The present paper reports on the results concerning to photoluminescence features of Eu3+, Sm3+ ions and energy transfer process occurring from Sm3+ to Eu3+ doped in 45 B2O3–55 ZnO (BZn) glasses prepared by melt quenching technique. Luminescence quenching as a function of Eu3+ concentration in BZn glasses has been discussed. Among the studied concentrations, 0.5mol% of Eu3+ is optimized because it has exhibited red emission transition 5D0→7F2. With regard to Sm3+ glasses, orange emission at 602nm (4G5/2→6H7/2) has been noticed on exciting with λexci=403nm. Based on the Foster–Dexter theory, the possibility of energy transfer between Sm3+ and Eu3+ has been explained from the spectral overlap of Eu3+ absorption and Sm3+ emission. The optimized concentration 0.5mol% of Eu3+ is co-doped with Sm3+ in various concentrations ranging from 0.1 to 1.5mol% inorder to study the sensitization effect of Sm3+ on Eu3+ luminescence. The results have revealed that with the addition of Sm3+ to Eu3+: BZn glass, emission intensity of Eu3+ has been enhanced due to migration of Sm3+ excitation energy. Energy transfer based enhanced emission in the co-doped (Sm3++Eu3+): BZn glasses have been discussed accordingly from photoluminescence spectra, energy level diagram and lifetime measurements, colour coordinates and also the mechanism governing the energy transfer process has been explained in detailed. Colour coordinates for the co-doped glasses upon exciting at 403nm were also analysed. The results suggest that, the studied combination of rare earth ions could be promising candidates for red colour emitting LEDs in solid state lightning.