivations of public servants. Knowledge is lacking on how motivations of public servants change over time and are shaped by the life-course dynamics of identities, roles, inequalities, and experiences. Our goal is to chronicle the motivations of individuals over a life course, specifically from the onset of their career in the public service to their current career stage. We will contribute to PSM theory by combining it with the Life Course Theory (LCT). This will allow for the analysis of change in PSM over time and in relation to other life events. We aim to further our understanding of determinants of motivation of public servants by unveiling the dynamic, gendered, and diverse nature of PSM, and its interconnections with professional and personal lives. Our approach is qualitative. We will interview 100 alumni of graduate public administration programs in four Canadian institutions with reference to their graduate program admissions letter as a point of departure. During reflexive interviews, participants will co-analyse their admissions letters, where our role will be to guide them along the PSM framework. We will hear from study participants how their motivations changed since those expressed in their admissions letter, to what extent motivations over time were influenced by the events in their professional and personal lives, their identities, and roles in the workplace and in society, and their personal characteristics. Interview transcripts will be analysed using reflexive thematic analysis and interpreted jointly with the study participants.

Changes in the usefulness of communication channels for prospective undergraduates about university studying: afore and during the pandemic

PurposeThis study investigated the usefulness of various communication means for providing university study information with prospective students before and during the pandemic for three consecutive academic years.Design/methodology/approachStudents who had recently taken undergraduate program admission indicated how useful communication channels were in providing the information about university studying. Seven communication channels were examined: open/information day, admission talk, campus visit, education fair, admission website, social media and summer activities. The students were asked to complete an online survey at the beginning of an academic year. In the survey, they were asked to indicate the usefulness of each of the communication channels using a five-point Likert scale with the descriptors: 1 = not useful, 2 = slightly useful, 3 = somewhat useful, 4 = useful, 5 = very useful. If students did not have any usage experience with a communication channel, they were asked to choose “no experience.” There were 1798, 1735 and 1961 students at a university in Hong Kong participating in the study in academic years 2019/20, 2020/21 and 2021/22, respectively.FindingsThe pandemic has transformed the landscape of the university's ways of marketing channels to communicate with prospective students. The top useful channel of information for students during the pandemic was admission website, followed by social media and then open/information day. Before the pandemic, open/information day was the most useful channel of information for students and then admission website; the least useful one was social media channel. Significant differences were revealed in the usefulness rating on open/information day and social media channel among the three academic years.Originality/valueThe findings facilitate educational managers to determine the appropriate marketing and recruitment strategies for connecting with prospective students under dynamic context in the era of new normal. They helped identify where to focus the marketing efforts to achieve the most impact in particular under budget constraints.