Active Social Media Users Research Articles

Social Media and Cyber-Crime Among Abraka Residents, Delta State, Nigeria

Social media platforms have become a routine for many people. The number of active social media users have more than doubled within a couple of years resulting in current record of over one billion. The lack of control of social media have created room for vices, such as fraud, falsehood, sedition, blackmail, pornography, invasion of privacy, and other unacceptable practices. One of the greatest problems affecting social media is that it promotes superficial connection that can end up causing long term emotional and psychological problems. This study was undertaken to determine social media and cyber-crime among Abraka residents. A sample of three hundred (300) respondents were drawn from seven (7) different locations and zones in Abraka, using the simple random sampling technique. The descriptive survey research design was adopted and data was collected from the three hundred (300) questionnaires administered and in-depth interview conducted. Data from questionnaires were analysed using the Statistical Package for the Social Sciences (SPSS) version 21 in order to test the extent to which social media users are aware of the use of social media platforms in the perpetuation of cyber-crime. The results revealed that social media platforms such as Whatsapp, Facebook, Twitter, Youtube, Badoo, Instagram, BBM, etc have been used to perpetuate cyber-crime. On the basis of these findings, the study concluded that social media-aided cyber-crimes have significant effect on its users and that social media, with its positive impact, have brought serious threats to the society. Based on the findings, the study recommends the use of password codes among social media users in order to restrict leakage of vital/relevant information on the internet from social media users to fraudsters.

A Systematic Review of The Literature Review on Factors Affecting Digital Well-Being in Adolescents Who Use Social Media in Southeast Asia

Adolescents are very easily influenced by the social environment without considering the impact that will be caused, the use of social media can have a positive and negative impact. The positive impact caused by the use of social media is such as the ease of finding information, establishing communication, and finding entertainment. In addition, it also has a negative impact on adolescents who use social media which can significantly affect the welfare of adolescents, this phenomenon is referred to as digitigal well-being. This study uses the systematic literature review method by searching for articles and with the help of Publish or Perish software, as well as using Sciespace and Elicit in collecting articles with keywords related to the research. From the results of the literature review, it can be grouped into three factors that affect digital well-being in adolescents. The first factor is the use of technology which consists of the duration of use, digital literacy and connectivity factors on social media, the second factor is the individual consisting of self-control, gender and fomo, and the last factor is the social support factor, especially from the elderly. The implication of this research is to see how factors affect digital wellbeing in adolescents who are active users of social media.

Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

The COVID-19 pandemic has reshaped the establishment of long-term brand equity through social media marketing (SMM) due to the imperative of swiftly adapting to dynamic digital landscapes and heightened competition. This study investigates the impact of SMM on customer-based brand equity (CBBE) for restaurants in the post-COVID-19 era, by reevaluating the SMM model and postulating the effect of electronic word-of-mouth (e-WOM) as a mediating variable rather than an independent one. The study adopts a deductive approach and a descriptive methodologvisualisey where a quantitative survey-based strategy utilizing a five-point Likert scale questionnaire was employed. The validated questionnaire was distributed online to active social media users following local restaurant social media accounts; a convenience sample was utilized. After filtering and screening, 618 responses were analyzed using partial least squares (PLS)-SEM to test the proposed hypotheses. Our findings emphasize that interaction is the most influential factor in shaping restaurants’ CBBE, followed by trendiness and customization. In contrast, entertainment does not significantly affect CBBE. Additionally, e-WOM mediates the relationship between SMM and CBBE. Repositioning e-WOM in the model enhances our comprehension of its impact compared to its previous position, as it cannot be completely controlled by restaurants. In-depth discussions and managerial and theoretical implications are provided.

Cultural values and digital gap: Overview of behavioral patterns.

The study uses different statistical techniques to understand the relationship between variables explaining the digital divide and classification based on The Inglehart-Welzel Cultural Map for 2023. To achieve this purpose variables focusing on Digital Penetration (the percentage of internet and social media users and mobile cellular connections), Operating Systems share (iOS and Android), Device Traffic (laptop/mobile phone-based web traffic) as well as Mobile Commerce variables (bills and payments using mobile internet) were included in the analysis. To minimize any effects arithmetic means of data was calculated.: The results from one-way ANOVA tests indicate significant differences among groups classified by cultural values for almost all measured variables of digitalization. The mean squares and F-values across variables like cellular mobile connections, internet users, and active social media users are significant indicating a shift towards more secular and self-expressive cultural values. The results of the GLM procedure show that significant portions of the total variance in digitalization variables are associated with membership in groups based on the cultural map. This suggests that cultural classifications can explain substantial differences in digital behavior and preferences across populations. Spearman's correlation coefficients showed strong positive correlations between Traditional/Secular values and several digitalization metrics, such as the use of mobile phones or the internet for payments, and negative correlations with others like share of web traffic by device type (mobile vs. laptop/computer). These correlations suggest that cultural values play a substantial role in influencing digital habits and accessibility.

INFORMASI, INTERAKTIFITAS, DAN RELEVANSI INSTAGRAM REELS ADS DAN DAMPAKNYA TERHADAP ADVERTISEMENT PERFORMANCE EXPECTANCY

The primary goal of this research was to explore the impact of information, interactivity, and relevance in Instagram Reels Ads, specifically focusing on their influence on ad performance expectations within the context of FitaminCylingCulture. The study takes a quantitative approach within the positivism paradigm. The target population consists of active users of social media who are followers of the Instagram account @FitaminCylingCulture. A total of 100 respondents were selected for the study based on the Lemeshow formula with a 10% margin of error. The sampling method employed was purposive, involving the selection of active followers of FitaminCyclingCulture who are also customers. Data analysis was conducted using partial least squares (PLS), which included testing the measurement model for validity and reliability, as well as assessing the statistical significance of the hypothesized relationships through structural model testing. The majority of respondents were located in the Jabodetabek region (94.2%), with the largest age group being 20-24 years old (63.5%). It was found that these three factors had a significant positive impact on advertisement performance expectations.

Materialism and Tourism Brand Attachment in Influencing Compulsive Buying for Generations Y And Z Travel in the Post-Covid 19 Pandemic Period

This study aims to analyze the effect of materialism and tourism brand attachment on compulsive buying for travel in generations Y and Z in Indonesia. This study also to analyse the influence of the predecessors of materialism and compulsive buying such as SNS advertisement, celebrity endorsement, and ideal self-congruence. This research is an explanatory research with a quantitative approach. A survey using a questionnaire was conducted to collect primary data in this study. The population in this study is all Y and Z generations in Indonesia. The sample in this study was determined using a non-probability sampling method because the total population is not known with certainty. The sampling technique used was purposive sampling with the criteria (1) maximum birth in 1981, because the research wanted to explain about compulsive buying in generations Y and Z, (2) active users of social media or social network services (SNS), because this research wanted explain the effect of variables related to the use of SNS such as SNS advertisement, celebrity endorsement, and ideal self-congruence on compulsive buying. The number of respondents in this assessment was 250 respondents. The data obtained was then analyzed using Covariance Based Structural Equation Modelling.

Strategy Development to Improve Brand Awareness and Sales Performance

The rapid growth of the beauty and skincare industry in Indonesia is driven by the extensive use of digital platforms for product promotion and marketing. Noera Beauty Care, a local beauty brand, faces challenges in enhancing its brand awareness and sales performance. This study aims to analyze the influence of digital marketing, content marketing, endorsement influence, and brand engagement on brand awareness and its impact on purchase intention. A mixed-method approach was employed, combining qualitative interviews with the CEO and head of marketing and quantitative surveys of 200 active social media users. The data were analyzed using PLS-SEM. The findings indicate that digital marketing, content marketing, and endorsement influence significantly impact brand awareness, while brand engagement does not. Brand awareness positively affects purchase intention. Based on these findings, several marketing strategies are proposed, such as product innovation through collaboration with influencers, creating live shopping or virtual try-on sessions, website updates and development, evaluation, and adjustment of marketing strategies, investing in IT infrastructure, strengthening relationships with consumers through loyalty programs, and creating educational content and quizzes to increase public knowledge about the benefits of Noera products.

Literature Study: Building Adolescent Mental Health by Tackling Toxic Culture Among Teens on Social Media

Today's teenagers are active social media users. However, in interacting on social media, people often engage in negative behaviour on social media or toxic culture, which can interfere with adolescent mental health. If allowed to continue, it will be dangerous for the next generation. A toxic culture will cause moral decline in a nation, which will have an impact on the mental health of the community itself. Therefore, this study aims to provide a deeper understanding of how toxic culture on social media impacts the mental health of adolescents. This research uses a qualitative approach with a literature research method. Data analysis in this research uses the content analysis method of the literature that has been collected. The results showed that toxic culture on social media has a significant impact on adolescents' mental health. Forms of toxic culture that are often found on social media are body shaming, cyberbullying, addiction, and the spread of misinformation. It can have an impact on mental health, interpersonal relationships, and academic achievement and encourage risky behavior among adolescents. Therefore, efforts have been made to educate and improve digital literacy, parental guidance and supervision, content moderation, mental support, and community collaboration. These efforts have shown some degree of success. Factors influencing success include commitment and consistency from those involved, active involvement of parents, effective digital content moderation, adequate mental support, and strong community collaboration. However, there are failure factors such as lack of resources and funding, stigma and discrimination towards mental health issues, lack of coordination between stakeholders, resistance to change, and socio-cultural and economic factors.

Evaluating the Impact of Social Media Advertising Strategies on Consumer Purchase Behavior in the Fashion Retail Sector

Utilizing a cross-sectional survey design and convenience sampling method, data was collected from 110 participants through questionnaires. The sample included active social media users, aged 18-45, who regularly follow and engage with fashion brands online. This integrates quantitative survey data and consumer behavior metrics from leading fashion brands. Findings reveal that personalized, visually engaging content and authentic, interactive brand communications significantly boost consumer engagement and purchase intentions. Moreover, this research introduces a unique analysis of demographic variables—including age, gender, and social media usage patterns-emphasizing their moderating effects on consumer responses to social media advertising.

Efektivitas Iklan Melalui Konten Media Sosial Tiktok Agrowisata Ternak Lebah Madu Ciburial dengan Dimensi Empathy dan Persuasion

The number of social media users is increasing, including TikTok social media. TikTok is used as a marketing communication medium by businesspeople, namely Ciburial Honeybee Farming Agrotourism, who previously used Instagram but did not attract consumer interest. This research was conducted to determine how effective the video content of social media TikTok Agrotourism Ciburial Honeybee Livestock advertising is if analyzed using the empathy and persuasion dimension. The research design uses a descriptive quantitative method with survey and interview techniques. A sample size of 100 was drawn using a purposive sampling technique because the population was huge, with the criteria being active users of TikTok social media and watching advertising videos for Ciburial Honeybee Farming Agrotourism. This research uses dimensions derived from the EPIC Model, namely empathy and persuasion. This research proves that the Ciburial Honeybee Farming Agrotourism advertisement, seen from the empathy and persuasion dimension is considered effective, with an empathy score of 3.99 and persuasion 4.18. There is evaluation recommendation so that advertising effectiveness increases from practical to very effective, namely improving the quality of advertising content.

The Global Development and Communication Mechanisms in the New Media Era: Multiculturalism and the Global Communication of New Media

In the era of new media, social media has become an essential platform for global information dissemination and cultural exchange. The globalization of social media has changed the way of information dissemination of traditional media, making the cultural values of different countries and regions blend and collide more frequently. This report will analyze how users with different cultural backgrounds interact and disseminate content on social media platforms, and reveal the potential and challenges of new media in promoting cross-cultural communication, developing multicultural and resolving cultural conflicts. In addition, through research methods to analyze the interaction of users from different cultural backgrounds on new media platforms and the dissemination of content, the research objects will include active social media users of different ages, different countries and cultural backgrounds. This report finds that new media plays a vital role in resolving cultural conflicts and promoting cultural exchanges, but it needs to be further optimized in terms of communication mechanisms to create a harmonious network atmosphere. Additionally, this report proffers recommendations for the refinement of new media communication mechanisms. By enhancing the efficacy of these channels, it becomes increasingly feasible to address the cross-cultural communication imperatives of a global user base, thereby facilitating the promotion of cultural integration and fostering a deeper, more nuanced understanding of diverse societal contexts on a global scale.

MENTAL HEALTH CONDITIONS IN SOCIAL MEDIA ADDICTION

Teenagers are active users of social media, especially Instagram. Based on research conducted by (Sakti &; Yulianto), as many as 59% of online users aged 18-29 years use Instagram. This study aims to explore the mental health conditions of students who are indicated to experience social media addiction where respondents are aged 18-22 years in the Jabodetabek area. Respondents were randomly selected who met the criteria, namely aged 18-22 years and were S-1 students at Jabodetabek University, filled out questionnaires distributed via google form and filled out questionnaires on social media addiction and mental health. Based on the results of the study, out of 50 existing respondents, there were 7 respondents who indicated social media addiction. With an average of 85.04 and a standard deviation of 15.51. Of the 7 respondents who indicated social media addiction, it can be seen that after filling out the instrument (MHI-38), 3 of them have good mental health. This is because the higher the score possessed by respondents in filling the MHI-38 instrument, the better their mental health condition. The results of the study complement previous studies where overall mental health conditions in social media addiction have not been widely studied.

The Effects of Social Media Influencers' Self-Disclosure, Source Credibility, and Parasocial Relationships on Brand Trust and its Consequences

The availability of social media to most of the population has significantly increased in the present era. Social media users now have many options to access all kinds of information for their personal and job-related information. Many users seek opinions from social media influencers about goods and services because of their prosocial relationships. Past studies document that, besides other factors, an essential precursor of social media influencers is "intimate relationships between social media users and followers." Thus, the study has examined the effect of "self-disclosure on parasocial relationships and source credibility." It also examined the effect of "parasocial relationship and source credibility on brand trust." In addition, it examined the effect of "brand trust on commitment and brand loyalty." The study has collected a sample of 472 students from leading local universities in Karachi. It focused on them because the students are active users of social media. The study documents that self-disclosure positively affects parasocial relationships and source credibility. Parasocial relationships and source credibility promote brand trust. In addition, brand trust is a significant precursor of commitment and brand loyalty. These findings are crucial for understanding the dynamics of social media influencers and their impact on brand trust and loyalty. It also provides valuable insights for marketers and researchers in the domain of social media influencers.

Sharenting and Digital Reputation: Pengaruh Sharenting Terhadap Presentasi Diri Orang Tua Milenial Di Media Sosial

Sharenting has now become a global trend on social media. The phenomenon that we can see in Indonesia is that many social media users who are millennial parents share content about their children's activities on social media. Sharenting is also considered a place for millennial parents to build their digital reputation. This research aims to prove the influence of sharenting on millennial parents' self-presentation on social media. The right approach to help researchers answer this research question is through a quantitative approach. Data collection techniques use online surveys distributed through advertising features on the Facebook platform. After filtering the online questionnaire data, the total number of respondents taken was 518 respondents. All respondents met the respondent criteria, namely millennial parents (age range 24-39 years), regularly sharing their children's activities on social media, and active users of popular social media. The research hypothesis will be tested using regression tests, correlation tests, partial tests (t), and simultaneous tests (f). The measurement method uses a Likert scale. Meanwhile, the data's validity was tested using validity and reliability tests. The research results prove a significant influence of sharenting activities on the self-presentation of millennial parents on social media. The relationship between the two variables is also stated to be positive. Then, the strength of the two variable relationships enters into a strong correlation. From the calculation results, the higher the sharenting, the higher the self-presentation. In the context of self-presentation, millennial parents use sharenting to display positive aspects of their lives, especially related to family life and their role as modern parents. For millennial parents, self-presentation on social media can also affect their reputation in the online environment. By building a positive image as caring and involved parents, they can strengthen their social connections and expand their support network online.

A STUDY ON RELIABILITY TEST TO CONFIRM ANTECEDENT OF INFLUENCER MARKETING AND CONSUMER BEHAVIOR WITHIN PUNE CITY

This research study investigates the antecedents of social media influencer marketing. These antecedents were found and perceived to impact consumer behavior within Pune City. In particular, the research focuses on understanding the role of key factors such as trust & credibility, consumer connect & engagement, and social circle influence, the conceived belief system of the consumer antecedents that drive consumer decisions in influencer-led campaigns. By investigating these factors, the study aims to confirm their significance and reliability to firmly shape the construct of the impact of SMIs on consumer purchasing patterns, in a quickly developing urban market. The researchers employed a quantitative research approach, picking primary data from active social media users in Pune city. These users are followers of social media influencers using platforms like YouTube, Instagram, and Twitter. The Structured survey questionnaire was distributed to measure variables such as consumer trust & credibility, influencer content richness & authenticity, and purchase intent. Reliability testing was conducted using Cronbach’s alpha, to evaluate the consistency of the identified antecedents which influence consumer behavior. The analysis revealed that the alpha value of 0.754, fits contentedly within the prescribed range, indicating that the 42 items (defining antecedents) are well-designed. It also reveals that these items effectively acquire the envisioned concept. The inclusion of 42 items in the analysis advocates that a larger number of items normally increases the likelihood of capturing a comprehensive picture of the construct, thereby the reliability increases. This study confirms the importance of factors such as “Influencers are credible specialists, and following their advice is accepted socially” and "Consumers’ aristocracies support social media influencers’ recommendations". These factors when synthesized to “credibility” and “recommendation-centric”, bring into the limelight as crucial antecedents to be considered in the social media influencer marketing effectiveness within Pune City. The findings provide valuable perceptions for marketers looking to optimize their strategies. They can leverage social media influencer marketing to engage local viewers. This research study also contributes to the academic understanding : (a) how influencer marketing affects consumer behavior within Pune city (b) offers practical applications for businesses within the urban setting.

Motivating the Younger Generation in Reading: Integrating Technology in Understanding Digital Literacy

Reading is an important activity to develop insight, knowledge and critical thinking skills. Therefore, schools should organize literacy activities to increase interest in reading. Digital literacy is the ability to understand and use information from various digital sources and use technology and information from digital devices in various situations. The aim of this research is to develop an effective strategy for integrating technology in literacy promotion, to motivate the digital generation to read. The research technique is a qualitative method, with a case study approach, the research subjects are the digital generation, such as pupils, students and active social media users. The research object is the reading motivation of the digital generation and the integration of technology in the promotion of digital literacy. Assessment instruments (level of interest in reading, responsiveness, initiative to use technology in reading, and participation). The data collection techniques used are participant observation sheets to observe how the digital generation uses technology in reading, and document analysis to study existing digital literacy programs and how they integrate technology.

Exploring the effects of personal and situational factors on cyber aggression

Antisocial behaviour by social media users has escalated, which in turn has created various socio-psychological implications for users and society at large. However, there is a paucity of empirical research on the concept of cyber aggression inclination (CAI) and its personal and situational antecedents in the context of social media. This study explores and measures the CAI of general social media users and examines the personal and situational factors affecting CAI. Data was collected using an online survey resulting in a sample of respondents who are active social media users. A total of 101 responses were received of which 71 were complete. Primary data was analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) to test eight hypotheses. Findings suggest perceived anonymity, impulsive use of social media and subjective norms are correlated with and CAI. We could not find any conclusive evidence to suggest a significant association exerted by prior aggression victimisation, social pressure, and perceived incident severity on CAI. This paper makes original contributions to the field of cyberpsychology where a more specific form of antisocial behaviour has been studied in social media settings.

The Role of Mindfulness and Patience on Social Anxiety in Using Social Media in Emerging Adulthood

Individuals in emerging adulthood are prone to experience social anxiety, especially in social media, as they are prone to receive responses, criticism, or judgment from others or themselves when sharing content related to themselves. This study aims to determine the relationship between mindfulness and patience with social anxiety in social media in emerging adulthood. This study used a quantitative approach, namely multivariable correlation with the relationship model of three variables analyzed using regression analysis. 542 participants in emerging adulthood who are active social media users were involved in this study. Data were collected using the Social Anxiety Scales for Social Media Users (SAS-SMU), Mindful Attention Awareness Scale (MAAS), and the Patience Scale. The results of the study showed that mindfulness and patience had a significant effect on social anxiety in social media. Besides, each independent variable significantly reduces social anxiety in social media. Then, mindfulness plays a stronger role in overcoming social anxiety in social media. The implications of this research show that mindfulness and patience can reduce social anxiety on social media. It is necessary to apply mindfulness in daily life to reduce social anxiety in social media in emerging adulthood.

Cultural Improvement of the Gen-Z Digital Media User in Pinge Village Bali

The intensity of digital media use among Generation Z (Gen-Z) has spread to Pinge Traditional Village in Tabanan Regency, Bali. This study aims to determine the effect of intensive use of social media by students of SMP 3 Marga in Pinge Village, Bali on their interest in learning local culture and ability to interpret local culture amid the influx of cultural information in the world. A survey of 115 Gen Z respondents who are active users of social media at SMP 3 Marga showed a change in attitude towards increasing local cultural loyalty through a correlation test of 0.881 and it can be concluded that the results of (Intensity of Gen-Z Social Media Use) have a positive value with a large relationship of 0.638 (coefficient test) which can be categorized as having a fairly strong degree of relationship to (Meaning of Balinese Local Culture). This research provides an overview of the positive impact of social media on the understanding of local culture. There is a big role of parents at home and in the Pinge Village complex in maintaining village children on every cultural and religious occasion that is routinely held. Through this research, it can be predicted that the future picture of Balinese culture will continue to be preserved until the current generation Z becomes adults in the future. However, hypothesis testing explains that the presence of information technology will result in a change in the meaning of culture in Pinge Village by Gen Z in a positive direction.

The Role of Information Literacy in Mitigating the Spread of Hoaxes on Social Media

The rapid proliferation of hoaxes on social media presents a significant societal challenge due to their potentially severe impacts. It is widely accepted that information literacy protects society from hoaxes. Recognizing the protective role of information literacy against hoaxes, this study investigates the influence of information literacy on the ability to identify hoaxes and the intention to share them via social media. Employing a quantitative research methodology, the study utilized a survey through Google Forms. The questionnaire was disseminated via social media to a purposive sample of 100 active social media users in Indonesia, ensuring a diverse representation across various age groups and educational backgrounds. The findings indicate that individuals with higher levels of information literacy demonstrate a greater capacity to identify hoaxes accurately and exhibit a diminished propensity to share them. These results highlight the critical importance of information literacy in combating the spread of hoaxes on social media. The study provides valuable insights for policymakers and educators in developing strategies to enhance information literacy within the community.