Marketing Mix 4P Research Articles

Proposed Marketing Strategy to Increase Revenue for PT. Pipa Tanpa Kampuh Indonesia in Seamless Steel Pipe Industry

PT. Pipa Tanpa Kampuh Indonesia (PTKI) is one of the industrial companies for manufacturing seamless steel pipes in Indonesia which has the ability to produce the final product Oil Country Tubular Goods (OCTG) and pipelines (Linepipe), which are used to support operations in the upstream oil and gas industry. The Company currently has an average Local Content of 27.11% for High-Grade products and 21.02% for Low-Grade products. The plant most likely produces products with the High-Grade type, where the market demand for this product gradually decreases every year. It was affecting the Company’s revenue which decreased in recent years; moreover, the utilization of the installed production capacity has also decreased. Therefore, the Company is attempting to penetrate the market for Low-Grade products, which requires developing an effective marketing strategy to compete in this highly competitive market segment. This research conducts internal & external analysis of the Company using PESTEL analysis, Porter’s 5 Forces, competitor analysis, and customer analysis with interviews are used to conduct external analysis. Meanwhile, Porter’s Value Chain analysis, Segmentation-Targeting-Positioning (STP), Marketing mix 7P, and internal management interviews are used to conduct internal analysis. Further analysis was carried out using the SWOT, TOWS matrix and Root-cause analysis (RCA) with the Five Why’s method. According to the analysis, it can be concluded that PTKI’s customers respect the existing regulations, particularly those regulating the use of domestic products, and they expect a fast delivery time for Low-Grade products. Therefore, it may be recommended to the Company that product differentiation be considered to increase local content and do strategic stocking of materials commonly used in Indonesia.

Islamic Marketing in Era Society 5.0 Based on Maqashid As-Syariah Approach

AbstractPurpose - The purpose of this study is to find out the opportunities and challenges of marketing digitalization by adjusting the 4P mix (Product, Price, Place, and Promotion) in a sharia marketing perspective and to analyze strategies that can be used in marketing in the era of society 5.0 based on sharia maqashid. The development of a very dynamic marketing concept from the era of society 1.0 to 5.0 requires companies to make various kinds of progressive breakthroughs in winning market share and loyalty from customers for a long time (long term relations) while still paying attention to the principles of maqashid sharia, namely Mashlahah for the community all stakeholders.Methodology - The research method used is qualitative research with a literature study approach. The results of the study indicate that marketing in the era of society 5.0 which is based on marketing digitalization still requires 4P marketing mix based on sharia values. Artificial Intelligence (AI) requires innovation, efficiency, and Islamic values, one of which is by using the Next Tech and New CX methods in marketing to provide a better customer experience. efficient, and businesses can provide added value to customers. Findings - To win the global competition in digital marketing, a marketer is also required to have several competencies such as; Innovative, Open-minded, agile, IoT friendly, dynamic and collaborative, and religious, while still prioritizing the spiritual values of marketers.Keywords: Islamic Marketing, Maqashid Syariah

Strategi Pemasaran Produk Pembiayaan Murabahah Di BMT Buana Mas Arcawinangun pada Masa Pandemi Covid-19

This study aims to examine the marketing strategy carried out by Baitul Maal Wat Tamwil (BMT) Buana Mas Arcawinangun. The type in this research is field research with a qualitative approach, while the data collection techniques are carried out by observation, interviews, and documentation. For data analysis, descriptive qualitative by describing various reports encountered during the research process. The results of this study indicate that the marketing strategy carried out by BMT Buana Mas Arcawinangun has four strategies, namely the strategy of picking up the ball, targeting Funding Officers, holding a Healthy Walk Event Once a Month (Distributing Brochures), and visiting the Majlis Taklim Association or Recitation. While the application of marketing for murabahah financing products generally adheres to the 4P marketing mix theory, the marketing mix consists of 4Ps, namely: production (product components can be in the form of variety, quality, design, packaging, and form of service), price (price components can be in the form of price quotes, discounts, payment terms, and credit terms), location (location components can be distribution channels), location, inventory, transportation, and logistics) and promotions (promotion components can include advertising, personnel sales, public relations, direct selling, and promotions).

The PERFORMANCE Of KERUPUK BAWANG AGROINDUSTRY In BANDARLAMPUNG CITY (CASE STUDY Of ONION CRACKER WINDA PUTRI In BANDARLAMPUNG CITY)

The purposes of this research are to analyze :1) the performance of agribusiness system of onion cracker household agroindustry , 2) the production process, added value and income of agroindustry onion cracker 3) marketing of product onion cracker and 4) the role of support services facilities. this research used to case study at onion cracker agroindustry in tanjung senang sub-district bandar lampung city. the research was conducted in january - february 2018 and data analysis used to qualitative and quantitative method. the results showed that the procurement of raw materials had not fulfilled price component. (1) the performance of the agroindustry was not good because it had not fulfilled the flexibility component. (2) the production process is going well and agroindustry revenue was considered good because the value of r/c ratio was > 1 and given added value and income was positive. (3) the marketing strategy of the agroindustry has used the 4p marketing mix component, which is the product, price is good, while for the place and promotion component, it has not been used optimally. the marketing chains consisted of two channels. (4) the provided support services of this agroindustry were bank, information and communication technology, transportation, and market procurement process of raw materials that correspond to six right on (time, place, quality, quantity, type, and price).

Pengaruh bauran pemasaran terhadap minat beli kembali pada Sorai Steamboat and Grill Bandung

This study aims to determine the effect of the 4P marketing mix consisting of price, product, promotion, and place on repurchase intention. The research population of Sorai Steamboat and Grill Bandung products customers, a sample of 50 respondents with snowball sampling technique. Using quantitative research methods, questionnaires were prepared using a Likert scale distributed using a google form, and data analysis techniques using multiple linear regression. The results show that product and price are the main factors in the occurrence of purchase intention and consumers do not pay too much attention to promotions and places in determining repurchase. This happens because Sorai Steamboat and Grill Bandung have produced quality products at competitive prices, but this restaurant has not been optimal in promoting and procuring places. As for promotion and place, it does not affect repurchase, this happens because Sorai Steamboat & Grill has produced quality products at competitive prices, but this restaurant has not been optimal in promoting and procuring places.

Strategi Marketing Mix 4p dalam Mewujudkan Sekolah Unggulan

This research is motivated by the phenomenon of increasingly stringent educational institution competition at all levels, especially at the Early Childhood level. In this regard, this study aims to determine the application of the 4P marketing mix strategy in realizing superior schools in RA Queen Al Khadijah District. The method used by researchers in researching this case is to use a qualitative approach, because a qualitative approach is used to describe, describe systematically, factually and accurately about the facts and the nature of the relationship between the phenomena being investigated. The sources of data obtained are by using observation, interviews, and documentation. The strategy used by RA Queen Al Khadijah is to implement a marketing mix strategy or better known as 4P (Product, Price, Place, Promotion). Product, price, place and promotion strategies were all carried out by RA Queen AL Khadijah in providing satisfaction to consumers, increasing the number of students, the quality of students so that the label as a superior school would be given by consumers.

Strategi Marketing Mix 4p dalam Mewujudkan Sekolah Unggulan

This research is motivated by the phenomenon of increasingly stringent competition in educational institutions at all levels, especially at the Early Childhood level. In this regard, this study aims to find out the application of the 4P marketing mix strategy in creating excellent schools in RA Queen Al Khadijah District. The method used by researchers in researching this case is to use a qualitative approach, because a qualitative approach is used to describe, describe systematically, factually and accurately about the facts and the nature of the relationship between the phenomena being investigated. The sources of data obtained are by using observation, interviews, and documentation. The strategy used by RA Queen Al Khadijah is to implement a marketing mix strategy or better known as 4P (Product, Price, Place, Promotion). Product strategy, price, place and promotion All are carried out by RA Queen AL Khadijah in providing satisfaction to consumers, increasing the number of students, the quality of students so that the label as a superior school will be given by consumers.

ANALISIS STRATEGI PEMASARAN ERIGO STORE BRAND FASHION LOKAL INDONESIA YANG MENDUNIA

In doing business, business actors must be able to keep up with the times so that they are not left behind and remain in demand by the public, as well as marketing strategies in business that must continue to be able to expand market reach and innovate in the products they offer. One of the businesses that implements a marketing strategy by participating in the export program on the Shopee platform to optimize sales and introduce their products to the international scene is Erigo Store. The study aims to determine the strategy and marketing mix carried out by local fashion brand Erigo Store so that they could enter the international market. The main theory used is the theory of segmenting, targeting, positioning and the 4P marketing mix. The research used is a descriptive qualitative approach. Data collection is done by library research or literature study. The results of this research show that the analysis shows that Erigo Store uses a promotional strategy to follow the bazaar, create an official erigo website, endorse influencers, sell through various e-commerce, advertising through billboards, promotion through TikTok, and overseas expansion.

Strategi Peningkatan Volume Penjualan UMKM Keripik Pisang Definas di Era Pandemi Covid-19

The MSMEs of definas banana chips have to be able to survive and compete during the COVID-19 pandemic. This study aims to identify the implementation of the 4P marketing mix in an effort to increase sales volume of Definas banana chips during the covid-19 pandemic, as well as analyze effective and efficient marketing strategies to be able to compete with competitors. The method uses descriptive qualitative through observation, document study, and in-depth interviews with business actors and several consumers of Definas banana chips. The results showed that the marketing strategy in the form of a marketing mix consisting of product, price, place and promotion carried out by Definas banana chips was able to survive the covid-19 pandemic. There are still several strategies that must be improved related to products and promotions in order to increase the competitiveness of Definas banana chips products.

Marketing Strategy of Griya iB Hasanah Financing Products: Evidence from the Bank Syariah Indonesia in Mataram

The purpose of this research is to find out the marketing strategy carried out and to find out the obstacles that occur in implementing the marketing strategy of the Griya iB Hasanah product at Bank Syariah Indonesia KC. Mataram. The research methodology used by the researcher a type of qualitative research using primary data sources and secondary data. The method of data collection, researchers used observation, interviews and documentations. The data analysis techniques used data reduction, data presentation and data conclusion drawing. As for the validity of the data using triangulation, peer assessment and adequacy of references. The results of the study indicate that the Islamic Bank of Indonesia Mataram branch office formulates in selecting and determining the target market by using the 4P marketing mix. How to improve the quality of human resources, in the process of serving customers, increasing promotional and outreach activities that place more emphasis on ASN, civil servants, and the general public, either by door to door, or by promoting through advertising in the form of banners and brochures, and down directly to the developer. Meanwhile, the obstacles that occur in implementing this strategy competition between sales from other banks and public perception of the mortgage financing mechanism at Bank Syariah Indonesia KC Mataram which is too complicated compared to other banks.

PEMASARAN ONLINE TERHADAP PENINGKATAN PENJUALAN USAHA RUJAK CIRENG DAN CIMOL QUEEN'S

The growth of the culinary business in Indonesia is currently growing rapidly, this growth is marked by the many new innovations from each region of each of these culinary products. High competition in the end raises a problem that is often faced by companies, namely the company has not been able to provide the maximum satisfaction that is really expected by consumers. There are many ways that can be achieved by companies to increase customer satisfaction, for example by paying attention to the factors of Product Quality and Service Quality provided by the company. One of the culinary fields that are currently loved by the Indonesian people are cireng and cimol. This study aims to determine consumer responses to the 4P marketing mix (product, price, location, promotion) at CIRENG AND CIMOL QUEEN'S, Surabaya. Where it is hoped that through this research can further improve the marketing mix of Cireng and Cimol to its customers. 4P Marketing Strategy (Product, Price, Place, Promotion): The results of the research through analysis describe descriptively that consumers have a variety of product factors including taste variants, content variants and packaging variants. Then Price is based on portion, price and quantity. While the action is in progress Discounts, freebies, coupons, extra portions and freebies. during place based on concept and time of sale

UTILIZATION OF INSTAGRAM SHOPPING FEATURES AS A MEDIA FOR MARKETING COMMUNICATION FOR ONLINE STORES CARL AND CLAIRE

The extraordinary growth and development of online business has led to intense business competition. Instagram is one of the social media that is here to offer solutions for business owners and their potential customers by issuing special shopping features. One of the online stores that utilizes the Instagram Shopping feature as a marketing communication media is Carl & Claire. In this study, researcher tried to discover the use of the Instagram Shopping feature as a marketing communication medium for Carl & Claire's online store and also discover the advantages and disadvantages using the 4P marketing mix concept. The 4 concepts included in the 4P marketing mix are: Product, Price, Place, and Promotion. The research method used by the researcher in this study is a qualitative descriptive research method. The data in this study were obtained from primary data and secondary data. The data collection technique that the researcher used was observation, documentation, and interviews with 2 informants, namely Mrs. Nouva Puspita as the CEO & Founder of Carl & Claire and Ms. Kezia Marika Puteri as the Junior Brand Manager of Carl & Claire.

KEPUTUSAN PEMBELIAN POLIS ASURANSI SINARMAS MSIG LIFE

Appropriate and effective marketing is the spearhead of the company's success. One of the effective and efficient marketing strategies in marketing is by optimizing the marketing mix. This study uses the 4P marketing mix (Product, price, palace and persona selling). The purpose of this study was to determine and analyze the effect (product, price, palace and persona selling) together on the decision to purchase the Sinarmas Msig Life Insurance Policy at Chanel Bank BJB Cikarang Branch. The research method used is causal associative with quantitative techniques. The population is 1084 people and 262 people meet the criteria. Sampling used the Slovin technique so that 158 samples were obtained. The test used is the instrument feasibility test, classical assumption test and hypothesis testing. The results of the study show that the tolerance value for all independent variables is greater than 0.100 and the VIF value for all independent variables is less than 10 so it can be concluded that all independent variables have no symptoms of multicollinearity. Fcount (44.962) is greater than Ftable (2.43) and the R2 value is 0.725, which means that the independent variable is able to explain the dependent variable by 72.5% and the remaining 27.5%. Based on this value, it can be concluded that the independent variables (X) in explaining the dependent variable (Y) are very strong or the value is more than 70%. This means that the independent variables used in this study affect the dependent variable. So it can be concluded that H0 is rejected and the hypothesis Ha is accepted. Based on the results of the study, it can be proven that the independent variables of product, price, place and personal selling together or simultaneously affect the purchasing decision variables of Sinarmas MSIG Life insurance policies.

Business Strategy for PT Pelita Air Service to Increase Revenue

PT Pelita Air Service (PT PAS) is a subsidiary of PT Pertamina (Persero) which established in 1970 and focuses on air charter services as its core business. PT PAS has long years of experience in operating diverse types of fixed wing and rotary wing aircrafts with well proven safety record and high compliance. In the last six years, PT PAS has encountered problem of a downward trend in air charter revenue. The research analyses the external and internal environment of PT PAS air charter business. The external analysis is conducted using PESTEL Framework, Five Forces Model, Customer Analysis, and Competitor Analysis. The internal analysis is conducted using Resource Based View Model, Value Chain Analysis, STP Model, Marketing Mix 7P, and Business Model Canvas. Interviews are conducted to several participants from its customers and management. To examine PT PAS condition, SWOT Analysis has been used to evaluate the strengths, weaknesses, opportunities, and threats. Root Cause Analysis has been performed to discover the true cause of the problem. Based on the result of the examination, strategies are formulated using Strategy Diamond Model and proposed to PT PAS with implementation plan.

Analysis of Murabahah Financing Marketing Strategy in Attracting Indonesian Sharia Bank (BSI) Customers at KC Stabat

Murabahah financing is one of the consumptive financing for purchasing necessities such as buying vehicles, building houses, and renovating houses. The payment is from a permanent salary source or employees such as civil servants, which every month will be deducted directly from the salary. And the contract used is in accordance with customer needs. This research is studied to find out whether this murabahah financing product can attract a large number of customers, considering that Indonesia is a country where the majority are Muslims. By using a marketing mix strategy, in the marketing mix theory proposed by Ali Hasan, there are 4 marketing strategies that must be applied by banks in order to attract prospective customers to take murabahah financing products. The 4P marketing mix strategy includes product, price, promotion, place, people, process, and physical evidence. By analyzing using SWOT analysis, it can be concluded that the marketing mix strategy used is very influential on the addition of multipurpose financing customers at Bank Syariah Indonesia KC Stabat.

Strategi Pemasaran Pada UMKM Kawa Daun Celup Putry Bunga Tabek Patah Kecamatan Salimpaung

Putry Bunga has produced various products and has carried out promotions but has not achieved steady sales every month. Therefore, the authors conducted a study with the aim of knowing how the marketing strategy implemented by Kawa Daun Celup Putry Bunga SMEs was seen from the 4 P marketing mix indicators (product, price, place and promotion). This type of research is a field research (field research) with a qualitative descriptive method. Data collection techniques were carried out by means of interviews and supported by documents in implementing the marketing strategy used by Kawa Daun Celup Putry Bunga SMEs. The author collects data by interviewing owners and employees. The results showed that Kawa Daun Celup Putry Bunga SMEs have implemented a marketing strategy using the 4P marketing mix indicators, namely in terms of product, price, promotion, and place. In addition, in implementing the marketing strategy, there are several obstacles faced by the Kawa Daun Celup Putry Bunga UMKM, namely the difficulty of maintaining the availability of raw materials and business competition.

Mahyeldi-Audy Political Marketing Innovation During the Covid-19 Pandemic During the 2020 West Sumatra Regional Election

This study discusses the political marketing innovation of the Mahyeldi-Audy couple in the face of the 2020 West Sumatra Provincial Election during the Covid-19 period. The victory obtained by the Mahyeldi-Audy couple is a manifestation of the success of political marketing that has been carried out. This study aims to describe and analyze the political marketing strategy of the Mahyeldi-Audy pair in the 2020 West Sumatra gubernatorial election contestation. In researching the author, the author uses the theoretical framework of Niffenegger's 4P political marketing and Adman Nursal's 3P. This research is in the form of a qualitative descriptive. To obtain the data, it was obtained through in-depth interviews with the informants and coupled with a literature study which was then analyzed using theory. The results of this study indicate that the Mahyeldi-Audy pair runs a 4P marketing mix (product, promotion, place, and price). Strong political products can be seen from the figures, candidate backgrounds, vision and mission and work programs that are in accordance with the needs of the community. Effective promotions by both Mahyeldi-Audy and the winning team using push, pass, and pull marketing methods. The use of minimal material resources but with maximum results. Placement, mapping and segmenting voters as well as creating a good image and being able to place oneself at every level of society. The success of the Mahyeldi-Audy pair in winning the 2020 West Sumatra gubernatorial election was due to being able to design and execute a structured, creative and innovative political marketing strategy during the COVID-19 pandemic.

PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI SOCIAL COMMERCE USAHA BRO.DO

Brodo is an industry that runs in the fashion sector and has been running for 11 years. In this modern era, Brodo uses social media as a means of expanding information about the types of products offered by Brodo, namely the features on Brodo's Instagram are used as well as possible. The purpose of this study was to find out how the role of Instagram as a publication media for Brodo. The theory used in this research is Promotion and Marketing Mix 7P. The method used in this study is a qualitative descriptive method. The findings obtained in this study are the maximum utilization results in making Instagram as Brodo's publication media. Supported by the activities that Brodo carries out on its Instagram, consistently and innovatively uploading Brodo content on Instagram and conveying it well by the public. In this study it was found that Brodo has used Instagram as a publication medium and in its implementation Brodo is more focused on providing stories and information through the Brodo.do Instagram platform.

Analisis Strategi Pemasaran Usaha Mikro Kecil dan Menengah Rumah Makan Padang di Desa Patumbak Kampung Kecamatan Patumbak

This study aims to determine the analysis of the marketing strategy of micro, small and medium businesses at Padang restaurants in Patumbak Kampung Village, Patumbak District through 4p marketing mix analysis, segmentation, targeting and positioning. This study uses a SWOT approach, aiming to determine the marketing strategy of micro, small and medium enterprises at Padang restaurants in Patumbak Kampung Village, Patumbak District. The analysis technique used is SWOT analysis. Based on the SWOT analysis, it can be concluded that for Putri Minang Restaurant the strength-opportunity (SO) strategy includes increasing superior products. The strength-threat (ST) strategy includes determining the price according to the quality of the food. Weakness-opportunity (WO) strategy includes improving service quality. Weakness-threat (WT) strategy, includes establishing good relationships with customers. For Ridho Restaurant, the strength-opportunity (SO) strategy includes maintaining service quality. Strength-threat (ST) strategy, which includes creating a distinctive character. Weakness-opportunity (WO) strategy, includes making better promotions and developing human resources. Weakness-threat (WT) strategy, includes improving the quality of food. For Pituah Mandeh Restaurant, the strength-opportunity (SO) strategy includes giving trust to consumers. Strength-threat (ST) strategy, which includes maintaining price and product availability. Weakness-opportunity (WO) strategy includes using promotions to attract consumers. Weakness-threat (WT) strategy includes developing promotional strategies, maintaining product quality, paying attention to service quality and increasing competitiveness. Keywords: Marketing Strategy, UMKM

ANALISIS STRATEGI BAURAN PEMASARAN USAHA JASA BOGA PADA KATERING INFOOD21 PONTIANAK

AbstractThis observation aimed to describe the marketing strategy of the catering service business that was applied and to describe the effectiveness of the marketing strategy applied by Catering Infood21 Pontianak on the sale of food products and the income earned. The research method was descriptive qualitative. Aspects of the 4P marketing mix namely product (product), price (price), people (people) and promotion (promotion) were aspects that will be analyzed in this study. In this study the method used by using a descriptive qualitative approach. Based on the results of observations and interviews conducted by researchers in the research process, researchers obtained the information needed in answering the formulation of research problems to achieve the achievement of research objectives that had been previously designed. Meanwhile, based on information management carried out by researchers using the research method contained in it showed that in general the marketing strategy applied by Infood21 Catering is good with a good level of effectiveness, this was indicated by a significant increase, reaching 50 to 60 percent every month compared to before marketing strategy implementedKeyword : Analysis, Marketing Strategy, Catering Service Business