Two sets of new ethyl 7-hydroxycoumarin-3-carboxylate derivatives were synthesized and characterized to study the liquid crystalline properties. Chemical structures were confirmed by IR, NMR, CHN analysis techniques. Mesomarphic properties were accomplished by DSC, POM and X-ray studies. Density functional theory calculations and photophysical studies also performed. In the first set, smaller homologues of alkoxybenzoic acid derivatives exhibit monotropic smectic A (SmA) and higher homologous exhibit enantiotropic smectic A mesophase. The second set alkyl biphenyl derivatives exhibit stable SmA and nematic (N) mesophases. The well defined focal conic texture for SmA and threaded texture for nematic mesophases have been observed.