UNIQHBA BAGU is currently designing a mobile-based UNIQHBA SIM application interface using the User-Centered Design (UCD) method. The User-Centered Design (UCD) method is an approach that focuses on the user as the center of attention in each design stage. The first step in UCD is an in-depth understanding of the context of use, which involves direct interaction with users to identify their needs. UNIQHBA BAGU utilizes this approach to ensure that every aspect and feature of the mobile-based UNIQHBA SIM application is in accordance with the wishes and needs of users, including the focus this time on academic information system services (SISKA) and communication services. By adopting the User-Centered Design method in designing mobile-based UNIQHBA SIM applications, UNIQHBA BAGU pays serious attention to user experience. This will not only increase the effectiveness of using the application, but can also strengthen the relationship between institutions and their users, as well as support the goal of improving information services desired by UNIQHBA BAGU