Three–dimensional (3D) ground–penetrating radar (GPR) represents an efficient high–resolution geophysical surveying method allowing to explore archaeological sites in a non–destructive manner. To effectively analyze large 3D GPR data sets, their combination with modern visualization techniques (e.g., 3D isoamplitude displays) has been acknowledged to facilitate interpretation beyond classical time–slice analysis. In this study, we focus on the application of data attributes (namely energy, coherency, and similarity), originally developed for petroleum reservoir related problems addressed by reflection seismology, to emphasize temporal and spatial variations within GPR data cubes. Based on two case studies, we illustrate the potential of such attribute based analyses towards a more comprehensive 3D GPR data interpretation.The main goal of both case studies was to localize and potentially characterize tombs inside medieval chapels situated in the state of Brandenburg, Germany. By comparing the calculated data attributes to the conventionally processed data cubes, we demonstrate the superior interpretability of the coherency and the similarity attribute for target identification and characterization.