Small Business Activity Research Articles

Creative Economy as a Driver of Economic Growth in the Digital Era

The creative economy has become a strategic sector in supporting economic growth in the digital era. This research aims to explore the opportunities and potential of the creative economy through digitalization and the challenges faced in developing this sector. This study uses a qualitative study method, with in-depth interviews and observations as data collection techniques to explore the experiences, strategies, and obstacles faced by business actors. The results show that digitalization plays an important role in expanding market reach, improving operational efficiency, and driving innovation. Business actors utilize e-commerce, social media, and digital applications to promote creative products and interact directly with consumers effectively. However, this success still faces challenges, including limited internet infrastructure and low digital literacy among small and medium business actors. Appropriate policy support and increasing digital literacy are key in overcoming these obstacles. This research concludes that with collaboration between the government, the private sector, and the community, the creative economy in Indonesia has great potential to become a key pillar of sustainable economic growth and strengthen competitiveness in the global market.

MARKETING PLANNING AT THE ESTABLISHMENT STAGE OF SMALL ENTERPRISES: PROBLEMS AND PROSPECTS

The article reveals the reasons for the turbulent and unstable external environment in Ukraine. The relevance of introducing marketing planning for small businesses in Ukraine at the stage of their formation substantiated. The key conditions for the development of small enterprises in pre-war Ukraine (2010, 2015, 2020) are identified. It turned out that the share of large enterprises in the overall structure of Ukrainian enterprises had a downward trend during the analyzed period. At the same time, the share of small and medium enterprises had a positive trend. During martial law, the Ukrainian economy suffered major losses. This led to a reduction in income in 70% of enterprises and a decline in the overall economic potential of the country. It has been established that during periods of instability, small businesses are able to adapt more quickly and develop in difficult conditions than large enterprises. It turned out that during the analyzed period (2022-2024), the number of small enterprises exceeds the indicator before the full-scale war, when more than 186 thousand new business entities opened during the same period. The problems of formation and development of small enterprises in Ukraine presented. The necessity of using marketing planning in the activities of small enterprises at the stage of their formation substantiated. The important functions of marketing planning presented. The place of marketing planning in the activities of small enterprises is determined. This proves that marketing planning in the activities of small enterprises at the beginning of their emergence is the result of a systematic, creative, but structured process. Typical recommendations for the course of marketing planning described. The immediacy and active participation of specialists in these processes shown. It has been proven that the use of marketing planning in the activities of small businesses at the stage of their formation will help to take into account the needs of target consumers as much as possible, effectively manage resources, promptly identify new opportunities and potential risks. In the conditions of the modern unstable market, it is advisable to take into account when forming tactical and strategic goals for the development of small businesses in Ukraine.

Optimalisasi Daya Saing UMKM Jeje Jangek Melalui Literasi Keuangan Digital di Desa Tanjung Gusta

Implementation of Real Work Lectures is one manifestation of the Tri Dharma of Higher Education, namely empowerment and community service. On this occasion the author carried out Real Work Lecture activities in Tanjung Gusta Village with the main program headline being the socialization of financial literacy to micro, small and medium business actors, especially fish cracker or jangek cracker business actors. The approach used consists of three methods, namely observation, interviews and documentation. The main work program implemented was visiting business actors making skin crackers to socialize about financial literacy and digital promotion. Then the author also held two supporting work programs, namely the socialization of financial literacy education and sharia investment, the main focus of which was on education about investment and financial management and the second was the implementation economic market day for elementary school students with the aim of cultivating students' talents and interests in the field of entrepreneurship. Both the main and supporting work programs were carried out well and without significant obstacles due to support from Tanjung Gusta Village officials, the community and fellow students who worked together to make the work program successful.

Pengaruh Penggunaan E-Commerce, Modal Usaha, dan Penggunaan Sistem Infromasi Akuntansi Terhadap Kinerja Keuangan UMKM di Kota Padang

The purpose of this study was to determine the effect of the use of E-commerce, business capital, and the use of accounting information systems on the financial performance of UMKM in Padang City. This study uses a quantitative method with a survey approach. To obtain data in this study by distributing questionnaires. The population in this study were all micro and small business actors in Padang City. The sampling technique used in this study was purposive random sampling. The data obtained for the online questionnaire were 8 respondents and direct distribution was 105 respondents. The results of this study are the use of e-commerce and business capital have a significant positive effect on financial performance, the use of accounting information systems does not have a significant positive effect on financial performance. Together the use of e-commerce, business capital, and the use of accounting information systems have an effect on financial performance

Финансовые аспекты поддержки развития субъектов малого бизнеса в целях инновационного развития экономики

The development of the business sector is a significant factor in a stable and developing economy. This statement is based on the opportunity for small and medium-sized businesses to create new jobs, optimal management of financial resources in the current macroeconomic circumstances. In turn, a stable source of budget revenues is formed for the state through taxes and fees. The conducted studies of statistical data on the financial and economic activities of small businesses for the period from 2017 to 2013 revealed an increase in the total turnover (revenue) by 28.57 %. The study of the financial and economic activities of this sector of the economy in the regional aspect by the constituent entities of the Russian Federation revealed a significant increase in entrepreneurial activity, primarily in the Volga Federal District. The turnover (revenue) indicator increased by 2.29 billion rubles, reaching a significant volume of 6.0 billion rubles as of January 1, 2024. The main sources of financing for small businesses are their own funds, as well as borrowed (credit) resources. An important aspect of the state policy to support the financing of small businesses is the development of alternative instruments: crowdfunding platforms, venture investment, regional events to evaluate start-ups, etc. This approach is largely aimed at expanding financing, through which it is possible to more actively develop the activities of small businesses for the purpose of innovative development of the economy

Rural development: the basis for the realization of agrarian policy

Among the problems currently existing in the regions of Kazakhstan is the increasing outflow of able-bodied population from rural areas and localization in the suburban zone of cities. The aim- is to identify the causes of deterioration of the demographic situation in rural settlements (RS) and to develop recommendations for stabilization of the rural economy in the West Kazakhstan region. Methods - retrospective when obtaining data for past periods of time, comparative analysis - to compare the information obtained, on the basis of economic and statistical method the selection and analysis of statistical indicators of the Bureau of National Statistics of the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan, used information from scientific institutions, official sources, defined absolute and relative parameters, average values. Results - it is shown that the main factors of degradation of most rural areas of Western Kazakhstan are the lack of a clear vision of the role and place of rural residents and rural areas in the socio-economic development of the republic, weakening of state regulation in the sectors of agriculture. Conclusions - the prospects for building the capacity of rural areas of the West Kazakhstan region is associated with a number of interrelated problems that need to be solved as soon as possible, primarily modernization of social and technical infrastructure, increasing the motivation of the economically active part of the rural population in mastering new knowledge and technologies, which will increase labor income and effective demand of rural residents for goods and services. The study indicates that in rural areas the situation with investment and expansion of small business activities is ambiguous. It is necessary to emphasize the small business entities in the sphere of agrarian production and the formation of social facilities - housing, catering enterprises, social and cultural facilities, education, pre-school education, sports and recreational facilities. This author's position provides for the possibility of forming greater investment attractiveness and attracting extra-budgetary sources of financing. Elimination of environmental barriers will require improvement of the current regulatory and legal framework.

The Effectiveness of Updating Data on Small and Medium Industrial Business Actors in the Industrial Sector at the Cirebon City Cooperatives, Small and Medium Enterprises, Trade and Industry Office

The development of Science and Technology (IPTEK) affects various aspects of human life, including in the context of organizations and government agencies. In Cirebon City, the management of Small and Medium Industries (SMEs) by the Trade and Industry Small and Medium Business Cooperative Office faces challenges in updating data that has not been fully computerized. This study uses a descriptive qualitative approach to evaluate the effectiveness of the IKM data update process. The study results show that the number of SMEs is increasing every year, although there are still obstacles, such as incomplete information and manual processes that slow down efficiency. The application of digital technologies, such as applications for data collection and update, is proposed as a solution to improve the efficiency and accuracy of processes. It is hoped that better data updates, facilitated by digital technologies, can significantly support the development of the creative economy of Cirebon City through the identification of more appropriate needs and opportunities, as well as the optimization of government programs in the SME sector.

BUSINESS CLIMATE INDEX. CALCULATION OF BUSINESS CLIMATE INDEX FOR SMALL AND MEDIUM ENTERPRISES AND LARGE BUSINESSES

The article discusses the use of business activity indicators, based on data from the monthly monitoring of enterprises conducted by the Bank of Russia. It considers the indicators of the business climate, divided into large enterprises and small and medium-sized businesses, as these play an important role in the market economy and are more sensitive to crises but also more adaptive than larger businesses. Small and medium-sized business activity indices are in high demand among the business community, so the article focuses on this group of enterprises. General formulas for calculating the business climate indicator are provided by the Bank of Russia. Seasonally smoothed indicators of the business climate were analyzed and compared separately for large businesses and a group including small and medium-sized enterprises. Indicators were compared separately for small and medium enterprises, as well as within industries of small and medium businesses. The response of different groups and industries to economic changes, such as crises and structural transformations, was revealed. The business climate indicator for small and medium-sized companies was compared with the RSBI Support of Russia index. An alternative index was also created using the RSBI methodology, using monitoring data from the Bank of Russia. All calculated indices were compared, the level of correlation was checked, and they were compared with statistical data on small and medium enterprise turnover growth. The article explored the potential of using enterprise data to monitor and analyze the economy.

Indonesian SMEs' Competitive Advantage Through Organizational Agility: The Role of Information and Communication Technologies (ICT) To Small Business

The research objective analyzes competitive advantage through small business organizational agility through Information and Communication Technology (ICT) capabilities as an effort to increase competitive advantage. This study uses purposive sampling as a data collection technique; meanwhile, Structural Equation Modeling (SEM) with smartPLS software was employed as the data analysis technique. The data collection method is carried out through survey techniques by distributing questionnaires to respondents with random sampling. The number of 388 small business actors were treated as research respondents. Results showed that ICT capabilities contributed significantly to competitive advantage either directly or through the moderating variable of organizational agility. By integrating ICT as an antecedent variable, further research can focus on the factors determining the transformation of small businesses into medium and large businesses. Additionally, while ICT capability directly affects competitive advantage, its indirect impact, specifically via the business agility variable, is usually smaller. Therefore, business agility strengthens the indirect relationship between ICT capabilities and competitive advantage.

Alleged Violation of Article 17 of Law Number 5 of 1999 Regarding Transportation Management Services for Shipping (Export) of Clear Lobster Seeds, Decision Number 04/KPPU-I/2021 Decision Date 09 June 2022

This study examines the alleged violation of Article 17 of Law Number 5 of 1999 related to the transportation management services for the delivery (export) of clear lobster seeds, based on the Decision of the Business Competition Supervisory Commission (KPPU) Number 04/KPPU-I/2021 dated June 9, 2022. In this case, there are strong indications that several business actors have carried out unhealthy market control practices, which have a negative impact on business competition in the transportation management sector for clear lobster seeds in Indonesia. This study analyzes the impact of the alleged violations on business actors, service quality, innovation, and the development of the national fisheries sector. The conclusions drawn emphasize the importance of law enforcement and regulatory reform to maintain healthy competition in this sector. Recommendations provided include stricter law enforcement, regulatory reform, increased innovation, and protection for small business actors and fishermen affected

Innovations Ability Influenced by Creativity, Competence, and Intrinsic Motivation and Its Implications for Entrepreneurs Success

The strategic issue that is currently trending in Small Business activities is making MSMEs the backbone of the national economy. Empowerment and development of the existence of small business centers are very necessary so that they can grow and be sustainable, especially in the fashion sector. This research aims to explain the ability to innovate which is influenced by creativity, competence, and intrinsic motivation, and its implications for the success of small entrepreneurs (survey of small entrepreneurs in the fashion sector throughout Greater Bandung). The type of research is quantitative research, the research method used is descriptive and verification methods, and research variables include Creativity, Competence and Intrinsic Motivation, Ability to Innovate, and Entrepreneurial Success. The total sample was 250 small business actors with data collection techniques using questionnaires. The data analysis technique uses structural equation modeling (SEM) with the LIESRELL program. Descriptive research results show that creativity, competence, intrinsic motivation, and the ability to innovate as well as the success of entrepreneurs fall into the moderate to good category. The results of the verification research show that creativity, competence, and intrinsic motivation influence the ability to innovate both simultaneously and partially and the ability to innovate influences the success of small entrepreneurs in the Greater Bandung fashion sector.

Peningkatan Perekonomian Usaha Kecil Melalui Produk Inovatif dan Kreatif

The city of Surabaya has a huge regional potential in improving regional economies. Gunung Anyar Tambak area is one of the areas that has enormous natural potential that can be developed as a product that has a selling value that can increase the income of the surrounding community. This study aims to provide an overview of the potential of MSMEs in the city of Surabaya. The method used in this study uses descriptive descriptive method by using SWOT analysis to side with the weaknesses, threats, opportunities and challenges that exist in the processing of natural resources to increase income. With the large number of Payus and Mangrove Fish (Bogem) which are widely available in Gunung Anyar Tambak region, it is expected that the research carried out in the processing of Creative and Innovative products can increase the income of small business actors by looking at or improving market areas, market strategies, packaging forms and opportunities. existingbusiness.

Pemanfaatan Shopee sebagai Toko Online untuk Meningkatkan Pangsa Pasar Produk UMKM di Desa Plelen

The minimal use of technology in marketing products from small business actors in Plelen Village has an impact on the branding of the product which is less well known and the sales turnover is not optimal. The purpose of this activity is to increase the understanding and skills of small business actors about online marketing strategies, increase the reach of marketing areas, and increase sales turnover. The methods used were interviews, observations, lectures, discussions, practices and evaluation of activities and involved 34 MSME business actors in Plelen Village. The results of this activity show that MSME business actors are very enthusiastic about participating in the training because they have just received training to develop their business for the first time and have begun to switch to online media in marketing their products. This activity ran well and smoothly, it is hoped that after participating in this activity participants can increase sales turnover and market their products more widely.

PENERAPAN TATA KELOLA KEUANGAN DAN MANAJEMEN YANG BAIK UNTUK MENINGKATKAN KINERJA UMKM HIMPUNAN PENGUSAHA NAHDLIYIN KABUPATEN BANYUMAS

Micro, small and medium business actors who are members of the Nahdliyin Entrepreneurs Association (HPN) Banyumas Regency, Central Java were formed in April 2023 in Purwokerto Banyumas. Most of them still manage their business in a simple way. The priority problem faced by MSME actors is the capacity of MSME actors who are not yet able to manage their business, are not yet able to manage their business finances and are not yet optimal in marketing their products/services and are not yet able to create promotions with digital marketing. To improve the quality and capability of MSME actors in overcoming the priority problems they face. To increase the capacity of business actors who are able to prepare financial reports, digital marketing on social media and publish them in journals. The approach method used is training, guidance/consultation, mentoring, and supervision. Apart from that, determining procedures and solution steps in solving problems involving experts in the fields of business management, finance and entrepreneurship who are experienced in effective, efficient and competitive business management. The results of this PkM activity are, firstly, business actors can improve the quality and capability in managing their business. Second, being able to change your mindset, attitude and successful behavior and commitment so that you can manage your business effectively and efficiently. Third, business actors have been able to prepare budgets and financial reports according to PSAK ETAP standards. Fourthly, businesses have been able to advertise their products/services using digital marketing on social media, their own websites/bloqs. The quality of business actors has increased, they are able to manage their business finances using PSAK ETAP standards and are able to advertise their products/services using digital marketing.

Procurement Tender Fairness: MSME, Business Competition Law, and SIKaP Application

This study analyzes the right to justice in tenders for the procurement of goods and services for small business actors from the perspective of business competition law through the application of the SIKaP application. The research method used is qualitative analysis based on the available empirical analysis of the literature. The results of the literature analysis show that small business actors face challenges such as the non-transparency of the selection process, unfairness in evaluating proposals, non-neutral procurement, unfair competition, and constraints on access to information. SIKaP application is considered as a potential solution to increase fairness in procurement tenders, but challenges such as lack of understanding and awareness as well as technical obstacles still need to be overcome. The importance of the role of business competition law is also recognized in protecting the rights of small business actors. This study concludes that additional efforts are needed, including training and awareness, technological infrastructure improvements, and effective law enforcement, to ensure the successful implementation of the SIKaP application and the protection of small business actors' rights in procurement tenders. The results of this study make an important contribution in understanding the challenges and opportunities for small business actors in obtaining fairness in procurement tenders. The implications can be used as a basis for developing policies and actions that support fair participation and equal opportunities for small business actors.

KESADARAN HUKUM PELAKU USAHA MIKRO DAN KECIL (UMK) PRODUK MAKANAN DALAM MELAKSANAKAN SERTIFIKASI HALAL MELALUI SELF DECLARE PERSPEKTIF HUKUM ISLAM DI DESA SEDAU KECAMATAN NARMADA KABUPATEN LOMBOK

This journal is motivated by the large number of business actors in Sedau Village who sell processed products but have not received halal certification. Halal certification through self-declare is recognition of the halalness of a product for micro and small business actors based on statements by business actors regarding the halal status of products based on the conditions set by BPJPH with the requirement that business actors have a companion who has been registered to undergo the halal product process and the determination process halal by the MUI fatwa commission. Halal certification is regulated in Law Number 33 of 2014 concerning Guarantees for Halal Products in article 4 which states that every product that enters, circulates and is traded in the territory of Indonesia must be halal certified. The discussion in this journal is (1) What are the factors that cause a lack of legal awareness of micro and small business actors in carrying out halal certification through self-declaring? (2) What is the review of Islamic law on the legal awareness of micro and small business actors in carrying out halal certification through self-declare?.

STATE SUPPORT OF BUSINESS IN UKRAINE

The article highlights the main directions of state support for small and medium-sized businesses and the functions of the state as a supporter of entrepreneurship development, which consist in providing not only financial, but also informational support, creating and maintaining institutional support and infrastructure. The purpose of the article is to review and analyze the instruments of state regulation and support of entrepreneurship in the countries of the world and the measures and programs introduced by the Government of Ukraine to support and stimulate domestic business. Analysis, synthesis and modeling methods were used to study the state of research. The results of our research was carried out with the help of empirical methods: pedagogical observation, questionnaires, interviews, testing, the method of experimental evaluations. Mathematical statistics methods were used to process the research results. The reasons for the inefficient activity of enterprises are considered, which are connected, among other things, with an unbalanced state policy and the lack of protection from the state. Current areas of support for small and medium-sized businesses are described, including taking into account European programs. State support for small and medium-sized businesses today can be considered insufficiently effective, as evidenced by a number of examples and the consequences of ill-considered decisions by the authorities, which, with the aim of stabilizing the economy in the state, inflict a tangible blow on the activities of small businesses and threaten the existence of a large part of them. The directions of management of small business structures have been determined, the primary tasks of their further functioning and development were outlined, public opinion regarding their activities was formed.

SOCIAL EFFICIENCY OF SMALL AND MEDIUM-SIZED BUSINESSES IN THE CONTEXT OF SANCTIONS PRESSURE

The article examines the social effectiveness of small and medium-sized businesses in the context of economic sanctions. The analysis of the impact of sanctions on the operational activities of small and medium-sized businesses is carried out, as well as the change in their social role during the period of sanctions pressure is considered. The study examined entrepreneurs’ perception of economic sanctions and adaptation strategies. A consumer survey was conducted to assess the changing social role of small and medium-sized businesses before and after the imposition of sanctions. Data on the dynamics of employment in the small and medium-sized business sector have been collected and analyzed.

Pengaruh Persepsi Pelaku Usaha Mikro Kecil Menengah Tentang Akuntansi, Pengetahuan Akuntansi, Dan Skala Usaha Terhadap Penggunaaan Informasi Akuntansi Di Kabupaten Gresik

This study aims to examine the effect of micro, small and medium business actors' perceptions of accounting, accounting knowledge, and business scale on the use of accounting information in Gresik Regency. This study examines accounting information on Micro, Small and Medium Enterprises (MSMEs) in Gresik Regency using independent variables, namely the perception of micro, small and medium enterprises about accounting, accounting knowledge and business scale. The research population is MSMEs registered at the Department of Cooperatives and Trade of Gresik Regency. Sampling using the purposive sampling method with a total sample of 100 respondents. Data collection is done by sending a questionnaire via broadcast messages in the form of google from. The data analysis technique used is multiple linear regression analysis. The results of hypothesis testing indicate that the perception variables of micro, small and medium enterprises about accounting, accounting knowledge and business scale have a significant and significant effect on the use of accounting information. Based on these results, the Office of Cooperatives and SMEs are expected to be able to carry out regular counseling to MSMEs in order to improve the quality of human resources and individual understanding in order to develop their business, because by increasing these three variables it can develop and optimize users of accounting information that is useful for developing their business.

Comparative assessment of methods of managing operational activities of small businesses: experience of different countries

This article investigates the operational management practices of small businesses across various countries, including the United States, the United Kingdom, China, Germany, and the Scandinavian nations. It focuses on a comparative analysis aimed at identifying and juxtaposing the advantages and disadvantages of different management methods in relation to their cultural, economic, and social contexts. Using a mixed-methods approach, the study is based on qualitative and quantitative data from various international databases, as well as surveys and interviews with business owners. The research reveals significant differences in how operational activities are managed, driven by local economic policies, cultural traits, and market demands. This paper highlights the impact of technological advancements and globalization on operational strategies and emphasizes the importance of cultural adaptability and innovation in enhancing competitiveness. Key findings include distinct operational strategies adapted to local contexts and the crucial role of government support and technological integration in fostering a conducive business environment.