Add-on Services Research Articles

Examining the brand trust and willingness to subscribe to third-party add-on services in over-the-top platforms: a brand trust transfer perspective

Examining the brand trust and willingness to subscribe to third-party add-on services in over-the-top platforms: a brand trust transfer perspective

Expanding the roles of malaria post workers in Thailand: A qualitative study of stakeholder perspectives.

In Thailand, since the 2000s, malaria post (MP) workers have been tasked with promptly detecting and treating all malaria cases to prevent onward transmission in the communities. Expanding their roles to provide health services beyond malaria has been proposed as a strategy to sustain their activities until elimination is reached. This article examines the perspectives of stakeholders on community-based malaria care to assess prospects for expanding the role of MPs. The study incorporated in-depth interviews (IDIs) and focus group discussions (FGDs). In forested communities and local health facilities in northeast Thailand bordering Lao PDR and Cambodia, where malaria transmission is low, IDIs were conducted with 13 MPs and 23 community members. An additional 14 policymakers and implementers across the health sector in Thailand were interviewed. The respondents highlighted how in these border areas population groups most at risk of malaria, namely forest goers and migrants, are reluctant to visit public health facilities. In these areas, MP workers are well integrated in their communities and remain relevant although the communities no longer see malaria as spriority. Common conditions such as dengue, diabetes, insect bites, diarrhea, mental illness and substance abuse, were identified as local health concerns needing potential add-on services from MP workers. Although challenges in terms of training, supervision, and financing were raised, opportunities included additional funds from local administrative offices to maintain and integrate malaria activities with other health programmes. Changes to the roles of MPs should be adapted to changing local needs, some of which were identified in this study, should avoid duplication and potential tensions with other local health programmes, and need to build on the capacity of the community and primary care system. These enabling factors are worthy of consideration by any malaria programmes looking into maintaining their village malaria workers in the Greater Mekong Subregion.

Overview of online pharmacy regulations in Saudi Arabia and the Gulf cooperation council countries and their impact on online pharmacy service providers in Saudi Arabia: a qualitative analysis.

Laws and regulations are needed to regulate the growing online pharmacy (OP) services. The main objective of this work was to provide an overview of the laws and regulations for OP services in the Gulf Cooperation Council (GCC) countries. In addition, the perception of how these laws and regulations in Saudi Arabia (SA) affect the online ordering of medications and health-related products from national and international OPs was explored. A secondary data collection through emails and a qualitative descriptive analysis was used to gain insight into the OP regulations in the GCC countries. Then, a qualitative study was carried out with semi-structured interviews to investigate the impact of these regulations on the practice and the market from the OP service providers' perspective. The interviews were carried out with a sample of major OP service providers in SA, to represent the GCC countries. During the interviews, multiple open-ended questions were used to explore opinions about the OP regulations and how these regulations affected the practice. The interviews were then transcribed and thematically analysed. Responses were mainly received from regulators in SA, Bahrain, Oman and United Arab Emirates (UAE). SA and UAE allow for offering of OP services as add-on service for existing community pharmacy, while UAE also allows for standalone OP providers. SA, Bahrain, and Oman allow online ordering of both over-the-counter (OTC) and prescription-only medications (POM) from international OP; a prescription is required for POM and quantities allowed should be no more than 3months' supply in case of SA and Oman while this was not specified in case of Bahrain. Invoice of purchase was also required for any POM to be released from customs in SA and Bahrain but not in Oman and UAE. Controlled medications were prohibited to be ordered online in SA, UAE, and Bahrain while it was allowed in Oman if the prescription was issued within 6-month, and the quantity dispensed was for 1month only. Apart from online ordering of medications in these countries, no specific regulations existed to regulate ordering of other health-related products from local or international OPs. Whether Kwait and Qatar have regulations for OP could not be established due to lack of response. Two of the four interviewed representatives of OP service providers in SA were not aware of the existence of specific regulations for OP services. The representatives who were aware of these regulations were satisfied with them and found them beneficial for their business and for the patients at the same time. However, representatives raised concerns regarding the enforcement of regulations on international OP providers. The existing regulations for online ordering of medications are somewhat comparable between the GCC countries, with no specific regulations for ordering of other health-related products from local or international OPs. In SA, there is limited awareness of the existing regulations for OP services by providers. Nevertheless, the need for detailed regulations on certain aspects of OP services was highlighted, such as regulations for international OPs and importing medications for personal use.

Digital micro-banking as a health and protection intervention for street-connected children and youth? Analysis from a Togolese pilot

BackgroundThe SaVa pilot offered street-connected children and youth (C&Y) access to digital micro-banking services to help them save money and thus avoid the violence associated with theft at night. It...

Strategi Komunikasi Pemasaran Telkom PT Telkom Surabaya Utara: Studi Deskriptif Kualitatif Strategi Komunikasi Pemasaran pada PT Witel Surabaya Utara

This study aims to determine the marketing communication strategy at PT. Telkom North Surabaya. This research uses descriptive research with a qualitative approach. The sampling technique used in this study was a purposive sampling technique. The techniques used by researchers to collect data were in-depth interviews and documentation. Data analysis was carried out when writing the report using interactive analysis techniques. The communication process carried out by PT Telkom North Surabaya, namely in the outbound call section, there is a customer offering process offering additional service products, then the input (1-3 × 24 hour process) which will process through the system to be forwarded to the technician to carry out the installation that has been ordered to the customer via outbon call (OBC). Communication is carried out by giving greetings, conveying information and finally closing in offering additional product services. In offering additional services to OBC customers using social media such as Whatsapp, carring by phone and promotions via Instagram, and through certain pages that can only be accessed by the OBC team for additional ADD ON services. PT Telkom's OBC Telemarketing Marketing communication strategy has been effective, this is proven by the year 2022 according to Annas Kharisma (Manager Customer care PT.Telkom) PT. Telkom also obtained the first highest percentage for marketing reaching 117% ADD ON installation in Regional 5 (East Java) with the installation of more than 400 SSL (Secure Socket Layer).

Exploring the use of the mass media by youths in Pentecostal churches in Nigeria

This article examines how Pentecostal churches in Nigeria use online media to target the youth. Nigeria is now a major player in the commercialization of religion due to the sheer number of websites that promote add-on spiritual services. The promotion of Internet conversion is a major strategy in attracting the youth who are more active and comfortable on the Internet. Pentecostal consumerism became an avenue for the proliferation of religious programs and the consumption of different spiritual products on the Internet. At the same time, the lure of the global mission has also attracted the youth who have the idea ( Japa syndrome) of emigrating from Nigeria to spread the gospel for economic reasons. This article intends to fill that gap in the literature by exploring how Pentecostal churches use the online media as a form of e-evangelism or e-vangelism for the youth.

Add-On Pricing: A Queueing Perspective

This work is motivated by the practice of add-on services, where an add-on is not valuable unless purchased with a main service. Discrepancies in pricing have been observed in various settings such as restaurants, museums, and attractions regarding whether the add-on should be sold together with the main service, or separately from the main service at an additional charge. While there has been a vast literature on add-on pricing, its application in service-oriented businesses with congestion-prone externalities and delay-sensitive customers is less understood. We develop a queueing model and examine the optimal pricing of add-on services in such systems, and in line with practice, we focus on analyzing two pricing schemes: bundling that charges a single price to sell main and add-on services altogether, and separate selling that charges distinct prices for each service. We establish that in the absence of congestion, separate selling strictly dominates bundling across the board. When there is congestion at the main service but not the add-on, bundling can be more lucrative under a large customer demand. When congestion takes place at both services, separate selling can return to being dominant under a large customer demand. We explain these plots of reversals by illustrating an intricate interplay between pricing, market coverage, and congestion. Collectively, they reveal novel operational advantages of each pricing scheme in exploiting the fundamentals of add-on structures.

Cardiovascular disease screening in homeless individuals-a feasibility study

Abstract Background The risk and burden of cardiovascular disease (CVD) are higher in homeless than in housed individuals, yet population-level CVD screening largely excludes homeless individuals. Purpose (i)To investigate feasibility of dedicated mobile CVD screening for homeless individuals; and (ii)To estimate prevalence of risk factors and burden of CVD Methods With patients, health professionals and researchers, we co-developed and implemented a 15-minute CVD assessment for homeless individuals as an add-on service to the Find&Treat service (a peer-led, multi-disciplinary outreach team across London) during scheduled, routine visits to homeless hostels. We included a questionnaire (demographic, past medical history and symptom data) as well as clinical assessment (blood pressure, ABPI, cholesterol, HDL, HDL ratio, glucose, HbA1c and mobile ECG to detect atrial fibrillation, AF). Results Among 656 individuals screened in 75 routine visits between May 2019 and January 2023, we recruited 524 (79.9%) individuals. Mean age was 47 (SD 13.1) years (range 18-87). Male gender (79%) and white ethnicity (55%) were more common. Current or previous smoking (79%), previous CVD (stroke, myocardial infarction, or peripheral arterial disease) (15%) and family history of heart attack in a 1st degree relative<60 years (27%) were common. Although only 2% reported previously diagnosed hypercholesterolaemia, 24% of screened individuals had total cholesterol>5.0 mmol/L. Prevalence of AF was high, particularly among those aged 18-30 (7/57, 12.3%). Asian and British Asian individuals had highest prevalence of raised HbA1C levels (>6%) (8/33, 24.2%), compared to black and black British (22/120, 18.3%) and white (15/283, 5.3%) individuals. Among individuals aged 25 – 84 with no previous CVD, one third had a 10-year QRISK score of ≥10% (120/362, 33.1%), consistent across different ethnic groups: white (75/233, 32.2%), black (24/77, 31.2%) and Asian (6/17, 35.3%). Conclusions A simple, pragmatic CVD assessment for homeless individuals was feasible and acceptable, and identified gaps in diagnosis and prevention. There is a high burden of CVD risk factors and CVD amongst homeless individuals, which could be addressed by integration of CVD screening into existing inclusion health outreach frameworks.

Analysis of Internet Celebrity Bookstore Image Perception based on Online Reviews from the Perspective of Communicability

This paper selects the top five Internet celebrity bookstores and establishes the image of Internet celebrity bookstores from the perspective of consumers by analyzing the LDA theme of online comment texts in the consumer comment platform and combining the image perception theory, which provides specific dimensions for the improvement direction of Internet celebrity bookstores. Through text analysis, it is found that audiences' perception of Internet celebrity bookstores as urban cultural landmarks is contradictory. Therefore, based on the perspective of communicability, this paper analyzes the value and deficiency of Internet celebrity bookstores in the process of urban communication. It is found that in the context of consumer society, the image of Internet celebrity bookstores has two sides: communication between material space and spiritual space, communication between historical memory and current experience, communication between individual subjectivity and group identity. As it uses web traffic and add-on services to grow, it is at risk of falling into the trap of attracting attention rather than focusing on the main business.

GETTING OVER OVERDRAFT

Bank account overdraft fees have not always been with us. Overdraft privileges as a paid service became common in the 1990s, when it was introduced by banks as a convenience for account holders who ran out of funds with checks outstanding and would rather have them honored than returned. What began as a modest add-on service to select customers quickly morphed into a profit center for banks (and credit unions), with estimates of total fees paid ranging up to $30 billion a year. Now, $30 billion is real money even for a banking system as large as America’s: The biggest banks were making over $1 billion a year on overdraft fees, while overdraft income grew to an astonishing 20% or more of earnings for smaller ones. Overdraft fees, effectively interest on loans, are extremely high cost given the small amount of money loaned via an overdraft, the short term of the loan, and the minimal chance of default. As a result, overdraft fees result in nearly pure profit for the bank (or credit union).

Strategi Komunikasi Pemasaran Telkom PT Telkom Surabaya Utara:

This study aims to determine the marketing communication strategy at PT. Telkom North Surabaya. This research uses descriptive research with a qualitative approach. The sampling technique used in this study was a purposive sampling technique. The techniques used by researchers to collect data were in-depth interviews and documentation. Data analysis was carried out when writing the report using interactive analysis techniques. The communication process carried out by PT Telkom North Surabaya, namely in the outbound call section, there is a customer offering process offering additional service products, then the input (1-3 × 24 hour process) which will process through the system to be forwarded to the technician to carry out the installation that has been ordered to the customer via outbon call (OBC). Communication is carried out by giving greetings, conveying information and finally closing in offering additional product services. In offering additional services to OBC customers using social media such as Whatsapp, carring by phone and promotions via Instagram, and through certain pages that can only be accessed by the OBC team for additional ADD ON services. PT Telkom's OBC Telemarketing Marketing communication strategy has been effective, this is proven by the year 2022 according to Annas Kharisma (Manager Customer care PT.Telkom) PT. Telkom also obtained the first highest percentage for marketing reaching 117% ADD ON installation in Regional 5 (East Java) with the installation of more than 400 SSL (Secure Socket Layer).

Intrusion Detection for Electric Vehicle Charging Systems (EVCS)

The market for Electric Vehicles (EVs) has expanded tremendously as seen in the recent Conference of the Parties 27 (COP27) held at Sharm El Sheikh, Egypt in November 2022. This needs the creation of an ecosystem that is user-friendly and secure. Internet-connected Electric Vehicle Charging Stations (EVCSs) provide a rich user experience and add-on services. Eventually, the EVCSs are connected to a management system, which is the Electric Vehicle Charging Station Management System (EVCSMS). Attacking the EVCS ecosystem remotely via cyberattacks is rising at the same rate as physical attacks and vandalism happening on the physical EVCSs. The cyberattack is more severe than the physical attack as it may affect thousands of EVCSs at the same time. Intrusion Detection is vital in defending against diverse types of attacks and unauthorized activities. Fundamentally, the Intrusion Detection System’s (IDS) problem is a classification problem. The IDS tries to determine if each traffic stream is legitimate or malicious, that is, binary classification. Furthermore, the IDS can identify the type of malicious traffic, which is called multiclass classification. In this paper, we address IoT security issues in EVCS by using different machine learning techniques and using the native IoT dataset to discover fraudulent traffic in EVCSs, which has not been performed in any previous research. We also compare different machine learning classifier algorithms for detecting Distributed Denial of Service (DDoS) attacks in the EVCS network environment. A typical Internet of Things (IoT) dataset obtained from actual IoT traffic is used in the paper. We compare classification algorithms that are placed in line with the traffic and contain DDoS attacks targeting the EVCS network. The results obtained from this research improve the stability of the EVCS system and significantly reduce the number of cyberattacks that could disrupt the daily life activities associated with the EVCS ecosystem.

Exploring Business Model Innovation in the Norwegian Grocery Market

This paper focuses on the under-explored dynamics between physical grocery stores and e-grocery through the lens of business model innovation. While e-grocery is expected to grow, we still know little about how it will affect the existing physical stores - and how these actors are reacting to this potential threat. We draw upon in-depth interviews with senior executives from grocery companies, academics, and experts. The data has been subsequently discussed in the light of market literature and the study’s' theoretical framework. We find that e-grocery and physical grocery operate with two very different business models, where neither would benefit from emulating the other. While some of the physical chains have been developing e-grocery as add-on services, they are not profitable because they are not compatible with the current business model. Seeing this, physical shops are primarily concerned with competing with other physical shops to survive the growth of e-grocery despite of the development from pure e-grocery players. However, these sustaining actions might over time turn consumers digital, as the reduction of number of physical stores might spark the change in consumer behavior needed by e-grocery to accelerate its growth.

Motivations and barriers to using high-speed rail: An application of conjoint analysis – Insights from Vietnam

Background: Nowadays, a gradual change in customers’ attitudes towards transport service makes it more challenging to understand the reasons behind customers’ travel decisions. High-speed rail (HSR) has been mentioned recently and is expected as the best and most modern transport option in long-distance trips in Vietnam. However, research studies have paid scant regard to how HSR’s attributes may affect potential users, and therefore the motivations and barriers to adopting HSR are still unknown.Objectives: This study aimed at examining motivations and barriers to take-up HSR for considering customers’ preference on the proper attributes and levels of HSR.Method: This study drew on a nationwide survey and conjoint analysis to investigate customers’ behaviour.Results: In Vietnam’s context, HSR ticket was found to be the principal barrier to adoption, whereas the speed of HSR was identified as the least important behavioural driver amongst potential HSR users. The results show that HSR design and planning should provide a combination of minimum check-in and waiting time, a 20-min frequency, average speed of 250 km/h, all add-on services and facilities, ticketing of approximately VND 500–700 thousand per 300–500 km and nearby all-day parking.Conclusion: This investigation has demonstrated the value of conjoint analysis to compare a wide range of attributes associated with consumers’ decision to use HSR. The findings indicate that in countries such as Vietnam, in particular, where train usage is low, policymakers and transportation agencies seeking to boost the use of HSR must take attributes other than fare into consideration.

Hospice interventions for persons living with dementia, family members and clinicians: A systematic review.

Hospice care was initially designed for seriously ill individuals with cancer. Thus, the model and clinicians were geared toward caring for this population. Despite the proportion of persons living with dementia (PLWD) receiving hospice care substantially increased over the past 10 years, and their longer lengths of stay, established hospice interventions for this population are scarce. No systematic review has previously evaluated those interventions that do exist. We synthesized hospice intervention studies for PLWD, their families, and hospice professionals by describing the types of interventions, participants, outcomes, and results; assessing study quality; and identifying promising intervention strategies. A systematic review was conducted using a comprehensive search of five databases through March 2021 and follow-up hand searches. Included studies were peer-reviewed, available in English, and focused on hospice interventions for persons with dementia, and/or care partners, and clinicians. Using pre-determined inclusion and exclusion criteria, data was extracted guided by the Cochrane Checklist, and quality was assessed using a 26-item Consolidated Standards of Reporting Trials (CONSORT) Checklist. The search identified 3235 unique studies in total, of which 10 studies met inclusion criteria. The search revealed three types of interventions: clinical education and training, usual care plus care add-on services, and "other" delivered to 707 participants (mostly clinicians). Five studies included underrepresented racial and ethnic groups. Outcomes measured knowledge and skills, psychosocial and health outcomes, feasibility, and acceptability, with significant improvements in six studies. Study quality was reflective of early-stage research with clinical education and training strategies showing deliberate progression towards real-world efficacy testing. Hospice interventions for PLWD are sparse and in early-phase research. More research is needed with rigorous designs, diverse samples, and outcomes considering the concordance of care.

Teaching Staff and Student Perceptions of Staff Support for Student Mental Health: A University Case Study

Background: There are significant concerns for student mental health in higher education. New factors affect student mental health, and campus counselling services are overwhelmed. Struggling students turn to ideally placed familiar teaching staff for support. This qualitative study, conducted in an East of England university, aimed to explore student and staff perceptions of support offered by teaching staff to students grappling with their mental health. It is unique, combining both staff and student perceptions, many of which overlapped. Methods: A thematic analysis was conducted of in-depth, semi-structured interviews with a small number of self-selecting staff/students. Findings (results): Staff felt inadequate in several aspects, and students agreed to give useful suggestions for their preferred support. Conclusions: It was cautiously established that staff training in mental health literacy (knowledge, skills, attributes, and understanding) was required. Specific training was recommended in pastoral care for personal tutors and for staff pedagogy on health professional programmes. Finally, teaching staff needed support when supporting students with poor mental health. Such training and support can be integrated into a preventative, university-wide, holistic policy for student mental health commensurate with the University Mental Health Charter. Embedding such supportive practice into the curriculum is preferable to add-on services and/or interventions.

Optimal add-on items recommendation service strength strategy for e-commerce platform with full-reduction-promotion

This purpose of the paper is to make an in-depth study on the selection of the optimal shopping add-on items recommendation service strength strategy of the e-commerce platform with full-reduction promotion based on consumers’ heterogeneity preferences for discount amount and add-on items recommendation. With respect to the optimal decision problem consisting of an e-commerce platform who maximizes the profits and consumers who make purchase decision based on their utility, we construct a Stackelberg game model that reflects the interaction between platform’s recommendation service strength and consumers’ purchase willingness. Furthermore, through the derivative function analysis method, we examine the effect of reservation price, recommended commodity price and discount amount on the platform’s optimal recommendation service strength strategy. The results show that the discount amount, reservation price and consumer preference have different effects on the optimal add-on items recommendation service strength and the profit of the platform. Additionally, appropriate recommendation services strength is beneficial to enhance consumers’ willingness-to-pay and then increase the profits of the platform. Therefore, it is an effective way to improve the performance of the platform to reasonably formulate the basic discount amount, full-reduction promotion threshold and add-on items recommendation service strength.

Consumer preferences for innovative and traditional last-mile parcel delivery

PurposeThe purpose of this research is to reveal consumer preferences towards innovative last-mile parcel delivery and more specifically unmanned aerial delivery drones, in comparison to traditional postal delivery (postie) and the recent rise of parcel lockers in Australia. The authors investigate competitive priorities and willingness to pay for key attributes of parcel delivery (mode, speed, method and time window), the role of contextual moderators such as parcel value and security and opportunities for logistics service providers in the growing e-commerce market.Design/methodology/approachA survey involving stated choice experiments has been conducted among 709 respondents in urban Australia. The authors estimated panel error component logit models, derived consumer priorities and deployed 576 Monte Carlo simulations to forecast potential delivery mode market shares.FindingsThe study results suggest that people prefer postie over drone delivery, all else equal, but that drone deliveries become competitive with large market shares if they live up to the premise that they can deliver faster and cheaper. Both drone and postie become less attractive relative to parcel lockers when there is no safe place to leave a parcel at a residence, highlighting the importance of situational context and infrastructure at the receiving end of last-mile delivery. The authors identified opportunities for chargeable add-on services, such as signature for postie and 2-h parcel deliveries for drones.Originality/valueThe authors offer timely and novel insights into consumers preferences towards aerial drone parcel deliveries compared to postie and lockers. Going beyond the extant engineering/operations research literature, the authors provide a starting point and add new dimensions/moderators for last-mile parcel delivery choice analysis and empirical evidence of market potential and competitive attributes of innovative versus traditional parcel delivery alternatives.

Direct Costs of Healthcare for Children with Type 1 Diabetes Using a CGM System: A Health Economic Analysis of the VIDIKI Telemedicine Study in a German Setting.

The Virtual Diabetes Outpatient Clinic for Children and Adolescents (VIDIKI) study was a 6-month quasi-randomized, multicentre study followed by an extension phase to evaluate the effects of monthly video consultations in addition to regular care. A health economic analysis was conducted to assess the direct costs. The cost data of 240 study participants (1-16 years of age) with type 1 diabetes who were already using a continuous glucose monitoring system were collected in the first 6 months of the study. The intervention group (IG) received monthly video consultations plus regular care, and the waiting control group (WG) received only regular care. Cost data were collected for a comparable anonymized group of children from the participating health insurance companies during the 6-month period before the study started (aggregated data group [AG]). Cost data were analysed for the AG (N=840) 6 months before study initiation and those for the study participants (N=225/240). Hospital treatment was the highest cost category in the AG. There was a cost shift and cost increase in the IG and WG, whereby diabetes supplies were the highest cost category. The mean direct diabetes-associated 6-month costs were € 4,702 (IG) and € 4,936 (WG). The cost development within the cost collection period over two years possibly reflects the switch to higher-priced medical supplies. Video consultation as an add-on service resulted in a small but nonsignificant reduction in the overall costs.

Abstract PO-264: Impact of health navigation program on healthy lifestyle and cancer screening in population with significant social determinants of health (SDOH) barriers

Abstract Objective: Assess consumer experience and health impact among under-resourced individuals who were enrolled into longitudinal navigation to address social determinants of health (SDOH) needs and health goals related to cancer primary and secondary prevention. Background: The Yale Cancer Disparities Firewall Project is a multi-tiered initiative to address the social determinants of health (SDOH) and other challenges that prevent at-risk communities from receiving the full benefit of the many available cancer prevention and cancer screening options. A community-facing health navigation program, staffed by community members who have received extensive multidisciplinary training is a central component of this program. Methods: Of the 61 currently enrolled individuals (all of whom are either African American/Black or Hispanic/Latinx), we collected questionnaire data from 24 individuals (39% response rate). In general, participants are enrolled for a minimum of 1 year, but most have been followed for 2 years. Respondents were similar to non-respondents with respect to race (60% were Black/African American vs 61.2%, respectively) and age (mean = 44.8 vs 47.2 years, respectively). Respondents were more likely to be female (85% vs 71.4%, p =.009), Hispanic/Latinx (35% vs 42%), but significantly less likely to be foreign-born (15% vs 26.5 %, p = .021). We assessed satisfaction with assigned navigator(s), uptake of referred services, knowledge gained, health behavior change, and self-rated health (SRH). Results: Per self-report, 79.2% of participants agreed and a further 12.5% somewhat agreed that they were overall satisfied with their experience with the health navigation program. Importantly, two-thirds (66.7%) agreed and a further 20.8% somewhat agreed that they changed their behavior to improve their health and well-being because of the program. Of the 5 health focused services offered, the most commonly reported uptake was physical activity (87.5%), followed by learning how to eat healthier and losing weight. Additionally, one third (33.3%) of participants received assistance with reducing or stopping smoking. In terms of secondary prevention, 62.5% of clients received assistance with cancer screening. Of the 5 SDOH focused services offered, the most common was assistance with finding food to eat (66.7%) followed by assistance with paying utilities (45.8%), a shift from the priority needs at baseline (40% needing food assistance, and 35% with housing concerns), presumably reflecting the additional strains associated with the COVID-19 pandemic. Conclusions: Against the backdrop of COVID-19, these findings suggest that addressing SDOH barriers through individual navigation is an important add-on service when facilitating access to services to maintain healthy lifestyle and adhere to cancer screening guidelines. Although this was a pilot program, we foresee the opportunity to utilize trained non-clinical navigators and/or community health workers and to promote cancer prevention in at risk communities. Citation Format: Monique K. Stefanou, Sakinah C. Suttiratana, Denise Stevens, Eduardo Reyes, Jonathan Colon, Eiman Ibrahim, Roy L. Herbst, Beth A. Jones. Impact of health navigation program on healthy lifestyle and cancer screening in population with significant social determinants of health (SDOH) barriers [abstract]. In: Proceedings of the AACR Virtual Conference: 14th AACR Conference on the Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved; 2021 Oct 6-8. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2022;31(1 Suppl):Abstract nr PO-264.