Marketing Mix 4P Research Articles

Proposed Strategy for Maintaining A Small-Family-Business Enterprise in a Competitive Property Market

This study addresses the growing challenges faced by small family businesses in the competitive property market by proposing strategic interventions specifically designed to sustain and enhance the viability of Allure Realty Group, a family-run enterprise established in 2012 in Jabodetabek. With increasing complexity in the property sector due to urbanization, shifting consumer demands, and stringent regulatory environments, the research aims to develop a robust strategic framework. The methodology involves a combination of qualitative and quantitative approaches, including surveys and interviews, to identify key problems and collect data. Analytical tools such as the Marketing Mix 7P, VRIO Framework, and STP Analysis for internal factors, and PESTLE Analysis, Porter’s Five Forces, Competitor and Customer Analysis for external factors are used to conduct SWOT and TOWS analyses for strategic development. The study hypothesizes that targeted strategies will significantly improve the business's resilience and competitiveness in the market. Key objectives include identifying challenges faced by Allure Realty Group, developing strategies to address these issues, and implementing actions to improve operational efficiency, customer satisfaction, and market expansion. The expected outcomes are enhanced operational frameworks, increased customer satisfaction, and a larger market share, contributing to the business's long-term sustainability. This research contributes to business management theory by providing insights into strategies for small family businesses in rapidly evolving markets. The findings aim to bridge traditional business values with modern management practices, offering valuable guidance for both academic researchers and business practitioners in navigating the complexities of the property industry.

Strategi Promosi Digital Brand MS GLOW Cabang Makassar di Sosial Media Instagram

This study aims to determine the digital promotion strategy of the MS GLOW brand, Makassar branch on social media Instagram qualitative research with a case study approach by taking the object of research is MS GLOW Makassar branch. To fulfil these objectives, a qualitative research was conducted at MS GLOW Makassar branch. Research data was collected through observation and in-depth interviews. The data findings were then analysed, in order to achieve the desired results. The results of this study are to determine the Digital Brand Promotion Strategy of MS GLOW Makassar branch. This promotion is carried out by utilising the 4P marketing mix (product, price, place, and promotion) to ensure a more targeted approach. In addition, they also market dowry and bridal products by utilising the various features available on the Instagram application. In this case, followers who do not give likes or comments on each upload, the appearance of negative feedback in the comments column.

Implementation of Marketing Mix in Improving Brand Image

Bakso Mas Roy Merr branch is a meatball culinary business known for its unique flourless meatballs, designed to attract consumers with a distinctive taste. This study aims to describe the implementation of the 4P marketing mix at Bakso Mas Roy Merr branch for developing and enhancing its brand image. The research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. Data analysis involves data reduction, data presentation, and drawing conclusions. The findings indicate that while the 4P marketing mix is applied to improve the brand image, some aspects remain ineffective. Challenges in the implementation of the 4P marketing mix at the Merr branch are noted in the Product and Price factors, while the Place and Promotion factors are considered supportive. As the factors examined in this study are limited, future research should explore the 4P marketing mix more broadly using diverse techniques

WARPPLS APPLICATION FOR MARKETING MIX ANALYSIS OF CONSUMER LOYALTY WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE AT PT BALI LUXE TRADA, BALI

This study aims to determine and analyze the effect of the 4P marketing mix (product, price, location, and promotion) on customer loyalty with customer satisfaction as an intervening variable at PT Bali Luxe Trada, Bali. This type of research uses quantitative research methods with the population in the study, namely customers of PT Bali Luxe Trada. The sampling method used was purposive sampling using the calculation of the slovin formula of 120 respondents of PT Bali Luxe Trada. Data collection techniques include questionnaires and documentation. Hypothesis testing is done by variance-based SEM or Partial Least Square (SEM-PLS) testing with the help of the WarpPLS 8.0 program through descriptive analysis, outer model testing, inner model, and hypothesis testing. The results of the analysis obtained show that partially the variables of product, price, location have a positive and significant effect on customer loyalty and customer satisfaction. Promotions have a positive but not significant effect on customer loyalty or customer satisfaction. While on indirect influences, only product variables have a significant effect on customer loyalty through customer satisfaction of PT Bali Luxe Trada, Bali.

Strategi Pemasaran dalam Meningkatkan Penjualan Cassava Snacks

This study aims to find out the marketing mix strategy of the Cassava Snack cassava chips business using social media, namely by using Facebook, Whatsapp and marketing directly to consumers. The 4P marketing mix in this study is products, prices, promotions, and places. The methods used in this study are qualitative methods and descriptive approaches. To obtain data in this study, researchers conducted observations, direct interviews, and documentation. Data analysis is carried out qualitatively consisting of data reduction, data presentation, and conclusion drawing. The results of this study show that the marketing mix strategy using the 4P method can increase product sales if applied properly, besides that marketing using social media can also help increase product sales, besides that product quality can also affect the marketing mix, because consumers will certainly see the product first from the quality, therefore quality plays a very important role in the marketing mix of a product especially in Cassava Snack products

The Influence of Marketing Mix on Fruit Purchasing Decisions (Case Study: Hokky Buah Panglima Sudirman)

This study aims to analyze the effect of the 4P marketing mix (Product, Price, Promotion, Place) on fruit purchasing decisions at Hokky Panglima Sudirman Minimarket. This research is motivated by the high productivity of horticultural fruits, the lack of public interest in fruit consumption, and the intense competition faced by Hokky Buah Panglima Sudirman Minimarket. The research sample of 100 respondents was analyzed using the SEM-PLS method. The results showed that: Product, Price, and Promotion have a significant influence on Purchasing Decisions at the 5% Alpha level; Place has a significant influence on Purchasing Decisions at the 10% Alpha level. This research contributes to knowledge about the influence of the 4P marketing mix on fruit purchasing decisions at minimarkets. The results of this study can help Minimarket Hokky Panglima Sudirman in improving its marketing strategy to increase sales of fruit products.

Analysis of Salt Marketing Strategy of Local Farmer Groups (Case Study of Labuhan Bontong Village, Tarano District)

Labuhan Bontong Village, Tarano Sub-District is one of the largest salt-producing villages in Sumbawa Regency. However, marketing issues such as limited market access, competition with imported salt, and unstable prices continue to hinder the local salt industry in this area. This research aims to determine the marketing strategies carried out by the local farmer group in Labuhan Bontong Village, Tarano Sub-District. The research uses a qualitative descriptive approach with data collection techniques including observation, interviews, and documentation. The theory used in this research is the Marketing Mix 7P theory. The results of the research show that the marketing strategy of salt by the local farmer group only shows a few strategies such as salt production carried out near the coast and the presence of physical evidence in the form of machine technology that can lift seawater into salt plots, while some do not show any strategies yet, such as pricing that still depends on time/season, promotion still through word of mouth, and the marketing process still uses sacks.

Analysis of Marketing Aspects of Surabaya's Semicolic Point Cafe in A Sharia Perspective

Marketing is an important factor in achieving success for a business. Food is no longer just a necessity, but a lifestyle. The culinary world is growing rapidly with its uniqueness. Café Titik Koma utilizes business opportunities in the caffeshop sector in the city of Surabaya. Café Titik Koma has a target audience of young people. The management of the Titik Koma café is carried out by the owner, manager and employees who have generated large revenues. The purpose of this study was to identify the marketing mix at Café Titik Koma, by looking at the aspects of product mix, price, promotion and place. This is to determine the strength of the Titik Koma café using the 4P theory. This research uses qualitative research. The analysis used is descriptive qualitative. The research results obtained in this study are the 4P marketing mix theory at the Titik Koma cafe has been implemented well. It shows that the strength of Titik Koma café is in a varied and unique product mix, affordable prices, promotions using social media and a strategic place with adequate facilities. Based on the overall results of the research results, it is hoped that Café Titik Koma will emphasize more on promotions other than on Instagram by promoting on other social media. Café Titik Koma to always maintain taste, product quality and wifi facilities that support consumer convenience.

ANALYSIS OF PRIORITY BANKING OFFICER (PBO) MARKETING STRATEGY IN INCREASING THE NUMBER OF PRIORITY CUSTOMERS VIEWED FROM A MAQASHID SYARIAH PERSPECTIVE: BANK SUMUT KC SYARIAH PADANGSIDIMPUAN

Maintaining the excellence of PT Bank Sumut KC Syariah Padangsidimpuan requires an effective marketing strategy to be implemented in order to realize a competitive advantage and achieve predetermined targets in the marketing process. Bank Sumut KC Syariah Padangsidimpuan certainly has goals and strategies with Sharia-based purposes (Maqashid Sharia) or is more than merely material. In this context, the target in question is Priority Customers. This writing analyzes the Priority Banking Officer's marketing strategy for increasing the number of priority customers at PT. Bank Sumut KC Syariah Padangsidimpuan is reviewed from a Maqashid Syariah perspective. The research method used is descriptive-qualitative. The data collection techniques in this research were observation, interviews, documentation, and literature. Moreover, researchers used descriptive analysis techniques. The result of this writing is that PT. Bank Sumut KC Syariah Padangsidimpuan, in implementing marketing strategies to increase the number of customers, applies the Marketing Mix 7P component. Marketing Mix is a tool for marketers consisting of various marketing program elements (product, price, promotion, place, people, process, and physical evidence) that must be considered to implement the determined marketing strategy. Bank Sumut KC Syariah Padangsidimpuan, in carrying out the marketing mix strategy, contains Maqashid Syariah principles containing sharia values ​​that are by sharia objectives (Maqashid Syariah). The marketing mix aspect (product, price, promotion, place, people, processes, and physical evidence) contains sharia values ​​by the 5 principles of maqashid sharia (sharia goals), namely protecting religion, soul, will, descendants, and property.

The Effect of Marketing Mix on Purchase Intention in the Home Appliance Industry in West Java

The purpose of this research is to discover what factors influence someone's decision to purchase home equipment. In this study, a discussion was held about the effect of the 4P marketing mix elements on purchase intention. The product, the price, the place, and the promotion are the four marketing aspects that will be discussed in this paper. The respondents in this study were 234 people who met the requirements of being of productive age, living in West Java, and having a fixed income. SEM-PLS was used to analyze the data, and the results revealed that just three variables from the marketing mix affected customer purchase intention in the home appliances industry. Product, price, and promotion are the variables that influence purchase intention; however, place has no effect. The company can pay attention to these three variables while designing strategies to improve market competition.

THE EFFECT OF MARKETING MIX ON PURCHASE DECISIONS AT MIXUE

There is a phenomenon of massive expansion by Mixue in Indonesia. The Mixue company has proven to be aggressive in expanding new outlets in Indonesia. According to one expert in marketing strategy, the mixue-ization phenomenon occurred because Mixue succeeded in applying the concepts of marketing strategy appropriately. In this case, Mixue succeeded in using the four marketing mix variables namely price, product, place, and promotion well. However, along with its development to dominate the market share quite rapidly, Mixue now looks only crowded for a moment and many outlets are threatened with closure.This study was conducted with the aim of analyzing the effect of marketing mix 7P on purchase decisions at Mixue Mojokerto Outlet. The data analysis used in this study used SEM-PLS analysis with the WarpPLS approach. The use of the PLS method as an analysis technique has the advantage that the sample used does not have to be large and can be used in developing a theory. The sample used amounted to 50 respondents who were consumers with more than 17 years of age with minimum one time purchasing at Mixue Mojokerto Outlet. The sampling employed nonprobability with a purposive sampling technique. The results of this study indicate that product, price, place, promotion, people, process and physical evidence has a positive and significant effect on purchase decision at Mixue Mojokerto Outlet

Unraveling the Effect of Marketing Mix 7P on Consumer Purchasing Decisions: A Study of Gerai Daging Online Store at PT. XYZ

Nowadays the internet presence allows the exchange of information and communication flows that are not limited by time and space. The increasing number of internet users in Indonesia has led to a new trend globally, which is the online shopping trend. PT XYZ (Persero) is one of Indonesia's state-owned enterprises engaged in the livestock sector. PT XYZ has a retail store that sells livestock products, both fresh dan processed. A marketing mix is a tool that can be used by companies to achieve marketing goals in target markets. The objective of this study is to determine the influence of marketing mix 7p (product, price, promotion, people, process, physical evidence, and place) on consumer purchase decisions at the Gerai Daging online store XYZ. This research used 55 respondents with a purposive sampling technique. The research was conducted by distributing questionnaires to respondents. Data were analyzed using SPSS Version 25 software with multiple regression analysis. The results show that marketing mix 7P which consists of 7 attributes, namely product, price, promotion, people, process, physical evidence, and place, didn't show any influence on purchasing decisions at Gerai Daging online store PT. XYZ either simultaneously or partially.

Analisis Pengembangan Usaha Kuliner Sebagai Peluang Usaha Rumahan di Desa Lau Gumba

This research shows that culinary businesses, especially tanghulu strawberries, can increase business opportunities and the family economy in the application of the 4P marketing mix development strategy which includes strategies through products, namely producing products from local products, using traditional bamboo skewer equipment, not using food preservatives. Strategy through price, namely by setting prices according to the quality of the products produced and the market area. Furthermore, the promotion strategy is sales promotion by using banners, placing brand signs in front of the house, placing brand name stickers on the packaging, and selling directly to buyers. Furthermore, the distribution place strategy is to distribute culinary businesses directly to consumers. As for the obstacles faced by home-based entrepreneurs, where internally seen from the financial aspect, the capital used still comes from business owners, from the human resources aspect, namely the lack of knowledge about marketing methods and technology utilization. Furthermore, the infrastructure used is still very simple and traditional. While externally there is competition among home-based culinary business entrepreneurs.

TRANSISI POLA PEMASARAN : PERSPEKTIF PELAKU BISNIS AGROWISATA PADA MASA PEMULIHAN EKONOMI MASYARAKAT TEGALLALANG BALI

The transition of the marketing pattern of agro-tourism business actors during the economic recovery of the Tegallalang community to Agro-tourism in the Tegallalang area aims to find out how the marketing patterns and strategies are carried out on agro-tourism in the Tegallalang during the endemic period. This research is descriptive qualitative with data analysis techniques using data reduction, data presentation, and drawing conclusions. The data collection method used in this study is by conducting observations, interviews, and documentation. The findings in this study showed no change in the marketing pattern carried out by agro-tourism business actors in the Tegallalang area where before the pandemic until the endemic period, agro-tourism in the Tegallalang still applied conventional and digital marketing patterns. At the point of marketing strategy, the findings obtained by researchers are more focused on online marketing strategies than conventional marketing strategies. In addition, this study shows a tendency for agro-tourism to choose social media Instagram, Facebook, Whatsapp, and Google maps as their marketing media. Another interesting finding found by conventional marketing researchers is they are still relatively used, this is evidenced by the agro- tourism business people who still apply word of mouth marketing through tour guides before the pandemic until now. In addition, the marketing strategy using the 4P marketing mix is still applied by agro-tourism business actors. Agro- tourism business actors in the Tegallalang area have also begun to implement other marketing strategies such as installing billboards, giving member cards, and giving business cards to each of their agro-tourism.

MARKETING STRATEGY FOR EASY SAVINGS REWARDS BSI PRODUCTS IN THE INDUSTRIAL ERA 4.0 (Case Study of Indonesian Sharia Bank KCP Tegal)

The purpose of this research is to determine the marketing strategy that will be used by BSI Wadiah Easy to Market Savings Products in the Industrial Age 4.0. This research method is a field study with a qualitative approach. Technology Data collection is done through observation, interviews and documentation. information about it the data obtained is reduced, information is displayed and conclusions are drawn from it. The results of a study at Bank Syariah Indonesia KCP Tegal show that the marketing strategy used is the 4P Marketing mix (product, price, place, promotion) in marketing BSI Easy Wadiah Industry 4.0 Age Savings products which can attract customers to open BSI Easy Wadiah savings accounts. at the Indonesian sharia bank Tegal KCP so there is growth every month. Banks In marketing products, there are controlling and inhibiting factors. There are still many customers who have not kept up with developments in the industrial 4.0 era. Therefore, it is impossible to maximize the convenience of the facilities provided by banks. Implications of this study can be used as a reference for marketing BSI Easy Wadiah Savings products in Industry 4.0. The marketing strategy used in marketing savings products It is easy for Wadiah BSI to use the BSI application in Industry 4.0 Mobile to make it easier for customers to open accounts online and perform other banking transactions.

4P Marketing Mix Strategy Samsung Galaxy Series A05 Smartphone Products

Technological developments and the push of the era of globalization are one of the main causes of transformation and development of sophisticated technology. Smartphones are one of the electronic products that humans need in their daily mobility, whose main function is as a communication tool and have various functional features such as sending messages, listening to music, browsing, taking photos or videos, and running software applications. Samsung is a brand that sells electronic products, one of which is smartphones. This research aims to review the 4P marketing mix strategy for the Samsung Galaxy Series A05 smartphone product. The research method used is descriptive qualitative with SWOC analysis. It can be concluded that the 4P marketing mix for the Samsung Galaxy Series A05 Smartphone product using the SWOC approach produces four alternative strategies, namely: SO; WO; SC; WC. Thus, the marketing mix for the Samsung Galaxy A05 seeks to position the Samsung Galaxy A05 as a competitive choice in the lower middle class by prioritizing a balance between feature performance and price. The Samsung company must maintain the quality of its products and brand image. Increasing innovative, varied, and consistent promotions. Then take advantage of affiliates and brand ambassadors who are known to potential consumers. Using a brand image that is already embedded in society, creates new trends to increase opportunities to compete. Then expand market share with the aim of attracting more consumers.

Strategi Distribusi Pemasaran Guna Meningkatkan Produk Perusahaan: Studi Kasus pada PT. Bintang Sidoraya

This internship report contains matters relating to marketing distribution strategies to improve products at PT. Bintang Sidoraya. This research uses marketing management theory and marketing mix strategies, namely segmenting, targeting and positioning strategies with a 4P marketing mix approach (Place, product, price and promotion). PT. Bintang Sidoraya is a company that operates as a beverage distributor company. Business activities at PT Bintang Sidoraya include purchasing, stock inventory and sales transactions. This research uses a qualitative approach with descriptive methods through interviews and direct observation. The conclusion of this research is that PT Bintang Sidoraya offers their products to a wide market segment and reaches all consumer classes. Market segmentation carried out by PT. Bintang Sidoraya is an offer at a more affordable price and is proven by PT. Bintang Sidoraya succeeded in identifying that they are a company that sells beverage products at affordable prices. This is one of the competitive advantages that can maintain the company's existence in a sustainable manner.

4P Relationship (Product, Price, Place, Promotion) in Purchasing Decisions for Virtual Reality (VR) as a Learning Medium for Nursing Students

IIntroduction: VNursLab Plus Universitas Padjadjaran offers technology-based learning media, namely virtual reality (VR) to support the clinical skills of nursing students. Before mass marketing, VNursLab Plus products need to be researched in several segmentations. Marketing mix 4P (Product, Price, Place, and Promotion) is one of the marketing strategies carried out to influence the purchasing decision of a product. The purpose of this study was to analyze the relationship between 4P (Product, Price, Place, and Promotion) on VR purchasing decisions in college students. Research methodology: correlational research with a cross sectional approach and the respondents of this study were 89 Universitas Padjadjaran Nursing students who had tried using VR. The instrument used is an adaptation of previous research instruments that the researcher modified. Result: The Chi-Square test obtained a p value <0.01 in each variable product, price, and place on purchasing decision decisions, while the promotion variable on purchasing decisions produced a p value = 0.29. Discussion: The test results state that there is a relationship that makes the 4P marketing mix strategy (Product, Price, Place, Promotion) on VR purchase decisions, so that it can be adapted by VNursLab Plus by considering products, prices, places, promotions as marketing strategies before being marketed to broad segments. Conclusion: There is a relationship between the 4Ps (Product, Price, Place, Promotion) on VR purchase decisions in students as an additional learning method. So that VR can also be applied to streamline student learning.

Marketing Strategy Planning of Kahyangan Coffee Using Marketing Mix in Coffee Shops

Kopi Kahyangan continues to develop its product quality and market through the preparation of marketing strategies based on the marketing mix theory. This study aims to determine the marketing strategy of Kahyangan coffee based on the marketing mix in increasing sales volume. This study used a quantitative descriptive approach method using SWOT analysis, QSPM, and questionnaire tests using validity and reliability tests. The tools used to test this study were Statistical Product and Service Solution (SPSS) 25, Microsoft Excel, and Microsoft Word. The types and sources of data used are primary data and secondary data. The analysis method used is a descriptive analysis of marketing strategies that refers to the concept of the 4P Marketing mix (product, price, promotion, and place) using SWOT analysis (Strength, Weakness, Opportunity, and Threat) and QSPM (Quantitative Strategic Planning Matrix) matrix analysis. The results of the marketing strategy planning analysis according to the company's position in the IE matrix can use market penetration strategies by improving product quality, market development by increasing promotions and reaching new segments, and product development by making Kahyangan Coffee product innovations to increase sales volume of Kahyangan Coffee. The priority strategy of marketing strategy planning is to maintain quality and increase product licenses.

Analisis Strategi Pemasaran Layanan Pos Express Pada PT. Pos Indonesia (Persero) Sipirok

This news aimsto analyze the marketing strategy of express postal service at PT. Pos Indonesia (Persero) Sipirok. Research was conducted using qualitative research methods. The research subjects were the sipirok branch post office and sipirok community in the sub-district. While the object of the research is marketing strategy, it shows that there are problems faced by Pos Iindonesia (Persero) Sipirok regarding marketing strategy as evidenced by the results interviews with several business people and people who use express products and the many expedition companies that offer affordable and fact prices in the sipirok sub-district area. So the solution offered in determining the marketing strategy is to approach consumers by determining the target consumer based on the consumer’s desires. Meanwhile, the marketing mix used by PT. Pos Indonesia (Persero) Indonesia , branch office is the 4P marketing mix , namely product price, place, and promotion .