The article is dedicated to exploring the strategic methods for the survival of IT professionals amidst the exponential proliferation of artificial intelligence and digitalization. The purpose of this article is to analyze the evolving strategies that IT experts can adopt to navigate and thrive in an environment characterized by the rapid advancement of AI and digitalization. The object of this study is the strategic approaches employed by IT professionals to adapt to the changing landscape of technological evolution. The subject is the formulation of effective survival strategies tailored to the challenges posed by the expanding domain of artificial intelligence and digital transformation. Tasks to be solved include evaluating the impact of exponential growth in AI and digitalization on traditional IT roles, formulating adaptive strategies for IT professionals, and proposing methods for skill enhancement and career sustainability in this dynamic environment. Methods employed encompass a comprehensive analysis of the impact of AI and digitalization on IT roles, strategic planning, empirical studies on the evolving skill sets demanded by the industry, and the examination of case studies illustrating successful adaptation strategies. The following results were obtained: identification of the transforming landscape for IT professionals due to the rise of AI and digitalization, formulation of adaptive strategies catering to the changing demands, insights into skill development, and continuous learning necessary for survival in the rapidly changing IT landscape. Conclusions drawn from this research emphasize the crucial need for IT professionals to adopt a proactive stance towards skill enhancement, continuous learning, development of soft skills, and adaptation to the evolving technological paradigms to ensure career sustainability.