Acceptance Of New Technology Research Articles

Applying the UTAUT2 Model to a Non-Technological Service: The Case of Spa Tourism

Well-being tourism is a $639 billion market. Spa tourism is considered the most important segment within this market. The present study uses the Unified Theory of Acceptance and Use of Technology (UTAUT2) model to analyse tourists’ purchase intentions regarding a thermal suite. The model was originally designed to analyse users’ acceptance of new technologies. The original contribution of this paper is to apply it to a non-technological service. Specifically, data were collected through a questionnaire administered to a sample of 810 potential Spanish spa-goers. A consistent partial least squares (PLSc) SEM technique was used. The proposed model explains 53.3% of the variance in Purchase Intentions regarding the thermal suite. Performance expectancy is the variable that plays the greatest role in tourists’ purchase intentions, followed by hedonic motivation.

Exploring How Older Adults Use a Smart Speaker-Based Voice Assistant in Their First Interactions: Qualitative Study.

BackgroundSmart speaker–based voice assistants promise support for the aging population, with the advantages of hands-free and eyes-free interaction modalities to handle requests. However, little is known about how older adults perceive the benefits of this type of device.ObjectiveThis study investigates how older adults experience and respond to a voice assistant when they first interact with it. Because first impressions act as strong predictors of the overall attitude and acceptability of new technologies, it is important to understand the user experiences of first exposure.MethodsWe conducted semistructured interviews with 18 people 74 years and older who had never used a smart speaker before, investigating the patterns of use, usability issues, and perspectives that older adults have when using a voice assistant for the first time.ResultsThe overall first response to a voice assistant was positive, thanks to the simplicity of a speech-based interaction. In particular, a positive and polite response to complete the interaction with a voice assistant was prevalent, such as expressing gratitude or giving feedback about the quality of answers. Two predominant topics of commands made in the first interaction include asking health care–related questions and streaming music. However, most of the follow-up reactions were unfavorable because of the difficulty in constructing a structured sentence for a command; misperceptions about how a voice assistant operates; and concerns about privacy, security, and financial burdens. Overall, a speech-based interaction was perceived to be beneficial owing to its efficiency and convenience, but no other benefits were perceived.ConclusionsOn the basis of the findings, we discuss design implications that can positively influence older adults' first experiences with a voice assistant, including helping better understand how a voice assistant works, incorporating mistakes and common interaction patterns into its design, and providing features tailored to the needs of older adults.

‘That would break the containment’: the co-production of responsibility and safety-by-design in xenobiology

ABSTRACT Few studies of frameworks of Responsible Research and Innovation (RRI) have addressed the meanings and framings of responsibility in relation to scientific practice. Researchers in the emerging field of xenobiology aim to explore the non-natural biological world through the development of alternative genetic systems, promising the safety of these systems with built–in–safety features (biocontainment). This article argues that approaches to responsibility partly shape the research agenda of a xenobiology laboratory. Conceptions of responsibility are co-produced with an imagination of the public as expectant of safety, and whether users may modify technological artefacts. I suggest the term ‘technologies of compliance’ to reflect that safety and the acceptance of new technology is a priority in synthetic biology research and design. This study provides an account based on ethnographic and interview data of the association of responsibility with design principles, relevant for RRI frameworks that are aligned with scientific practice.

Review of Technology Adoption Models and Theories to Measure Readiness and Acceptable Use of Technology in a Business Organization

It has been evident that innovative technologies have evolved in the past few decades, notably, in the computing discipline. As a result, technology adoption models and theories are deemed vital to business organizations to assess if end users are ready and accept new technologies. Therefore, requirements to review prevailing technology adoption models and theories which seek to assist business organizations to assess the readiness and acceptance of these new technologies, otherwise, such initiatives become obsolete and do not support core business processes, as it was originally intended. This paper reviews three technology adoption models relevant to information systems and information technology studies on the latest technologies such as ERP, cloud computing, and other systems implemented in business organizations. The study could assist to analyse the acceptance and utilization of new technologies. It can also be used to improve such models and theories in the adoption of new technologies.

ODNOS TEHNOLOŠKE DINAMIKE NOVIH TEHNOLOGIJA I APSORPCIJSKOG KAPACITETA IZVOZNIH PODUZEĆA REPUBLIKE HRVATSKE

Information and communication and digital technologies provide numerous opportunities for companies so that companies can operate more easily and efficiently globally and, due to new technologies, gain a competitive advantage. New trends and technologies are creating great pressure in the market and companies are forced to look for new, faster and more efficient ways and models of doing business. Markets dictate the pace and are becoming more digital precisely due to technology that is advancing and evolving rapidly. With new technology, knowledge and innovations are the key factors to success. Many companies today are defined and described as knowledge companies that accumulate and develop existing knowledge but also adopt new. The aim of this paper was to explore and examine the ability of the organization to absorb knowledge (absorptive capacity) as the key factor in the process of acceptance of new technologies. The research was conducted in the Republic of Croatia and Croatian export companies (micro, small, medium and large) were included in the research. The research hypothesis "Technological dynamics of new technologies affect the absorptive capacity of acceptance of new technologies in export companies of the Republic of Croatia" was confirmed through conducted research. The research has proven that absorptive capacity plays a major role in the context of an organization’s ability to recognize, acquire, transform, and use new knowledge and new technologies.

Impacto do treinamento na implantação de novo sistema eletrônico e aceitação de novas tecnologias em uma instituição federal de ensino superior

Purpose – The adoption of new technologies is a challenge for organizations, which leads them to invest in training when implementing a new system. The aim of this study was to evaluate the effect of the impact of training on the acceptance of a new system, as well as the relationship between the impact of training and the acceptance of new technology with the frequency of use of the system by the user in a federal institution of higher education.Design/methodology/approach – An online questionnaire was answered by participants from an institution two months after the training of a new system. A total of 288 responses were obtained (56.3 % were women, and 44.1 % were from 29 to 39 years). The scales for self-assessment of impact of training at work, for support to transfer, and for accepting new technologies were applied, in addition to sociodemographic data and frequency of use of the system. Correlations, linear regression, and ANOVA with a post hoc test were conducted to test the relationship between variables.Findings – The results indicated that the greater the perception of impact of training, higher the acceptance of the new system. In addition, those who demonstrated greater acceptance of technology, used the system more frequently.Research limitations/implications – This study has implications for the management of training related to new technologies.Originality/value – It also contributes to the field by bringing the concept of impact of training jointly with the acceptance of new technologies, which traditionally has investigated only reactions to training, and not the transfer of skills.

User Familiarity and Satisfaction With Food Delivery Mobile Apps

The market for food delivery mobile applications (FDMAs) in South Korea has massively expanded due to the increase in both smartphone penetration rate and single-person households, thus marking a phase of severe competition. A deeper understanding among FDMA practitioners of users’ acceptance of FDMAs is required to become more competitive. The technology acceptance model (TAM) is a dominant theory to help illuminate users’ acceptance of new technology. However, users’ familiarity (FAM) and satisfaction (SAT) with new technology has been less studied in the context of FDMA. Based on this background, this study aims to examine the relationships between users’ FAM, perceived ease of use (PEU), perceived usefulness (PU), SAT, and intention to reuse (IR) in the context of FDMAs. With the use of an online-based questionnaire, data were obtained from consumers who have experienced with one of the top-three mobile apps for food delivery in South Korea. Partial least squares structural equation modeling is employed to examine the extended TAM in the Korean FDMA setting. The findings demonstrate that (a) FAM has a positive influence on both PEU and PU; (b) PEU is positively associated with PU; (c) both FAM and PU positively affect SAT, but PEU does not; and (d) FAM, PU, and SAT are the significant antecedents of IR. This study then discusses the findings in terms of academic contributions and suggests practical implications, focusing on marketing strategies that can be usefully adopted by FDMA developers.

CHANGE AT DISTANCE EDUCATION, WHAT KIND OF RESISTANCE? WHAT IMPROVEMENTS?

The study is aimed at training sports technicians in the Spanish state. Currently, most of them are in transitory period. For research, the Theory of Resistance in Innovation has been considered. This theory proposes a functional dimension and a psychological dimension with five factors: (Use, value of the product and risks involved) and (elements associated with traditional beliefs and those related to the image). The context studied was the courses taken by the Royal Spanish Skating Federation. The methodology followed in this research is empirical-analytical with a non-experimental approach. It will be basically a descriptive investigation. For this, an ad-hoc instrument was constructed with quantitative and qualitative response items. Among the results, it is worth highlighting the significant differences existing in students with experience in distance learning in the variable of acceptance of new technologies. In the qualitative part, it is recognized that the online mode allows to apply the knowledge immediately although there are difficulties during the first weeks. The creation of the figure of a tutor is proposed, which will catalyze the introduction to students’ courses, facilitating the use of the platform before the start of the course.

Is It Possible to Measure Online Purchasing Intention Trough Technology Acceptance Models?

Technology acceptance theories are mainly focused on measuring the acceptability of new technologies and empirically tested through employees in an organization. Currently, these technology acceptance theories are used by researchers to measure the online purchasing intention. However, those theories were directly focused on the technological components, ignoring retailers, customers, media and most other macro components engaged in the online purchasing.

Cost estimation methods for internet infrastructure deployment in Rural Sarawak: a review

<p>In rural Sarawak, the internet accessibility is low due to unreliable power grids to support telecommunication network and large geographical area. The risk for network infrastructure implementation is high for Internet Service Provider (ISP), thus more practical and accurate cost estimation methods should be used [1-3]. This paper reviews different types of cost estimation methods and the accuracy and feasibility of each methods are discussed and compared for network infrastructure implementation in rural Sarawak. The unique characteristics of rural Sarawak are considered in this work, including the topography, development of rural areas and acceptance of new technologies. Different cost estimation methods are identified for different senarios and availability of data.</p>

Simulation of the effect of COVID-19 outbreak on the development of branchless banking in Iran: case study of Resalat Qard–al-Hasan Bank

PurposeCOVID-19 has become a global challenge with a significant rate of prevalence, and it has exerted devastating consequences in epidemic, economic and social terms. Therefore, a number of studies have already been, or are now being, conducted on the detrimental effects of the virus. In this respect, a question may arise: Is there any possibility to turn the threat of the virus outbreak into an opportunity in some sectors such as the banking industry? In this research, the effects of COVID-19 outbreak as an intervening element on the acceptance of branchless banking were studied.Design/methodology/approachIn this research, the factors affecting the acceptance and development of branchless banking in Iran at the time of COVID-19 outbreak were identified by systematically studying the theoretical framework, conducting further research and interviewing the experts; then, a causal loop diagram of the problem in the proposed case study and the flow rate model were presented.FindingsThe simulation results showed that banking transactions and a bank's financial resources would increase by implementing the package policy of reducing the number of branches, promoting incentive policies and increasing the budget rate of the bank in Information Technology (IT). Further, by promoting customers' acceptance of new technologies, the spread of COVID-19 can be viewed as a positive factor, or even a catalyst, in the acceptance and development of branchless banking in Iran.Originality/valueBased on the proposed model, the difficulties faced by individuals during the spread of COVID-19 could act as justifiable incentives to boost appropriate organizational preparations for making changes to the classic working processes. Processes such as telecommuting, job rotation and so on are among these changes.

Psychometric analysis of a measure of acceptance of new technologies (UTAUT), applied to the use of haptic virtual simulators in dental students.

The aims of this study are (a) to assess the psychometric quality of an instrument of acceptance of new technologies adapted from the UTAUT model, (b) to validate the UTAUT model as a valid measure to be applied in dental education, and (c) to determine which factors of the UTAUT model predict the behavioural intention of using a haptic virtual simulator (HVS). A cross-sectional design study with a sample of 265 dentistry students was carried out. Using structural equation modelling, confirmatory factor analysis verified the adequacy of four-factor model, although the only factor that directly predicts behavioural intention is performance expectancy. Internal consistency coefficients of each factor ranged from 0.800 to 0.969. These findings, as well as the predictive power of performance expectancy on behaviour intention, are in line with previous evidence found in the literature. These findings suggest that the UTAUT scale has adequate reliability and construct factorial validity; therefore, UTAUT model could be a valuable approach to assess haptic virtual simulator acceptance in dental education.

Attitude components affecting adoption of soil and water conservation measures by paddy farmers in Rasht County, Northern Iran

Water and soil conservation measures (WSCM) can increase productivity while making agricultural systems more sustainable. In this study, we upgraded the existing knowledge on WSCM by presenting a framework that combines two conceptual models illustrating the importance of farmers’ attitude and their initial trust in adopting WSCM. We used two prominent models for adopting new technologies, viz. Unified Theory of Acceptance and Use of Technology (UTAUT) and Initial Trust Model (ITM). The developed model was investigated in the Lasht-e-Nash area, located in northern Iran. The number of paddy farmers involved in the study was determined through a sample size calculator for structural equation models (SEM). At the same time, stratified random sampling was used to identify the 538 paddy farmers. Meanwhile, the partial least squares (PLS) method was used to evaluate the components in the conceptual model, while bootstrapping method was chosen to assess the path coefficients. Among the components that directly affected the adoption of WSCM, the initial trust had the greatest effect. Furthermore, among the factors that indirectly affected the adoption of conservation measures, the component of effort expectancy had the greatest impact. This article provides valuable findings to agricultural decision-makers and companies implementing WSCM. Also, for researchers, this article highlights the importance and usefulness of integrating the two models of UTAUT and ITM to get a more comprehensive conceptual model for exploring the acceptance of new technologies and measures in agriculture.

Towards Sustainable Supply Chain Management (SSCM): A Case of Leather Industry

At present, sustainable supply chain management (SSCM) has gained a great momentum in this competitive business world for any kind of industry. Leather industry (leather, leather products, and footwear) is the second export earning sector of Bangladesh which is scrambling to implement SSCM in its working cycle. There are lot of challenges that are creating barriers for this industry owners in establishing sustainability practices in their supply chain management. There is lack of enough research in identifying the challenges of SSCM for leather industry of Bangladesh. That’s why, it is very imperative to identify the challenges of SSCM for leather industry in Bangladesh which will guide the industry owners to combat these challenges. In this research, we have not only identified the challenges of SSCM for leather industry but also evaluated the relationship among them. Besides, a priority list of identified challenges is depicted through which the industry owners can easily find out the major and minor challenges. Five industrial experts were selected from export-oriented leather and footwear factories in order to sort out the appropriate challenges. Decision-making trial and evaluation laboratory (DEMATEL) technique was applied to assess the relationship among identified 18 challenges and divided them into two groups such as cause and effect. The casual challenges are lack of knowledge and experience, lack of technical expertise, corruption, social unawareness, lack of acceptance of new technology, lack of training on SSCM, poor organizational culture, market competition and uncertainty, lack of commitment from top management and lack of integration of IT system. On the other hand, lack of eco-literacy among supply chain stakeholders, financial constraints, lack of government rules and regulations, cost of sustainability, limitations of capacity, lack of management initiatives for reverse logistics, demand for lower price and lack of energy and waste management policy were identified as effect group challenges. This study will help the decision-makers of leather industry in formulating strategic policies to address these challenges for in implementing SSCM in leather industry that will drive these sectors toward sustainable development.

User acceptance of new technology in mandatory adoption scenario for food distribution in India.

Ubiquitous utilization of information and communication technologies (ICTs) has led the governments of various countries to use ICTs in public administration and social welfare initiatives. Direct use of e-governance technology by citizens in developing countries is hindered by lack of training, education and infrastructure. This makes it inevitable to employ intermediary users who can bridge this gap between technology use and beneficiaries. Analyzing the technology adoption behavior of intermediaries could help policy makers and designers of e-governance technologies to create devices, processes and training programs that target the factors that inhibit as well as encourage the use of ICTs among technology users. We study the effect of technology characteristics and users’ internal traits on technology satisfaction of intermediaries who are mandated by the government to use android tablets in order to provide efficient services to end-users in the Indian food security supply chain. We further translate the results into tangible recommendations in context of infrastructure, users’ traits, business performance, and technology and policy design. The research model proposes that certain technology characteristics (screen design, technology relevance and terminology) and users’ internal traits (resistance to change, technology anxiety, trust in internet and result demonstrability) influence their technology satisfaction, either directly or indirectly through UTAUT constructs. Results indicated that resistance to change, technology anxiety, trust in internet, screen design and terminology had an impact on ICT users’ technology adoption behavior. Result demonstrability and technology relevance were found to have no effect on technology satisfaction in case of mandatory use.

Perceived trust in artificial intelligence technologies: A preliminary study

AbstractArtificial intelligence (AI) is becoming increasingly prevalent in all spheres of society. Still, the perception of AI from users and customers remains the main barrier for its widespread adoption. Previous studies showed that the acceptance of new technologies in society depends on perceived characteristics. This study examined users’ perception of trust, the difficulty of the task, and application performance when using an AI‐based technology. These factors help us to elucidate the mechanisms for building trust in AI technology from the users’ perspective. A total of 18 participants took part in the experiment with the Google AutoDraw software as an AI tool. As a result, the difficulty of the task, perceived performance, and success/failure of the task can be regarded as the influential factors for the perceived trust evaluation. The perceived trust of users in new AI products would be increased by improving product performance and the successful implementation of the tasks. The obtained results and insights can serve AI product developers to increase the level of users’ trust and attraction towards their technologies and applications.

The transformation of the e-tailing field: a bibliometric analysis

PurposeThere is an increased interest in e-tailing research in the literature, along with the development of new technologies and e-tailing platforms based on consumer and industry perspective. The purpose of this paper is to examine the periodic changes within the content of e-tailing literature.Design/methodology/approachThe data set of this study includes academic papers cited in the Web of Science, which was published between 2000 and 2017. In this context, a co-word analysis was conducted using SciMat software based on the keywords, including “online retailing,” “e-tailing,” “e-store,” “online store,” “e-tail” and “online retail,” found in the titles of published academic articles.FindingsIn this study, three different periods of the e-tailing study field were examined, major and emerging themes for each period were determined with a comparative bibliometric analysis. In this regard, consumer acceptance, choice and satisfaction were found as the major themes in the conceptualization of e-tailing research.Originality/valueUnderstanding the transition from traditional marketing channels to online channels is an essential factor for retailers as well as consumers’ use and the acceptance of new technologies. This study contributes to the effective execution of the e-tailing systems.

A Review of Internet of Things Technologies for Ambient Assisted Living Environments

The internet of things (IoT) aims to extend the internet to real-world objects, connecting smart and sensing devices into a global network infrastructure by connecting physical and virtual objects. The IoT has the potential to increase the quality of life of inhabitants and users of intelligent ambient assisted living (AAL) environments. The paper overviews and discusses the IoT technologies and their foreseen impacts and challenges for the AAL domain. The results of this review are summarized as the IoT based gerontechnology acceptance model for the assisted living domain. The model focuses on the acceptance of new technologies by older people and underscores the need for the adoption of the IoT for the AAL domain.

Assessing the willingness of residential electricity consumers to adopt demand side management and distributed energy resources: A case study on the Japanese market

Realizing the full potential of a smart grid is contingent on the residential users’ acceptance of new technologies and the behavioural changes that will follow their implementation. Thus, the present research attempted to gain an insight into the factors that drive residential electricity consumers, particularly those with low income, towards or away from demand side management and distributed energy resources. The results of a consumer survey of 207 Japanese households revealed that there is a clear correlation between low-household income and the willingness of the respondents to reduce their energy expenditures. In contrast, the fear of the perceived additional cost required to implement these technologies, and the belief that consumers have inadequate information or support from the utility company, prevents them from adopting new technologies. Further, the results of a comparative analysis indicate that the reputation of the utility company is higher among smart grid users than traditional electricity consumers. The K-means clustering algorithm and hierarchical cluster analysis indicated that younger and poorer members of the society faced more barriers than middle age wealthier groups. The authors maintain that the electricity utilities thus need to develop a range of measures to engage residential consumers with heterogeneous socio-economic characteristics.

Employee Acceptance of Use: A Precondition for Enhancing Therapy Effectiveness, Patient Safety, and Economic Efficiency.

Introduction: From the workplace engineering sciences, it is evident that work efficiency, measured by the criteria efficiency and effectiveness of therapy, economy and patient safety, is determined mainly by staff acceptance of new technology and reengineered workflows. Accordingly, the aim of this study was to ascertain and assess differences in terms of the acceptance of alternative types of prosthesis instrument configurations, oriented around the research question: “Which product features and process effects determine a high level of employee acceptance of use?”Materials and Methods: This study is designed as a before-and-after comparison, based on the usability engineering approach. In the first study phase, 46 employees participating in the process of providing instruments for a total knee arthroplasty (TKA) procedure were asked to examine the current working situation, using a standard instrumentation set, in terms of instrument handling, work burden, proneness to errors, patient risks, process efficiency, and effectiveness. In the second study phase, 20 weeks after having implemented a size-specific instrumentation set, the same 46 individuals were surveyed on the identical questions. Additionally, in both study phases the time needed to perform the sub-processes related to instrumentation logistics inside the operating room (OR) was measured, in order to identify process efficiency and cost-saving effects.Results: By using standard sets only 30% perceived a need for improvement. After 20 weeks, only 8% of the employees were satisfied with the previous equipment and 69% regarded the standard set as being relatively error-prone, endangering patient safety. In addition, 85% regarded the effectiveness of the standard process as limited. Finally, 75% considered the effectiveness of the reengineered process to be significantly higher, and 69% drew attention to the reduction of handling disadvantages. Furthermore, the time needed for instrumentation logistics inside the OR estimated at about 13 min less when using size-specific sets. This effect on process efficiency cost savings or the generation of additional revenue by performing additional procedures. Based on these findings, an ergonomic decision-making model has been developed.Conclusion: Innovative medical products such as size-specific instrumentation sets contribute to lower procedure costs and improved process efficiency in the operating room (OR). However, employee motivation to use a new technology as part of an optimized workflow organization, is crucial to achieving an enhanced level of effectiveness, efficiency and patient safety. Hence, it is advisable to enhance change-management efforts in order to reduce resistance to change and ensure the new technology is successful.