Acceptance Of Electronic Commerce Research Articles

Managers/Owners’ Innovativeness and Electronic Commerce Acceptance in Chilean SMEs: A Multi-Group Analysis Based on a Structural Equation Model

The aim of this paper is to study differences in the adoption of e-commerce associated with the level of managers/owners’ innovativeness. The background utilized to estimate the respondents’ favorable reception of e-commerce is a model based on the Theory of Planned Behavior, which has been extended to include perceived drivers and obstacles as antecedents of attitude toward e-commerce acceptance. Small and medium enterprises in Chile participated in the study. A Partial Least Squares multi-group test was employed to note differences between groups. The main conclusions of the study are: (1) the level of managers/owners’ innovativeness differentiates between adopters and non-adopters of e-commerce of small and medium enterprises in Chile; (2) the Theory of Planned Behavior has been successfully used to explain the process of adoption of e-commerce among Chilean managers/owners; (3) there are significant relationships between both drivers and obstacles and attitude toward using e-commerce; (4) a strong and significant relationship exists between attitude and intention to use e-commerce. Results can be used by small and medium enterprises in developing countries to boost e-commerce adoption.

Older Adults on Electronic Commerce: A Literature Review

Electronic commerce keeps proliferating in the globalized market, and according to the market trends in both academic and commercial studies, the youth segment seems to be the primary objective of market strategies and the greater subject of academic studies. However, there is not much information about if the same situation in the market applies to the older adult segment, despite the growth in the number of older persons in many countries. To have a broader understanding of this matter, we carried out a review of the literature about this topic, with particular emphasis on the older adult's acceptance of electronic commerce, mobile commerce, mobile phones and the factors that influence their use of the technology. We also discuss some utilization of model and investigation theories, and we propose some directions for future research in this area.

Investigating the impact of competitive strategy, knowledge management and the acceptance of electronic commerce on financial performance (Case Study: Bank Shahr in East Azerbaijan Province)

Investigating the impact of competitive strategy, knowledge management and the acceptance of electronic commerce on financial performance (Case Study: Bank Shahr in East Azerbaijan Province)

The Roles of Trust and Risk in Electronic Commerce Acceptance among Virtual Community Users

Many existing studies have addressed the topics of electronic commerce (EC) and virtual communities (VCs). Analyses of information systems usage based on the technology acceptance model (TAM) have proven to be successful across most online service contexts. However, previous studies have focused only on either EC or VCs, and have rarely tried to analyze the relationship between them. The effects of factors on user intentions have been demonstrated through the application of theories like TAM, but few studies have explored the salient relationships of VC members’ EC acceptance. To fill this gap in VC and EC research, this paper attempts to develop a research model that extends the TAM perspective, taking into account the additional contributions of trust in service providers and VC members on factors that affect EC and VC adoption. In doing so, we propose a model that analyzes the effect of transferring trust between TAMs. In particular, we examine the mediating role of perceived risk. The research model was empirically tested in the context of a social networking service.

Integrating website usability with the electronic commerce acceptance model

This paper analyses the role of website usability in a B2C electronic commerce environment. The authors identify dimensions of website usability that have been examined in the literature and integrate those usability dimensions within an electronic commerce acceptance model using an e-commerce simulation. Structural equation modelling was used to analyse the relationship between several website usability and e-commerce variables (design credibility, content, interactivity, navigability, responsiveness, download delay, perceived usefulness, perceived ease of use, and satisfaction with design) as well as trust, perceived risk, and intention to transact. The results demonstrate that website usability does influence several outcomes that are important for businesses to attract and retain customers.

E-governance: Public Policy Perspective

In this paper, E-governance will be viewed form the policy perspective: desirable objectives, especially with the reference of developing countries, burning issues of daily concern of civil society. The emergence of the Internet in our day-to-day life and development of information communication technology (ICT) and social acceptance of electronic-commerce has fundamentally altered the mind set in which government delivers services to citizens, businesses or even within inter-government agencies.

The effect of innovativeness on the adoption of B2C e-commerce: A model based on the Theory of Planned Behaviour

This paper analyses the factors that lead Internet users to becoming online shoppers. In particular, assuming that Internet is an innovation affecting the way individuals shop, a model of electronic commerce adoption is proposed that adds personal innovativeness to the traditional formulation of the Theory of Planned Behaviour. The theoretical model proposed is tested on a sample of Web users with no experience in online shopping. The results denote that electronic commerce acceptance is determined by attitudes to the system, subjective norm and personal innovativeness in the domain of information technology. Moreover, we find that personal innovativeness has a moderating effect on the acceptance of electronic commerce.

Towards the Development of a Framework to Evaluate the Effect of Culture on Trust and Electronic Commerce Acceptance

Towards the Development of a Framework to Evaluate the Effect of Culture on Trust and Electronic Commerce Acceptance

From the editors

We are pleased to present the second issue for this year. Three of the four articles deal with trust and other key factors influencing the adoption and acceptance of electronic commerce. The fourth provides and interesting experiment examining potential factors that influence an individual's willingness to report negative status information for an IS project. The first article by Chen, Gllenson, and Sherrell focuses on consumer acceptance of virtual stores by integrating key factors provided in the Technology Acceptance Model and Innovation Diffusion Theory. In addition, the authors examine the role of information richness, perceive trust, and service quality. Among the many interesting findings, the impact of service quality and trust were approximately equal to the traditional factors of compatibility, perceived usefulness, and ease of use. As contrast, Van Slyke, Belanger, and Comunale's article also focuses on the issue of trust on web-based shopping. Their objective is to examine trust as it relates to Innovation Diffusion Theory. Trust again was found to have an impact on use intention even after controlling for most of the key predictors from Innovation Diffusion Theory. Our third article by Kim and Prabhakar examines the role of initial trust on the adoption of B2C e-commerce. They found that initial trust has an impact on adoption behavior. But what are also of interest are the antecedent factors to trust. As the authors note, antecedents to trust must be explicitly identified and considered separate from trust itself. As such, Kim and Prabhakar found that propensity-to-trust, structural assurances, and word-of-mouth referrals were significant predictors. Finally, we present a very interesting article by Keil, Smith, Pawlowski, and Jin that explores the phenomenon of individuals' reluctance to report bad news during the life of a IS project. If we are able to mitigate such reluctance, obtaining such information as soon as possible would be a key factor to avoid sidelining of a project. The authors present a theoretical model drawn from the whistle-blowing literature and test it under controlled experimental conditions using role-playing scenarios. They found a strong relationship between normative perceptions of whether one ought to report problems with perceived personal responsibility. Moreover, they show the inverse relationship between personal responsibility and reluctance to report problems. Beyond that, via agency theory, they show the impact of organizational climate and information asymmetry was found to indirectly impact willingness to report negative project status information. Enjoy.

Evaluating Electronic Commerce Acceptance with the Technology Acceptance Model

As many retailers struggle with their on-line operations and dot corns close their virtual doors, it has become critical to understand why consumers buy online. This study applies the Technology Acceptance Model (TAM) to electronic commerce participation using a sample of 138 college students. Ease of use was found to have an impact on whether someone would buy a product online and on usefulness. Usefulness had an impact on the number of times a respondent purchased items online. The number of hours spent using the internet per week had a significant impact on all four measures of electronic commerce participation, whether they bought something online, how many times they bought something online, how frequently and how much was spent buying online. Surprisingly, security and privacy concerns did not have an impact on electronic commerce participation. The implications, limitations and directions for future research are addressed.

Globalization and E-Commerce VIII: Environment and Policy in Taiwan

The international environment is the most important factor that drives the diffusion of B2B ecommerce in Taiwan. The digital information network that enables supply-chain management is used by Taiwanese firms as a means to protect their position in global production. National environment elements, such as telecommunication infrastructures and human resources, are useful reinforcing factors, but not powerful enough to drive the whole process. Government policies play a role only to the extent that they encourage a certain approach to e-commerce solutions. In the case of B2C e-commerce, Internet penetration among the general population is a precondition for diffusion. On-line security concerning trading and payment is critical for the acceptance of electronic commerce by Internet users and the national environment is crucial in this regard. Nevertheless, the most effective driver for the diffusion of electronic trade appears to be innovation of the right products. Without such products, the diffusion of e-commerce will be limited, even with the right environment and policies.

THE ROLE OF CONSUMERS_ TRUST IN ONLINE-SHOPPING

Many consumers are sceptical or suspicious about the functional mechanisms of electronic commerce, its intransparent processes and effects, and the quality of many products that are offered online. This paper analyses the role of consumer trust as a foundation for the diffusion and acceptance of electronic commerce. Starting from a functional perspective trust is seen as distinct but potentially coexisting mechanism for reducing the uncertainty and complexity of transactions and relationships in electronic markets. The analysis focuses on conditions of e-commerce transactions that are relevant for the formation of trust problems. Drawing on the theory of information two types of uncertainty are described: system-dependent and transaction-specific uncertainty. Finally different activities and instruments are described and categorized that Internet firms can use to establish and maintain trust.

Barriers to Global Electronic Commerce: A Cross-Country Study of Hong Kong and Finland

Babson College So far electronic commerce has primarily been limited to electronic business-to-business transactions and small, but quickly growing, consumer-oriented activities on the Internet, such as electronic advertisements mated with the traditional mail-order operations. What lies ahead in the future is a concept of true global electronic commerce (GEC), in which firms will exploit a virtual value chain to migrate much of their value-adding activities from the physical marketplace to the virtual marketplace. The capability for business concerns to be able to reach out to a global business community at a relatively small cost is very attractive and promises to transform international business. Despite this realization, it has become increasingly evident that the proliferation of GEC is dependent on resolution of a myriad of technical, organizational, economic, cultural, political, and legal issues. In this study, field studies of 10 companies in Hong Kong and Finland were conducted with an eye toward identifying the major barriers that have hindered or slowed down the wide acceptance of electronic commerce across borders. In addition to several country-specific barriers to GEC, resistance to change, lack of education about the potentials of GEC, and lack of flexible software were found to be the key inhibitors to the orderly acceptance and deployment of computer-mediated commerce at the global level.

Internet shopping, consumer search and product branding

Recent interest in the Internet as a medium for commerce has raised questions about the usefulness of branding on the World Wide Web. Examines whether consumers use brands as sources of information when shopping on the Internet. Applying theory from the economics of information, predicts that recent adopters of the Internet will be less proficient at searching for product information and will rely more on brands. As they gather more experience on the Internet, their search proficiency should rise and their brand reliance should fall. These hypotheses are tested and confirmed using usage and opinion survey data from the Internet community. The results suggest that branding can facilitate consumers’ acceptance of electronic commerce.