The digital economy's rapid growth has ushered society into a new era, where data holds immense significance. In the field of legal academia, data can be seen as an important carrier of intellectual property rights in a legal sense. Therefore, the research on the path and models of intellectual property protection for data in the context of the digital economy has become a focus of domestic and foreign scholars. This paper aims to address the issues of limited avenues and low effectiveness in the protection of data intellectual property rights in China. Through the definition and comparison of the concepts of data and intellectual property rights in academic terms, this paper analyzes and compares the data protection models in various countries worldwide with the actual data protection situation in China, and summarizes the findings. Furthermore, the paper proposes specific measures for the protection of data intellectual property rights in China, such as establishing clear standards for certifying data compilation works and enacting specialized legislation for data protection. These proposed regulations help to alleviate the current challenges in data intellectual property rights protection to a certain extent.