Abstract
The purpose was to integrate cultural psychology into cross-cultural adaptation and analyze the factors of entrepreneurial psychology and entrepreneurial intention of venture entrepreneurs. The research framework of cross-cultural adaptation is constructed, and four hypotheses are put forward, and 100 venture entrepreneurs in multinational enterprises are randomly recruited and investigated through the QS (Questionnaire Survey) design. Finally, the results are analyzed through statistical software. The results show that among the basic information of venture entrepreneurs, the proportion of gender is balanced, and the educational level is generally high, with the majority of young entrepreneurs aged 20–35. Meanwhile, there are significant differences in the four dimensions of cross-cultural competence, cross-cultural adaptation, entrepreneurial intention, and psychological adaptation of venture entrepreneurs (p<0.05). Length of service influences cross-cultural competence, cross-cultural adaptation, and entrepreneurial intention but does not affect psychological adaptation. Hence, cross-cultural adaptation has a great impact on the entrepreneurial intention and psychological adaptation of venture entrepreneurs and provides a practical basis for the entrepreneurial optimization of venture entrepreneurs.
Highlights
Driven by market competition and supported by state policies, China’s entrepreneurship and innovation activities are booming, and innovative enterprises have become a major force to stimulate employment, innovation, and economic growth (Shim et al, 2016)
Mainstream psychology tries to establish an empirical and objective research system based on a natural science model, in which the research objects and research method are separated from the cultural basis, while human factors are ignored for a scientific facade
Cultural diversity and psychological diversification are the consensus of psychology (Dichter et al, 2016; Moreno et al, 2020), which is a requirement of cultural psychology to promote equal culture exchange
Summary
Driven by market competition and supported by state policies, China’s entrepreneurship and innovation activities are booming, and innovative enterprises have become a major force to stimulate employment, innovation, and economic growth (Shim et al, 2016). Entrepreneurial Intention of Venture Entrepreneurs technology-based SMEs have got the national accreditation and have successfully entered the warehouse, and the number is still increasing (Eng et al, 2020). By entering the overseas market, Chinese enterprises provide new opportunities and challenges for cross-cultural adaptation research (Chung et al, 2018). With the increasing number of foreign-funded enterprises and Sino-foreign joint ventures, venture entrepreneurs are frequently faced with adaptation challenges from cross-cultural work and life environments. Under different enterprise histories and experiences, diverse social cultures, complex geopolitics, and language barriers, venture entrepreneurs feel strong psychological pressure (Cestari et al, 2016). New ventures encounter various problems during transnational operation, for example, how they understand their cross-cultural partners well and how they adjust their behavior to enhance their entrepreneurial intention (Martin et al, 2016; Russo et al, 2020)
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