(A) The origin of exciton interaction and examples of its application to organic stereochemistry are presented. (B) N,N′-Carbonyl-bridged dipyrrinones constitute a new class of highly fluorescent chromophores suitable for investigations of stereochemistry and absolute configuration. N,N′-Carbonylxanthobilirubic acid esters are strongly fluorescent, with a fluorescence quantum yield (φF) ∼0.8, but produce only weak exciton CD from the trans-1,2-cyclohexanediol template. The ester of an analog with benzoic acid replacing propionic, N,N′-carbonyl-8-(4-carboxyphenyl)-3-ethyl-2,7,9-trimethyl-(10H)-dipyrrin-1-one, exhibits strong fluorescence (φF=0.68, λem=493 nm, λex=422 nm in CHCl3) and UV-Vis absorption (ɛ∼21000 at 424 nm) in organic solvents. Its diester with (1S,2S)-cyclohexanediol is fluorescent and exhibits exciton circular dichroism (Δɛ=+15 dm3·mol−1·cm−1, λ=432 nm; Δɛ=−4 dm3·mol−1 cm−1, λ=380 nm) that correlates with the Exciton Chirality Rule.