ABSTRACT Archaeological heritage is too important and valuable a resource to be left to tourism professionals and/or archaeologists alone. Protecting archaeological heritage sites and transferring them to future generations is not possible only through legal regulations and archaeological studies. They need to be brought into tourism by involving local people in the scope of archaeotourism planning. To address the issue, the ancient city of Tyana was chosen as a model to theorise and design a micro-level archaeotourism plan. The study aims to reveal the significance and characteristics of the city’s archaeological heritage and to understand local people’s attitudes towards archaeotourism through qualitative research. The study revealed that local people are keen to be a part of tourism activities for better service and that the heritage site is an important chance for development. The study then proposes on how local people can contribute to tourism development in the site in line with these results.