The article raises issues of development of the new University ethics based on the Ukrainian higher education conventions institutions and on the transition to the European educational tradition. On the other hand, a new ethic is influenced by the immersion of mankind on the Internet. The honour as prime category of etics, needs a new definition in the 21st century. It should be noted that there is a new social reality that is characterized by the super-fast pace of life, events and changes. It leads to an increase in uncertainty and insecurity of the individual in the face of reality, and to refusal of a person to achieve perspective for temporary, immediate results. Instant information exchange between the most remote places on the planet leads to non-critical perception of information and to dependence on it. One of the alarming symptoms of uncontrolled absorption of information is plagiarism as blurring the line between the personal and the common. Changes in society in terms of global information flow require the definition of a new ethics of discourse, which is based on the achievement of consensus between all people, on the awareness of changes, on the work on the most problematic points in the human/social system, and on the clear definition of the rules of work with information and plagiarism. Contemporary education must respond to these civilizational challenges and prevent the leveling of personal creativity and work. Together with sociology, philosophy, Ukrainian studies, pedagogics should be involved in determining the degree of responsibility of each person for those processes that take place in society.