Accommodation Enterprises Research Articles

РАСШИРЕНИЕ АССОРТИМЕНТНОЙ ПОЛИТИКИ КАК ФАКТОР ПРОДВИЖЕНИЯ ПРЕДПРИЯТИЙ РАЗМЕЩЕНИЯ

The article is devoted to the consideration of the problem of assortment policy manage-ment as part of the overall strategy of devel-opment of accommodation enterprises. The authors consider the key aspects of deter-mining strategies, formation and selection of assortment, development of additional ser-vices. It is noted that during the formation of assortment policy the management of enter-prises is forced to optimize the complete-ness of the assortment, as well as to search for profitable markets for sales. The practi-cal significance of the article lies in determin-ing the directions of expanding the assort-ment policy and planning the range of addi-tional services of the accommodation enter-prise taking into account the needs of cus-tomers.

SOCIO-ECONOMIC ANALYSIS OF THE EFFICIENCY OF IMPLEMENTATION OF THE TOURIST AND RECREATIONAL POTENTIAL OF THE ZAKARPATTIA OBLAST IN THE FIELD OF RURAL GREEN TOURISM

The article presents the results of a study of the tourism and recreational potential of small and micro-enterprises in the sphere of rural green tourism in the Zakarpattia Oblast in the context of crisis and instability. It analyses the social factors influencing the development of this sector of the state economy, identifies problematic aspects in their activities that may negatively affect the development of tourism in general, as well as the impact of such crisis phenomena as COVID-19, its consequences and martial law. The authors have identified the factors that have a destructive impact and the factors that would contribute to overcoming the crisis. The aim of the research is to conduct a socio-economic study of the development of tourist and recreational potential of rural green tourism in the region and identify ways to unlock the potential of this sphere of the region's economy, which will be effective for their practical implementation in the activities of accommodation and catering enterprises. Methodology. The study was conducted on the basis of a survey of managers and owners of rural green tourism enterprises through a personal questionnaire, as well as an analysis of statistical indicators of the performance of temporary accommodation enterprises, based on official statistics of the Zakarpattia Oblast for 2020 and 2021 and provided by the Main Department of Statistics in the Zakarpattia Oblast. The monitoring covered private peasant farms in the region, namely 90 owners of such tourist farmsteads, of whom 70% were middle-aged (36-55 years old), 58% of them combine employment in the tourism sector with their main job in the public sector, and 6% have their own business other than the service sector. The results of the study demonstrate that the activities, development and general existence of rural green tourism in the region are affected by such destructive processes as crisis phenomena such as COVID-19, political instability, martial law and other macro- and microeconomic factors, which can be overcome or at least minimised by their impact on the tourism services sector to increase the viability of small businesses, which, as is known from international practice, is one of the elements of overall economic growth in the region and the state as a whole. According to the results of the study, the factors influencing the activities of enterprises, the behavioural patterns of owners of rural green tourism institutions in the context of the crisis were identified and mechanisms for minimising and overcoming the consequences of the crisis were developed, such as: diversification of business and expansion of the types of services that can be provided to potential consumers, introduction of an effective management and marketing system, adoption of European experience in the field of green tourism and proposals for improving the legislative framework for businesses to leave the shadow economy.

Strengthening the Resilience and Perseverance of Rural Accommodation Enterprises in the Iberian Depopulated Areas through Enterprise Architecture

The research objective of this work is to develop and evaluate an enterprise architecture for rural accommodation in the Iberian Peninsula that responds to the demand of the remote labor market. Through an extensive literature review and the application of ArchiMate modeling, this study focuses on providing an enterprise architecture that promotes business resilience and environmental sustainability and boosts the local economy. The proposed enterprise architecture is remotely evaluated by experts, highlighting potential benefits, challenges, and areas for improvement. The results show that the proposed enterprise architecture has the potential to improve the long-term success of rural lodging businesses, enhance the customer experience, promote sustainability, and contribute to economic growth in rural areas through value exchange among stakeholders. The ArchiMate model provides a holistic perspective on stakeholder interactions and interoperability across all functional business areas: Customer Service, Product Management, Omnichannel Commerce, Human Resources, Business Strategy, Marketing, and Sustainability Management. The idea is to empower rural lodging businesses to create a better customer experience, achieve energy and environmental efficiency, contribute to local development, respond quickly to regulatory changes and compliance, and develop new revenue streams. The main goal is to improve offers, mitigate seasonal effects, and reverse the continuous cycle of decline in areas with low population density. Therefore, this ArchiMate modeling can be the initial basis for the digitization or expansion of the rural lodging industry in other geographies.

The Predictability of Capital Structure Theories in the Current Global Economy: An Analysis of the Debt Maturity Structure of Hotel Operations in The World s Top 20 Tourism Destinations

Variables that affect capital structure decisions and their effect on firm value vary over time. They change by country, industry, time, firm tipe, etc. thats why the subject still being consider. In this context, we investigated the macroeconomic variables that affect the term structure of debt and capital structure decisions in lodging companies by employing the Generalized Moments Method over the period 2004-2017. It has been determined that the macroeconomic factors that affect the debt maturity and the capital structure of the lodging companies vary in the context of the development level. In addition, it can be said that capital structure decisions of accommodation enterprises in developed and developing countries act in line with the assumptions of Trade-off and Pecking Order theories on a variable basis.

Fixed Ipad Technology as an Innovation Idea in Chain Accommodation Businesses

In this study "Fixed iPad" technology is proposed as an innovative idea in chain accommodation businesses. The use of the proposed technology in accommodation businesses has been discussed and evaluated. In this study, the Diffusion of Innovations Theory is adopted. The idea of a “Fixed iPad” has been proposed to chain accommodation businesses. MAXQDA analysis program was used to visualize the data. The study showed that standards, suitability for the target, cost, and infrastructure are crucial determinants of innovation processes. It has been determined that chain accommodation enterprises cannot make decisions outside the standards. It has been determined that conducting R&D studies can be beneficial in innovation processes. In general, there is the opinion that the proposed innovation can have a positive effect on performance, satisfaction, and competition. A framework for the acceptance of innovations has been developed for chain accommodation businesses. This framework can be a prediction of innovation behavior toward chain accommodation businesses.

Implementation of additional services at tourist and entertainment complexes according to international hospitality standards

Hospitality technologies are developing very rhythmically. Today, accommodation establishmentsface the main task: to attract the attention of a more significant number of guests who would become regular visitors. The hotel business is multifunctional, and its management is a complex task requiring newtechnologies. It is only possible to carry out these tasks with innovative solutions, which need to modernizethe accommodation enterprises and be guided by international standards of hospitality. A comprehensiveapproach to the definition of tourist services necessitates expanding additional services. In the conditions ofEuropean integration, other services acquire specific features, affecting the market attractiveness of thehotel enterprise. Remaining the main one, the accommodation service is characterized by stability. Theservices that distinguish this accommodation facility from others are of increased interest. The articleshows the expediency of organizing tourist and festival events as additional services of tourist and entertainment complexes, which will positively impact the development of the southern region of Ukraine.

Information technologies as a mean of modernization of tour operating and innovative development of the hotel and restaurant business

The article examines the essence of information systems and technologies in the field of hotel and restaurant industry. The need to integrate software into the work of hotel complexes and restaurants as a basis for the formation and strengthening of competitive advantages for business entities in the rapidly growing market of tourist services is substantiated. Among the information systems and technologies that can be effectively used in the field of organization of the hotel and restaurant business, immersive technologies are defined as a way of full or partial immersion in the virtual world, the use of various types of virtual and mixed reality (augmented reality; visualization technology; virtual reality; mixed reality; 360-photo, video content). Information and communication facilities, components and tools are described, which enable the storage, access, monitoring, manipulation, processing and transmission of information in digital form from one place to another. The expediency of using immersive technologies as a way of full or partial immersion in the virtual world, the use of various types of virtual and mixed reality is defined and substantiated. The specifics of the use of the Customer Relationship Management System (CRM) in the hotel and restaurant business as an extremely effective strategy for business organization, in which customer relations are central to its activities, since customers are the main asset, are characterized. It is proved that an ideal CRM system should include a database on prices and service packages, information on the competitive situation and the current state of the market, a system for planning and monitoring activities, a system for collecting and managing contacts and signed contracts; facilitate the implementation of market segmentation and target audience, planning marketing campaigns, conducting marketing research and evaluating their real results. The prospects for the development of virtual and mixed reality in the hotel and restaurant industry until 2025 are described. The use of information and communication technologies at temporary accommodation enterprises is analysed in Ukraine in general and Ivano-Frankivsk region in particular.

ПОВЫШЕНИЕ ЭКОНОМИЧЕСКОЙ ЭФФЕКТИВНОСТИ ПРЕДПРИЯТИЙ ГОСТИНИЧНОГО РЫНКА ГОРОДА МОСКВЫ

The work is about the Moscow hospitality industry survival, development and adaptation to the new reality through hotels’ economic efficiency increase. Most successful hotels are constantly in search of new ways to optimize expenses and increase incoming cash flow. It considers key performance indicators for economic efficiency of accommodation enterprises. Current situation in the hotel market is studied, the main factors affecting the economic efficiency of Moscow hotel facilities are analyzed and proposals and recommendations to increase the capitalization of hospitality enterprises are elaborated. Under current circumstances it is reasonable for hotels to obtain China friendly, Halal friendly, India friendly and other certificates. Satisfying results are shown by stimulating the clients to book hotels directly as modern technologies allow tourists to avoid using agency services travelling in Russia and in Moscow in particular. The development of special packages for various MICE services will stimulate particular hotels choice for hosting events. Combined with the sector-specific conference package development, the optimization system allows to form complex approach to business issues in Moscow hotels. Competently calibrated system would be able to optimize the big hotels’ staff up to 40% (due to Sales, Finance and Revenue departments headcount decrease) by optimizing most of the events and group bookings.

Corporate social responsibility practices within the scope of sustainable tourism: A research at Accor Hotels

CSR includes many activities such as environmental development, protection of human rights, efforts that will increase the welfare of the society, and observance of the rights of employees. Within the scope of the universal principles of tourism ethics and rules of ethics in business life, tourism activities that are contrary to the general purposes of tourism and the common values of humanity, as well as sexual tourism activities especially involving children, are condemned and calls are made to combat such activities within the framework of international law (UNWTO,2022). Sexual exploitation of children in the tourism sector is the sexual exploitation of children by a person who leaves their own settlement, region or country and goes to other places. Transportation companies, tourism companies and the accommodation sector can also take part in such of the above scenarios. It is acknowledged that CSR practices have an important role in accommodation businesses, especially in international hotel chains. Therefore, this study, aim to investigate what the CSR activities of Accor accommodation businesses are. The semi-structured interview technique was used in the study. As a result of the interviews with the managers of Accor Accommodation Enterprises in Hungary, it has been concluded that accommodation businesses give importance to CSR activities and generally tend to social and environmental activities.

Examination of Online Visitor Comments for Accommodation Enterprises Operating in Kırklareli Province via Content Analysis

İnternet kullanımının giderek artması, çevrimiçi yorumların potansiyel müşterilerin rezervasyon kararlarını daha fazla etkilemesine yol açmaktadır. Bu bağlamda araştırmanın amacı, Kırklareli ilinde konaklayan ziyaretçilerin deneyimlerine yönelik çevrimiçi değerlendirmelerini incelemektir. Araştırmanın amacı doğrultusunda bazı kriterler belirlenmiştir. Yorumların güncel olması amacıyla 2017-2021 yılları arasında yapılan yorumlar dikkate alınmış ve anlam kayması yaşanmaması açısından ise sadece Türkçe ve İngilizce dillerinde yapılan yorumlar incelenmiştir. Kriterlere uygun Kırklareli’nde faaliyet gösteren 12 adet konaklama işletmesi araştırma kapsamına dahil edilmiştir. Kırklareli’nde konaklama deneyimi yaşayan ziyaretçilerin çevrimiçi anlatıları (n=465), dünyada en fazla ziyaret edilen internet sitelerinden biri olan çevrimiçi seyahat platformu TripAdvisor'dan toplanmış ve nitel yaklaşımlardan biri olan içerik analizi kullanılarak analiz edilmiştir. Araştırma sonucunda “çalışan davranışları”, “yemeklerin kalitesi ve özellikleri”, “unutulmaz bir deneyim”, “atmosfer ile ilgili özellikler”, “fiyat-performans” ve “otel konumu” olmak üzere 6 ana tema elde edilmiştir. Elde edilen ana temalar, daha önceki araştırmaları destekler niteliktedir. Kırklareli ilinde konaklayan ziyaretçilerin çevrimiçi yorumlarının önemli bir kısmının olumlu yönde olduğu ve deneyiminden memnun kaldığı tespit edilmiştir.

Agritourism and Peer-to-Peer Accommodation: A Moderated Mediation Model

Agritourism is not a new phenomenon; moreover, it has increased significantly over the past decade and is expected to continue growing in the future. Despite this growth, there is no shared understanding of agritourism, which is problematic because it creates confusion and diminishes its appeal among consumers, thereby impeding communication and collaboration between stakeholders. Agritourism activities can be carried out on a microscale in rural areas by families and agricultural practitioners or on a large scale by hotels, restaurants, and catering firms. Despite many developing countries’ agricultural potential, agritourism has not been inserted into development plans in these countries. Only agritourism in small accommodation enterprises is carried out on a microscale by rural families. This study seeks to test the relationship between the positive impacts of peer-to-peer (P2P) accommodation and agritourism performance, with the mediating effects of support for P2P accommodations and organizational citizenship behavior towards P2P accommodations. The data were derived from 300 Airbnb consumers and hosts of agritourism accommodations in the eastern province of the kingdom of Saudi Arabia (KSA). The results of “Structural Equation Modeling” (SEM) via the “Partial least squares” (PLS) showed a positive direct relationship between peer-to-peer accommodation and agritourism performance with a significant mediating role of Organizational Citizenship Behavior and a positive moderating role of information on Agritourism destinations. Several theoretical and practical implications are discussed.

EXAMINING THE ROLE OF STATEGIC MANAGEMENT PROCESS ON ORGANIZATIONAL AGILITY AND PERCEIVED ENVIRONMENTAL UNCERTAINTY

Örgütler çevresel olumsuzluklardan ve örgütün içinde bulunduğu koşullardan olumsuz yönde etkilenebilir ve rakipleriyle mücadele edemeyip geri çekilmek zorunda kalabilirler. Bu yüzden ayakta kalmak, varlığını sürdürmek, fırsatları değerlendirmek ve rekabet avantajından yararlanmak isteyen örgütlerin hedefler belirlemesi ve bu hedeflere yönelik stratejiler oluşturması önem taşımaktadır. Örgütün hedeflerine ulaşmada izleyeceği yol olarak ifade edilen stratejik yönetim, örgütün çevresindeki belirsizliğin azaltılmasını sağlayabilir ve örgütün daha aktif, hızlı ve esnek olmasını yani çevikliğini artırabilir. Bu çalışmada amaç stratejik yönetim sürecinin örgütsel çeviklik ve algılanan çevresel belirsizlik üzerindeki rolünü belirlemektir. Çalışmada nicel analiz yöntemi kullanılmıştır. Çalışmanın örneklemini Nevşehir ilindeki konaklama işletmelerinin yöneticileri oluşturmaktadır (n=168). Veriler basılı soru form (anket) vasıtasıyla elde edilmiştir. Yapılan analizler sonucunda stratejik yönetim süreci ile örgütsel çeviklik arasında ilişki bulunamamıştır. Diğer taraftan stratejik yönetim sürecinin algılanan çevresel belirsizliği pozitif yönde etkilediği tespit edilmiştir. Elde edilen bulgular tartışılmış ve önerilerde bulunulmuştur.

Https://www.tmstudies.net/index.php/ectms/issue/view/74

This paper aims to determine whether coronavirus (COVID-19) causes cost increases in accommodation enterprises and, if any, what these costs are. Additionally, executive perspectives were taken on operational budgets for 2020, occupancy rates, profitability, the decision to stay on or off, and expectations for the following year. The case study employed a qualitative research method, a multiple caseholistic design, and semi-structured interviews to elicit data. The data were collected from ten hotel managers in four- and five-star hotels in Kemer, Antalya, and serve as a sample for the study. COVID-19 has revealed the costs associated with hotel security and health measures, hygiene and cleanliness, and technological tools. Apart from these, legal restrictions have reduced the tourism season in hotel businesses from eight to four months. Business occupancy rates remained between 45- 60 per cent. Additionally, there was a 60% negative deviation in the enterprises' budget targets. Hotel managers were more concerned with achieving breakeven, keeping staff employed, and maintaining the hotel's image than with achieving the expected profit.

Tourist accommodation of castles and palaces located within the Lower Silesian Voivodeship

Properly prepared accommodation base, apart from specific tourist values, world situation and advanced infrastructure, has a great impact on contemporary tourism development. The paper focuses on main features of Lower Silesian tourist accommodation establishments founded in entered into the heritage register castles and palaces. As observed, tourist base is subject to dynamic changes and stands out with susceptibility to various factors, hence new types of lodgings with specific characteristics appear. One of the tendencies is growing interest in historical landmarks overnight stays. Simultaneously, the voivodeship, as the only one in Poland, despite ongoing pandemic, recorded increase in the number of accommodation enterprises. Therefore, it seems that there is a great need for further research aimed at understanding the potential and trends in such complexes creation.

The Role of Accommodation Enterprises in the Development of Sustainable Tourism

One of the obstacles to the success of sustainable tourism development is that the roles and responsibilities of the stakeholders in the destination are not clearly defined. This research aims to determine sustainable business practices, corporate social responsibility activities, the obstacles encountered while performing these activities, and the provided benefits within the roles and responsibilities of accommodation enterprises. The study used a phenomenology research design, a qualitative study method. A semi-structured interview form was implemented to 19 senior managers of 22 accommodation enterprises in Alanya that have environmentally friendly certificates. The results showed that the managers of the accommodation enterprises considered themselves responsible for the protection and development of the environment and that the sustainable business practices they performed were mostly ecological. It was also revealed that managers of accommodation enterprises should pay more attention to planning, which is one of the basic principles of sustainable tourism. The study’s main contribution is that it discusses sustainable business practices and corporate social responsibility activities together to determine the roles of accommodation enterprises in sustainable tourism development. Besides that, it also examines the factors that prevent sustainable business practices and their benefits. Considering that few empirical studies holistically discuss the role of accommodation enterprises in the sustainable development of tourism, this study is expected to provide a significant contribution to the literature. Deficiency of planning, mainly performing ecologically sustainable business practices, and the necessity of an effective governance system are among the implications of the research.

Transformation in South African Tourism: A Geographical Perspective on the Eastern Cape

In the international scholarship about tourism small firms the most distinguishing feature of South Africa relates to transformation debates. This article represents a contribution to the vibrant literature around small tourism firms and change in the global South by analysing the geographies of transformation in one South African province, the Eastern Cape. An historical approach is applied to understand the spatial patterns of transformation as mapped in patterns of ownership of Black small-scale accommodation enterprises. The historical approach shows that different regulatory regimes regarding Black entrepreneurs and their involvement in South African tourism have existed at different times and especially under the influence of apartheid legislation and following democratic change. The formative period of Eastern Cape tourism during the first half of the 20th century witnessed the establishment of a tourism economy dominated by White entrepreneurs and most especially in the coastal areas. The apartheid period, however, allowed a small window of opportunity for Black entrepreneurs to establish tourism businesses in the former ‘reserves’ which would become the Homelands. It is shown that the former Homelands areas are currently the most advanced transformation spaces. This finding reinforces the view that whilst with the end of apartheid the Homelands formally ceased to exist their legacy remains inscribed on the character and geographical patterns of tourism small firm development in South Africa.

ВЛИЯНИЕ ПРОДАЖИ ЦИФРОВОГО МАРКЕТИНГА НА МАЛЫХ И СРЕДНИХ ПРЕДПРИЯТИЯХ С ПРОДАЖИ В КАППАДОКИИ

The subject of the study is the effects on sales of the use of digital marketing tools by tourism SMEs in the Core Cappadocia region. The data obtained for the purpose of determining the uses and impacts were obtained as a result of the questionnaire applied to the owners or managers in 48 accommodation enterprises, which have been defined as SME in the Core Cappadocia region. The collected data were analysed with SPSS 21 package program. It has been determined that there is a positive significant relationship between the usage of digital marketing tools and their effects on sales, and there is no significant change in the annual turnover of the enterprises after the use of digital marketing tools. In addition, it has been determined that the use of digital marketing tools does not differ significantly according to the availability of a marketing department.

Information and Communication Technologies in food and accommodation sector in EU countries: Sticker or challenge for tourism development?

The article discusses the use of Information and Communication Technologies (ICTs) in the food and accommodation sector in the context of tourism development in EU countries. The paper is of a review and research nature. The purpose is to define a measure of the level of ICTs use in food and accommodation enterprises in EU countries, to consider the relation between proposed measure and chosen macroeconomic indicators, and finally to identify the impact of ICTs use on the development of this sector.To attain the aim of this research, a critical analysis of literature as well as desktop research has been carried out, the latter drawing on the data of Eurostat referring to companies from accommodation and food service activities. For the analysis, data for 26 EU countries over two time periods 2012–2019 and 2012–2017 were used. To assess the diversification of the level of ICTs use in the analysed sector, Hellwig's linear ordering method was utilized. Then, a fixed effects panel data model was used in order to examine the impact of the level of ICTs use on sector development, where the financial situation of enterprises (gross operating surplus) was assumed as the measure of the sector's growth.The values of the constructed taxonomic measure of development indicate the different levels of ICTs use by food and accommodation enterprises between countries. The estimated two-way panel data model confirmed a significant positive impact of ICTs use on gross operating surplus with a time lag of two years.

Konaklama İşletmelerinde Akıllı Turizm Teknolojilerinin Kurumsal Kabulü(Organizational Adoption of Smart Tourism Technologies in Accommodation Enterprises)

Purpose – The purpose of this study is to contribute to the relevant knowledge accumulation by revealing the factors that affect the organizational adoption of smart tourism technologies in accommodation enterprises. Design/methodology/approach – Structured interviews were carried out, which is one of the mostly used qualitative data gathering techniques. Primary data were collected through either face-to-face interviews or e-mails held in May-June 2020 with nine managers of accommodation enterprises operating in Antalya and Cappadocia Region which offer different tourism products to different tourist profiles. The data were subjected to inductive content analysis, participants’ responses were tabulated, and direct quotations were included for each interview question. Findings – As the data analysis reveals, the perceived benefit, compatibility, top management support, firm size, technology competence, customer needs and competitive pressure factors positively affect the organizational adoption of smart tourism technologies in the accommodation enterprises while the complexity factor affects negatively. Moreover, it was stated that the legal regulations as being environmental factor had also positive implications. Discussion – Although there are studies on the organizational adoption of new technologies in the tourism sector (Wang & Qualls, 2007; Fux & Myrach, 2009; Ozturk et al., 2012; Leung et al., 2015; Nurhadi & Purnomo, 2018), no study available on organizational adoption of smart tourism technologies in accommodation enterprises. The compatibility, firm size, technology competence, customer needs and competitive pressure factors affect positively the organizational adoption of smart tourism technologies in accommodation enterprises. These results are supported by the studies of Ozturk et al. (2012), Wang et al. (2016), Lin (2017), and Yan Xin et al. (2014). In line with these findings, suggestions were made to the academia, practitioners and future studies.

'Kadın ve Turizm Konulu Çalışmaların Görsel Haritalama Tekniğine Göre Bibliyometrik Analizi

Women's studies have become popular area in recent times as a reflection of the sensitivity to gender equality. The sector is a part of the service sector and significant part of the work is oriented. In addition to its labor-intensive structure, also shows a womanintensive feature. Due to continuous growth of and contribution positive effects to socioeconomic development of individuals, it has been an increase sein studies dealing with “women and topics together. A content analysis on the concepts of women and tourism has been performed using the Bibliometric method and Vosviewer programme. Within the scope of the study, 3245 studies obtained from the Web of Science data platform and analyzed using visual mapping technique. According to the co-occurrence analysis made on the keywords of studies, six different themes were determined and these were grouped as Tourism, Gender, Cross-Border Reproductive Care, Motivation, Sustainable Tourism and Segmentation. The obtained document type within the scope of their search is the article. It has been determined that the issue of is mainly studied in the accommodation enterprises. In literature, women-oriented studies started in 1975 and increased after 2010. According to research findings in are predominantly determined on glass ceiling barriers, wage discrimination, working departments and their roles in management levels.