Studies show the benefits of culturally sensitive methods of care and treatment for minorities needing mental health services. Determining culturally based methods of care to align with patient values and preferences has remained a focal point in mental health services provision; although few studies have focused on the mental health treatment preferences for persons of Latino heritage. Treatment preferences could reflect personal characteristics, acculturation perspectives about mental health issues and illness and treatment experience, along with media influences in English and Spanish. Achieving patient-centered care in mental health services begins with understanding patient values and preferences and adapting services to meet needs, as well as aligning services with values and preferences. Twenty-one participants were interviewed individually and their responses analyzed using Atlas-ti qualitative analysis software. The participants reported twenty-five mental health treatment preferences, which will be reviewed and discussed based on participant demographics. Media preferences and media influences on mental health information were also assessed and will be discussed as to the cultural relevance of findings. Mental health services for persons of Latino heritage should include varying holistic and traditional mental health treatment practices to increase Latino utilization, participation, and satisfaction in mental health treatment services. Media provision of mental health information for Latinos should recognize the need for utilization of varied media modes, including in-person and mobile service utilization, and for the presentation of mental heath information by multi-lingual, engaging methods for dissemination of information and for overall improvement in mental health service utilization.