The article highlighted the significance of the assortment matrix for a retail enterprise as a basis for assortment planning. That is why the issues of planning and optimizing the range of products do not lose their relevance in modern business conditions. One of the most important tasks in assortment planning is the definition of promising assortment positions for the company. To build the assortment matrix, the results of previous research on the structuring of the assortment based on the results of a combined analysis using the ABC and XYZ methods were used, which made it possible to determine the most demanded product positions and the lack of stability of the assortment at the research enterprise. The formation of the assortment matrix was carried out on the basis of the approved retail trade classifier and the analysis of sales for the period of six months. Taking into account the fact that the capabilities for storing fish products are always limited and require significant expenses, this group was chosen to determine whether the volume of the offered assortment meets consumer demand. The largest share among fish products was taken by canned fish, which is why the assortment matrix was compiled for this product group. The basis of the assortment was formed by canned fish snacks, with the volume of cans from 150 to 200 grams and more. The analysis of the assortment of canned fish was carried out according to their share in the profit for the first half of 2021, due to the volume of packaging, and, in addition, the number of product items was also determined. Next, the segments were combined by types of canned goods and by volume of packaging. To form an assortment matrix, price segmentation was carried out, distinguishing the economy, mass and premium segments, which determined the number of product positions of each type of canned food in different price segments. The last step was to conduct a study of each trademark of various types of canned food, where the analysis of sales by profit share was used, an ABC analysis was performed, and the number of product positions per trademark was determined. The assortment matrix, built in the end, showed that 48 items of canned fish are not in demand by consumers, and therefore should be excluded from the assortment.
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