We demonstrate (in real-time) electrical dispersion compensation in direct detection links using analog transmit side filtering techniques. By this means, we extend the fiber reach using a low complexity solution while avoiding digital preprocessing and digital-to-analog converters (DACs) which are commonly used nowadays. Modulation is done using an IQ Mach-Zehnder modulator (MZM) which allows straightforward compensation of the complex impulse response caused by chromatic dispersion in the fiber. A SiGe BiCMOS 5-tap analog complex finite impulse response (FIR) filter chip and/or a delay between both driving signals of the MZMs is proposed for the filter implementation. Several link experiments are conducted in C-band where transmission up to 60 km of standard single-mode fiber (SSMF) of direct detected 28 Gb/s NRZ/OOK is demonstrated. The presented technique can be used in applications where low power consumption is critical.