based on clinical evidence. The impressions of occupational therapy, positive or negative, ultimately originate from occupational therapists themselves, who have influence to manage and shape perceptions. When you discuss occupational therapy, make every contact you have with any consultancy, client, director, or the public meaningful. Make it count. Let’s have the courage to break down barriers to change, to discuss the opportunities for generic working or 7-day services, and where old habits may be hard to break, let’s discuss when it is just time to move on. Have the courage to question clinical practice and professional behaviour in others, so that your clients receive the level of service you would expect in their situation. Use this courage with a focus on occupation, function, and quality in all interventions. Maintain compassion for your clients and your colleagues. It’s tough out there, when the next cost saving may hit your team and practice hard, and making service change is inevitable. But small, everyday things and acts of human kindness that add meaning to everyone’s day can make all the difference. It may not be the diagnosis that is the most meaningful to the client today; it may be achieving a small step in independence in self-care that turned their level of acceptance and quality of life around. Communicate — with your clients, your managers, with everyone: let’s just talk and respect one another. Occupational therapy is changing and we as occupational therapists need to hold on to core values, build on innovative practice, and inspire others to understand the impact of occupational therapy services. Ask, listen, and understand in relation to the changes around you. These are the core values and behaviours that are needed for practice, as underpinned by the Francis report (2013), and they could be driven by just four words.
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