Abstract Financing is a crucial issue in agritourism development. Financial considerations play a significant role in the successful implementation and long-term sustainability of agritourism ventures. This research focuses on understanding the financial challenges that arise within each component of the 4As framework. The research methodology used is a literature study. This study emphasizes the financial challenges that emerge within each component of the 4As framework. Key financial factors for sustainable agritourism includes infrastructure investment, eco-friendly planning, cost management, effective marketing, training, and environmental preservation. Developing and managing attractions requires financial investment in creating and promoting unique experiences while ensuring cultural sustainability and integrity. Access involves infrastructure development and maintenance, transportation costs, and the need to reach remote rural areas. Providing adequate amenities requires financial resources for facility development, maintenance, and visitor service management. Ancillary services pose financial barriers in terms of initial investment, operational costs, and balancing authenticity with visitor expectations. Innovative financial approaches and support mechanisms are needed to foster agritourim development. These include accessing funding opportunities, exploring public-private partnerships, leveraging community-based tourism models, and volunteer tourism. Furthermore, this study emphasizes the importance of financial support programs through government grants and subsidies, incubators and accelerators programs, and tourism development funds.