In this study, two psychophysical experiments, one on colour preference and the other on colour discrimination, were conducted. To investigate the colour preference for blue jeans, 27 subjects with normal colour vision were asked to rate their visual appreciation of seven pairs of jeans with a colour gradient pattern. Nine LEDs, with uniformly sampled correlated colour temperature (CCT) values ranging from 2500 K to 6500 K, were used to illuminate the jeans. These lights produced a constant illuminance of approximately 200 lux, and their colour rendering indexes were between 79 and 91. In addition, using a Farnsworth-Munsell (FM)-100 Hue Test, the blue-region colour discrimination of 42 observers was assessed for five LEDs of the same type but with different CCTs (2500 K–6500 K, 1000 K interval). The results indicate that there is an optimum CCT of 5500 K for jeans, at which observers were found to exhibit the greatest capability for colour discrimination and the highest rating for colour preference. Interestingly, a significant gender difference was found in this study, which had not been observed in our previous work with quite similar experimental settings but different experimental objects. The findings of this study should provide a deeper understanding for the lighting design of shopping malls for jeans.