Acceptance Of Online Shopping Research Articles

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda

AbstractDue to the increasing ubiquity and acceptance of online shopping, social commerce research has attracted the attention of many scholars, leading to an exponential growth of the literature within a short span of a few years. Among the numerous investigations in the field, research relating to online content is warranted owing to the rapid evolution of content and its importance in the shopping arena. This study systematically reviews the literature on various dimensions of content and how these dimensions influence customer‐level outcomes in social commerce. The study adopts a framework‐based approach and organizes 169 content‐focused research articles. The framework proposes three content dimensions—format, source, and platform, and four outcome categories based on transactionality and favorability of outcomes. The findings reveal an evolution of content dimensions and consumer behavior outcomes. Additionally, identified gaps and future research directions have been discussed.

Furniture online consumer experience: A literature review

In recent years, people’s acceptance of online shopping has increased markedly with the gradual maturing of e-commerce. The furniture industry in China, along with many other countries, is paying increased attention to the online retail business. The furniture online consumption experience has attracted attention both in academic and industrial fields. The purpose of this paper is to provide a literature review of the furniture online consumption with an aim to extend the concept of consumer experience to the context of online furniture consumption. The paper offers three important contributions for both academics and practitioners. First, it analyzes the main influencing factors of the consumer experience concerning wood furniture online consumption in China. And secondly, it proposes a conceptual framework of furniture online consumer experience (FOCE), which divides online consumption experience into three dimensions: perceived risk experience, emotional experience, and new technology interactive experience. Finally, from a managerial perspective, the authors put forward constructive strategies in terms of furniture online sales. The findings of this study afford practical implications for the improvement of the online shopping experience of consumers for furniture companies.

The impact of buyer shopping orientations and demographic factors on the purchasing for different product types- in the context of online shopping

The impact of buyer shopping orientations and demographic factors on the purchasing for different product types- in the context of online shopping

Intention Toward Acceptance of Online Shopping Among Consumers in Kano, Nigeria: Application of UTAUT Model Approach in A Nigerian Context

Interestingly, the internet has become one of the most significant and popular platforms for businesses to market their offerings throughout the world. Shopping through the internet has emerged in recent years as a new concept and is advancing in many countries around the world, including sub-Saharan Africa such as Nigeria. However, the acceptance of e-shopping faces many challenges and barriers, such as technological, cultural, organisational, personal and social issues, which must be addressed for improved acceptance by consumers. Using a qualitative approach with a modified version of the UTAUT2 model (by integrating ‘awareness of online shopping’ and ‘mobile skilfulness’), the focus of this paper is to explore the critical factors influencing consumer behavioural intention towards the acceptance of online shopping based on the UTAUT model approach. Purposive sampling technique was employed to select a sample of 17 participants. Focus group interview was conducted with Nigerian postgraduate students of Lovely professional university India. The findings suggest that performance expectancy, effort expectancy, social influence, awareness of online shopping and mobile skilfulness are the major factors that are likely to influence behavioural intention to accept online shopping in Nigeria. The result of this study will be beneficial for policy makers/government agencies, telecommunication companies as well as online stores. Keywords: Behavioural intention, Consumer, Internet shopping, Online shopping in Nigeria, UTAUT DOI: 10.7176/JAAS/64-01 Publication date: May 31 st 2020

Measuring information potential to understand shoppers' acceptance of online shopping

Online shopping has emerged as the next retail destination and information is one of the critical factors in its success. Customers are browsing online shopping portals not only to buy products but also to access information. This information is further used to buy products from other channels. Customer access information in multiple ways including comparing and customising products and choice. Therefore, information has the strong influence in online shopping portals. In this study, we explored the importance of information in the context of online shopping. Later, the potential of information given at online shopping portals and shopper's acceptance towards online shopping are measured. This study proposed and tested a model of shoppers' acceptance in the context of online buying behaviour. The data for the study was collected through a self-administered questionnaire. The study utilised 234 surveyed questionnaires. This research will provide theoretical and practical managerial implications at the end of paper.

Measuring information potential to understand shoppers' acceptance of online shopping

Online shopping has emerged as the next retail destination and information is one of the critical factors in its success. Customers are browsing online shopping portals not only to buy products but also to access information. This information is further used to buy products from other channels. Customer access information in multiple ways including comparing and customising products and choice. Therefore, information has the strong influence in online shopping portals. In this study, we explored the importance of information in the context of online shopping. Later, the potential of information given at online shopping portals and shopper's acceptance towards online shopping are measured. This study proposed and tested a model of shoppers' acceptance in the context of online buying behaviour. The data for the study was collected through a self-administered questionnaire. The study utilised 234 surveyed questionnaires. This research will provide theoretical and practical managerial implications at the end of paper.

Predicting Consumers' Acceptance of Online Shopping on the Internet

Online shopping environment is a relatively novel perception and has changed the way people communicate and do the business. The rising internet penetration facilitated a shift from conventional marketing to interactive marketing. Online shopping is one such marketing service which is available to the consumers uninterrupted at anytime from anywhere through internet. The online consumers have more control and bargaining power than consumers of conventional stores because the internet offers more interaction between customers and retailers as well as greater availability of information about products and services. In a virtual environment where the website is just a mouse click away, it becomes extensively difficult to understand the consumers' behaviour and take effective measures to make them purchase online. The study focuses on identifying the key dimensions of the perceived advantages and risks that influence on consumers' online purchase behaviour. The findings afford the online retailers in designing well-organized and risk reducing strategies for online consumers.

ONLINE SHOPPING: AN ANALYSIS OF TECHNOLOGY ACCEPTANCE MODEL OF JORDANIAN CUSTOMERS

Previous studies have attempted to determine the various factors which affect online shopping behavior based on different theories . The issue is the difficulty of identifying significant factors that influence customer behavior. Existing studies concentrated on online shopping in developed countries. For instance, in Jordan, online shopping remains in the early stage of development. Little is known about the acceptance of online shopping and the factors which influence this behavior throughout this country. The results indicate that perceived usefulness and perceived ease of use have a direct effect on customers’ attitudes towards online shopping and attitude determine the behavioral intentions of online shopping. Limitations, implications and future research are discussed.

Consumer Acceptance of Online Shopping in Cameroon: Comparing Different Types of Product

Purpose: The purpose of this paper is to determine the effects of consumer acceptance of online shopping in Cameroon by comparing different online product types. Design/Methodology/approaches: The sampling method employed in this study is convenience sampling method. The descriptive study was carried out in survey method. The research group consisted of total number of 108 of participants (female 60, n=55.6%; male 48, n=44.4%) and age range is between 20 and 35. A total of 108 sets of questionnaires were distributed randomly to students in Universities of Buea, Yaounde, Bamendaand working adults in Yaounde, Douala and Buea. Findings: The relationships of consumer characteristics on their acceptance of online shopping are differ depend on the product types. For electronic gadgets, the findings remained in line with the overall results. For apparel, personal innovativeness has become insignificant to influence on the online buying behaviours while internet selfefficacy have in turn a significant relationship toward online shopping. Hence, it is concluded that product types affect the relationships between consumer characteristics and attitudes toward online shopping. Originality/value: This study’s research questions and methods are new to the line of consumer perception of online shopping of different product types making it a starting point for further lines of exploration.

E-shopping: an Analysis of the Technology Acceptance Model

One of the continuing issues in the management of information technologies is the difficulty of identifying significant factors that influences consumers to accept and make use of systems developed and implemented by others. Existing studies have employed the technology acceptance model (TAM) to address this issue and the model has now become one of the most widely used models in information technology. However, an exhaustive review of the literature suggest that findings of TAM relationships are not borne out in all studies - there remains a wide variation of predicted effects in various studies with different types of users and systems. While there are existing studies concentrated on online shopping globally, many conclude with calls for a closer examination of online shopping intentions in specific countries, typically those in developing and less developed countries. Online shopping remains in the early stage of development in Malaysia. Little is known about the acceptance of online shopping and the factors which influence this behaviour. This study attempts to fill in this gap by providing insights on how consumers form their attitudes and online shopping intentions to the existing literature and managerial implications for online shopping retailers and marketers on how best to serve and attract consumers to shop online via the management of online shopping technologies.

Positive Attitudes of Undergraduate Students Toward Online Shopping

In recent years, computers and the Internet have become an important part of modern societies. These technologies have influenced almost all aspects of daily life; from education to communication, from entertainment to business. Along with the spread of the Internet use, the acceptance of online shopping has been growing, especially in the developed parts of the world. However, electronic commerce is still in its infancy in developing countries. In this study, the author explored positive attitudes of undergraduate students toward online shopping and examined the association between positive attitudes of undergraduate students toward online shopping and their demographics variables: gender, age and income. And attitudes of online shoppers and non-online shoppers toward online shopping were compared. Participants of this study were undergraduate business students in a public university in Turkey. A paper-based questionnaire was used containing five-point Likert type scale to explore students’ attitudes toward online shopping. A total of 314 students voluntarily participated to the study. It is found that in general participants have positive attitudes toward online shopping. Online shoppers have more positive attitudes than non-online shoppers toward online shopping. Generally male students have more positive attitudes toward online shopping than female counterparts. There is a positive correlation between income level and positive attitude toward online shopping; as monthly family income increases, participants have more positive attitudes toward online shopping. Keywords: Online shopping, undergraduate students, positive attitudes

An Empirical Study on the Effects of Consumer Characteristics on their Acceptance of Online Shopping in the context of Different Product or Service Types

An Empirical Study on the Effects of Consumer Characteristics on their Acceptance of Online Shopping in the context of Different Product or Service Types

Extrinsic versus intrinsic motivations for consumers to shop on-line

Previous research has usually assumed that shopping on-line is a goal-oriented activity and is motivated by extrinsic factors of the customers. On the other hand, intrinsic factors, such as entertainment, have been found to be a major reason for peoples to use the Internet. This study examined whether such intrinsic motivations can be used to explain consumers’ acceptance of on-line shopping. A theoretical model, based on the technology acceptance model, was proposed to describe the intrinsic and extrinsic motivations of consumers to shop on-line. Results of this empirical study showed that perceived usefulness is not an antecedent of on-line shopping, while fashion and a cognitive absorption experiences on the web were more important than their extrinsic factors in explaining on-line consuming behavior. Implications and limitations were discussed.