The global health and economic crisis, caused by the Covid-19 pandemic, demanded resilience and adaptation from entrepreneurs. Women entrepreneurs are increasingly standing out, taking on various tasks and are challenged to find ways to reinvent themselves in this period. Thus, this study aims to identify the processes of resilience in women entrepreneurs considering the health and economic crisis of the Covid-19 pandemic. A qualitative research was developed with the adoption of the descriptive method. Nine interviews were conducted with women entrepreneurs in the states of Rio Grande Sul and Paraná. Content analysis was used to systematize the data arranged in three categories: Entrepreneurship of necessity; Opportunity Entrepreneurship and Resilience. The results of the study reveal the ability of women entrepreneurs to reinvent themselves, ability to perform multiple tasks depending on the restrictions imposed by Covid-19, especially that of social distancing. In addition, the entrepreneurs sought commercial partnerships to expand the dissemination of their services through social media. However, the research points out the context of the emergence of insecurity, anxiety, fear, insecurity and lack of perspectives due to the context of the pandemic.

The objective of this article is to compare recommendations of the literature on management of technology parks with the implementation actions of Science and Technology Park (STP) of the Federal Technological University of Paraná, Cornélio Procópio Campus (UTFPR-CP), Brazil. Thus, a lifting was carried out in the literature on the origins of technological parks and their respective trajectories. The main points identified in this study were compared with the event records that are guiding the execution actions for the STP implementation project. The results show that implementation process follows the recommendations of literature, including with establishment of regional strategic partnerships, according to Triple Helix model. In addition, the importance of political support at the municipal, state and federal levels was evident, as well as the private initiative and the Academy, essential in enabling the donation of the land and the beginning of STP physical construction, following the pattern of fourth generation of technology parks.

In recent decades, the growing presence of entrepreneurial activity at a global level is notorious. However, in the theoretical field, more markedly in Brazilian productions, it is noticeable the little relevance that new contributions have achieved in the face of a reigning and persistent classical-hegemonic literature of studies on the subject. In this sense, this article, the result of a doctoral research in progress, arises from the search for the composition of a theoretical belt that provides support for a research on the entrepreneurial activity of workers in the peculiarity of the context of Bahia. We focus our gaze on academic-theoretical propositions that propose ruptures and/or expansion of classical-dominant postulates. Regarding the methodological issue, this writing consisted of selecting and analyzing a vast production in three different languages ​​(Portuguese, English and Spanish) in different bases of scientific articles, in portals and networks of international researchers. As a result, we present five clusters, which we name approaches, namely: practice in entrepreneurship theory, context-focused entrepreneurship, entrepreneurship and identity, entrepreneurship and poverty reduction, feminist approach to entrepreneurship. It is hoped that this review will contribute to a new research and theoretical production agenda for the field of entrepreneurship.  

Esta pesquisa buscou explicar o efeito dos aspectos afetivos e cognitivos no empreendedorismo feminino durante a pandemia. Justifica-se esta pesquisa por sua temática atual e relevante, especialmente pelo crescimento e reconhecimento que as mulheres empreendedoras têm recebido da sociedade, e para o ponto de vista acadêmico e empresarial, devido a necessidade pesquisas atuais e que tragam perspectivas futuras. Utilizou-se da abordagem qualitativa e esta pesquisa caracteriza-se como exploratória, com procedimentos de pesquisa de campo. Os resultados das entrevistas apontaram satisfatoriamente questões importantes, tais como o que se destaca na fala das empreendedoras ao relatarem sua fé e persistência em continuar e desenvolver estratégias de negócios, mesmo em meio a uma crise financeira. Entende-se que o estudo quanto aos aspectos afetivos e cognitivos das empreendedoras durante o isolamento social, proporciona reflexões quanto a busca pelo desenvolvimento de políticas públicas para estas empreendedoras pós pandemia, para garantir sua continuidade no mercado.

Micro and small companies represent a significant share of the market and in recent decades have contributed to playing a more strategic role in the country's economy. A well-known characteristic of these companies is the lack of proper management or administrative assistance that can compromise the business. This study presents a business model management tool - Business Model Canvas - which claims that it is possible to create or remodel a business in a practical and intuitive way, representing the business model on a single sheet with a panoramic view of business activity. The objective of this study is to verify how the Canvas model as a strategic support is able to help managers to mitigate eventual contingencies in the business management of micro companies through a case study in a micro company in the digital manufacturing sector. The results suggest that the Canvas model is an alternative to mitigate the internal contingencies to which companies are subject.

The goal of this research is to verify the influence of success factors of micro and small companies in the use of management control artifacts. The methodology used is of a quantitative order and a survey was used, having as a sample of this study 32 respondent companies that are part of the Association of Young Entrepreneurs of Tres Lagoas-MS (AJE–TL). The results obtained were the identification of the influence of success factors in the practices of the management control artifacts of the companies surveyed. It was observed that while responding micro and small companies, most success factors influence operational control practices (OCP). In other words, the greater the presence of success factors, the greater the adoption of operational control practices. The survey's conclusions are that micro and small companies that look after their image in relation to customers, that control the quality of products and services provided, as well as prepare for the changes that have occurred in the market, will have as a result a more significant relevance in the use of management control artifacts by the company in its pursuit of organizational goals.

Com a globalização houve o avanço do turismo e o marketing faz-se importante no gerenciamento dos destinos (Buosi, Lima, & Leocádio, 2014). Assim como produtos e serviços são dotados de marcas para fortalecimento, posicionamento e diferenciação no mercado, o mesmo aplica-se a locais (Kotler & Keller, 2012). Dessa forma surge então a mensuração do valor de marca de lugares, a qual permite e análise das variáveis individualmente e no todo. O presente artigo tem como objetivo apresentar o teste de uma escala de mensuração do valor de marca de lugares para uma cidade turística do Vale do Paraíba, Brasil. Elaborou-se uma escala e aplicou-se um questionário online, trata-se de uma pesquisa descritiva empírica. Os dados foram avaliados através de um modelo de equações estruturais e a construção do modelo foi feita através do software Smart PLS. No modelo formativo o r² foi de 0,621 indicando que o modelo principal confirma a literatura, sendo assim um bom modelo para se mensurar o valor de marca de lugares e no modelo reflexivo o r² foi de 0,577. As variáveis mais significantes para o modelo principal (formativo) foram: “reputação” – 0,728, “imagem” – 0,859, “qualidade” - 0,838, “econômico” – 0,804, “preferida” – 0,875, “preferência” – 0,951 e “idosos” – 0,773.

O turismo é um setor que tem ganhado importância para o desenvolvimento socioeconômico dos lugares, esses podem tornar-se uma marca como uma estratégia do marketing para desenvolvimento urbano e qualidade de vida, assim adotando uma marca-lugar o local será promovido. A imagem de um lugar, cidade ou estado deve ser bem trabalhada para que atinja seu objetivo, entender como o consumidor percebe determinado local faz-se importante para avaliação da atividade turística. O estudo da marca traz discussões sobre como mensurar o valor da marca, dessa forma o objetivo desse artigo é analisar a confiabilidade de um modelo de mensuração do valor de marca de lugares para cidades turísticas da região do Vale do Paraíba, Brasil. Trata-se de uma pesquisa descritiva empírica com aplicação de questionário de pesquisa. Os dados foram avaliados através de um modelo de equações estruturais e os resultados apontam o modelo testado aceitável e confiável para mensuração do valor de marca de lugares, sendo as dimensões imagem, qualidade e lealdade consideradas importantes para a formação do valor da marca de lugares. Conclui-se que a escala utilizada foi validada e a mensuração produz informações relevantes para tomada de decisão.