Interior permanentmagnet (IPM) motors have been the most promising solutions for electric vehicles (EV) drives in terms of torque/power density, compactness, and efficiency. However, IPM motors are vulnerable to large torque ripple and high-level electromagnetic vibrations due to the differences of <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">d-&q</i> -axis inductance and abundant spectrum of exciting forces. This article presents an intensive comparison of IPM motors with three design approaches to reduce cogging torque, torque ripple, and electromagnetic vibration. The design approaches compared cover skewing slot and segmented rotor approaches commonly used in industry, as well as a new asymmetric pole approach. A commercial 10 kW 8-pole/ 48-slots V-shaped IPM motor for EV traction is taken as the reference base. Extensive performance comparisons, including cogging torque, back-EMF, load current, load torque profiles, PM reliability, and torsional force were carried out. Besides, vibration aspects in terms of exciting force, modal property, and electromagnetic vibration response were also analyzed and compared. Finally, the prototypes with the mentioned three design approaches are produced, respectively, and intensive experimental tests were done to verify the analysis and comparison.