Adaptation Intention Research Articles

Advancing Session-Based Recommendations with Atten-Mixer+: Dynamic and Adaptive Multi-Level Intent Mining

Session-based recommendation (SBR) systems, traditionally reliant on complex graph neural networks (GNNs), often face challenges with marginal performance improvements despite increased model complexity. In this paper, we dissect the classical GNN-based SBR models and empirically find that the sophisticated GNN propagations might be redundant, given the readout module plays a significant role in GNN-based models. Based on this observation, we introduce Atten-Mixer+, an advanced iteration of our previously developed Multi-Level Attention Mixture Network (Atten-Mixer). Atten-Mixer+ forgoes GNN propagation in favor of a dynamic and adaptive readout process, tailored to the unique characteristics of each session. Different from the vanilla version, Atten-Mixer+ features the Adaptive Intent Scaler (AIS) layer, which dynamically determines the depth of multi-level user intent analysis, and a soft allocation approach for generating user intent queries across entire user interaction sequences. This innovative design allows Atten-Mixer+ to capture a nuanced and comprehensive understanding of user behaviors, overcoming the limitations of fixed-length analysis. Empirical evaluations on benchmark datasets highlight Atten-Mixer+'s superior efficiency and effectiveness, marking a significant step forward in the predictive accuracy of session-based recommendation systems.

GENERATION, GENDER AND CIRCULAR CONSUMPTION: AN EXPLORATION OF THE BEHAVIOR OF URBAN INDIAN YOUTH

The global focus on circular economy transition is predominantly centred on manufacturing and business while the third crucial component of consumption is often ignored. Circular consumption provides the complementary looping actions through reducing consumption, reusing and purchasing recycled and refurbished products, adapting to new lifestyles, sharing product services, substituting to local products and so on. The present study explores the consumer behaviour of the urban Indian youth in light of the above and attempts to estimate their readiness for the circular economy transition. As a generation who will steer the journey to a sustainable future, their environmental attitude, purchase intention, social commitment etc. are important drivers of change. The study finds that the millennials and post-millennials of urban India form a homogenous cluster across age and gender groups and collectively reveal significant environmental awareness, pro-environmental behaviour, adaptation intention, willingness to pay and preparedness for change through circular consumption patterns.

Behavioural determinants of adaptation of farmers to climate change in rice cultivation in the mountainous area of Vietnam

Climate change adaptation is one of the essential solutions for sustainable agricultural development in the context of global change. Besides socio-economical drivers, a thorough understanding of the behavioural dimension of climate change adaptation will provide important information for policymakers in promoting adaptation activities and contributing to the improvement of people’s livelihoods. The purpose of this study is to explore the knowledge gaps in understanding behavioural factors that affect adaptive intention in rice cultivation in the mountainous area of Vietnam. This research was carried out through a sociological survey of 254 rice-farming households in Da Bac districts, Hoa Binh province. Based on applying the Extended Theory of Planned Behaviour (E-TPB) and the data analysis using the PLS-SEM model, the research pointed out that the perceived impact of climate change and policy support are the most important determinants that affect the adaptation intention in rice cultivation. The research also discovered that the Extended Theory of Planned Behaviour explained 56.8% of the change in adaptive intention, much more than 11.9% in comparison with the basic TPB theory. The research emphasized the crucial role of policy support and raising awareness of climate change for farmers to promote the implementation of adaptive measures.

Bridging farmers’ non-cognitive and self-conscious emotional factors to cognitive determinants of climate change adaptation in southwest Iran

ABSTRACT Farm-level adaptation is an effective strategy to cope with global climate change. Farmers can effectively manage the negative effects of climate change with adaptive decisions. Cognitive, non-cognitive and emotional factors influence adaptive decisions against climate change. However, little research addresses the extent to which a set of integrated factors influence a farmer's intention to adapt. To address this gap, this study aims to determine, first, the relationship between cognitive factors, including awareness, attitude, subjective norm and perceived behaviour control; non-cognitive factors including habits and moral norms; as well as emotional factors, including anticipated pride and guilt surrounding adaptation intention. Second, it evaluates an integrated structural model using SmartPLS, a software commonly used in partial least squares structural equation modelling (PLS-SEM), wherein all these factors are examined simultaneously. A survey was conducted to fulfil these objectives, involving 250 farmers from Susangerd city in the Khuzestan province of southwestern Iran. Results reveal that positive emotions (pride), cognitive constructs, (perceived behaviour control and awareness), as well as non-cognitive factors, (behavioural habits and moral norms) affect adaptation intention. Findings provide guidance to policymakers, and agricultural experts who are considering different factors in designing and implementing policies and innovations related to climate change adaptation.

Exploring smallholder farmers’ climate change adaptation intentions in Tiruchirappalli District, South India

AbstractSmallholder farmers are disproportionally vulnerable to climate change, and knowledge on cognitive factors and processes is required to successfully support their adaptation to climate change. Hence, we apply a qualitative interview approach to investigate smallholder farmers’ adaptation intentions and behavior. The theoretical Model of Private Proactive Adaptation to Climate Change has guided data collection and analysis. We conducted twenty semi-structured interviews with smallholder farmers living and working in Tiruchirappalli District in South India. We applied a qualitative content analysis by combining a content-structuring with a type-building approach. The systematic analysis resulted in four types of smallholder farmers that differ in the formation of adaptation intentions. Three of these types intend to adapt and follow different adaptation plans: (i) innovative measures that are new to the farm or region and are considered effective to overcome the detriments experienced from past efforts, (ii) contractive measures such as selling land or livestock, and (iii) retaining past measures they consider effective while relying on their access to resources. Only one type does not intend to adapt, emphasizing that rain is absolutely necessary to continue farming. We conclude that public efforts could focus on education and training programs adjusted to the farmers’ needs, measures to maintain or increase the fertility of land and farmers’ livelihood, flexible water conservation technologies and regular checking of dams, fostering combined adaptation and mitigation measures, providing access to loans up to debt cancellation, and offering physical and mental health programs.

Predicting the Uber Adaptation Behavior among Physically Disable University Students in Bangladesh

The prime goal of the study is predicting the Uber adaptation behavior of physically disable university students in Bangladesh. Data was collected from the sample of 100 public and private university students who live in Dhaka city. One of the non-probability sampling techniques called purposive sampling technique was utilize to gather response from door to door of the respondents. Besides it collected responses on paper-based questionnaire by incorporating five-point Likert scale. The data was analyzed by SmartPLS 4.0. The finding of the research shows that performance expectancy, effort expectancy and attitude positively impact on Uber adaptation intention. But safety experience was found insignificant. Additionally, Uber adaptation intention has positively impact on actual Uber adaptation behavior. Finally, this paper provides recommendation and practical implications.

Managerial mindset effects on international marketing strategy adaptation decisions

This research investigates how managerial implicit theories—people's implicit beliefs about the malleability of human characteristics—affect international marketing strategy adaptation decisions among B2B exporting managers. Building on mindset theory and the international marketing literature, we hypothesize that managers with a growth mindset will opt for higher levels of marketing strategy adaptation while fixed-mindset managers, who believe in the immutability of human traits, will likely standardize across markets. Across two experimental studies that manipulate mindset, we test these hypotheses and their underlying mechanism and boundary conditions. The results of Study 1 show that mindset affects lifestyle adaptation intentions for individuals in general, thus establishing the baseline relationship. Study 2 finds that business-to-business international marketing managers exposed to a growth (fixed) mindset are indeed more likely to adapt (standardize) their international marketing strategy toward foreign markets. We further show that mindset affects ambiguity tolerance, which in turn affects adaptation decisions, and that the effect of mindset is dampened (strengthened) under low (high) psychic distance conditions. This research enriches the international marketing literature by showing a managerially relevant antecedent of international marketing strategy adaptation decisions and extends implicit theory by showing a behavioral outcome of mindset.

Understanding Residents’ Intention to Adapt to Climate Change in Urban Destinations—A Case Study of Chang-Zhu-Tan Urban Agglomeration

While urban destinations have been affected by climate change, they are also at the vanguard of climate change adaptation. However, there is limited evidence from the urban destination point of view showing how they perceive or adapt to climate change influences. Therefore, this study bridges the gap by adopting the protection motivation theory to investigate residents’ perceptions of climate change risks and their adaptation intentions. Web-based questionnaires were developed and distributed to respondents, specifically residents in the CZT (Chang-Zhu-Tan) urban agglomeration. Structural equation modeling (SEM) was employed to explore the underlying mechanisms. The findings show that the residents were already aware of the impact of global climate change and were well informed with regard to the relevant information. The key factors driving the residents’ intention to adapt to the changing climate were identified, and include information, risk perception, perceived adaptive capacity, and adaptive incentives. Importantly, receiving the relevant information can greatly enhance an individual’s risk awareness and adaptation appraisal ability. When people perceive greater climatic hazards and adaptive ability, they are more inclined to undertake climate interventions. Additionally, adaptive incentives have a considerable influence on adaptation appraisal, and greater incentives will mobilize residents to better adapt to climate change. The results provide useful suggestions, such as enhancing climate risk awareness and building adaptive capacity for urban destinations to generate better policies and strategies in climate adaptation and destination management.

From believing in climate change to adapting to climate change: The role of risk perception and efficacy beliefs.

Are people more inclined to adapt to climate change if they believe that climate change is real, caused by human behavior, and/or brings negative consequences? Previous studies provided inconclusive results on the relationship between climate change perceptions and adaptation behavior. Using a longitudinal approach, we examined whether risk perception, self-efficacy, and outcome efficacy play a role in how and when climate change perceptions are associated with adaptation to pluvial flooding and heat stress in the Netherlands. As expected, stronger climate change perceptions were associated with stronger perceptions of climate-related risks, which in turn lead to stronger intentions to implement adaptation measures. Yet, neither climate change perceptions nor risk perception were associated with whether people had actually implemented adaptation measures during a 1-year period. Contrary to common assumptions in the literature, higher levels of perceived self-efficacy and outcome efficacy did not strengthen the relations between climate change perceptions and adaptation intentions and behavior. Rather, higher levels of self-efficacy and outcome efficacy were directly related to stronger intentions to take adaptive measures and taking those measures within a period of 1 year. Exploratory analyses offered initial support for a sequential model where climate change perceptions lead to higher levels of perceptions of specific climate-related risks, which in turn lead to stronger self-efficacy and outcome efficacy, ultimately increasing adaptation intentions, but not actual behavior. Strategies to promote adaptation behavior could aim to remove behavioral barriers to increase self-efficacy, and strengthen outcome efficacy, enabling people to act on their climate change perceptions.

Indigenous farmers’ perception of climate vulnerability, barriers and factors influencing farmers adaptation intention: evidence from mountainous area of Vietnam

Climate change has adversely affected the agriculture of indigenous farmers. Farmers can lessen agricultural losses by using adaptation strategies to climate change. However, the adaptation process depends on several factors, including barriers. This paper examines the farmers’ opinion toward adaptation barriers and tries to identify how the barriers influence farmers’ adaptation intention. We collected data from 362 randomly selected farmers by using face to face interview method and focus group discussions in Backan province, Vietnam. The severity index technique was applied to calculate farmers’ perception of barriers and climate change vulnerability indexes, and we used the probit model to determine the factors affecting farmers’ adaptation intention. The results indicate that farmers identified 10 internal factors and 14 external barrier factors that influence the adaptation intention. Moreover, probit model confirmed that farmers’ adaptation intention was significantly affected by education level, major occupation, income, lack of technical process, high cost of farm labor, lack of access to pesticides, and lack of technical officers. As a result, climate vulnerability indexes and barriers, and adaptation factors should be considered for designing and performing the policies in the future for indigenous farmers.

Attitudes and opportunities: comparing climate change adaptation intentions and decisions of agricultural producers in Shaanxi, China, and British Columbia, Canada.

Climate change poses a major challenge for agricultural producers. There are a variety of adaptation strategies producers can use to enhance their resilience to the changing climate. The theory of planned behavior is applied as a framework to compare the adaptation intentions and choices of producers in Cariboo and Okanagan regions of the province of British Columbia (BC), Canada, and Baoji and Xi'an city prefectures of Shaanxi (SX) province, China. In BC, producers are more likely to explore the use of new crop varieties, and BC producers also seem to have a stronger intention to invest in irrigation efficiency. In contrast, producers in SX are far more likely to use online marketing methods to connect directly with consumers. Based on transcripts from a set of focus groups, community meetings, and interviews, differences in attitudes, social norms, and perceived behavioral control between SX and BC producers are identified that may contribute to their different adaptation choices. Multiple barriers to adaptation existed in both areas. Limited technical knowledge and doubts about adaptation effectiveness were more serious in BC, while limited support from local government and normative expectations were notable in SX. Education, targeted research, and public investments in irrigation and marketing may contribute to addressing some of these differences, improving the resilience of agricultural climate adaptation in both provinces.

Smallholders’ Water Management Decisions in the Face of Water Scarcity from a Socio-Cognitive Perspective, Case Study of Viticulture in Mendoza

Grape producers in the Province of Mendoza (Argentina) are extremely vulnerable to the current water crisis, especially smallholders who have very limited resources to adapt. The discourse on adaptation options is mainly technocratic with a focus on modern irrigation systems not accessible to the majority of grape producers. Thus, this research aims at shedding light and providing information for the design of inclusive adaptation strategies by identifying, with a socio-cognitive model, feasible adaptation options according to grape producers’ perceptions and the related implementation barriers. Grape producers’ water scarcity and adaptation appraisal were explored through qualitative interviews in the Northern Oasis (Mendoza) to better understand how producers’ intentions are shaped through perceptual and socio-cognitive processes. To do so, a socio-cognitive model on grape producers’ adaptation to water scarcity (GPAWS) was developed based on two similar models. The analysis reveals that, as overall grape producers share a similar concern with the risk of water scarcity, their different adaptive behaviours tend to be mostly derived from their differences in adaptation appraisal. Moreover, producers’ adaptation intentions are mainly reactive and limited to answer short term, immediate risks. Most of the grape producers perceive feasibility and plan the implementation of reasonable efficiency measures. However, multiple barriers consequently limit the implementation of such adaptation options perceived as feasible by the producers. The results of this research can support government actors, agriculture research institutes, but also the cooperatives of producers seeking to encourage farmers’ adaptation, by identifying which adaptation options could be implemented according to the type of producers and their adaptation appraisal, but also why certain feasible measures are not being implemented.

Perception of Climate Change and Pro-Environmental Behavioral Intentions of Forest Recreation Area Users—A Case of Taiwan

This study aims to extend the theory of planned behavior to explore climate change perception, adaptation intention, and behavioral patterns of PEB of tourists in the Xitou Nature Education Area (XNEA) in Taiwan. Furthermore, we analyzed the correlation among various variables using partial least squares structural equation modeling (PLS-SEM). Data were collected from the close-ended question questionnaires; sample size (n = 626). SPSS 22.0 and AMOS 22.0 for Windows were used as tools for analysis. The results are as follows: the perception of tourists on climate change exerts a significant positive effect on attitudes, subjective norms, and perceived behavioral control, which, in turn, exerts significant positive effects on climate change adaptation intentions. Furthermore, climate change adaptation intentions exert a significant positive influence on the behavioral patterns of PEB. Finally, political trust exerts a moderating effect on the relationship between subjective norms and climate change adaptation intentions and between perceived behavioral control and climate change adaptation intentions. Our findings indicate that it is necessary to encourage awareness of climate change, and that it is also very important to increase the value of political trust when making environmental policies.

Expanding protection motivation theory: The role of coping experience in flood risk adaptation intentions in informal settlements

Building resilience through flooding risk adaptation, a long-term and anticipatory measure, has become a crucial disaster risk reduction strategy against the backdrop of the changing climate. Policymakers and practitioners thus need to develop a robust understanding of factors that influence people's intentions to adopt protective measures. This study investigated the factors influencing flood risk adaptation intentions using a survey of 392 households in Glefe, Accra. The survey used a Likert-scale based questionnaire to collect data. We then conducted structural equation modeling analysis to test hypothesized relationships. The results revealed that flood experience, coping experience, flood risk vulnerability and severity perceptions, and perceived adaptation capacity have a statistically significant relationship with adaptation intentions. The residents' perception of their adaptive capacity, represented by self-efficacy and response efficacy, determined the strength of the intention to adapt to flooding risks. The findings make significant contributions to knowledge by (a) defining and validating ‘Coping Experience’ and ‘Flood Risk Adaptation Intention’ as measurable latent constructs and (b) providing a path for developing protective measures to enable adaptation. The findings also hold practical value to policymakers and practitioners, encouraging flood risk adaptation measures as a choice of long-term and anticipatory disaster risk reduction strategy.

Climate Change Adaptation Intention among Secondary School Science Teachers: Application of An Extended Model of The Theory of Planned Behavior

Climate Change Adaptation Intention among Secondary School Science Teachers: Application of An Extended Model of The Theory of Planned Behavior

Climate risk perception and adaptation of tourism sector in China

Understanding the perceptions of climate change by those working in tourism greatly supports development of adaptation measures in destinations. However, limited evidence of either perceptions or tourism adaptation measures is available from China. Building on protection motivation theory, this study explores how Chinese working in tourism perceive climate change and what their adaptation intentions are. The study demonstrates that the current level of climate risk perception is relatively high, and people feel informed. The results indicate that (1) Information plays an important role in risk and adaptation appraisals; (2) Individuals are more likely to take adaptation measures if they perceive greater climate risks and have higher adaptive capacity; (3) An increase in adaptive incentives would generally support an increase in adaptation appraisal; (4) Providing greater adaptive incentives will motivate tourism staff to take actions and implement adaptation measures. The findings have implications for adaptation policies and strategies in destinations. • A first attempt to examine Chinese tourism employees and managers’ climate change perceptions and adaptation intentions. • The current level of climate risk perception is relatively high, and people feel informed. • Respondents are more likely to take measures if they perceive greater climate risks and have higher adaptive capacity. • Providing more adaptive incentives will motivate tourism staff to take actions and implement adaptation measures.

FACTORS AFFECTING THE ADOPTION INTENTION MOBILE PAYMENT OF OVO IN SURABAYA

Background: Provide an adequate background covering the literature review and the gap of the research with other relevant former research works.
 Aim: This study aims to determine the Factors Affecting Adoption Intention to OVO Mobile Payment Users in Surabaya.
 Method: This type of research is basic business research using a quantitative approach with data analysis in the form of SEM (Structural Equation Model). Management of data in this study using AMOS 22.0 for windows which are used in testing the Measurement Model (Outer Model) and Structural Model (Inner Model). The sampling technique used is 300 respondents with the last education of SMK/SMA and have used m-payment OVO in the last 6 months and who are domiciled in Surabaya.
 Findings: The results showed that Perceived Transaction Convenience (PCT), Compatibility (COM), Relative Advantage (RA), Government Support (GS), Additional Value (AV), Perceived Risk (PSR), Absorptive Capacity (AC), Affinity (AFFI), and Personal Innovativeness in Information Technology (PIIT) is proven to have a significant effect on Adaptation Intention (AI). In addition, Social Influence (SI) has been shown to have non-significant results on the Adaptation Intention (AI) of OVO mobile payment users in Surabaya.

What Makes Users Continue to Want to Use the Digital Platform? Evidence From the Ride-Hailing Service Platform in Vietnam

This study investigates the relationship between belief structures (perceived compatibility, self-efficacy, and subjective norm), behavioral adaptation, satisfaction, and continuance intention of a platform-based ride-hailing service called “Grab” in Vietnam. After applying a questionnaire-based survey method and convenience sampling for data collection, the study collected 439 responses from the current users of Grab. A structural equation modeling procedure was used to verify the hypotheses. The results revealed that, except for the relationship between perceived compatibility and behavioral adaptation, all belief structures positively affect behavioral adaptation and satisfaction. Furthermore, both satisfaction and behavioral adaptation positively affect the continuance intention. Our study also demonstrated the partial and full mediating role of behavioral adaptation between self-efficacy and continuance intention, and between subjective norm and continuance intention, respectively. Our study broadens the current understanding of the relationship mechanism between belief structures, behavioral adaptation, and continuance intention. Theoretically, this study is the first research into the relationships between belief structure, behavioral adaptation and continuance intention, and it also identifies the mediating effects of behavioral adaptation on continuance intention in the platform-based context. Additionally, our study offers insightful implications for firm managers to retain users effectively by boosting the factors contributing to continuance intention.

The Impact of Cross-Cultural Adaptation on the Psychology and Entrepreneurial Intention of Venture Entrepreneurs.

The purpose was to integrate cultural psychology into cross-cultural adaptation and analyze the factors of entrepreneurial psychology and entrepreneurial intention of venture entrepreneurs. The research framework of cross-cultural adaptation is constructed, and four hypotheses are put forward, and 100 venture entrepreneurs in multinational enterprises are randomly recruited and investigated through the QS (Questionnaire Survey) design. Finally, the results are analyzed through statistical software. The results show that among the basic information of venture entrepreneurs, the proportion of gender is balanced, and the educational level is generally high, with the majority of young entrepreneurs aged 20–35. Meanwhile, there are significant differences in the four dimensions of cross-cultural competence, cross-cultural adaptation, entrepreneurial intention, and psychological adaptation of venture entrepreneurs (p<0.05). Length of service influences cross-cultural competence, cross-cultural adaptation, and entrepreneurial intention but does not affect psychological adaptation. Hence, cross-cultural adaptation has a great impact on the entrepreneurial intention and psychological adaptation of venture entrepreneurs and provides a practical basis for the entrepreneurial optimization of venture entrepreneurs.

Behavioural determinants of an individual's intention to adapt to climate change: Both internal and external perspectives

Climate change has had a significant negative impact on socio-economic factors and the earth's ecology. To cope with climate change, many countries have employed various policies and measures to reduce damage due to climate change. For individual residents, adaptation behaviour is vital for reducing individual welfare losses. This research analysed how psychological determinants and other external factors influence residents' intention to adapt to climate change. We proposed an extended protection motivation theory (PMT) model, developed a reliable scale and conducted a nationwide field survey. We interviewed 1402 residents in 29 provinces, and 874 valid questionnaires were collected, providing data that were used in a structural equation model. The results show that our model can serve as a reliable framework for analysing the determinants of residents' intention to adapt to climate change. Policy is the most important factor for stimulating the formation of residents' adaptation intention. Risk appraisals and adaptation appraisals have positive and significant impacts on the intention of residents to adopt climate change adaptation behaviour. Information and climate perception do not directly influence residents' behavioural intentions but indirectly affect their intentions through the process of risk appraisal and adaptation appraisal. Corresponding policy suggestions are made that may be helpful for the formulation of adaptation policies.