Abstract
One of the continuing issues in the management of information technologies is the difficulty of identifying significant factors that influences consumers to accept and make use of systems developed and implemented by others. Existing studies have employed the technology acceptance model (TAM) to address this issue and the model has now become one of the most widely used models in information technology. However, an exhaustive review of the literature suggest that findings of TAM relationships are not borne out in all studies - there remains a wide variation of predicted effects in various studies with different types of users and systems. While there are existing studies concentrated on online shopping globally, many conclude with calls for a closer examination of online shopping intentions in specific countries, typically those in developing and less developed countries. Online shopping remains in the early stage of development in Malaysia. Little is known about the acceptance of online shopping and the factors which influence this behaviour. This study attempts to fill in this gap by providing insights on how consumers form their attitudes and online shopping intentions to the existing literature and managerial implications for online shopping retailers and marketers on how best to serve and attract consumers to shop online via the management of online shopping technologies.
Highlights
The process of growing the Internet in the recent years has been genuinely perceived as an extraordinary event (Krishna & Guru, 2010)
While it may be argued that online shopping sites would be a much better site for the study, the fact that no Malaysian shopping websites allow for the administration of external questionnaires along with the high ambiguity results often projected in online questionnaires would hinder efforts to obtain results which are less-biased and less-error prone
More females were found to have made an attempt to shop online as compared to males. This finding contradict the findings of past electronic commerce researches in developed countries such as those of Korgaonkar and Wolin (1999) and Swinyard and Smith (2003), whereby it was concluded that online shoppers tend to be males, it is suggested that there is a variation between gender of online shoppers in developed and developing countries as the current finding conformed to the recent finding of Delafrooz et al (2010) and Hashim et al (2009) which concluded in a similar percentage, whereby it indicated that most online shoppers in developing countries, such as Malaysia, were females
Summary
The process of growing the Internet in the recent years has been genuinely perceived as an extraordinary event (Krishna & Guru, 2010). Research indicates that the development of the commercial trade that is carried out through the Internet has surprisingly changed the retail vista in the world economy since 1990 (Chen & Chang, 2003). This is supported by Delafrooz et al (2010) as the usage of the Internet in the contemporary era is no longer limited as a networking media, but it is being used as a means of transaction for consumers in the global market. Forouhandeh et al (2011) argued that the dramatic development of commerce through the Internet has brought forth many new challenges
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