PurposeThe purpose of this paper is to present the durability analysis in predicting the reliability life cycle for an automobile crankshaft under random stress load using the stochastic process. Due to the limitations associated with the actual loading history obtained from the experimental analysis or due to the sensitivity of the strain gauge, the fatigue reliability life cycle assessment has lower accuracy and efficiency for fatigue life prediction.Design/methodology/approachThe proposed Markov process embeds the actual maximum and minimum stresses by a continuous updating process for stress load history data. This is to reduce the large credible intervals and missing loading points used for fatigue life prediction. With the reduction and missing loading intervals, the accuracy of fatigue life prediction for the crankshaft was validated using the statistical correlation properties.FindingsIt was observed that fatigue reliability corresponded well by reporting the accuracy of 95–98 per cent with a mean squared error of 1.5–3 per cent for durability and mean cycle to failure. Hence, the proposed fatigue reliability assessment provides an accurate, efficient, fast and cost-effective durability analysis in contrast to costly and lengthy experimental techniques.Research limitations/implicationsAn important implication of this study is durability-based life cycle assessment by developing the reliability and hazard rate index under random stress loading using the stochastic technique in modeling for improving the sensitivity of the strain gauge.Practical implicationsThe durability analysis is one of the fundamental attributes for the safe operation of any component, especially in the automotive industry. Focusing on safety, structural health monitoring aims at the quantification of the probability of failure under mixed mode loading. In practice, diverse types of protective barriers are placed as safeguards from the hazard posed by the system operation.Social implicationsDurability analysis has the ability to deal with the longevity and dependability of parts, products and systems in any industry. More poignantly, it is about controlling risk whereby engineering incorporates a wide variety of analytical techniques designed to help engineers understand the failure modes and patterns of these parts, products and systems. This would enable the automotive industry to improve design and increase the life cycle with the durability assessment field focussing on product reliability and sustainability assurance.Originality/valueThe accuracy of the simulated fatigue life was statistically correlated with a 95 per cent boundary condition towards the actual fatigue through the validation process using finite element analysis. Furthermore, the embedded Markov process has high accuracy in generating synthetic load history for the fatigue life cycle assessment. More importantly, the fatigue reliability life cycle assessment can be performed with high accuracy and efficiency in assessing the integrity of the component regarding structural integrity.