SUMMARY Sustainability should be the primary objective of agricultural production even though true sustainability is only likely to be realised in systems unaffected by human activity. Sustainable poultry development is achieved via three pathways: first, the environment – in terms of demand for scarce resources and environmental degradation; second, the ethical and welfare aspects of both the animals being produced and the humans consuming animal products; and third, the economic robustness of the entire supply chain. Often, advances in one aspect of sustainability negatively affect the other elements. All parts of the supply chain need to be considered simultaneously. These include the production of feed ingredients and feed manufacture, poultry production and processing, and the marketing and distribution of products. Continuous improvement in all aspects will be essential as we shift to more sustainable poultry production. All role players, producers and consumers must understand that sustainability is multifactorial. They will require a perspective on the importance of poultry production and products to food security, poverty alleviation and livelihoods. Poultry production is more sustainable than other branches of animal agriculture and many different forms of human endeavour. Policies designed to enhance sustainability should be science-based, but buy-in from all other interested parties is paramount for success. Sustainable production systems are critical in impoverished areas. Rather than focusing on a single aspect, a holistic and pragmatic approach is always required to drive sustainable development pathways in poultry production.
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