The area of Social Forestry in Indonesia until July 2023 has reached 5,625,137 ha with 8,317 location units. Nearly 80% of the area of each unit isless than 500 ha, and only 3 to 4 business units can have an impact on increasing community welfare, social cohesion, and regional ecological protection. This condition can still be improved so as to have an impact on regional economic development and product-added value. This study aims to examine the new concept of the social forestry landscape approach, such as integrated area development (IAD), and its implementations. The study was carried out in Lumajang Regency, East Java Province targeting, key stakeholders with the highest values of Indegree, Outdegree, Incloseness, Outcloseness and Betweenness as the main respondents. Determining key stakeholders using stakeholder network analysis with the UCINET (social network analysis) application. The results of the study show that the IAD approach provides added value in regional development, added product value, and expanding marketing economic coverage. IAD program in Lumajang shows that the Government (central and regional) is the key stakeholder in implementing activities. The IAD master plan, which was prepared by practitioner multi-stakeholders, resulted in an agrosilvopastural network, agro-industry, tourism interconnection, and environment-based restoration. The IAD Lumajang, especially Senduro village in the agrosilvopatural and agro-industry sectors, per capita income has managed to cross the poverty line (IDR 3.7 million per month/household), increased employment, and increased contribution of various sectors. This can be used as a role model for other social forestry areas in the context of poverty alleviation.