Reaching close-to-optimal bandwidth utilization in dynamic adaptive streaming over HTTP (DASH) systems can, in theory, be achieved with a small discrete set of bit rate representations. This includes typical bit rate ladders used in state-of-the-art DASH systems. In practice, however, we demonstrate that bandwidth utilization, and consequently the quality of experience (QoE), can be improved by offering a continuous set of bit rate representations, i.e., a continuous bit rate slide (COBIRAS). Moreover, we find that the buffer fill behavior of different standard adaptive bit rate (ABR) algorithms is sub-optimal in terms of bandwidth utilization. To overcome this issue, we leverage COBIRAS’ flexibility to request segments with any arbitrary bit rate and propose a novel ABR algorithm MinOff , which helps maximizing bandwidth utilization by minimizing download off-phases during streaming. To avoid extensive storage requirements with COBIRAS and to demonstrate the feasibility of our approach, we design and implement a proof-of-concept DASH system for video streaming that relies on just-in-time encoding ( JITE ), which reduces storage consumption on the DASH server. Finally, we conduct a performance evaluation on our testbed and compare a state-of-the-art DASH system with few bit rate representations and our JITE DASH system, which can offer a COBIRAS, in terms of bandwidth utilization and video QoE for different ABR algorithms.